BUILD YOUR DIGITAL BUSINESS PLATFORM
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BUILD YOUR DIGITAL BUSINESS PLATFORM

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How to meet the requirements of the Marketing Directors to integrate social engagement, content and e-commerce in their multichannel/Omnichannel digital strategies ...

How to meet the requirements of the Marketing Directors to integrate social engagement, content and e-commerce in their multichannel/Omnichannel digital strategies

The World change
The 3 C paradigm : Content, Commerce, Community
5 Key Elements for Successful Digital Transformation
Conclusion

METTRE EN PLACE UNE PLATE-FORME MARKETING CLOUD POUR CRÉER ET PILOTER VOS EXPÉRIENCES DIGITALES MULTIMARQUES, MULTICANAL,
MULTILINGUE

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  • 1. DIGITAL BUSINESS PLATEFORM METTRE EN PLACE UNE PLATE-FORME MARKETING CLOUD POUR CRÉER ET PILOTER VOS EXPÉRIENCES DIGITALES MULTIMARQUES, MULTICANAL, MULTILINGUE
  • 2. CYRIL REINHARD DIRECTEUR MARKETING PRODUIT EMEA, ACQUIA @CYRILCR @ACQUIA_FR
  • 3. QUELS SONT LES CHALLENGES DES ENTREPRISES DANS CE MONDE DIGITAL EN PERPÉTUELLE ÉVOLUTION ?
  • 4. 4 BE AGILE : Digital World is going faster and faster…! By PatrickSmithPhotography!
  • 5. 5 In 2020, 50 billions! Of connected devices ! (Orange sources)! By PatrickSmithPhotography! The World change…! BE AGILE : We are in connected world…!
  • 6. 6 BE MOBILE : Think Mobile First and build cross-canal experiences! §  Flickr : By heαrtbreaker! In 2014, most of Internet access come from Mobile devices!
  • 7. 7 Great ! I like that, I recommend you…… I like the FranceTV Tour de France Multi-cast The support is bad ! Too bad ! . Oh this product is fatastic !!. The user is a “ConsumActor”! +1.7b people are using Social Network ! BE SOCIAL : Users are your best brand Ambassadors !! Fantastic!
  • 8. 8 77%+ of the Web sites are not using Personalization !! BE UNIQUE : People want to be the “one” !!
  • 9. 9 The Digital Business Engagement : What are the Marketing priorities ?
  • 10. 10 How we engage is crucial ! Emotion & Story Telling ! Source  2013  :  Kanter  Media   POEM  :  Forrester  Research  Model  
  • 11. 11 User Generated Content" SEO" Email" Analytics" Marketing Automation" Personalization" Multi-channel" Rich Media" CRM" CONTENT COMMUNITY COMMERCE … so best digital experience combine content, community and Commerce...!
  • 12. 12 Acquia! The Digital Business Company ! •  Founded by Dries Buytaert, Drupal founder.! •  4000+ customers! •  450+ employees! •  700+ partners! •  Worldwide presence! •  220% 3 year CAGR!
  • 13. 13 Continuous Delivery Cloud Digital Framework Digital Engagement Services Acquia, The Digital Business Platform! DigitalCustomersuccess Your Own  
  • 14. 14 New Digital Engagement … Needs Digital Transformation !
  • 15. 15 LES 5 POINTS À CONSIDÉRER POUR BÂTIR UNE PLATEFORME DIGITALE EVOLUTIVE !
  • 16. 16 4 Key Points to succeed in your Digital Transformation 5 Keys to build your Marketing Digital Platform! !     #1 Functionalities and Agility!     #2 Flexibility for easy Integration !     #3 Performance !     #4 Multi-channel & cross-channel & Omnichannel! ##5 Personalized experiences!
  • 17. 17 to industrialize the sites / campaigns production with keeping total creative freedom B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E 1# Functionalities and Agility
  • 18. 18 Solution to industrialize the production of your “Digital vehicles?”! 80%  /  20%  
  • 19. 19 Principle: Responding to the marketing challenges and needs....! ... While meeting the IT challenges and needs !!
  • 20. 20 Templates"1" Select the site template" 2" Select what features you want and configure" 3" Add rich contents keep" Total creative" Objective: To enable marketing teams to quickly create digital experiences ...! http://www.[customdomain].com" …while retaining total creative freedom!!
  • 21. 21 Manageme and control the digital experiences!
  • 22. 22 Select the template and features!
  • 23. 23 300+! Warner Music Group artist " websites, 3 site templates, " total creative freedom
  • 24. 24
  • 25. 25
  • 26. 26
  • 27. 27
  • 28. 28 #Flexibité
  • 29. 29 To build a rich and immersive experience integrating all components of the WEM (Content / Commerce / Community) and company back-office # 2 Flexibility / Integration B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E
  • 30. 30 Building a Digital Business Platform in your business environnent! Drupal Mesures et rapports Social FB/Twitter Site principal campagnes d’emails Video portal Applictions Mobiles Site communautaire Eléments Média riche Contenu Social Marketing automation CRM Flux Drupal Mesures et rapports Social FB/Twitter Site principal campagnes d’emails Video portal Applictions Mobiles Site communautaire Eléments Média riche Contenu Social Marketing automation CRM Flux Acquia  Digital  Business  Plateform   Measure  &  report  
  • 31. 31 Timex 2012! These are our products !! Timex 2013! This is your life.!        
  • 32. 32 3 Timex in 2012: “These are our products.”!
  • 33. 33 3 Timex in 2013: “This is your life.”!
  • 34. 34
  • 35. 35
  • 36. 36 Develop in a cloud environment to ensure the success of the rise load 3# Performance B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E
  • 37. 37 Standardized platform for all brand sites NBC Entertainment and sport. 34M PVs 24 hours. 34M
  • 38. 38 Standardized platform for all brand sites NBC Entertainment and sport. 80M PVs 24 hours. 80M
  • 39. 39 460M Hits to grammy.com" on night of award show
  • 40. 40 10X Increased site visitors during Boston Marathon Bombings.
  • 41. 41 Connect digital experiences to marketing tools and with all the channel… from Web to Store to Digital in Store… #4 Multi-channel / Cross- channel / Omnichannel B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E
  • 42. 42 Multi-channel Cross-channel 22 hospital campuses integrated into one digital platform
  • 43. 43 MOBILE! FIRST! Over 77 iOS, Android, and Windows Mobile apps built on the NY MTA real-time data platform, powered by Drupal and Acquia
  • 44. 44 Each person is unique and want to see what he would like to see ! B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E 5# Personalized experiences
  • 45. 45 Better understand Marketers
  • 46. 46 Personalization! Analyse! ! ! Insight! ! ! Relevance!
  • 47. 47 TruCentric proprietary and confidential47   Today’s Content Marketing Sites Are Not Personalized! 1% Personalized Content personalization ! amplifies content marketing:! "   Increases Engagement! "   Increases Conversions! Static
  • 48. 48 TruCentric proprietary and confidential48   Acquia Lift + TruCentric Solve This Problem! After:Before : Personalized Offers   Personalized Recommendations  
  • 49. 49 TruCentric proprietary and confidential49   Some Customer Results! Queen's  Crossing   Powered by ACQUIA Queen's  Crossing   “8x increase in CTR’s”   “4x increase in conversions” Queen's  Crossing   “10%-20% increase in page views”
  • 50. 50 4 Key Points to succeed in your Digital Transformation 5 Keys to build your Marketing Digital Platform! !     #1 Functionalities and Agility!     #2 Flexibility for easy Integration !     #3 Performance !     #4 Multichannel & cross-channel & Omni-channel! ##5 Personalized experiences! TO CONCLUDE … optimizing cost and time-to-market
  • 51. 51 Media" Entertainment" Public Sector" Higher Ed" Some Customer references
  • 52. 52 High Tech" Life Sciences" Financial Services" Others" Some Customer references
  • 53. 53 PLACE AUX QUESTIONS !