Thinking Outside the Box

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  • 1. The Social Media Movement
  • 2. Agenda
    • Reaching and working with the digital generation
    • Partnerships drive traffic
    • Get noticed and get engaged
    • Digital tools you still need
  • 3. There is NO “power” of Social Media
  • 4. There IS power in Relationships
  • 5. Social Media can help you build stronger relationships with more people
  • 6. Growth of digital campaigns…
  • 7. Political spending on digital advertising
  • 8. Comparatively…
  • 9. The digital generation “Y”
  • 10. As of 2010 – 100 MILLION Strong
  • 11. Tips for engaging Gen Y
    • Embrace EVERYTHING green
    • Encourage small giving
    • Host events specifically for Gen Y
    • Reserve a seat at the planning table
    • Relate your cause to their future
    • Give quick and easy ways they can get involved
    • Connect on multiple channels
  • 12. Average donations by Age
  • 13. Partnerships drive traffic (we all need new friends)
  • 14. Use the power of group buying
  • 15. Make a Wish Perfect 10 Challenge 8,173 people ‘like’ this
  • 16. Kohl’s for Kids
  • 17. Getting Noticed Online
  • 18. Go BIG or go home
  • 19. How can you…
    • Make them laugh
    • Make them angry
    • Amuse and Amaze
    • Make them feel like they belong
  • 20. Give a simple and clear call to action Join my Club
  • 21. Make it easy to register
  • 22. Digital tools for your back pocket…
  • 23. Tag Everything
  • 24. Google Bomb
  • 25. Effective Email
    • Already believe in your cause
    • Drive people to specific action
      • Attend an event
      • Invite a friend
      • Donate now
      • Share this email with
  • 26. Thank you!
    • Cyndee Woolley
    • (239)571-3174
    • [email_address]
    • www.LinkedIn.com/in/CyndeeWoolley
    • www.facebook.com/CyndeeWoolley
    • http://Twitter.com/cmwooll