5/3/20131
Cyrus Shepard
SEO, Brilliant Marketing, & Brand
2
SEO
3
Brilliant Marketing
4
Brand
5
Brand
All in 20 Minutes
Myth of the ‘Pure’ SEO6
We Launched a New Thing
Myth of the ‘Pure’ SEO7
Myth of the ‘Pure’ SEO
Myth of the ‘Pure’ SEO8
Links Earned Through Content
= Marketing
Myth of the ‘Pure’ SEO9
Typical
Content
Strategy
Looks Like This
(Yawn)
Myth of the ‘Pure’ SEO10
Or This (double yawn)
11
We’re Only Missing One Thing...
12
13
Characteristics of Linkable
Content
14
Characteristics of Linkable
ContentMarketable
15
Characteristics of Linkable
ContentMarketable
Brandable
16
NY Times Study: bit.ly/bYtbdA
Myth of the ‘Pure’ SEO17
1. Visibility
Myth of the ‘Pure’ SEO18
Time at Top of Homepage
Myth of the ‘Pure’ SEO19
Highlight
Top
Content
Myth of the ‘Pure’ SEO20
Rethink Your Archetecture
Myth of the ‘Pure’ SEO21
2. Emotional Engagement
Myth of the ‘Pure’ SEO22
High Arousal
Myth of the ‘Pure’ SEO23
Awe
A-holes
Anger
24
Awe!
Myth of the ‘Pure’ SEO25
http://www.flightradar24.com/
Whoa!
Myth of the ‘Pure’ SEO26
Myth of the ‘Pure’ SEO27
Anxiety
Myth of the ‘Pure’ SEO28
Anger!
Top
Content
Anger!
Myth of the ‘Pure’ SEO29
Positive Emotions outshine NegativePositive Emotions outshine Negative
Abundance
Myth of the ‘Pure’ SEO30
Low Arousal: Sadness, Whining
Myth of the ‘Pure’ SEO31
3. Practical
Utility
32
Most of Moz
is Practical
but we incorporate other elements
Myth of the ‘Pure’ SEO33
4. Perceived
Value
Myth of the ‘Pure’ SEO34
Author
Fame
Myth of the ‘Pure’ SEO35
LENGTH
Myth of the ‘Pure’ SEO36
Design
Myth of the ‘Pure’ SEO37
Social Proof
38
Brilliant Marketing
39
Brilliant Marketing
1. Visibility
2. Emotional Engagement
3. Practical Utility
4. Perceived Value
40
Brilliant Marketing
1. Visibility
2. Emotional Engagement
3. Practical Utility
4. Perceived Value
41
Brilliant Marketing
1. Visibility
2. Emotional Engagement
3. Practical Utility
4. Perceived Value
42
Brilliant Marketing
1. Visibility
2. Emotional Engagement
3. Practical Utility
4. Perceived Value
43
Brilliant Marketing
1. Visibility
2. Emotional Engagement
3. Practical Utility
4. Perceived Value
SEO?
44
Brilliant Marketing
1. Visibility
2. Emotional Engagement
3. Practical Utility
4. Perceived Value
SEO? Brand?
45
Brilliant Marketing
1. Visibility
2. Emotional Engagement
3. Practical Utility
4. Perceived Value
SEO Brand
Myth of the ‘Pure’ SEO46
Data Only
Gets You
So Far
Myth of the ‘Pure’ SEO47
Rise to Awesome
48
Thanks for watching!
@cyrusshepard
Upcoming SlideShare
Loading in...5
×

SEO, Brillliant Marketing & Brand

1,007

Published on

Time to move past traditional SEO to integrate your marketing with brilliant viral content and branding that sells itself. Originally presented at the Content Harmony Meetup on June 5th, 2013

Published in: Business, Technology
2 Comments
3 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,007
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
10
Comments
2
Likes
3
Embeds 0
No embeds

No notes for slide

Transcript of "SEO, Brillliant Marketing & Brand"

  1. 1. 5/3/20131 Cyrus Shepard SEO, Brilliant Marketing, & Brand
  2. 2. 2 SEO
  3. 3. 3 Brilliant Marketing
  4. 4. 4 Brand
  5. 5. 5 Brand All in 20 Minutes
  6. 6. Myth of the ‘Pure’ SEO6 We Launched a New Thing
  7. 7. Myth of the ‘Pure’ SEO7 Myth of the ‘Pure’ SEO
  8. 8. Myth of the ‘Pure’ SEO8 Links Earned Through Content = Marketing
  9. 9. Myth of the ‘Pure’ SEO9 Typical Content Strategy Looks Like This (Yawn)
  10. 10. Myth of the ‘Pure’ SEO10 Or This (double yawn)
  11. 11. 11 We’re Only Missing One Thing...
  12. 12. 12
  13. 13. 13 Characteristics of Linkable Content
  14. 14. 14 Characteristics of Linkable ContentMarketable
  15. 15. 15 Characteristics of Linkable ContentMarketable Brandable
  16. 16. 16 NY Times Study: bit.ly/bYtbdA
  17. 17. Myth of the ‘Pure’ SEO17 1. Visibility
  18. 18. Myth of the ‘Pure’ SEO18 Time at Top of Homepage
  19. 19. Myth of the ‘Pure’ SEO19 Highlight Top Content
  20. 20. Myth of the ‘Pure’ SEO20 Rethink Your Archetecture
  21. 21. Myth of the ‘Pure’ SEO21 2. Emotional Engagement
  22. 22. Myth of the ‘Pure’ SEO22 High Arousal
  23. 23. Myth of the ‘Pure’ SEO23 Awe A-holes Anger
  24. 24. 24 Awe!
  25. 25. Myth of the ‘Pure’ SEO25 http://www.flightradar24.com/ Whoa!
  26. 26. Myth of the ‘Pure’ SEO26
  27. 27. Myth of the ‘Pure’ SEO27 Anxiety
  28. 28. Myth of the ‘Pure’ SEO28 Anger! Top Content Anger!
  29. 29. Myth of the ‘Pure’ SEO29 Positive Emotions outshine NegativePositive Emotions outshine Negative Abundance
  30. 30. Myth of the ‘Pure’ SEO30 Low Arousal: Sadness, Whining
  31. 31. Myth of the ‘Pure’ SEO31 3. Practical Utility
  32. 32. 32 Most of Moz is Practical but we incorporate other elements
  33. 33. Myth of the ‘Pure’ SEO33 4. Perceived Value
  34. 34. Myth of the ‘Pure’ SEO34 Author Fame
  35. 35. Myth of the ‘Pure’ SEO35 LENGTH
  36. 36. Myth of the ‘Pure’ SEO36 Design
  37. 37. Myth of the ‘Pure’ SEO37 Social Proof
  38. 38. 38 Brilliant Marketing
  39. 39. 39 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value
  40. 40. 40 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value
  41. 41. 41 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value
  42. 42. 42 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value
  43. 43. 43 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value SEO?
  44. 44. 44 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value SEO? Brand?
  45. 45. 45 Brilliant Marketing 1. Visibility 2. Emotional Engagement 3. Practical Utility 4. Perceived Value SEO Brand
  46. 46. Myth of the ‘Pure’ SEO46 Data Only Gets You So Far
  47. 47. Myth of the ‘Pure’ SEO47 Rise to Awesome
  48. 48. 48 Thanks for watching! @cyrusshepard
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×