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Viva La Familia Fiesta 3 5 09
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Viva La Familia Fiesta 3 5 09

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Multimedia Family Fiesta

Multimedia Family Fiesta

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  • 1. !quot;quot;#$%&%'$('$)'*&(&'$)&+,-'$ $ !quot;#$%&'()%*'+,-'.//0' March 2009 Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  • 2. CONTENTS !!12324'54'64735348'639:;4' <=quot;&=>#'?@*=@$*A' !! 7*B$>'<C>%' !! !quot;%D)#*='3%D$&EFD' !! !!639:;4'3G;9HI4;3?G'!?G!9<;:' J=>%B':F=>F*&$*D' !! 3%KEquot;#*'<=quot;B)LF'9%&>&*#*%F' !! H>#*DM4LN@$N*D' !! !quot;%D)#*='4LN@>Nquot;%'O$%KEquot;#*'P'>F'=*F>$CQ' !! 1 Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  • 3. )&+,-' Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  • 4. WHAT IS VIVA LA FAMILIA FIESTA? &./0$123$0456789$483.:$;8:<$$$ $$$$$$$$$$$$=595>38?@A$B8C79750D$ $$$$$$$$$$$$$$$$$$$$$899$863100$.E5$@8?1@<$ !!256'6$*DF>'R=quot;@$B*D'>'DR*L$>C'quot;LL>D$quot;%'Squot;='Equot;DFD-' S>#$C$*D-'>%B'S=$*%BD'Fquot;'&>FE*='Fquot;&*FE*='Fquot;' L*C*T=>F*'S>#$CU'=$&EF'$%'FE*$='Equot;#*' !!7quot;#-'S>#$CU'>%B'FE*$='S=$*%BD'*VR*=$*%L*'quot;)=' T=>%B-'L*C*T=>N%&'>L=quot;DD';quot;Bquot;T*TWXD'Lquot;##)%$FU' 3 Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
  • 5. WHO HAS FIESTAS? !!0YZ''>=*'Aquot;#*%'+[K,' !quot;quot;F$)750.80$ !!Y,Z''>=*':R>%$DEKBquot;#$%>%F'quot;=' :R>%$DEKR=*S*==*B' !!Y0Z''>=*'#>==$*B' !!]Z''D>U'FE*$='Lquot;)%F=U'quot;S'quot;=$&$%' $D'7*V$Lquot;' !!.]Z''>=*'^=DFKN#*'#quot;#D' !!_+Z''>=*'DF>UK>FKEquot;#*'#quot;#D' 4 Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
  • 6. !quot;quot;F$)750.80$ 5 Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
  • 7. CELEBRATING COAST TO COAST !!9>LE'6$*DF>'$D'>'Dquot;L$>C'Squot;=)#' !quot;quot;F$)750.80$ Fquot;)LE$%&'Lquot;%D)#*=D'$%'FE*' #GFHI$J50.80$ Equot;#*'AE*=*'FE*U'$%F*=>LF' >%B'DE>=*' HIHGKKL' !!J>D*B'quot;%'Cquot;U>CFU'P'F=)DF' 483?6748@.0''''' A$FE';quot;Bquot;T*TW'>%B' *VF*%D$quot;%'quot;S';2'RC>`quot;=#-' 'M538A5$1B$HF$ >%B'A>%N%&'Fquot;'DE>=*'$F'A$FE' A250.0$453$J50.8<$ S=$*%BD'>%B'S>#$CU' !quot;#$%&#'()'' 6 Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
  • 8. HOST DISTRIBUTION BY STATE !quot;quot;F$)750.80$ '''',-.Y' !!!>C$Squot;=%$> ''''+-___' !!;*V>D ''''+-[.' !!6Cquot;=$B> '''''''[0[' !!GaMG( '''''''0[' !!4=$bquot;%> ''''+-.YY' !!?FE*= c)%B=*BD'quot;S'L$N*D'$%','DF>F*D8 ' 7 Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
  • 9. FIESTA PROGRAM ELEMENTS !!7>DD'P'Cquot;L>C'#*B$>'=*>LE' !!?%C$%*'6$*DF>'<quot;=F>C' !!3%KEquot;#*'*VR*=$*%N>CMD>#RC$%&' !!7>=d*N%&'=*D*>=LEMquot;RFK$%' B>F>T>D*' . 8 Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
  • 10. CONSUMER INSIGHTS Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  • 11. RESEARCH ACTIVITY !!;quot;Bquot;T*TW'E>D'=*L*%FCU'Lquot;%B)LF*B'FAquot;')%$e)*' Lquot;%D)#*='=*D*>=LE'DF)B$*Df' 2$@>'C>'6>#$C$>'6$*DF>'R>%*C'O7>UM()%'.//[Q'Lquot;%D$DF*B' !! quot;S'>RR=quot;V$#>F*CU'0-///'#quot;#D'>L=quot;DD','DF>F*Dg'' ?)='C>F*DF'D)=@*U'O6*T'.//0Q'Lquot;%D$DF*B'quot;S'quot;@*='+-///' !! #quot;#D'>%B'L>RF)=*B'$%D$&EFD'=*&>=B$%&'C$S*'P'S>#$CU' R=$quot;=$N*D'N*B'B$=*LFCU'Fquot;'FE*'L)==*%F'*Lquot;%quot;#$L' D$F)>Nquot;%g' h)*DNquot;%%>$=*D'A*=*'B*C$@*=*B'quot;%C$%*'>%B'L>RF)=*B' !! d*U'$%D$&EFD'S=quot;#'ig:g'c$DR>%$L'#quot;#D'A$FE'LE$CB=*%' S=quot;#'/K_'$%'FE*'Equot;#*g' 10 Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  • 12. KEY LEARNINGS !!3%D$&EFD'LC*>=CU'B*#quot;%DF=>F*'FE>F' Fquot;B>UXD'c$DR>%$L'#quot;#Df' D**d'quot;)F'$%Squot;=#>Nquot;%'$%':R>%$DE'>%B' !! >LN@*CU')D*'#*B$>'Fquot;'^%B'$F' *%&>&*'$%'>%B'DR*%B'quot;%'Dquot;L$>C' !! >LN@$N*D'Squot;='S>#$CU' B*#quot;%DF=>F*'LC*>='R=*S*=*%L*D'quot;%' !! T=>%BD'FE*U')D*'>%B'AE*=*'FE*U'T)U' >=*'Cquot;quot;d$%&'Squot;='@>C)*KT>D*B'Dquot;C)Nquot;%D' !! FE*U'L>%'$%Lquot;=Rquot;=>F*'$%'FE*$=' *@*=UB>U'C$@*D' 11 Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  • 13. MOMS USE MEDIA & TECHNOLOGY !! Y,Z'''4=*':R>%$DEKBquot;#$%>%F'quot;=':R>%$DEKR=*S*==*B' !! ]]Z''''H*F'R>=*%N%&'$%Squot;=#>Nquot;%'quot;%';2' !! Y_Z''''H*F'R>=*%N%&'$%Squot;=#>Nquot;%'quot;%'FE*'3%F*=%*F' !! []Z''''2$D$F'FE*'3%F*=%*F'S=*e)*%FCU' !! ]]Z''''j%quot;A'Equot;A'Fquot;')RCquot;>B'REquot;Fquot;D'>%B'@$B*quot;D' &@07AE.N$ c$DR>%$L'#quot;#D')D*'#*B$>'>%B' F*LE%quot;Cquot;&U'Squot;='*%F*=F>$%#*%F' >%B'$%Squot;=#>Nquot;%' 12 Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  • 14. MOMS VALUE FAMILY OCCASIONS !!Y[Z''cquot;DF'>F'C*>DF'quot;%*'R>=FU'quot;='S>#$CU'*@*%F'R*='U*>=' !![.Z''3%@$F*'#quot;=*'FE>%'F*%'R*quot;RC*'Fquot;'>k*%B' !!Y]Z'':R*%B'#quot;=*'FE>%'l+//'quot;%'FE*$='R>=FU'' !!Y,Z'':Equot;R'#quot;DF'S=*e)*%FCU'>F'm>C#>=F' &@07AE.N$ c$DR>%$L'7quot;#D'>LN@*CU' *%&>&*'$%'Dquot;L$>C'>LN@$N*D'Squot;=' S>#$CU'>%B'DR*%B'quot;%'FE*#g' 13 Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  • 15. MOMS SEEK VALUE FOR FAMILY !! 7quot;#D'@>C)*'S>#$CU'^=DF-'Squot;CCquot;A*B'TU'&quot;quot;B'E*>CFE-'>'D>S*' Equot;#*-'*B)L>Nquot;%'Squot;='FE*$='LE$CB=*%-'>%B'^%>%L*DMD>@$%&Dg'' !! mE*%'>Dd*B'AE>F'FE*U'Bquot;'Fquot;'D>@*'#quot;%*U'Fquot;B>U-'FE*U'>n=#' FE*U'F>d*'>B@>%F>&*'quot;S'DR*L$>C'quot;o*=D-'Cquot;quot;d'Squot;='S=**'quot;='Cquot;A' Lquot;DF'>LN@$N*D'Squot;='FE*$='S>#$CU-'>%B'Cquot;quot;d'Squot;='T=>%BD'FE>F' B*C$@*='@>C)*M>CCquot;A'FE*#'Fquot;'D>@*'#quot;%*Ug' &@07AE.N$ 2>C)*KT>D*B'Dquot;C)Nquot;%D'FE>F' T*%*^F'S>#$CU'B$=*LFCU'>C$&%' A$FE'c$DR>%$L'#quot;#DX'%**BDg'' 14 Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  • 16. )&+,-'$OP'QR$&Q-+SP'-&TQ$ Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  • 17. BRAND STRATEGIES !!'!=*>F*'#*>%$%&S)C'T=>%B'*VF*%D$quot;%D'quot;S'#*DD>&*D'FE>F' =*Dquot;%>F*'A$FE'c$DR>%$L'#quot;#D' !! 3%Squot;=#'>%B'*B)L>F*'quot;%'S*>F)=*D'>%B'T*%*^FD'Fquot;'$%L=*>D*' T=>%B'>A>=*%*DD-'DN#)C>F*'F=$>C'>%B'B=$@*'R)=LE>D*' !! 4RR*>C'Fquot;'@>C)*'#$%BD*F'@$>'DR*L$>C'quot;o*=D'>%B'B$DLquot;)%FD' >@>$C>TC*'*VLC)D$@*CU'Fquot;'12$@>'C>'6>#$C$>8'6$*DF>'Equot;DFD'>%B' &)*DFD' 16 Copyright Todobebé 200. All Rights Reserved. For Internal Use Only. Confidential
  • 18. IN-HOME PRODUCT ENGAGEMENT !!9%&>&*'Tquot;FE'Equot;DFD'>%B'&)*DFD'A$FE'Uquot;)='T=>%B' OTU'R=quot;@$B$%&'D>#RC*D'>%B'>LN@$N*DQ' cquot;DFD'p':*%B'+/-///'D>#RC*D'Fquot;'FE*'Equot;DF'quot;S'>'R>=FU' !! FE>F'L*C*T=>F*D'E*='S>#$CU8' H)*DFD'p':*%B'+//-///q'D>#RC*D'Fquot;'>CC'quot;S'E*='&)*DFD' !! p'E*='$##*B$>F*'Dquot;L$>C'%*FAquot;=d' !!H*%*=>F*'Rquot;D$N@*'m?7'TU'$%F*&=>N%&'Uquot;)=' T=>%B'$%Fquot;'FE*'6$*DF>'p'FE$%d'T=>%B'*VR*=$*%L*' O%quot;F'S=**'R=quot;B)LFQ' . 17 Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
  • 19. INTERACTIVE ONLINE CONCEPTS !! :R*L$>C'T=>%B*B'>LN@$FU'>=*>'quot;%' 12$@>'C>'6>#$C$>8'6$*DF>'D$F*' rquot;A%Cquot;>B>TC*'C$DFD-'>LN@$N*D-'64hXD-'S>LFD-' !! &)$B*D-'NRD'*FLg' !! 6$*DF>'DEquot;RR$%&'C$DF'A$FE'Uquot;)='T=>%B' !! 6$*DF>'&>#*D-'>LN@$N*D-'*B)F>$%#*%F-'*FLg' !! cquot;DFD'*C$&$TC*'Squot;='DR*L$>C'quot;o*=D' #>B*'>@>$C>TC*'TU'FE*'T=>%BD'Oquot;%' %*VF'R)=LE>D*Q' !! ;=$>C'$%'FE*'Tquot;V' !! !quot;%N%)$FU'quot;%C$%*' . 18 Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
  • 20. FIESTA CONCEPTS: RESEARCH !!;E=**'O,Q'L)DFquot;#'e)*DNquot;%D'$%'' 6$*DF>'Equot;DF'#quot;#'e)*DNquot;%%>$=*' J=>%B'>A>=*%*DDM>n%$FU' !! ;=$>C'OR>DF','#quot;%FED-'RC>%%*BQ' !! 3%L*%N@*'Fquot;'R)=LE>D*'O)D*'quot;S'Lquot;)Rquot;%DQ' !! !!4LL*DD'Fquot;'R=*'>%B'Rquot;DF'6$*DF>' =*D*>=LE' !!r*C$@*=U'quot;S'quot;RFK$%'B>F>T>D*'Squot;=' S)F)=*'#>$C$%&D'>%BMquot;='!I7' >LN@$N*D' . 19 Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
  • 21. FIESTA SPONSOR LEVELS +95C5@.$ U98?@2C$ S19;$ 7*B$>'9VRquot;D)=*'p'T=>%B'$%F*&=>F*B'$%Fquot;';2'DRquot;F'P'256' s' <=quot;#quot;Nquot;%D'O9DN#>F*B'./'#$CC$quot;%'$#R=*DD$quot;%DQ' J=>%B'3r'$%'256'6$*DF>'Jquot;V-'6$*DF>'r2r-'6$*DF>'?%C$%*'<quot;=F>C' 5>=&*' 7*B$)#' :>#RC*D'$%LC)B*B'$%'256'6$*DF>'Jquot;V' s' s' f,/'DRquot;F'quot;%'6$*DF>'r2r' .' +' J=>%B*B'6$*DF>'>LN@$FUMLquot;%F*DF'Fquot;'*%&>&*'6$*DF>'R>=NL$R>%FD' s' s' !)DFquot;#'I*D*>=LE'S=quot;#'c$DR>%$L'7quot;#'<>%*C' <=*M<quot;DF' ?RF'3%'!quot;%D)#*='r>F>T>D*'Squot;='Squot;CCquot;A'quot;%'#>=d*N%&' s' ;)=%Kd*U'*@*%F'R=quot;B)LNquot;%-'Equot;DF'>Le)$D$Nquot;%-'d$t%&-' s' s' S)C^CC#*%F-'DE$RR$%&'Fquot;'+/-///'Equot;#*D-'e)>C$FU'>DD)=>%L*-' C*&>C-'L)DFquot;#*='D*=@$L*-'=*D*>=LE'P'=*Rquot;=N%&' &Q%+,-*+Q-$ VKLquot;Gquot;quot;quot;$ VHLquot;Gquot;quot;quot;$ . 20 Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
  • 22. KEY DATES !! :Rquot;%Dquot;=DE$R'r*>BC$%*D' <C>N%)#':Rquot;%Dquot;=Df'4R=$C',' !! !! Hquot;CB':Rquot;%Dquot;=Df'4R=$C'+/' !! 6)C^CC#*%F' J=>%B'$%LC)D$quot;%D'Fquot;'A>=*Equot;)D*f'7>U'+' !! !! Jquot;V*D'DE$R'7>U'+YK()%*']' !! cquot;DF'>Le)$D$Nquot;%'P'=*D*>=LE' 7>U'.K7>U',/' !! ;2-'?%C$%*-'<I-'H=>DD'Iquot;quot;FD' !! !! 12$@>'C>'6>#$C$>8'6$*DF>'r>Uf'()%*'+,' !! r>F>'!quot;#R$C>Nquot;%'P'Rquot;DF'=*D*>=LEf'()%*'+K()CU',' . 21 Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
  • 23. !?G;4!;'3G6?' 73!c495':3H95' ]+.g0]g]0[[' #D$&*CuFquot;Bquot;T*T*gLquot;#' Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential

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