Social Media marketing for NABOR

Marketing with

Agenda
What is Social Networking?
What is Social Media?
3 Marketing Rules
Social Dos & Don’ts

Have you been to a…
… cocktail party?
… business after 5?
… brown bag lunch?
… Rotary or Kiwanis meeting?

Guess what?

Enter the next ‘club’… … a digital community online

Now you can network

Networking is fine and dandy… BUT Is anyone making money on social networks?

So, how do you market to these people?

Marketing Rule #1 Know WHO your customer is

… but anyone can be a source

The ‘Who’
Age
Wealth
Job
Ethnicity
Geographic Location
What do they like to do?
What do you like to do?

Enter the next ‘club’… … a digital community online

Marketing Rule #2 Know WHERE your customer is

Twitter

Facebook

Blogging by the numbers 20 million 1.7 profiting 452,000 primary income 159,000 on Active Rain

Marketing Rule #3 Understand WHY your customer is here

I am participating on social networks for the most important person I can think of…

Play by the Community Rules Do NOT SPAM people with Ads

Build Relationships

Social Do’s & Don’ts

DON’T – Go overboard DO – Get a little personal

DO - Listen

DON’T – Offer vague expertise DO – Cross-promote your blog @riarossi - Just posted on ActiveRain: Crofton MD - Real Estate Statistics, August 2009 http://activerain.com/t/1250440 @debbierumsey -@samnickjonas Hey there, I'm Debbie and a real estate agent. I'm networking with people in the area. Feel free to ask me any RE questions.

DO - Participate in the Conversation

DON’T – Advertise listings here DO – Offer information @swfltopagents -Listen to Future of Real Estate Radio SHow this week bit.ly/xhOMh lots of great info affecting the market #fortmyers #realestate #SWflorida Real Estate Listing: 10116 ROLLING STONE DR, LOUISVILLE KY 40229 $101,950 Bed:3 Bath:1 House http://bit.ly/2kOIbg

DO - Provide Valuable & Relevant Information

DO – Network with your peers

DO - Be Yourself

Need more help…
http://bit.ly/CyndeeClass
http://bit.ly/CyndeePPT

Thank you!
Cyndee Woolley
(239)571-3174
[email_address]
www.LinkedIn.com/in/CyndeeWoolley
www.facebook.com/CyndeeWoolley
http://Twitter.com/cmwooll

Social Media marketing for NABOR

by Cyndee Woolley on Sep 27, 2009

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Social Media marketing for NABOR — Presentation Transcript