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Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
Thinking Outside the Box
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Thinking Outside the Box

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  • 1. The Social Media Movement
  • 2. Agenda <ul><li>Reaching and working with the digital generation </li></ul><ul><li>Partnerships drive traffic </li></ul><ul><li>Get noticed and get engaged </li></ul><ul><li>Digital tools you still need </li></ul>
  • 3. There is NO “power” of Social Media
  • 4. There IS power in Relationships
  • 5. Social Media can help you build stronger relationships with more people
  • 6. Growth of digital campaigns…
  • 7. Political spending on digital advertising
  • 8. Comparatively…
  • 9. The digital generation “Y”
  • 10. As of 2010 – 100 MILLION Strong
  • 11. Tips for engaging Gen Y <ul><li>Embrace EVERYTHING green </li></ul><ul><li>Encourage small giving </li></ul><ul><li>Host events specifically for Gen Y </li></ul><ul><li>Reserve a seat at the planning table </li></ul><ul><li>Relate your cause to their future </li></ul><ul><li>Give quick and easy ways they can get involved </li></ul><ul><li>Connect on multiple channels </li></ul>
  • 12. Average donations by Age
  • 13. Partnerships drive traffic (we all need new friends)
  • 14. Use the power of group buying
  • 15. Make a Wish Perfect 10 Challenge 8,173 people ‘like’ this
  • 16. Kohl’s for Kids
  • 17. Getting Noticed Online
  • 18. Go BIG or go home
  • 19. How can you… <ul><li>Make them laugh </li></ul><ul><li>Make them angry </li></ul><ul><li>Amuse and Amaze </li></ul><ul><li>Make them feel like they belong </li></ul>
  • 20. Give a simple and clear call to action Join my Club
  • 21. Make it easy to register
  • 22. Digital tools for your back pocket…
  • 23. Tag Everything
  • 24. Google Bomb
  • 25. Effective Email <ul><li>Already believe in your cause </li></ul><ul><li>Drive people to specific action </li></ul><ul><ul><li>Attend an event </li></ul></ul><ul><ul><li>Invite a friend </li></ul></ul><ul><ul><li>Donate now </li></ul></ul><ul><ul><li>Share this email with </li></ul></ul>
  • 26. Thank you! <ul><li>Cyndee Woolley </li></ul><ul><li>(239)571-3174 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.LinkedIn.com/in/CyndeeWoolley </li></ul><ul><li>www.facebook.com/CyndeeWoolley </li></ul><ul><li>http://Twitter.com/cmwooll </li></ul>

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