Editor Websites 101

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Cynthia Hartwig presented this primer on how editors can make their business web sites stand out at Seattle's Northwest Editors Guild. Lots of real world examples of how branding can help editors attract the kind of clients they want to work with. Deck covers branding, web site content, how frequently to update, and much more helpful content for small business entrepreneurs who specialize in the written word.

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Editor Websites 101

  1. 1. EDITOR WEBSITES 101: November 11, 2013
  2. 2. HOW CAN YOU BE HEARD IN CYBERSPACE?
  3. 3. HOW CAN YOU DIFFERENTIATE YOUR EDITING SERVICES IN CYBERSPACE? 500 Million Tweeters • 1,262,120 blogs •Facebook users have passed1billion • More than 150 million LinkedIn users • 51 million web sites •
  4. 4. TAPPING INTO THE POWER OF NETWORKS Creates a multiplier effect • Breaks down silos and narrow reach • Lets you stay engaged with your audience & community • Helps you stay current • Lets you share resources and knowledge openly and quickly •
  5. 5. FREE TOOLS BUT STILL ONE-TO-MANY MARKETING
  6. 6. BRANDING 101 To attract a following, you must create an identity to follow. •Organizations have brands. •Individuals have personal identities or personas. •Brand, personality, persona = who you are.
  7. 7. MULTIPLE PERSONAS WILL FRACTURE YOUR IDENTITY.
  8. 8. Mind-map a list of possible identities you could own.Think about the specific types of editing you most want to do.
  9. 9. WRITING EXERCISE: THE REAL THING ABOUT ME AND MY EDITOR BRAND…
  10. 10. Look at these editor web sites and write down what kind of editing they do in 10 seconds.
  11. 11. http://www.theeditingco.com/services/?main=107
  12. 12. http://bethjusino.com/
  13. 13. http://www.crossmancommunications.com/fre elance-editing-services/
  14. 14. http://www.proofreader.cc/
  15. 15. Lots of group editing services available now.
  16. 16. Forty years of research proves that your audience will remember your information longer and relate to you better if they know who you are.
  17. 17. Use your own personality to increase stickiness. People are interested in people.
  18. 18. Let’s brainstorm a list of what you need to call attention to on your web site.
  19. 19. A WORD ABOUT IMAGERY. CAN WE COME UP WITH SOMETHING THAT’S NOT A PEN?
  20. 20. To have a tagline or not to have a tagline? 21

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