Cyril bladier digital marketing trends for 2014

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Cyril Bladier digital marketing trends for 2014.
Twitter. Google+. GooglePlus. Pinterest. Picture marketing. Social Selling. Mobile marketing. Real-time marketing. Marketing automation. Cloud marketing. LinkedIn. Retargeting. Remarketing. Facebook for business. btob marketing. B2B marketing. Digital strategy. Digital marketing. Web marketing. emarketing. Digital trends. Marketers. Visual marketing. Selling with social media. Selling through social media. Personalization. Social media, Social network. Social networking. Profesional social networks.

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Cyril bladier digital marketing trends for 2014

  1. 1. My 12 Digital marketing trends 2014 Cyril Bladier, Digital Strategist
  2. 2. Twitter More and more teens on Twitter / other social networks Picture from Kiwi Commons
  3. 3. LinkedIn Career, business, HR, marketing, sales, recruitment… LinkedIn will be everywhere www.slideshare.net/faberNovel/a-fabernovel-study-linkedin-the-serious-network/
  4. 4. Facebook for Business Facebook : from spending to engage to invest for business
  5. 5. Google+ Google+ more and more essential in B2B. 55% BtoB marketers use it. Picture from www.elite-strategies.com
  6. 6. Pinterest Pinterest, the fastest growing social media platform (source: http://www.bootcampmedia.co.uk)
  7. 7. Picture Marketing LinkedIn, Google+, Twitter, Facebook, Instagram, Pinterest, Snapchat… pictures are everywhere Picture from www.hubspot.com
  8. 8. Mobile marketing You have to be where your customers are. Mobile is growing incredibly quickly (C. Everson, VP Global Marketing Solutions, Facebook)
  9. 9. Real-time marketing Take advantage of trends you see on a real-time basis Picture from : www.realtimemarketer.com
  10. 10. Marketing automation Better leads, more qualified with quick conversions
  11. 11. Retargeting Show ads to users who've previously visited your site as they browse the web (Google) Picture from : www.analyticsresults.com
  12. 12. Personnalization Facebook graph search, trends in Google search. Users wait for you to personalize their experience in real-time.
  13. 13. Social Selling Harness social media to improve sales and discover new sales opportunities. Picture from @GunnarSimonsen, www.gunnarspeaks.com
  14. 14. The author Cyril Bladier Digital strategist at Business-on-Line HEC Paris Affiliate Professor at Google@HEC chair Writer : 2 books and 4 collaborative books Blogger at Business –on-Line / Presse Citron / Huffington Post http://www.linkedin.com/in/cyrilbladier @cyril_bladier @businesson_line @btob_automation

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