Thinking Outside the Box

The Social Media Movement

Agenda
Reaching and working with the digital generation
Partnerships drive traffic
Get noticed and get engaged
Digital tools you still need

There is NO “power” of Social Media

There IS power in Relationships

Social Media can help you build stronger relationships with more people

Growth of digital campaigns…

Political spending on digital advertising

Comparatively…

The digital generation “Y”

As of 2010 – 100 MILLION Strong

Tips for engaging Gen Y
Embrace EVERYTHING green
Encourage small giving
Host events specifically for Gen Y
Reserve a seat at the planning table
Relate your cause to their future
Give quick and easy ways they can get involved
Connect on multiple channels

Average donations by Age

Partnerships drive traffic (we all need new friends)

Use the power of group buying

Make a Wish Perfect 10 Challenge 8,173 people ‘like’ this

Kohl’s for Kids

Getting Noticed Online

Go BIG or go home

How can you…
Make them laugh
Make them angry
Amuse and Amaze
Make them feel like they belong

Give a simple and clear call to action Join my Club

Make it easy to register

Digital tools for your back pocket…

Tag Everything

Google Bomb

Effective Email
Already believe in your cause
Drive people to specific action
Attend an event
Invite a friend
Donate now
Share this email with

Thank you!
Cyndee Woolley
(239)571-3174
[email_address]
www.LinkedIn.com/in/CyndeeWoolley
www.facebook.com/CyndeeWoolley
http://Twitter.com/cmwooll

Thinking Outside the Box

by Cyndee Woolley on Aug 26, 2010

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Thinking Outside the Box — Presentation Transcript