SEO, Brillliant Marketing & Brand

  • 842 views
Uploaded on

Time to move past traditional SEO to integrate your marketing with brilliant viral content and branding that sells itself. Originally presented at the Content Harmony Meetup on June 5th, 2013

Time to move past traditional SEO to integrate your marketing with brilliant viral content and branding that sells itself. Originally presented at the Content Harmony Meetup on June 5th, 2013

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
842
On Slideshare
0
From Embeds
0
Number of Embeds
4

Actions

Shares
Downloads
7
Comments
2
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 5/3/20131 Cyrus Shepard SEO, Brilliant Marketing, & Brand
  • 2. 2 SEO
  • 3. 3 Brilliant Marketing
  • 4. 4 Brand
  • 5. 5 Brand All in 20 Minutes
  • 6. Myth of the ‘Pure’ SEO6 We Launched a New Thing
  • 7. Myth of the ‘Pure’ SEO7 Myth of the ‘Pure’ SEO
  • 8. Myth of the ‘Pure’ SEO8 Links Earned Through Content = Marketing
  • 9. Myth of the ‘Pure’ SEO9 Typical Content Strategy Looks Like This (Yawn)
  • 10. Myth of the ‘Pure’ SEO10 Or This (double yawn)
  • 11. 11 We’re Only Missing One Thing...
  • 12. 12
  • 13. 13 Characteristics of Linkable Content
  • 14. 14 Characteristics of Linkable ContentMarketable
  • 15. 15 Characteristics of Linkable ContentMarketable Brandable
  • 16. 16 NY Times Study: bit.ly/bYtbdA
  • 17. Myth of the ‘Pure’ SEO17 1. Visibility
  • 18. Myth of the ‘Pure’ SEO18 Time at Top of Homepage
  • 19. Myth of the ‘Pure’ SEO19 Highlight Top Content
  • 20. Myth of the ‘Pure’ SEO20 Rethink Your Archetecture
  • 21. Myth of the ‘Pure’ SEO21 2. Emotional Engagement
  • 22. Myth of the ‘Pure’ SEO22 High Arousal
  • 23. Myth of the ‘Pure’ SEO23 Awe A-holes Anger
  • 24. 24 Awe!
  • 25. Myth of the ‘Pure’ SEO25 http://www.flightradar24.com/ Whoa!
  • 26. Myth of the ‘Pure’ SEO26
  • 27. Myth of the ‘Pure’ SEO27 Anxiety
  • 28. Myth of the ‘Pure’ SEO28 Anger! Top Content Anger!
  • 29. Myth of the ‘Pure’ SEO29 Positive Emotions outshine NegativePositive Emotions outshine Negative Abundance
  • 30. Myth of the ‘Pure’ SEO30 Low Arousal: Sadness, Whining
  • 31. Myth of the ‘Pure’ SEO31 3. Practical Utility
  • 32. 32 Most of Moz is Practical but we incorporate other elements
  • 33. Myth of the ‘Pure’ SEO33 4. Perceived Value
  • 34. Myth of the ‘Pure’ SEO34 Author Fame
  • 35. Myth of the ‘Pure’ SEO35 LENGTH
  • 36. Myth of the ‘Pure’ SEO36 Design
  • 37. Myth of the ‘Pure’ SEO37 Social Proof
  • 38. 38 Brilliant Marketing
  • 39. 39 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value
  • 40. 40 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value
  • 41. 41 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value
  • 42. 42 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value
  • 43. 43 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value SEO?
  • 44. 44 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value SEO? Brand?
  • 45. 45 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value SEO Brand
  • 46. Myth of the ‘Pure’ SEO46 Data Only Gets You So Far
  • 47. Myth of the ‘Pure’ SEO47 Rise to Awesome
  • 48. 48 Thanks for watching! @cyrusshepard