Introduction to-ebusiness
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Introduction to-ebusiness

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Introduction to-ebusiness Introduction to-ebusiness Presentation Transcript

  • Introduction to e-Business
  • Part I -- How did we get here?
    Introduction to e-Business
  • What is e-business?
    Any business carried out in electronic form
    Connecting electronically to your business stakeholders
  • What is e-business?
    E-business is the strategic use of technology, particularly the Internet, to integrate and streamline the business processes, enterprise applications, and organizational structure of a business and create a high performance business model
    Term will probably become redundant within 10 years as all businesses will be “e-businesses”
  • Evolution of e-business
  • Evolution of e-business
  • “If you’re not an
    e-business by 2000, you won’t be in business by the year 2001”
    – Technology Sales Pitch, 1999
  • In many ways fear of being left behind sparked the “.com gold rush”
  • “If you’re an e-business
    in 2001, you’re lucky to be alive!”
    – Technology Sales Pitch, 2001
  • “… For a small fee, we’ll show you how to truly leverage the technology we hyped up and sold to you in 1998.”
    – Technology Sales Pitch, 2001
  • Why did the Internet market crash?
  • Main reasons for “.com” crash
    Not enough customers comfortable using the Internet… this meant companies had to spend a disproportionately high percentage of their budgets on marketing (e.g. 40-50% instead of usual 5% for traditional business)
    Information technology costs very high… many people incorrectly assumed setting up e-commerce sites would be cheap (e.g. virtual inventory, virtual office)
    This combination was a killer for many businesses (not enough customers and revenues and huge infrastructure costs)
  • How can you separate the hype from reality?!
  • People usually overestimate the short term of impact and underestimate the long term impact of technology
    E-Business has really just started…
  • Evolution of e-business
  • What’s different than “.com” times
    Customers now comfortable using the Internet… e.g. 70-80% Internet penetration rate in North America… companies can spend less on marketing
    Information technology costs have decreased… instead of using EDI, people are using VPN (virtual private networks).
    While revenues are still challenging to acquire, it’s a lot better than .com times & companies have fine-tuned their models
    Google has figured out how to earn revenues from advertising…
    Companies that had difficulty with profits such as PayPal have since been acquired by players like eBay with solid revenues
    Signs that the “times are a changing” can be seen with these examples from the music industry
    Madonna’s new contract shows importance of Web-based channels
    Radiohead challenges traditional distribution approaches
  • Send/Rcv.
    Proprietary Format Document
    EDI Document
    EDI Encode /Decode
    EDI Encode /Decode
    Proprietary Format Document
    EDI Document
    Send/Rcv.
    EDI Process
    Proprietary
    Format
    document
    Proprietary Format Document
    EDI
    document
    Document
    Buyer
    VAN
    Proprietary Format Document
    EDI
    document
    Vendor
  • Unique attributes of e-business
    Speed... e.g. crackberry addicts
    Convenience... e.g. FedEx offloading CSR costs... and consumers happy to accept
    Customization... e.g. build your own PC at Dell
    Redefinitionofproductvalue... e.g. Google docs...free Web-based software supported by ads
    Mediaflexibility... Madonna’s new deal
  • E-business benefits
    #1 driver is cost reduction
    Increasing sales
    Improving customer service
    Minimizing competitive pressures
    Expanding market reach
    Addressing user concerns
  • Integrated systems
    Info systems that are joined together in such a way that they can easily share data between them
    In past, integration was a key part of e-business development costs (connecting system A to B could cost 4x more than the actual systems cost)
    Increased trend towards open standards (e.g. XML-based data transfer such as via RSS... Real Simple Syndication)... Integration costs declining
    Still really difficult to connect large scale enterprise systems
  • E-commerce vs. E-business
    • Transaction
    • “Cash register”
    • Smaller scale
    • Your individual projects focuses on e-commerce although there are small scale components of e-business (e.g. Integration with third party websites)
    • Encompassed much wider space than e-commerce
    • All electronic connections between business stakeholders
    • Websites
    • Intranets
    • Extranets
    • ERP Systems
    • Driven mainly by cost-savings
    • Your team project focuses on e-business
  • Front Office (interfacing with customers)
  • Back Office (behind the scenes)
  • Key Terms -- Introduction to e-Business
    Electronic data interchange (EDI)
    Intranet
    Extranet
    Integrated systems
    Systems integration
    Trading exchange
    E-business
    E-business models
    Front-end and back-end of e-business
    B2C
    B2B
    B2G