Your SlideShare is downloading. ×
Monthly Marketing Reporting Template
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Monthly Marketing Reporting Template

11,869
views

Published on

Monthly Marketing Reporting Template

Monthly Marketing Reporting Template

Published in: Education

0 Comments
13 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
11,869
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
357
Comments
0
Likes
13
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Monthly Marketing Report {Company Name} Your Name Today’s Date
  • 2. Highlights• Total Marketing reach grew X% (Cell O9, Reach Tab)• Overall website visits up X% (Cell O14, Visits Tab)• Generated X new leads, up X% (Cell M13 & O13, Leads Tab)• Marketing brought in X customers, up X% (Cell M13 &Cell O13, Customers Tab) – X% of all customers closed (Cell M18, Customers Tab) Note: Add additional metrics as needed.
  • 3. December Highlights (Example)• Total Marketing reach grew 13%• Overall website visits up 7% – Organic search traffic up 10%• Generated 545 new leads in December, up 9% – Organic search leads up 13%• Marketing brought in 48 customers, up 20% – 96% of all customers closed – Lead-to-Customer % up 10%
  • 4. Marketing Reach Marketing Reach by Channel350030002500 YouTube2000 Twitter LinkedIn1500 Facebook Email1000 500 0 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
  • 5. Website Visits Website Visits by Source12001000 Offline Sources 800 Other Campaigns Social Media 600 Referrals Paid Search Organic Search 400 Email Marketing Direct Traffic 200 0 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
  • 6. Leads Generated by Marketing Leads Generated by Source600500400 Offline Sources Other Campaigns Social Media300 Referrals Paid Search Organic Search200 Email Marketing Direct Traffic100 0 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
  • 7. New Customers by Source Marketing-Generated Customers by Source605040 Offline Sources Other Campaigns Social Media30 Referrals Paid Search Organic Search20 Email Marketing Direct Traffic10 0 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
  • 8. Customers Sourced by Marketing % Customers Generated by Marketing120%100%80%60%40%20% 0% Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
  • 9. Visit to Lead Performance Visit to Lead %60%50%40%30%20%10%0% Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
  • 10. Lead to Customer Performance Lead to Customer %12%10%8%6%4%2%0% Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
  • 11. Visit to Customer Performance Visit to Customer %4.5%4.0%3.5%3.0%2.5%2.0%1.5%1.0%0.5%0.0% Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
  • 12. Top Marketing Campaigns• Campaign A: X Leads• Campaign B: X Leads• Campaign C: X Leads
  • 13. Top Marketing Campaigns (Example)• Industry Trends Ebook: 225 leads• Free Sales Assessment: 75 leads• Product Launch Webinar: 50 leads
  • 14. Want Help Improving These Metrics? Enter to Win a Free Website Assessmentfrom HubSpot to learn how you can improve your inbound marketing. Click Here Now to Enter.First 100 requests will get to chat with our top Marketing Specialist.