Thinking Outside the Box
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Thinking Outside the Box

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    Thinking Outside the Box Thinking Outside the Box Presentation Transcript

    • The Social Media Movement
    • Agenda
      • Reaching and working with the digital generation
      • Partnerships drive traffic
      • Get noticed and get engaged
      • Digital tools you still need
    • There is NO “power” of Social Media
    • There IS power in Relationships
    • Social Media can help you build stronger relationships with more people
    • Growth of digital campaigns…
    • Political spending on digital advertising
    • Comparatively…
    • The digital generation “Y”
    • As of 2010 – 100 MILLION Strong
    • Tips for engaging Gen Y
      • Embrace EVERYTHING green
      • Encourage small giving
      • Host events specifically for Gen Y
      • Reserve a seat at the planning table
      • Relate your cause to their future
      • Give quick and easy ways they can get involved
      • Connect on multiple channels
    • Average donations by Age
    • Partnerships drive traffic (we all need new friends)
    • Use the power of group buying
    • Make a Wish Perfect 10 Challenge 8,173 people ‘like’ this
    • Kohl’s for Kids
    • Getting Noticed Online
    • Go BIG or go home
    • How can you…
      • Make them laugh
      • Make them angry
      • Amuse and Amaze
      • Make them feel like they belong
    • Give a simple and clear call to action Join my Club
    • Make it easy to register
    • Digital tools for your back pocket…
    • Tag Everything
    • Google Bomb
    • Effective Email
      • Already believe in your cause
      • Drive people to specific action
        • Attend an event
        • Invite a friend
        • Donate now
        • Share this email with
    • Thank you!
      • Cyndee Woolley
      • (239)571-3174
      • [email_address]
      • www.LinkedIn.com/in/CyndeeWoolley
      • www.facebook.com/CyndeeWoolley
      • http://Twitter.com/cmwooll