Social Media Overview for HR Collier

The Social Media Movement

Agenda
What is Social Media?
How to use Social Media
What are the Social ‘Norms’?
Protecting your Company
Job Searching via LinkedIn
Elements of Social Media Policy

What “IS” Social Media?

Social Media is NOT

Social Media IS about using technology to connect people

There is NO “power” of Social Media

There IS power in Relationships

There IS power in Shared Experience

There IS power in “Belonging”

There IS power in Business Relationships

There IS power in Political Relationships

There IS power in Numbers

Social Media can help you build stronger relationships with more people

Using Social Media

Step 1: Start with a Purpose
Who are you going to connect to?
What information are you looking for?
What information can you provide?

Blogging

Blogging
Branding
Better Search Engine Results
Digital ‘Center of Influence’
Big Time Commitment
Better Long-Term Results

LinkedIn
Professional resource
‘ Touch’ your contacts via updates
Start Discussions
Get Introduced via Your Network
Job searches / recruitment
Low Time Commitment

Facebook

Facebook
In Client’s “Data” Stream
More Intimate Relationship
Better Conversation / Engagement
Easier to Target
Pictures / Events / News
Closed Network

Twitter

Twitter
Fast
Low Time Commitment
Participate in Conversations
Generate Warm Leads
Broadcast Messages
Open Source

What are the Social ‘Norms’?

# 1 Listen

# 2 Participate in the Conversation

# 3 Provide Valuable & Relevant Information

#4 Be Yourself

Protecting Your Company

Search Google

Set Up a Google Alert

Job Searching via LinkedIn

Hiring Solutions

Upgrade Your Account

LinkedIn Talent Advantage

Create a Social Media Policy for Your Company

Things to consider…
Who ‘owns’ the account?
Who will you follow?
Don’t curse, spread hate, or otherwise attack people.
Nothing is private anymore.
Employee safety.
DO NOT friend your employees.
Culture NOT Rules.

Sample Social Media Policy http://bit.ly/WLWP

Sample Social Media Policy http://bit.ly/aTlkY

Thank you!
Cyndee Woolley
(239)571-3174
[email_address]
www.LinkedIn.com/in/CyndeeWoolley
www.facebook.com/CyndeeWoolley
http://Twitter.com/cmwooll

Social Media Overview for HR Collier

by Cyndee Woolley on Feb 26, 2010

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Social Media Overview for HR Collier — Presentation Transcript