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  • Many of you saw this from the linked in class…
  • Cyndee Woolley “ Cyndee Woolley”
  • Cyndee Woolley “ Cyndee Woolley”
  • Cyndee Woolley “ Cyndee Woolley”
  • Who ‘owns’ the account? ~~ If you are paying an employee to build a following… You better make a provision that you own the account after they leave. Who will you follow? ~~ Believe it or not, there are inappropriate accounts out there. You ARE judged by the company you keep. Make sure you know who you are following and / or blocking. Don’t curse, spread hate, or otherwise attack people. ~~ Nothing good comes from this… And it spreads faster online. Nothing is private anymore. ~~ True story. Employee “A” commented on a story in the newspaper. He NEVER mentioned the company that he worked for. The next day, 3 TV news stations called the PR person for said company. How did the know? They googled his name. There is nothing private anymore… You have to let people know what ‘conduct unbecoming’ is and how it can get them fired. DO NOT friend your employees. ~~ Let your employees know they are welcome to follow you or friend you… but there is a lot of pressure in having a boss try to friend you and wondering if there are repercussions to ‘ignoring’ the big cheese’s request. Employee safety. ~~ I had a client approach me with concerns about her employees safety on social networks… For most of us, we can worry about dumb kids spitting in pizza… For certain professions, there are SERIOUS safety concerns. It may be an emergency services worker, police, abused women’s shelter, child advocate, psychiatrist, or anyone that could be the target of robbery. We’re in a high-tech world and it is easy to track someone down. As an employer you need to be in touch with the conversations to protect your brand and to protect your employees. Culture NOT Rules. ~~ Hopefully you’ve surrounded yourself with quality employees who believe in doing the right thing… If you have ingrained the right CULTURE in your company, you don’t have to worry about strict rules. Your employees automatically do the right thing.
  • Monti Presentation

    1. 1. The Social Media Movement
    2. 2. Agenda <ul><li>What is Social Media? </li></ul><ul><li>How to use Social Media </li></ul><ul><li>What are the Social ‘Norms’? </li></ul><ul><li>Capitalizing on Social Media </li></ul><ul><li>Protecting your brand </li></ul><ul><li>Elements of Social Media Policy </li></ul>
    3. 3. What “IS” Social Media?
    4. 4. Social Media is NOT
    5. 5. Social Media is NOT
    6. 6. Social Media IS about using technology to connect people
    7. 7. There is NO “power” of Social Media
    8. 8. There IS power in Relationships
    9. 9. There IS power in Shared Experience
    10. 10. There IS power in “Belonging”
    11. 11. There IS power in Business Relationships
    12. 12. There IS power in Political Relationships
    13. 13. There IS power in Numbers
    14. 14. Social Media can help you build stronger relationships with more people
    15. 15. Using Social Media
    16. 16. Step 1: Start with a Purpose <ul><li>Who are you going to connect to? </li></ul><ul><li>What information are you looking for? </li></ul><ul><li>What information can you provide? </li></ul>
    17. 17. Blogging
    18. 18. Blogging <ul><li>Branding </li></ul><ul><li>Better Search Engine Results </li></ul><ul><li>Digital ‘Center of Influence’ </li></ul><ul><li>Big Time Commitment </li></ul><ul><li>Better Long-Term Results </li></ul>
    19. 19. LinkedIn
    20. 20. LinkedIn <ul><li>Professional resource </li></ul><ul><li>‘ Touch’ your contacts via updates </li></ul><ul><li>Start Discussions </li></ul><ul><li>Get Introduced via Your Network </li></ul><ul><li>Job searches / recruitment </li></ul><ul><li>Low Time Commitment </li></ul>
    21. 21. Facebook
    22. 22. Facebook
    23. 23. Facebook <ul><li>In Client’s “Data” Stream </li></ul><ul><li>More Intimate Relationship </li></ul><ul><li>Better Conversation / Engagement </li></ul><ul><li>Easier to Target </li></ul><ul><li>Pictures / Events / News </li></ul><ul><li>Closed Network </li></ul>
    24. 24. Twitter
    25. 25. Twitter
    26. 26. Twitter <ul><li>Fast </li></ul><ul><li>Low Time Commitment </li></ul><ul><li>Participate in Conversations </li></ul><ul><li>Generate Warm Leads </li></ul><ul><li>Broadcast Messages </li></ul><ul><li>Open Source </li></ul>
    27. 27. What are the Social ‘Norms’?
    28. 28. # 1 Listen
    29. 29. # 2 Participate in the Conversation
    30. 30. # 3 Provide Valuable & Relevant Information
    31. 31. #4 Be Yourself
    32. 32. Capitalizing on Social Media
    33. 33. Social Media Should: <ul><ul><li>Increase Revenues </li></ul></ul><ul><ul><li>Decrease Costs </li></ul></ul><ul><ul><li>Increase Brand Value </li></ul></ul><ul><ul><li>Or why would you do it? </li></ul></ul>
    34. 34. Are companies making money?
    35. 35. Increase Revenue <ul><li>Introductions </li></ul><ul><li>Warm Prospects </li></ul><ul><li>Increased Sales Leads </li></ul><ul><li>Direct Sales </li></ul><ul><li>In-bound Marketing </li></ul>
    36. 36. Decrease Costs <ul><li>Supplement Existing Marketing </li></ul><ul><li>Free Polls / Surveys </li></ul><ul><li>Test Market Product or Service </li></ul><ul><li>Reduce Travel with Skype </li></ul><ul><li>Training Manuals Wiki </li></ul>
    37. 37. Increase Brand Value
    38. 38. Just FYI… Social Media is only one tool in your Marketing Mix
    39. 39. Protecting your brand
    40. 40. Search Google
    41. 41. Set Up a Google Alert
    42. 42. Set Up a Google Alert
    43. 43. Create a Social Media Policy for Your Company
    44. 44. Things to consider… <ul><li>Who ‘owns’ the account? </li></ul><ul><li>Who will you follow? </li></ul><ul><li>Don’t curse, spread hate, or otherwise attack people. </li></ul><ul><li>Nothing is private anymore. </li></ul><ul><li>Employee safety. </li></ul><ul><li>DO NOT friend your employees. </li></ul><ul><li>Culture NOT Rules. </li></ul>
    45. 45. Thank you! <ul><li>Cyndee Woolley </li></ul><ul><li>(239)571-3174 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.LinkedIn.com/in/CyndeeWoolley </li></ul><ul><li>www.facebook.com/CyndeeWoolley </li></ul><ul><li>http://Twitter.com/cmwooll </li></ul>
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