Social Media marketing for NABOR

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  • Our focus is on the marketing aspect of social networking… understanding how to communicate online
  • YOU WERE SOCIAL NETWORKING!
  • With professional on linked in With you tweeple around the world With your friends on Facebook With your colleagues on ActiveRain You can network with these people in a matter of minutes, from your house… in your jammies.
  • This is marketing 101… If you don’t know who you are trying to reach, you are going to waste a lot of time with bad prospect.
  • This is marketing 101… If you don’t know who you are trying to reach, you are going to waste a lot of time with bad prospect.
  • Yes – Ethnicity does matter… Different social networks are more popular id different regions…
  • Dark Blue – Facebook Fushia – Orkut Hi-5
  • The community rules are generally published… But you can read between the lines…

Transcript

  • 1. Marketing with
  • 2. Agenda
    • What is Social Networking?
    • What is Social Media?
    • 3 Marketing Rules
    • Social Dos & Don’ts
  • 3. Have you been to a…
    • … cocktail party?
    • … business after 5?
    • … brown bag lunch?
    • … Rotary or Kiwanis meeting?
  • 4. Guess what?
  • 5. Enter the next ‘club’… … a digital community online
  • 6. Now you can network
  • 7. Networking is fine and dandy… BUT Is anyone making money on social networks?
  • 8.  
  • 9. So, how do you market to these people?
  • 10. Marketing Rule #1 Know WHO your customer is
  • 11. … but anyone can be a source
  • 12. The ‘Who’
    • Age
    • Wealth
    • Job
    • Ethnicity
    • Geographic Location
    • What do they like to do?
    • What do you like to do?
  • 13. Enter the next ‘club’… … a digital community online
  • 14. Marketing Rule #2 Know WHERE your customer is
  • 15. Twitter
  • 16. Facebook
  • 17. Blogging by the numbers 20 million 1.7 profiting 452,000 primary income 159,000 on Active Rain
  • 18.  
  • 19. Marketing Rule #3 Understand WHY your customer is here
  • 20. I am participating on social networks for the most important person I can think of…
  • 21. Play by the Community Rules Do NOT SPAM people with Ads
  • 22. Build Relationships
  • 23. Social Do’s & Don’ts
  • 24. DON’T – Go overboard DO – Get a little personal
  • 25. DO - Listen
  • 26. DON’T – Offer vague expertise DO – Cross-promote your blog @riarossi - Just posted on ActiveRain: Crofton MD - Real Estate Statistics, August 2009 http://activerain.com/t/1250440 @debbierumsey -@samnickjonas Hey there, I'm Debbie and a real estate agent. I'm networking with people in the area. Feel free to ask me any RE questions.
  • 27. DO - Participate in the Conversation
  • 28. DON’T – Advertise listings here DO – Offer information @swfltopagents -Listen to Future of Real Estate Radio SHow this week bit.ly/xhOMh lots of great info affecting the market #fortmyers #realestate #SWflorida Real Estate Listing: 10116 ROLLING STONE DR, LOUISVILLE KY 40229 $101,950 Bed:3 Bath:1 House http://bit.ly/2kOIbg
  • 29. DO - Provide Valuable & Relevant Information
  • 30. DO – Network with your peers
  • 31. DO - Be Yourself
  • 32. Need more help…
    • http://bit.ly/CyndeeClass
    • http://bit.ly/CyndeePPT
  • 33. Thank you!
    • Cyndee Woolley
    • (239)571-3174
    • [email_address]
    • www.LinkedIn.com/in/CyndeeWoolley
    • www.facebook.com/CyndeeWoolley
    • http://Twitter.com/cmwooll