Viva La Familia Fiesta 3 5 09

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Multimedia Family Fiesta

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Viva La Familia Fiesta 3 5 09

  1. 1. !quot;quot;#$%&%'$('$)'*&(&'$)&+,-'$ $ !quot;#$%&'()%*'+,-'.//0' March 2009 Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  2. 2. CONTENTS !!12324'54'64735348'639:;4' <=quot;&=>#'?@*=@$*A' !! 7*B$>'<C>%' !! !quot;%D)#*='3%D$&EFD' !! !!639:;4'3G;9HI4;3?G'!?G!9<;:' J=>%B':F=>F*&$*D' !! 3%KEquot;#*'<=quot;B)LF'9%&>&*#*%F' !! H>#*DM4LN@$N*D' !! !quot;%D)#*='4LN@>Nquot;%'O$%KEquot;#*'P'>F'=*F>$CQ' !! 1 Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  3. 3. )&+,-' Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  4. 4. WHAT IS VIVA LA FAMILIA FIESTA? &./0$123$0456789$483.:$;8:<$$$ $$$$$$$$$$$$=595>38?@A$B8C79750D$ $$$$$$$$$$$$$$$$$$$$$899$863100$.E5$@8?1@<$ !!256'6$*DF>'R=quot;@$B*D'>'DR*L$>C'quot;LL>D$quot;%'Squot;='Equot;DFD-' S>#$C$*D-'>%B'S=$*%BD'Fquot;'&>FE*='Fquot;&*FE*='Fquot;' L*C*T=>F*'S>#$CU'=$&EF'$%'FE*$='Equot;#*' !!7quot;#-'S>#$CU'>%B'FE*$='S=$*%BD'*VR*=$*%L*'quot;)=' T=>%B-'L*C*T=>N%&'>L=quot;DD';quot;Bquot;T*TWXD'Lquot;##)%$FU' 3 Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
  5. 5. WHO HAS FIESTAS? !!0YZ''>=*'Aquot;#*%'+[K,' !quot;quot;F$)750.80$ !!Y,Z''>=*':R>%$DEKBquot;#$%>%F'quot;=' :R>%$DEKR=*S*==*B' !!Y0Z''>=*'#>==$*B' !!]Z''D>U'FE*$='Lquot;)%F=U'quot;S'quot;=$&$%' $D'7*V$Lquot;' !!.]Z''>=*'^=DFKN#*'#quot;#D' !!_+Z''>=*'DF>UK>FKEquot;#*'#quot;#D' 4 Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
  6. 6. !quot;quot;F$)750.80$ 5 Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
  7. 7. CELEBRATING COAST TO COAST !!9>LE'6$*DF>'$D'>'Dquot;L$>C'Squot;=)#' !quot;quot;F$)750.80$ Fquot;)LE$%&'Lquot;%D)#*=D'$%'FE*' #GFHI$J50.80$ Equot;#*'AE*=*'FE*U'$%F*=>LF' >%B'DE>=*' HIHGKKL' !!J>D*B'quot;%'Cquot;U>CFU'P'F=)DF' 483?6748@.0''''' A$FE';quot;Bquot;T*TW'>%B' *VF*%D$quot;%'quot;S';2'RC>`quot;=#-' 'M538A5$1B$HF$ >%B'A>%N%&'Fquot;'DE>=*'$F'A$FE' A250.0$453$J50.8<$ S=$*%BD'>%B'S>#$CU' !quot;#$%&#'()'' 6 Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
  8. 8. HOST DISTRIBUTION BY STATE !quot;quot;F$)750.80$ '''',-.Y' !!!>C$Squot;=%$> ''''+-___' !!;*V>D ''''+-[.' !!6Cquot;=$B> '''''''[0[' !!GaMG( '''''''0[' !!4=$bquot;%> ''''+-.YY' !!?FE*= c)%B=*BD'quot;S'L$N*D'$%','DF>F*D8 ' 7 Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
  9. 9. FIESTA PROGRAM ELEMENTS !!7>DD'P'Cquot;L>C'#*B$>'=*>LE' !!?%C$%*'6$*DF>'<quot;=F>C' !!3%KEquot;#*'*VR*=$*%N>CMD>#RC$%&' !!7>=d*N%&'=*D*>=LEMquot;RFK$%' B>F>T>D*' . 8 Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
  10. 10. CONSUMER INSIGHTS Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  11. 11. RESEARCH ACTIVITY !!;quot;Bquot;T*TW'E>D'=*L*%FCU'Lquot;%B)LF*B'FAquot;')%$e)*' Lquot;%D)#*='=*D*>=LE'DF)B$*Df' 2$@>'C>'6>#$C$>'6$*DF>'R>%*C'O7>UM()%'.//[Q'Lquot;%D$DF*B' !! quot;S'>RR=quot;V$#>F*CU'0-///'#quot;#D'>L=quot;DD','DF>F*Dg'' ?)='C>F*DF'D)=@*U'O6*T'.//0Q'Lquot;%D$DF*B'quot;S'quot;@*='+-///' !! #quot;#D'>%B'L>RF)=*B'$%D$&EFD'=*&>=B$%&'C$S*'P'S>#$CU' R=$quot;=$N*D'N*B'B$=*LFCU'Fquot;'FE*'L)==*%F'*Lquot;%quot;#$L' D$F)>Nquot;%g' h)*DNquot;%%>$=*D'A*=*'B*C$@*=*B'quot;%C$%*'>%B'L>RF)=*B' !! d*U'$%D$&EFD'S=quot;#'ig:g'c$DR>%$L'#quot;#D'A$FE'LE$CB=*%' S=quot;#'/K_'$%'FE*'Equot;#*g' 10 Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  12. 12. KEY LEARNINGS !!3%D$&EFD'LC*>=CU'B*#quot;%DF=>F*'FE>F' Fquot;B>UXD'c$DR>%$L'#quot;#Df' D**d'quot;)F'$%Squot;=#>Nquot;%'$%':R>%$DE'>%B' !! >LN@*CU')D*'#*B$>'Fquot;'^%B'$F' *%&>&*'$%'>%B'DR*%B'quot;%'Dquot;L$>C' !! >LN@$N*D'Squot;='S>#$CU' B*#quot;%DF=>F*'LC*>='R=*S*=*%L*D'quot;%' !! T=>%BD'FE*U')D*'>%B'AE*=*'FE*U'T)U' >=*'Cquot;quot;d$%&'Squot;='@>C)*KT>D*B'Dquot;C)Nquot;%D' !! FE*U'L>%'$%Lquot;=Rquot;=>F*'$%'FE*$=' *@*=UB>U'C$@*D' 11 Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  13. 13. MOMS USE MEDIA & TECHNOLOGY !! Y,Z'''4=*':R>%$DEKBquot;#$%>%F'quot;=':R>%$DEKR=*S*==*B' !! ]]Z''''H*F'R>=*%N%&'$%Squot;=#>Nquot;%'quot;%';2' !! Y_Z''''H*F'R>=*%N%&'$%Squot;=#>Nquot;%'quot;%'FE*'3%F*=%*F' !! []Z''''2$D$F'FE*'3%F*=%*F'S=*e)*%FCU' !! ]]Z''''j%quot;A'Equot;A'Fquot;')RCquot;>B'REquot;Fquot;D'>%B'@$B*quot;D' &@07AE.N$ c$DR>%$L'#quot;#D')D*'#*B$>'>%B' F*LE%quot;Cquot;&U'Squot;='*%F*=F>$%#*%F' >%B'$%Squot;=#>Nquot;%' 12 Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  14. 14. MOMS VALUE FAMILY OCCASIONS !!Y[Z''cquot;DF'>F'C*>DF'quot;%*'R>=FU'quot;='S>#$CU'*@*%F'R*='U*>=' !![.Z''3%@$F*'#quot;=*'FE>%'F*%'R*quot;RC*'Fquot;'>k*%B' !!Y]Z'':R*%B'#quot;=*'FE>%'l+//'quot;%'FE*$='R>=FU'' !!Y,Z'':Equot;R'#quot;DF'S=*e)*%FCU'>F'm>C#>=F' &@07AE.N$ c$DR>%$L'7quot;#D'>LN@*CU' *%&>&*'$%'Dquot;L$>C'>LN@$N*D'Squot;=' S>#$CU'>%B'DR*%B'quot;%'FE*#g' 13 Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  15. 15. MOMS SEEK VALUE FOR FAMILY !! 7quot;#D'@>C)*'S>#$CU'^=DF-'Squot;CCquot;A*B'TU'&quot;quot;B'E*>CFE-'>'D>S*' Equot;#*-'*B)L>Nquot;%'Squot;='FE*$='LE$CB=*%-'>%B'^%>%L*DMD>@$%&Dg'' !! mE*%'>Dd*B'AE>F'FE*U'Bquot;'Fquot;'D>@*'#quot;%*U'Fquot;B>U-'FE*U'>n=#' FE*U'F>d*'>B@>%F>&*'quot;S'DR*L$>C'quot;o*=D-'Cquot;quot;d'Squot;='S=**'quot;='Cquot;A' Lquot;DF'>LN@$N*D'Squot;='FE*$='S>#$CU-'>%B'Cquot;quot;d'Squot;='T=>%BD'FE>F' B*C$@*='@>C)*M>CCquot;A'FE*#'Fquot;'D>@*'#quot;%*Ug' &@07AE.N$ 2>C)*KT>D*B'Dquot;C)Nquot;%D'FE>F' T*%*^F'S>#$CU'B$=*LFCU'>C$&%' A$FE'c$DR>%$L'#quot;#DX'%**BDg'' 14 Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  16. 16. )&+,-'$OP'QR$&Q-+SP'-&TQ$ Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  17. 17. BRAND STRATEGIES !!'!=*>F*'#*>%$%&S)C'T=>%B'*VF*%D$quot;%D'quot;S'#*DD>&*D'FE>F' =*Dquot;%>F*'A$FE'c$DR>%$L'#quot;#D' !! 3%Squot;=#'>%B'*B)L>F*'quot;%'S*>F)=*D'>%B'T*%*^FD'Fquot;'$%L=*>D*' T=>%B'>A>=*%*DD-'DN#)C>F*'F=$>C'>%B'B=$@*'R)=LE>D*' !! 4RR*>C'Fquot;'@>C)*'#$%BD*F'@$>'DR*L$>C'quot;o*=D'>%B'B$DLquot;)%FD' >@>$C>TC*'*VLC)D$@*CU'Fquot;'12$@>'C>'6>#$C$>8'6$*DF>'Equot;DFD'>%B' &)*DFD' 16 Copyright Todobebé 200. All Rights Reserved. For Internal Use Only. Confidential
  18. 18. IN-HOME PRODUCT ENGAGEMENT !!9%&>&*'Tquot;FE'Equot;DFD'>%B'&)*DFD'A$FE'Uquot;)='T=>%B' OTU'R=quot;@$B$%&'D>#RC*D'>%B'>LN@$N*DQ' cquot;DFD'p':*%B'+/-///'D>#RC*D'Fquot;'FE*'Equot;DF'quot;S'>'R>=FU' !! FE>F'L*C*T=>F*D'E*='S>#$CU8' H)*DFD'p':*%B'+//-///q'D>#RC*D'Fquot;'>CC'quot;S'E*='&)*DFD' !! p'E*='$##*B$>F*'Dquot;L$>C'%*FAquot;=d' !!H*%*=>F*'Rquot;D$N@*'m?7'TU'$%F*&=>N%&'Uquot;)=' T=>%B'$%Fquot;'FE*'6$*DF>'p'FE$%d'T=>%B'*VR*=$*%L*' O%quot;F'S=**'R=quot;B)LFQ' . 17 Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
  19. 19. INTERACTIVE ONLINE CONCEPTS !! :R*L$>C'T=>%B*B'>LN@$FU'>=*>'quot;%' 12$@>'C>'6>#$C$>8'6$*DF>'D$F*' rquot;A%Cquot;>B>TC*'C$DFD-'>LN@$N*D-'64hXD-'S>LFD-' !! &)$B*D-'NRD'*FLg' !! 6$*DF>'DEquot;RR$%&'C$DF'A$FE'Uquot;)='T=>%B' !! 6$*DF>'&>#*D-'>LN@$N*D-'*B)F>$%#*%F-'*FLg' !! cquot;DFD'*C$&$TC*'Squot;='DR*L$>C'quot;o*=D' #>B*'>@>$C>TC*'TU'FE*'T=>%BD'Oquot;%' %*VF'R)=LE>D*Q' !! ;=$>C'$%'FE*'Tquot;V' !! !quot;%N%)$FU'quot;%C$%*' . 18 Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
  20. 20. FIESTA CONCEPTS: RESEARCH !!;E=**'O,Q'L)DFquot;#'e)*DNquot;%D'$%'' 6$*DF>'Equot;DF'#quot;#'e)*DNquot;%%>$=*' J=>%B'>A>=*%*DDM>n%$FU' !! ;=$>C'OR>DF','#quot;%FED-'RC>%%*BQ' !! 3%L*%N@*'Fquot;'R)=LE>D*'O)D*'quot;S'Lquot;)Rquot;%DQ' !! !!4LL*DD'Fquot;'R=*'>%B'Rquot;DF'6$*DF>' =*D*>=LE' !!r*C$@*=U'quot;S'quot;RFK$%'B>F>T>D*'Squot;=' S)F)=*'#>$C$%&D'>%BMquot;='!I7' >LN@$N*D' . 19 Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
  21. 21. FIESTA SPONSOR LEVELS +95C5@.$ U98?@2C$ S19;$ 7*B$>'9VRquot;D)=*'p'T=>%B'$%F*&=>F*B'$%Fquot;';2'DRquot;F'P'256' s' <=quot;#quot;Nquot;%D'O9DN#>F*B'./'#$CC$quot;%'$#R=*DD$quot;%DQ' J=>%B'3r'$%'256'6$*DF>'Jquot;V-'6$*DF>'r2r-'6$*DF>'?%C$%*'<quot;=F>C' 5>=&*' 7*B$)#' :>#RC*D'$%LC)B*B'$%'256'6$*DF>'Jquot;V' s' s' f,/'DRquot;F'quot;%'6$*DF>'r2r' .' +' J=>%B*B'6$*DF>'>LN@$FUMLquot;%F*DF'Fquot;'*%&>&*'6$*DF>'R>=NL$R>%FD' s' s' !)DFquot;#'I*D*>=LE'S=quot;#'c$DR>%$L'7quot;#'<>%*C' <=*M<quot;DF' ?RF'3%'!quot;%D)#*='r>F>T>D*'Squot;='Squot;CCquot;A'quot;%'#>=d*N%&' s' ;)=%Kd*U'*@*%F'R=quot;B)LNquot;%-'Equot;DF'>Le)$D$Nquot;%-'d$t%&-' s' s' S)C^CC#*%F-'DE$RR$%&'Fquot;'+/-///'Equot;#*D-'e)>C$FU'>DD)=>%L*-' C*&>C-'L)DFquot;#*='D*=@$L*-'=*D*>=LE'P'=*Rquot;=N%&' &Q%+,-*+Q-$ VKLquot;Gquot;quot;quot;$ VHLquot;Gquot;quot;quot;$ . 20 Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
  22. 22. KEY DATES !! :Rquot;%Dquot;=DE$R'r*>BC$%*D' <C>N%)#':Rquot;%Dquot;=Df'4R=$C',' !! !! Hquot;CB':Rquot;%Dquot;=Df'4R=$C'+/' !! 6)C^CC#*%F' J=>%B'$%LC)D$quot;%D'Fquot;'A>=*Equot;)D*f'7>U'+' !! !! Jquot;V*D'DE$R'7>U'+YK()%*']' !! cquot;DF'>Le)$D$Nquot;%'P'=*D*>=LE' 7>U'.K7>U',/' !! ;2-'?%C$%*-'<I-'H=>DD'Iquot;quot;FD' !! !! 12$@>'C>'6>#$C$>8'6$*DF>'r>Uf'()%*'+,' !! r>F>'!quot;#R$C>Nquot;%'P'Rquot;DF'=*D*>=LEf'()%*'+K()CU',' . 21 Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
  23. 23. !?G;4!;'3G6?' 73!c495':3H95' ]+.g0]g]0[[' #D$&*CuFquot;Bquot;T*T*gLquot;#' Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential

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