How the news industry is being reshaped by technology
Downfall of traditional media
Return of social media
Why O Why History of mass media Fresh perspective Relevance to our life Thus being a totally awesome debate/discussion/class part class paaaart!!!!
Social Media is not new!
Social Media is “vibrant, freewheeling &discursive”
“opinionated, polarized & partisan”
No more journalists!
No more barriers to entry!
Vertical Horizontal distribution of information
Serving advertisers Serving readers
Key Takeaway Message Social Media EMPOWERS the Masses INFORMATION CAPITAL DISTRIBUTION OF POWER
Information Capital Informed Choices Less Censorship For informed choices, see Yahoo Answers! (I saw this on Y!A hahaha)
Distribution of Power Horizontal Vertical Distribution of news Empowered individual against a corporation So how is social media a driver of world change? From a Passive Audiences Audiences with a voice
“Media organizations need to reorient themselves to serving readers rather than advertisers, embrace social features and collaboration, get off political and moral high horses and stop trying to erect barriers around journalism to protect their position.” “Journalism will no longer be the exclusive preserve of journalists” “The digital future of news has much in common with its chaotic, ink-stained past” The End (10/10)
Discussion Time! 1. Are there any downsides to social media? 2. Will old media like newspapers and books become obsolete one day? 3. How have journalists been affected by new media?