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Monthly Marketing Report   {Company Name}        Your Name       Today’s Date
Highlights• Total Marketing reach grew X%  (Cell O9, Reach Tab)• Overall website visits up X%  (Cell O14, Visits Tab)• Gen...
December Highlights (Example)• Total Marketing reach grew 13%• Overall website visits up 7%   – Organic search traffic up ...
Marketing Reach                                           Marketing Reach by Channel350030002500                          ...
Website Visits                                              Website Visits by Source12001000                              ...
Leads Generated by Marketing                                            Leads Generated by Source600500400                ...
New Customers by Source                                Marketing-Generated Customers by Source605040                      ...
Customers Sourced by Marketing                                  % Customers Generated by Marketing120%100%80%60%40%20% 0% ...
Visit to Lead Performance                                              Visit to Lead %60%50%40%30%20%10%0%      Jan-12   F...
Lead to Customer Performance                                          Lead to Customer %12%10%8%6%4%2%0%      Jan-12   Feb...
Visit to Customer Performance                                           Visit to Customer %4.5%4.0%3.5%3.0%2.5%2.0%1.5%1.0...
Top Marketing Campaigns• Campaign A: X Leads• Campaign B: X Leads• Campaign C: X Leads
Top Marketing Campaigns (Example)• Industry Trends Ebook: 225 leads• Free Sales Assessment: 75 leads• Product Launch Webin...
Want Help Improving These Metrics?      Enter to Win a Free Website  Assessmentfrom HubSpot to learn how you can improve y...
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Monthly Marketing Reporting Template

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Monthly Marketing Reporting Template

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Transcript of "Monthly Marketing Reporting Template"

  1. 1. Monthly Marketing Report {Company Name} Your Name Today’s Date
  2. 2. Highlights• Total Marketing reach grew X% (Cell O9, Reach Tab)• Overall website visits up X% (Cell O14, Visits Tab)• Generated X new leads, up X% (Cell M13 & O13, Leads Tab)• Marketing brought in X customers, up X% (Cell M13 &Cell O13, Customers Tab) – X% of all customers closed (Cell M18, Customers Tab) Note: Add additional metrics as needed.
  3. 3. December Highlights (Example)• Total Marketing reach grew 13%• Overall website visits up 7% – Organic search traffic up 10%• Generated 545 new leads in December, up 9% – Organic search leads up 13%• Marketing brought in 48 customers, up 20% – 96% of all customers closed – Lead-to-Customer % up 10%
  4. 4. Marketing Reach Marketing Reach by Channel350030002500 YouTube2000 Twitter LinkedIn1500 Facebook Email1000 500 0 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
  5. 5. Website Visits Website Visits by Source12001000 Offline Sources 800 Other Campaigns Social Media 600 Referrals Paid Search Organic Search 400 Email Marketing Direct Traffic 200 0 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
  6. 6. Leads Generated by Marketing Leads Generated by Source600500400 Offline Sources Other Campaigns Social Media300 Referrals Paid Search Organic Search200 Email Marketing Direct Traffic100 0 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
  7. 7. New Customers by Source Marketing-Generated Customers by Source605040 Offline Sources Other Campaigns Social Media30 Referrals Paid Search Organic Search20 Email Marketing Direct Traffic10 0 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
  8. 8. Customers Sourced by Marketing % Customers Generated by Marketing120%100%80%60%40%20% 0% Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
  9. 9. Visit to Lead Performance Visit to Lead %60%50%40%30%20%10%0% Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
  10. 10. Lead to Customer Performance Lead to Customer %12%10%8%6%4%2%0% Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
  11. 11. Visit to Customer Performance Visit to Customer %4.5%4.0%3.5%3.0%2.5%2.0%1.5%1.0%0.5%0.0% Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12
  12. 12. Top Marketing Campaigns• Campaign A: X Leads• Campaign B: X Leads• Campaign C: X Leads
  13. 13. Top Marketing Campaigns (Example)• Industry Trends Ebook: 225 leads• Free Sales Assessment: 75 leads• Product Launch Webinar: 50 leads
  14. 14. Want Help Improving These Metrics? Enter to Win a Free Website Assessmentfrom HubSpot to learn how you can improve your inbound marketing. Click Here Now to Enter.First 100 requests will get to chat with our top Marketing Specialist.
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