Teo Hui Pin
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Teo Hui Pin

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  • Relevance – we often wonder if traditional media will be outdated (borders bookstore closing down). Even straits times move to interactive online ver.
  • Transitional generation. They read the “actadiurna” which was their official gazette posted in their forums everyday.
  • Advertisers –profit making. Which is why niche magazines are very expensive, cuz they wont be seen by wide audience

Teo Hui Pin Teo Hui Pin Presentation Transcript

  • Drivers Of World Change
  • Coming Full Circle
    What is it about?
    • How the news industry is being reshaped by technology
    • Downfall of traditional media
    • Return of social media
  • Why O Why
    History of mass media
    Fresh perspective
    Relevance to our life
    Thus being a totally awesome debate/discussion/class part class paaaart!!!!
  • Highlights
    • Social Media is not new!
    • Social Media is “vibrant, freewheeling &discursive”
    • “opinionated, polarized & partisan”
    • No more journalists!
    • No more barriers to entry!
    • Vertical  Horizontal distribution of information
    • Serving advertisers  Serving readers
  • Key Takeaway Message
    Social Media
    EMPOWERS
    the Masses
    INFORMATION CAPITAL
    DISTRIBUTION OF POWER
  • Information Capital
    Informed Choices
    Less Censorship
    For informed choices, see Yahoo Answers! 
    (I saw this on Y!A hahaha)
  • Distribution of Power
    Horizontal  Vertical Distribution of news
    Empowered individual against a corporation
    So how is social media a driver of world change?
    From a Passive Audiences  Audiences with a voice
  • “Media organizations need to reorient themselves to serving readers rather than advertisers, embrace social features and collaboration, get off political and moral high horses and stop trying to erect barriers around journalism to protect their position.”
    “Journalism will no longer be the exclusive preserve of journalists”
    “The digital future of news has much in common with its chaotic, ink-stained past”
    The End (10/10)
  • Discussion Time!
    1. Are there any downsides to social media?
    2. Will old media like newspapers and books become obsolete one day?
    3. How have journalists been affected by new media?