DIGITAL BUSINESS PLATEFORM
METTRE EN PLACE UNE PLATE-FORME MARKETING
CLOUD POUR CRÉER ET PILOTER VOS EXPÉRIENCES
DIGITALES...
CYRIL
REINHARD
DIRECTEUR MARKETING
PRODUIT EMEA, ACQUIA
@CYRILCR
@ACQUIA_FR
QUELS SONT LES CHALLENGES
DES ENTREPRISES DANS CE MONDE
DIGITAL EN PERPÉTUELLE
ÉVOLUTION ?
4
BE AGILE : Digital World is going faster and faster…!
By PatrickSmithPhotography!
5
In 2020, 50 billions!
Of connected devices !
(Orange sources)!
By PatrickSmithPhotography!
The World change…!
BE AGILE :...
6
BE MOBILE : Think Mobile First and build cross-canal
experiences!
§  Flickr : By heαrtbreaker!
In 2014, most of Interne...
7
Great !	

I like that, 	

I recommend
you……	

I like the FranceTV
Tour de France
Multi-cast	

The support
is bad !	

Too...
8
77%+ of the Web sites are not using
Personalization !!
BE UNIQUE : People want to be the “one” !!
9
The Digital Business Engagement : What are the Marketing
priorities ?
10
How we engage is crucial ! Emotion & Story Telling !
Source	
  2013	
  :	
  Kanter	
  Media	
  
POEM	
  :	
  Forrester	...
11
User
Generated
Content"
SEO"
Email"
Analytics" Marketing
Automation"
Personalization" Multi-channel"
Rich Media"
CRM"
C...
12
Acquia!
The Digital Business Company !
•  Founded by Dries Buytaert, Drupal founder.!
•  4000+ customers!
•  450+ emplo...
13
Continuous Delivery
Cloud
Digital Framework 
Digital Engagement
Services
Acquia, The Digital Business Platform!
Digital...
14
New Digital
Engagement
…
Needs Digital
Transformation !
15
LES 5 POINTS À CONSIDÉRER POUR
BÂTIR UNE PLATEFORME
DIGITALE EVOLUTIVE !
16
4 Key Points to
succeed in your 

Digital
Transformation
5 Keys to build your Marketing
Digital Platform!
!
    #1 Func...
17
to industrialize the sites / campaigns
production with keeping total creative
freedom
B E S T D I G I TA L E X P E R I ...
18
Solution to industrialize the production of
your “Digital vehicles?”!
80%	
  /	
  20%	
  
19
Principle: Responding to the marketing challenges
and needs....!
... While meeting the IT challenges and needs !!
20
Templates"1" Select the site template"
2" Select what features you
want and configure"
3" Add rich contents keep"
Total ...
21
Manageme and control the digital experiences!
22
Select the template and features!
23
300+!
Warner Music Group artist "
websites, 3 site templates, "
total creative freedom
24
25
26
27
28
#Flexibité
29
To build a rich and immersive experience
integrating all components of the WEM
(Content / Commerce / Community) and
com...
30
Building a Digital Business Platform in your
business environnent!
Drupal
Mesures et rapports
Social
FB/Twitter
Site
pr...
31
Timex 2012!
These are our products !!
Timex 2013!
This is your life.!
	
  	
  
	
  	
  
32
3
Timex in 2012: “These are our products.”!
33
3
Timex in 2013: “This is your life.”!
34
35
36
Develop in a cloud environment to
ensure the success of the rise load
3# Performance
B E S T D I G I TA L E X P E R I E...
37
Standardized platform for all brand sites
NBC Entertainment and sport. 34M PVs 24
hours.
34M
38
Standardized platform for all brand sites
NBC Entertainment and sport. 80M PVs 24
hours.
80M
39
460M
Hits to grammy.com"
on night of award show
40
10X
Increased site visitors during Boston
Marathon Bombings.
41
Connect digital experiences to marketing
tools and with all the channel… from Web
to Store to Digital in Store…
#4 Mult...
42
Multi-channel
Cross-channel
22
hospital campuses integrated 
into one digital platform
43
MOBILE!
FIRST!
Over 77 iOS, Android, and Windows Mobile apps
built on the NY MTA real-time data platform,
powered by Dr...
44
Each person is unique and want to see
what he would like to see !
B E S T D I G I TA L E X P E R I E N C E S TA R T H E...
45
Better understand Marketers
46
Personalization!
Analyse!
!
!
Insight!
!
!
Relevance!
47
TruCentric proprietary and confidential47	
  
Today’s Content Marketing Sites Are Not
Personalized!
1%
Personalized
Con...
48
TruCentric proprietary and confidential48	
  
Acquia Lift + TruCentric Solve This Problem!
After:Before
:
Personalized
...
49
TruCentric proprietary and confidential49	
  
Some Customer Results!
Queen's	
  Crossing	
  
Powered by ACQUIA
Queen's	...
50
4 Key Points to
succeed in your 

Digital
Transformation
5 Keys to build your Marketing
Digital Platform!
!
    #1 Func...
51
Media" Entertainment" Public Sector" Higher Ed"
Some Customer references
52
High Tech" Life Sciences" Financial Services" Others"
Some Customer references
53
PLACE AUX QUESTIONS !
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BUILD YOUR DIGITAL BUSINESS PLATFORM

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How to meet the requirements of the Marketing Directors to integrate social engagement, content and e-commerce in their multichannel/Omnichannel digital strategies

The World change
The 3 C paradigm : Content, Commerce, Community
5 Key Elements for Successful Digital Transformation
Conclusion

METTRE EN PLACE UNE PLATE-FORME MARKETING CLOUD POUR CRÉER ET PILOTER VOS EXPÉRIENCES DIGITALES MULTIMARQUES, MULTICANAL,
MULTILINGUE

Published in: Internet, Technology, Business
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BUILD YOUR DIGITAL BUSINESS PLATFORM

  1. 1. DIGITAL BUSINESS PLATEFORM METTRE EN PLACE UNE PLATE-FORME MARKETING CLOUD POUR CRÉER ET PILOTER VOS EXPÉRIENCES DIGITALES MULTIMARQUES, MULTICANAL, MULTILINGUE
  2. 2. CYRIL REINHARD DIRECTEUR MARKETING PRODUIT EMEA, ACQUIA @CYRILCR @ACQUIA_FR
  3. 3. QUELS SONT LES CHALLENGES DES ENTREPRISES DANS CE MONDE DIGITAL EN PERPÉTUELLE ÉVOLUTION ?
  4. 4. 4 BE AGILE : Digital World is going faster and faster…! By PatrickSmithPhotography!
  5. 5. 5 In 2020, 50 billions! Of connected devices ! (Orange sources)! By PatrickSmithPhotography! The World change…! BE AGILE : We are in connected world…!
  6. 6. 6 BE MOBILE : Think Mobile First and build cross-canal experiences! §  Flickr : By heαrtbreaker! In 2014, most of Internet access come from Mobile devices!
  7. 7. 7 Great ! I like that, I recommend you…… I like the FranceTV Tour de France Multi-cast The support is bad ! Too bad ! . Oh this product is fatastic !!. The user is a “ConsumActor”! +1.7b people are using Social Network ! BE SOCIAL : Users are your best brand Ambassadors !! Fantastic!
  8. 8. 8 77%+ of the Web sites are not using Personalization !! BE UNIQUE : People want to be the “one” !!
  9. 9. 9 The Digital Business Engagement : What are the Marketing priorities ?
  10. 10. 10 How we engage is crucial ! Emotion & Story Telling ! Source  2013  :  Kanter  Media   POEM  :  Forrester  Research  Model  
  11. 11. 11 User Generated Content" SEO" Email" Analytics" Marketing Automation" Personalization" Multi-channel" Rich Media" CRM" CONTENT COMMUNITY COMMERCE … so best digital experience combine content, community and Commerce...!
  12. 12. 12 Acquia! The Digital Business Company ! •  Founded by Dries Buytaert, Drupal founder.! •  4000+ customers! •  450+ employees! •  700+ partners! •  Worldwide presence! •  220% 3 year CAGR!
  13. 13. 13 Continuous Delivery Cloud Digital Framework Digital Engagement Services Acquia, The Digital Business Platform! DigitalCustomersuccess Your Own  
  14. 14. 14 New Digital Engagement … Needs Digital Transformation !
  15. 15. 15 LES 5 POINTS À CONSIDÉRER POUR BÂTIR UNE PLATEFORME DIGITALE EVOLUTIVE !
  16. 16. 16 4 Key Points to succeed in your Digital Transformation 5 Keys to build your Marketing Digital Platform! !     #1 Functionalities and Agility!     #2 Flexibility for easy Integration !     #3 Performance !     #4 Multi-channel & cross-channel & Omnichannel! ##5 Personalized experiences!
  17. 17. 17 to industrialize the sites / campaigns production with keeping total creative freedom B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E 1# Functionalities and Agility
  18. 18. 18 Solution to industrialize the production of your “Digital vehicles?”! 80%  /  20%  
  19. 19. 19 Principle: Responding to the marketing challenges and needs....! ... While meeting the IT challenges and needs !!
  20. 20. 20 Templates"1" Select the site template" 2" Select what features you want and configure" 3" Add rich contents keep" Total creative" Objective: To enable marketing teams to quickly create digital experiences ...! http://www.[customdomain].com" …while retaining total creative freedom!!
  21. 21. 21 Manageme and control the digital experiences!
  22. 22. 22 Select the template and features!
  23. 23. 23 300+! Warner Music Group artist " websites, 3 site templates, " total creative freedom
  24. 24. 24
  25. 25. 25
  26. 26. 26
  27. 27. 27
  28. 28. 28 #Flexibité
  29. 29. 29 To build a rich and immersive experience integrating all components of the WEM (Content / Commerce / Community) and company back-office # 2 Flexibility / Integration B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E
  30. 30. 30 Building a Digital Business Platform in your business environnent! Drupal Mesures et rapports Social FB/Twitter Site principal campagnes d’emails Video portal Applictions Mobiles Site communautaire Eléments Média riche Contenu Social Marketing automation CRM Flux Drupal Mesures et rapports Social FB/Twitter Site principal campagnes d’emails Video portal Applictions Mobiles Site communautaire Eléments Média riche Contenu Social Marketing automation CRM Flux Acquia  Digital  Business  Plateform   Measure  &  report  
  31. 31. 31 Timex 2012! These are our products !! Timex 2013! This is your life.!        
  32. 32. 32 3 Timex in 2012: “These are our products.”!
  33. 33. 33 3 Timex in 2013: “This is your life.”!
  34. 34. 34
  35. 35. 35
  36. 36. 36 Develop in a cloud environment to ensure the success of the rise load 3# Performance B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E
  37. 37. 37 Standardized platform for all brand sites NBC Entertainment and sport. 34M PVs 24 hours. 34M
  38. 38. 38 Standardized platform for all brand sites NBC Entertainment and sport. 80M PVs 24 hours. 80M
  39. 39. 39 460M Hits to grammy.com" on night of award show
  40. 40. 40 10X Increased site visitors during Boston Marathon Bombings.
  41. 41. 41 Connect digital experiences to marketing tools and with all the channel… from Web to Store to Digital in Store… #4 Multi-channel / Cross- channel / Omnichannel B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E
  42. 42. 42 Multi-channel Cross-channel 22 hospital campuses integrated into one digital platform
  43. 43. 43 MOBILE! FIRST! Over 77 iOS, Android, and Windows Mobile apps built on the NY MTA real-time data platform, powered by Drupal and Acquia
  44. 44. 44 Each person is unique and want to see what he would like to see ! B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E 5# Personalized experiences
  45. 45. 45 Better understand Marketers
  46. 46. 46 Personalization! Analyse! ! ! Insight! ! ! Relevance!
  47. 47. 47 TruCentric proprietary and confidential47   Today’s Content Marketing Sites Are Not Personalized! 1% Personalized Content personalization ! amplifies content marketing:! "   Increases Engagement! "   Increases Conversions! Static
  48. 48. 48 TruCentric proprietary and confidential48   Acquia Lift + TruCentric Solve This Problem! After:Before : Personalized Offers   Personalized Recommendations  
  49. 49. 49 TruCentric proprietary and confidential49   Some Customer Results! Queen's  Crossing   Powered by ACQUIA Queen's  Crossing   “8x increase in CTR’s”   “4x increase in conversions” Queen's  Crossing   “10%-20% increase in page views”
  50. 50. 50 4 Key Points to succeed in your Digital Transformation 5 Keys to build your Marketing Digital Platform! !     #1 Functionalities and Agility!     #2 Flexibility for easy Integration !     #3 Performance !     #4 Multichannel & cross-channel & Omni-channel! ##5 Personalized experiences! TO CONCLUDE … optimizing cost and time-to-market
  51. 51. 51 Media" Entertainment" Public Sector" Higher Ed" Some Customer references
  52. 52. 52 High Tech" Life Sciences" Financial Services" Others" Some Customer references
  53. 53. 53 PLACE AUX QUESTIONS !
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