Long tail Telco Business
                             Model

  … Telekom                  BSS/OSS Requirements

          ...
Business model change: from head to long tail


                                                            Head



      ...
High number of products,
high number of variations of base products

Managing high number of products requires new capabil...
1. Scalability of product development platform

Organization, processes and systems should be able to scale to
launch few ...
2. Low production cost




2009.02.09         Long tail - OSS&BSS    5
                         Tudasbánya Kft
Upcoming SlideShare
Loading in...5
×

Long Tail Business Model and OSS/BSS

1,254

Published on

Published in: Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,254
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Transcript of "Long Tail Business Model and OSS/BSS"

  1. 1. Long tail Telco Business Model … Telekom BSS/OSS Requirements 09.02.2008 Tudásbánya Ltd. 2009.02.09 Long tail - OSS&BSS 1 Tudasbánya Kft
  2. 2. Business model change: from head to long tail Head Long Tail Significantly higher number of products Earlier each product had huge evolved with significantly lower number of customer base: customers: Voice: few million -Content products: each content type has SMS: over million its own small user community MMS: over half a million etc. - Tariff packages with options: each option has relatively small user community 2009.02.09 Long tail - OSS&BSS 2 Tudasbánya Kft
  3. 3. High number of products, high number of variations of base products Managing high number of products requires new capabilities: 1. Scalability of product development platform (organization, processes, systems, etc.) 2. Low production cost 3. Low cost distribution 4. Easy search, find, configure and try for sales staff and for customers 5. Easy buy process 6. Easy to understand pricing, billing, payment 2009.02.09 Long tail - OSS&BSS 3 Tudasbánya Kft
  4. 4. 1. Scalability of product development platform Organization, processes and systems should be able to scale to launch few dozen products to launch few hundred products •Is your product approval process able to handle it? •Is your product design process able to handle it? •Is your OSS/BSS able to handle it? 2009.02.09 Long tail - OSS&BSS 4 Tudasbánya Kft
  5. 5. 2. Low production cost 2009.02.09 Long tail - OSS&BSS 5 Tudasbánya Kft

×