runens<br />running is social<br />New York, April 16, 2011<br />
Our Mission<br />to make running social<br />
Principles<br /><ul><li>focus vs. features: top design and intuitive interface to let you do what you like most – run with...
inspire and be inspired: sharing information with peers who are out there now. Motivation as core;
challenge: a true runner is motivated by challenges and accomplishments. Be it faster, further or more frequently;
charity is core: the app (free to download) will convert part of its revenues to international charity institutions. Commu...
TAP<br />TAP<br />download it, three stepsand you’re running<br />
Selecting The Objective<br /><ul><li>first thing you do is pick your main objective: 5k, 10k, half-marathon, marathon, ult...
color-coded objectives become your badge; the “pulsing cloud” in the center will have your objective’s color
access to privacy policy and terms of use</li></li></ul><li>Training selection<br />you can run with the following goals:<...
distance
 distance AND time</li></ul>coming up:<br /><ul><li>pace (different visualization)
time AND pace
 distance AND pace
 “challenges” (patent pending)</li></li></ul><li>Circular touch and selection<br /><ul><li> tap “distance” and move the kn...
 move the knob one full circle around the dial if you want to run a distance equal to your objective. To run a distance sm...
 click the “pulsing cloud” on the center to confirm;
 tapping the little “x” cancels the selection process.</li></li></ul><li>The training screen<br />Once the distance is con...
blue band with white head – computer is ahead
white band with blue head – you are ahead</li></ul>0%<br />75%<br />25%<br />50%<br />
You can use it in any orientation<br />
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Runens GPS social running app

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runens makes running less solitary, runens mission is to make running social

great user interface and experience, we focus on bringing social features to people running with their phones

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Runens GPS social running app

  1. 1. runens<br />running is social<br />New York, April 16, 2011<br />
  2. 2. Our Mission<br />to make running social<br />
  3. 3. Principles<br /><ul><li>focus vs. features: top design and intuitive interface to let you do what you like most – run with easy access to relevant info;
  4. 4. inspire and be inspired: sharing information with peers who are out there now. Motivation as core;
  5. 5. challenge: a true runner is motivated by challenges and accomplishments. Be it faster, further or more frequently;
  6. 6. charity is core: the app (free to download) will convert part of its revenues to international charity institutions. Communities as change agents.</li></ul>runens<br />
  7. 7. TAP<br />TAP<br />download it, three stepsand you’re running<br />
  8. 8. Selecting The Objective<br /><ul><li>first thing you do is pick your main objective: 5k, 10k, half-marathon, marathon, ultra-marathon or free-style. It can be changed later in your profile;
  9. 9. color-coded objectives become your badge; the “pulsing cloud” in the center will have your objective’s color
  10. 10. access to privacy policy and terms of use</li></li></ul><li>Training selection<br />you can run with the following goals:<br /><ul><li> time
  11. 11. distance
  12. 12. distance AND time</li></ul>coming up:<br /><ul><li>pace (different visualization)
  13. 13. time AND pace
  14. 14. distance AND pace
  15. 15. “challenges” (patent pending)</li></li></ul><li>Circular touch and selection<br /><ul><li> tap “distance” and move the knob to choose a total distance for your run. It can be less than, more than or equal to your objective;
  16. 16. move the knob one full circle around the dial if you want to run a distance equal to your objective. To run a distance smaller or larger than the objective choose a fraction of full circle or go around the dial multiple times.
  17. 17. click the “pulsing cloud” on the center to confirm;
  18. 18. tapping the little “x” cancels the selection process.</li></li></ul><li>The training screen<br />Once the distance is confirmed, the app goes to the running mode where it expands to larger numbers, delivers higher contrast and shows a completion “band” depending on your goal.<br />If you set distance AND time, the colored band shows the relative position of you and a virtual competitor:<br /><ul><li>blue band – you are on target
  19. 19. blue band with white head – computer is ahead
  20. 20. white band with blue head – you are ahead</li></ul>0%<br />75%<br />25%<br />50%<br />
  21. 21. You can use it in any orientation<br />
  22. 22. Paused exercise<br /><ul><li>if you hit the center of the circle when the app is in the running mode (previous slide), it will go to the pause mode;
  23. 23. From the pause mode screen you can (1) stop the exercise and go to the results page by clicking the “stop button”, or (2) resume the exercise by tapping the center.</li></li></ul><li>Results<br />Hitting “stop” sends you to the results page where you see:<br /><ul><li> how much of your goal you completed;
  24. 24. how many points you earned;
  25. 25. if you got any medals. There are different types of medals – some are given for reaching distance milestones, others for meeting very specific conditions (e.g., “ice runner”). Some medals will be a surprise.
  26. 26. a summary of your run</li></ul>Also, you can:<br /><ul><li> send an e-mail with the results
  27. 27. update facebook / twitter</li></li></ul><li>Access to Features<br />There are four icons in the corners:<br /><ul><li> top right corner: GPS signal
  28. 28. bottom right corner: settings
  29. 29. bottom left corner: my hood.
  30. 30. top left corner: my features.</li></li></ul><li>My Hood: motivation center<br /><ul><li>before you run: see what’s going on around you and get motivation to go outside
  31. 31. as you run, you can see your course on the map and the markers for each mile or km as in any of the current running apps;
  32. 32. you can see dots representing other people running in real time. The colors of the dots represent their objectives. E.g., a red dot is a 10k runner; you have access to weather conditions at one tap. </li></li></ul><li>Settings page<br /><ul><li>minimalistic approach
  33. 33. open channel to get feedback from users</li></li></ul><li>My Features<br />Provides access to all of the runens extra features:<br /><ul><li> profile: edit your profile
  34. 34. hood clash: leaderboard of hoods
  35. 35. medals: lists all the medals you earned or unlocked
  36. 36. leaderboard: compares you with people around you who have the same objective
  37. 37. running log: see previous results
  38. 38. much more to come!</li></ul>runens 2.0becomes a business here!<br />
  39. 39. My Features: Medals<br /><ul><li> displays the types and numbers of the medals you earned or unlocked;
  40. 40. distance medals are earned every time you run that distance and give you extra points;
  41. 41. there are hidden medals, e.g. the “ice runner” which gets unlocked only if within a month you run at least 3 times (minimum of 5k in total) in very cold temperatures (32F or below). They give you more extra points than the distance ones.</li></li></ul><li>My Features: Leaderboard<br /><ul><li> given your hood and all the runners inside it with the same objective as yours, you can see your position in the rank of most engaged runners;
  42. 42. points are calculated using a collection of rules, but basically the more you run the more points you accumulate. If you stop running you start to lose points as weeks go by.</li></li></ul><li>My Features: Hood Clash<br /><ul><li> runners inside a hood are accumulating points as they run;
  43. 43. a points-based score for each hood is calculated; it measures the level of engagement of the hood’s runners;
  44. 44. the Hood Clash is a Hood Leaderboard showing the most active hoods.</li></li></ul><li>And much more to comeand to make running social!<br />
  45. 45. Why is runens betterthanany other running app?<br /><ul><li>It is the only truly social, hyper-local, platform
  46. 46. Provides a virtual window into your neighborhood to boost motivation: you can see others running in real-time and have insight into their objectives without leaving your home
  47. 47. Includes a gaming element that is conceptually related to running performance and commitment
  48. 48. Allows you to measure yourself against other runners who are pursuing the same goals so that you can gauge your performance and commitment with real data
  49. 49. Builds local communities that can compete with each other, opening an avenue for philanthropic actions
  50. 50. Offers businesses an opportunity to interact with a very targeted audience and/or demographic</li></li></ul><li>“runens is this BEAUTIFUL running application, very well thought through, gorgeous app coming up to iTunes“<br />– Nate Westheimer<br />ExecutiveDirector at NY Tech Meetup<br />runens<br />Thank You!<br />www.runens.com<br />@runens<br />facebook.com/runens.me<br />

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