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Neo Hui Min Pearlyn

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  • 1. Want  to  Understand  The  Future?     “Tell  a  Story!”  says  Intel   By:  Pearlyn  Neo,  G13  
  • 2. Why  I  Chose  This  Topic  
  • 3. Background  •  Director  of  Intel   Corpora>on’s   Interac>on  and   Experience  Research   Group  •  Australian   Anthropologist  •  Hired  to  help  Intel   –  Understand  Women   Geneviev –  Understand  the  Rest  of   e  Bell   the  World  
  • 4. Interes>ng  Observa>ons   •  Things  that  people   care  about  are   remarkably   consistent   –  Iden>fying  the   persistence  is  the   key!    
  • 5. Interes>ng  Observa>ons   •  TV  –  One  Technology   that  has  the  BIGGEST   impact  on  our   Storytelling  Ability   –  Rearranges  Rela>onship   with     •  Time   •  Space   •  Other  People   –  Predict  a  Renaissance  
  • 6. Interes>ng  Observa>ons   •  How  to  spot  what  is   a  trend  or  a  fad?     –  Key:  Storytelling   –  BeOer  technologies   for     •  Crea>ng  stories     •  Giving  people  a  voice    
  • 7. Evolu>on  of  Storytelling  
  • 8. “New  devices,  new  infrastructures,  and  new   experiences  for  starters,  but  also  more  of  the   same  it  seems.  We  want  to  be  social,  we  want   to  be  engaged,  we  like  a  good  story.”  What  does  the  future  hold?    
  • 9. Key  Takeaway  Message     •  The  things  that  people   care  about  are   CONSISTENT   •  Storytelling’s  the  KEY   to  dis>nguishing   between  a  trend  and   a  fad  
  • 10. 1)  Do  you  think  that  storytelling  is  the  key   to  understanding  the  future  of   technology?     2)  What  problems  do  you  foresee  if  we   solely  rely  on  storytelling  as  a  key  to   helping  us  understand  the  future  of   technology?     Issues  for  Discussion