Social Media marketing for NABOR


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  • Our focus is on the marketing aspect of social networking… understanding how to communicate online
  • With professional on linked in With you tweeple around the world With your friends on Facebook With your colleagues on ActiveRain You can network with these people in a matter of minutes, from your house… in your jammies.
  • This is marketing 101… If you don’t know who you are trying to reach, you are going to waste a lot of time with bad prospect.
  • This is marketing 101… If you don’t know who you are trying to reach, you are going to waste a lot of time with bad prospect.
  • Yes – Ethnicity does matter… Different social networks are more popular id different regions…
  • Dark Blue – Facebook Fushia – Orkut Hi-5
  • The community rules are generally published… But you can read between the lines…
  • Social Media marketing for NABOR

    1. 1. Marketing with
    2. 2. Agenda <ul><li>What is Social Networking? </li></ul><ul><li>What is Social Media? </li></ul><ul><li>3 Marketing Rules </li></ul><ul><li>Social Dos & Don’ts </li></ul>
    3. 3. Have you been to a… <ul><li>… cocktail party? </li></ul><ul><li>… business after 5? </li></ul><ul><li>… brown bag lunch? </li></ul><ul><li>… Rotary or Kiwanis meeting? </li></ul>
    4. 4. Guess what?
    5. 5. Enter the next ‘club’… … a digital community online
    6. 6. Now you can network
    7. 7. Networking is fine and dandy… BUT Is anyone making money on social networks?
    8. 9. So, how do you market to these people?
    9. 10. Marketing Rule #1 Know WHO your customer is
    10. 11. … but anyone can be a source
    11. 12. The ‘Who’ <ul><li>Age </li></ul><ul><li>Wealth </li></ul><ul><li>Job </li></ul><ul><li>Ethnicity </li></ul><ul><li>Geographic Location </li></ul><ul><li>What do they like to do? </li></ul><ul><li>What do you like to do? </li></ul>
    12. 13. Enter the next ‘club’… … a digital community online
    13. 14. Marketing Rule #2 Know WHERE your customer is
    14. 15. Twitter
    15. 16. Facebook
    16. 17. Blogging by the numbers 20 million 1.7 profiting 452,000 primary income 159,000 on Active Rain
    17. 19. Marketing Rule #3 Understand WHY your customer is here
    18. 20. I am participating on social networks for the most important person I can think of…
    19. 21. Play by the Community Rules Do NOT SPAM people with Ads
    20. 22. Build Relationships
    21. 23. Social Do’s & Don’ts
    22. 24. DON’T – Go overboard DO – Get a little personal
    23. 25. DO - Listen
    24. 26. DON’T – Offer vague expertise DO – Cross-promote your blog @riarossi - Just posted on ActiveRain: Crofton MD - Real Estate Statistics, August 2009 @debbierumsey -@samnickjonas Hey there, I'm Debbie and a real estate agent. I'm networking with people in the area. Feel free to ask me any RE questions.
    25. 27. DO - Participate in the Conversation
    26. 28. DON’T – Advertise listings here DO – Offer information @swfltopagents -Listen to Future of Real Estate Radio SHow this week lots of great info affecting the market #fortmyers #realestate #SWflorida Real Estate Listing: 10116 ROLLING STONE DR, LOUISVILLE KY 40229 $101,950 Bed:3 Bath:1 House
    27. 29. DO - Provide Valuable & Relevant Information
    28. 30. DO – Network with your peers
    29. 31. DO - Be Yourself
    30. 32. Need more help… <ul><li> </li></ul><ul><li> </li></ul>
    31. 33. Thank you! <ul><li>Cyndee Woolley </li></ul><ul><li>(239)571-3174 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>