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We're beyond the tipping point of the importance of social media, mobile is driving exponential sales growth and your best customers live in the digital world. Consumers have radically changed their information acquisition and buying habits. Standing still in this digital world will put you further and further behind your competition and, oh by the way, there are new competitive players stealing your market share as you read this. This presentation will share successful strategies for taking advantage of these new technologies to maintain and increase your market share.