SEO, Brillliant Marketing & Brand

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Time to move past traditional SEO to integrate your marketing with brilliant viral content and branding that sells itself. Originally presented at the Content Harmony Meetup on June 5th, 2013

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SEO, Brillliant Marketing & Brand

  1. 1. 5/3/20131 Cyrus Shepard SEO, Brilliant Marketing, & Brand
  2. 2. 2 SEO
  3. 3. 3 Brilliant Marketing
  4. 4. 4 Brand
  5. 5. 5 Brand All in 20 Minutes
  6. 6. Myth of the ‘Pure’ SEO6 We Launched a New Thing
  7. 7. Myth of the ‘Pure’ SEO7 Myth of the ‘Pure’ SEO
  8. 8. Myth of the ‘Pure’ SEO8 Links Earned Through Content = Marketing
  9. 9. Myth of the ‘Pure’ SEO9 Typical Content Strategy Looks Like This (Yawn)
  10. 10. Myth of the ‘Pure’ SEO10 Or This (double yawn)
  11. 11. 11 We’re Only Missing One Thing...
  12. 12. 12
  13. 13. 13 Characteristics of Linkable Content
  14. 14. 14 Characteristics of Linkable ContentMarketable
  15. 15. 15 Characteristics of Linkable ContentMarketable Brandable
  16. 16. 16 NY Times Study: bit.ly/bYtbdA
  17. 17. Myth of the ‘Pure’ SEO17 1. Visibility
  18. 18. Myth of the ‘Pure’ SEO18 Time at Top of Homepage
  19. 19. Myth of the ‘Pure’ SEO19 Highlight Top Content
  20. 20. Myth of the ‘Pure’ SEO20 Rethink Your Archetecture
  21. 21. Myth of the ‘Pure’ SEO21 2. Emotional Engagement
  22. 22. Myth of the ‘Pure’ SEO22 High Arousal
  23. 23. Myth of the ‘Pure’ SEO23 Awe A-holes Anger
  24. 24. 24 Awe!
  25. 25. Myth of the ‘Pure’ SEO25 http://www.flightradar24.com/ Whoa!
  26. 26. Myth of the ‘Pure’ SEO26
  27. 27. Myth of the ‘Pure’ SEO27 Anxiety
  28. 28. Myth of the ‘Pure’ SEO28 Anger! Top Content Anger!
  29. 29. Myth of the ‘Pure’ SEO29 Positive Emotions outshine NegativePositive Emotions outshine Negative Abundance
  30. 30. Myth of the ‘Pure’ SEO30 Low Arousal: Sadness, Whining
  31. 31. Myth of the ‘Pure’ SEO31 3. Practical Utility
  32. 32. 32 Most of Moz is Practical but we incorporate other elements
  33. 33. Myth of the ‘Pure’ SEO33 4. Perceived Value
  34. 34. Myth of the ‘Pure’ SEO34 Author Fame
  35. 35. Myth of the ‘Pure’ SEO35 LENGTH
  36. 36. Myth of the ‘Pure’ SEO36 Design
  37. 37. Myth of the ‘Pure’ SEO37 Social Proof
  38. 38. 38 Brilliant Marketing
  39. 39. 39 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value
  40. 40. 40 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value
  41. 41. 41 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value
  42. 42. 42 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value
  43. 43. 43 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value SEO?
  44. 44. 44 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value SEO? Brand?
  45. 45. 45 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value SEO Brand
  46. 46. Myth of the ‘Pure’ SEO46 Data Only Gets You So Far
  47. 47. Myth of the ‘Pure’ SEO47 Rise to Awesome
  48. 48. 48 Thanks for watching! @cyrusshepard

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