Univision And Todobebe Release Revised[2 Cn]Document Transcript
UNIVISION RADIO AND TODOBEBE JOIN FORCES TO BRING POPULAR
FAMILY PROGRAMMING TO THE RADIO AIRWAVES
NEW YORK, NY, March 30, 2009 – Following the success of Todobebé’s popular “Viva La Familia” on the
Univision Television Network, Univision Radio, the largest Spanish-language radio broadcaster in the United
States and Todobebé, Inc. announced today a partnership to bring Todobebé and “Viva La Familia” (Hooray for
Families!) to the national radio airwaves. Aracely Arámbula, “Viva La Familia’s” beloved co-host, megastar
actress, and celebrity mom, will be a host of the radio vignettes. Other featured talents include Todobebé’s co-
founder, award-winning author, and parenting expert, Jeannette Kaplun.
“We are thrilled to partner with Todobebé to bring ‘Viva la Familia’ to our loyal listeners across the country,” said
Gary Stone, president and COO, Univision Radio. “This partnership extends wildly popular, family-friendly TV
content to our radio listeners and presents a unique opportunity for brands to connect with our audiences.”
“We are delighted to join superstar talent with Univision Radio to bring much needed content to the airwaves in a
simple and entertaining format, reaching Spanish-speaking family audiences nationwide,” said Gillian Sandler,
CEO and Chairman of Todobebé. “It helps to fill a void for audiences and advertisers alike.”
Starting in April, daily short-form radio vignettes providing expert advice on family and parenthood will be
broadcast on Univision Radio stations across the country. The entertaining 30-second vignettes will focus on
topics ranging from tips for moms, beauty on the go, balancing work and motherhood, activities for children,
creative ideas for holiday celebrations (Easter, Mother’s Day, Father’s Day, etc.), nutrition and maternal & baby
The content will offer unique sponsorship opportunities and can be customized and expanded to include topics
that are relevant for consumer product companies and retailers who want to deliver their messages in a positive,
trusted and inspiring context for Spanish-speaking families.
The Todobebé and “Viva La Familia” vignettes will air throughout the day on various Univision Radio stations
and on RadioCadena.
About Univision Communications Inc.
Univision Communications Inc. (www.univision.net) is the premier Spanish-language media company in the United States.
Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S.
reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television
network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s
leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in
major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns
and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision
Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S.,
and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision
Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in
the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales
offices in major cities throughout the United States.For more information, please visit www.univision.net
About Todobebe, Inc.
Todobebé, Inc (www.todobebe.com) is a global media company dedicated to the adventures of parenting. Its core branded
properties include quot;Todobebé®quot; or quot;All things Babyquot;, and quot;Viva La Familia®quot; or quot;Hooray for Familyquot;, and provide the
best in family entertainment and expert advice to millions of Spanish speakers worldwide through national broadcast TV
formats, radio content, digital community and content websites, promotions, and licensing. Since its launch in 1999,
Todobebé has grown from a trusted source for Spanish-speaking moms planning, expecting, and raising children 0 to 5
years old, to an integrated marketing partner for advertisers seeking efficient, custom marketing programs that build brand
loyalty, drive purchases and measure results within an exclusive, entertaining and family-friendly context. In 2008
Todobebé also launched Embarazo.com (http://www.embarazo.com) which is devoted to providing pregnancy resources for
expectant mothers.For more information, please visit http://client.todobebe.com/corporate.
About Viva la Familia, Inc.
Todobebé's Viva La Familia (www.vivalafamilia.com) properties include a Viva La Familia branded multi-media
promotions platform and the Viva La Familia TV show. The popular family TV show is a one-hour format in which dreams
come true, Todobebé comes to the rescue, and children entertainers join in the fun. The 2008 debut episode of the popular
weekly TV show on the Univision Network captured the highest national ratings in the time slot among 18 to 34 year olds,
beating ABC, FOX, CBS, NBC, ABC. The shows are licensed by Televisa for national broadcast and Pay TV in Mexico. The
Viva La Familia multi-media promotions platform offers thousands of moms with young children the unique opportunity to
host parties for their friends and families where surprises happen, products are shared, and learning is full of fun.
Advertisers participate with sampling, research, and experiential marketing reaching over 100,000 partygoers in homes and
millions of media impressions nationwide.
Univision Communications Inc.
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