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Making the most of Web 2.0
 

Making the most of Web 2.0

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TEDUniversity Talk about a quick recipe to start a Meme using the Web 2.0. The end of the lesson is the beginning of the experience.

TEDUniversity Talk about a quick recipe to start a Meme using the Web 2.0. The end of the lesson is the beginning of the experience.

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    Making the most of Web 2.0 Making the most of Web 2.0 Presentation Transcript

    • Making the Most of Web 2.0
      • TEDUniversity -TED2007
      • César A. Zevallos Heudebert
    • Web 2.0
      • “ Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the Internet— a more mature, distinctive medium characterized by user participation, openness, and network effects.”
      • (Tim O'Reilly and Dale Dougherty - Web 2.0 Principles and Best Practices, O’Reilly Radar Fall 2006)
    • Web 2.0
      • Is our own human evolution, part of our nature.
      • Is a complete new way of doing things in and with the Internet.
      • Is where “the medium and the message is us” evolving in the way we socially live with and within it, networking, participating and contributing, using and enhancing it every day.
      • It is a step towards the creation of our virtual intelligence.
    • What is MEME? An Idea that enters into your mind and never leaves.
    • The story of a Meme
    •  
    • All Web 2.0 brand names are Memes. They are starting to enter in our mind.
    •  
    • What tools we will use?
      • Blogger a free website with a Content Management Tool, a convergence tool http://www.blogger.com
      • Flickr a digital image repository to store or retrieve images and photographs http://www.flickr.com
      • YouTube a digital video repository to store or retrieve digital video content and podcasts http://www.youtube.com
      • Digg a social advertising tool to drive attention to your website http://www.digg.com
    • TED and Web 2.0 The meaning of TED T echnology E ntertainment and D esign has a direct relation to the meme Web 2.0: T from the Technology we use from the Web 2.0 tools E from the Entertainment and fun we get by mixing the web 2.0 tools together D from Design which is how "creativity"* helps us "to combine"* this Technology and Entertainment "to create value"*. * Quotes from Sir Ken Robinson "TedTalk TED2006 Monterrey"
    • Learn by example How to build a free dynamic web of a class with multimedia content and social advertising.
    • What is needed?
      • Your content, the creative idea
      • An email account
      • Firefox 2.0
      • Access to the Internet
    • How to build it?
      • Think of a name for your site, the name is a meme and has to be of the following form: yourname .blogspot.com and think on your content, text, images, audios, videos, and spread the word.
      • My memes ends up as
        • Domain Name: http://web20demo.blogspot.com
        • Title of my Blog: Making the Most of Web 2.0
      • Register your accounts with Blogger, Flickr, Youtube and Digg.
      • Use your imagination and create an experience. Mashup your text, links with free multimedia content from Flickr and YouTube in Blogger.
    • Relations between the tools Point of Convergence Our Web Social Networking advertising Image Content Repository Video & Audio Content Repository
    • How to advertise it?
      • Think of an attractive title to link your site or post, the title has to be relevant to be dugg on digg.
      • It is better to add a comment your recommendation to give a better explanation of the value of the subject.
      • Remember digg is a community
    • What do you get? http://web20demo.blogspot.com Content meme memes Content
    • Images from Flickr Links Content
    • Video selection from Youtube Now you have the memes, they will never leave you.
    • It’s time to get the most of the web 2.0! Be part of our evolution!
    • Thanks