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Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
Milk Buddy - Final Presentation!
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Milk Buddy - Final Presentation!

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The question is why not ?

The question is why not ?

Published in: Business, Technology
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  • 1. ARCHI X
  • 2. ARCHI X
  • 3. ARCHI X
  • 4. E S SY CONFUSE D M SI VE BUL XP EN BPA KY E ETY CO SAF T LIC IEN NV EN IN CO LEAKIN G ARCHI X
  • 5. E S SY CONFUSE D M SI VE BUL XP EN BPA KY E why milk buddy? ETY CO SAF T LIC IEN NV EN IN CO LEAKIN G ARCHI X
  • 6. why milk buddy? ARCHI X
  • 7. Target Audience Singapore’s Resident Population (2008) Total Population 3,642,700 Aged 0 to 4 193,900 % of Population 5.32% Live Birth Statistics Year Live Births First Time Mothers 2005 37,492 16,887 2006 38,317 17,266 2007 39,490 18,214 ARCHI X
  • 8. Business Plan ARCHI X
  • 9. Strategy Canvas !"# A*";"(2/&# @&35-&# B33">$(# !"#$%&'%()*+& $%&'"()#*&+&*# ,-./&01**2& *$# <"*8#6$=3&'# 12C&/D# ,'"-&# 0*&2("()#56# .&")!/# 0$*"-## -$;62'/;&(/# 7&289# 1-2*3"()## 4(-$(+&("&(-&# :&;6# 4(95*2>()#?2)## #1/'"6# ARCHI X
  • 10. Philips Tommee Nuk Milk Buddy Avent Tippee Wide Opening BPA Free Anti-Colic Valve Colourful Designs
  • 11. Philips Tommee Nuk Milk Buddy Avent Tippee Wide Opening BPA Free Anti-Colic Valve Colourful Designs
  • 12. Philips Tommee Nuk Milk Buddy Avent Tippee Wide Opening BPA Free Anti-Colic Valve Colourful Designs Thermometer Detachable Powder Container
  • 13. Philips Tommee Nuk Milk Buddy Avent Tippee Wide Opening BPA Free Anti-Colic Valve Colourful Designs Thermometer Detachable Powder Container
  • 14. Manufacture Distribute Future Plans ARCHI X
  • 15. Manufacturing SUPPLIERS KIAN HENG PLASTICS HEATING EQUIPMENT PTE LTD ZOHRA WAHAB TRADING CO ARCHI X
  • 16. COSTING Estimated Tooling Costs S$90,000 Material Cost Per Bottle S$1.75 Temperature Strip S$1.50 Cost Per Bottle S$3.25 Retail Pricing S$19.90 ARCHI X
  • 17. Distributors LOCAL ARCHI X
  • 18. INTERNATIONAL RAL MOTHERCARE ONLINE STORES E.G. (THE BABY STORE) ARCHI X
  • 19. “We are really interested in your product profile and will be happy to have any business association with you.” buyer from Radiohms Agencies Limited (RAL) one of the largest distributor of babycare products in India
  • 20. Future Plans Route to commercialization Estimated Break Even Estimated 200,000 Period Start of Production Sold 1st Year 3rd Year 2nd Year Estimated 70,000 Sold Clinical Tests And Advertising *Estimated figures are conservative ARCHI X
  • 21. Marketing Strategy ARCHI X
  • 22. Solid To prove that Milk Buddy is safe for usage: Agri-Food and Veterinary Authority of Singapore (ensure the material of the milk bottle is safe) Singapore Paediatric Society (clinically proven to be safe) Assurance ARCHI X
  • 23. Liquid Internet Adverts Facebook Setting up of a product website (in progress) www.milk-buddy.com ➡ Information on Milk Buddy ➡ Online pre-ordering ➡ Feedback/comment on Milk Buddy ARCHI X
  • 24. Gas Media advertisements through: ➡Magazines – Motherhood, Mother & Baby, Babycare ➡Television ➡Newspapers ➡Celebrities Mums ARCHI X
  • 25. ArchiX Cheang Zheng Anisha Advertising Liasion Officer Kendrick Simran R&D Public Relation Grace Cheryl Marketing Admin ARCHI X
  • 26. ARCHI X
  • 27. Presenting... ARCHI X
  • 28. ARCHI X

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