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  • Many of you saw this from the linked in class…
  • Cyndee Woolley “ Cyndee Woolley”
  • Cyndee Woolley “ Cyndee Woolley”
  • Cyndee Woolley “ Cyndee Woolley”
  • Who ‘owns’ the account? ~~ If you are paying an employee to build a following… You better make a provision that you own the account after they leave. Who will you follow? ~~ Believe it or not, there are inappropriate accounts out there. You ARE judged by the company you keep. Make sure you know who you are following and / or blocking. Don’t curse, spread hate, or otherwise attack people. ~~ Nothing good comes from this… And it spreads faster online. Nothing is private anymore. ~~ True story. Employee “A” commented on a story in the newspaper. He NEVER mentioned the company that he worked for. The next day, 3 TV news stations called the PR person for said company. How did the know? They googled his name. There is nothing private anymore… You have to let people know what ‘conduct unbecoming’ is and how it can get them fired. DO NOT friend your employees. ~~ Let your employees know they are welcome to follow you or friend you… but there is a lot of pressure in having a boss try to friend you and wondering if there are repercussions to ‘ignoring’ the big cheese’s request. Employee safety. ~~ I had a client approach me with concerns about her employees safety on social networks… For most of us, we can worry about dumb kids spitting in pizza… For certain professions, there are SERIOUS safety concerns. It may be an emergency services worker, police, abused women’s shelter, child advocate, psychiatrist, or anyone that could be the target of robbery. We’re in a high-tech world and it is easy to track someone down. As an employer you need to be in touch with the conversations to protect your brand and to protect your employees. Culture NOT Rules. ~~ Hopefully you’ve surrounded yourself with quality employees who believe in doing the right thing… If you have ingrained the right CULTURE in your company, you don’t have to worry about strict rules. Your employees automatically do the right thing.


  • 1. The Social Media Movement
  • 2. Agenda
    • What is Social Media?
    • How to use Social Media
    • What are the Social ‘Norms’?
    • Capitalizing on Social Media
    • Protecting your brand
    • Elements of Social Media Policy
  • 3. What “IS” Social Media?
  • 4. Social Media is NOT
  • 5. Social Media is NOT
  • 6. Social Media IS about using technology to connect people
  • 7. There is NO “power” of Social Media
  • 8. There IS power in Relationships
  • 9. There IS power in Shared Experience
  • 10. There IS power in “Belonging”
  • 11. There IS power in Business Relationships
  • 12. There IS power in Political Relationships
  • 13. There IS power in Numbers
  • 14. Social Media can help you build stronger relationships with more people
  • 15. Using Social Media
  • 16. Step 1: Start with a Purpose
    • Who are you going to connect to?
    • What information are you looking for?
    • What information can you provide?
  • 17. Blogging
  • 18. Blogging
    • Branding
    • Better Search Engine Results
    • Digital ‘Center of Influence’
    • Big Time Commitment
    • Better Long-Term Results
  • 19. LinkedIn
  • 20. LinkedIn
    • Professional resource
    • ‘ Touch’ your contacts via updates
    • Start Discussions
    • Get Introduced via Your Network
    • Job searches / recruitment
    • Low Time Commitment
  • 21. Facebook
  • 22. Facebook
  • 23. Facebook
    • In Client’s “Data” Stream
    • More Intimate Relationship
    • Better Conversation / Engagement
    • Easier to Target
    • Pictures / Events / News
    • Closed Network
  • 24. Twitter
  • 25. Twitter
  • 26. Twitter
    • Fast
    • Low Time Commitment
    • Participate in Conversations
    • Generate Warm Leads
    • Broadcast Messages
    • Open Source
  • 27. What are the Social ‘Norms’?
  • 28. # 1 Listen
  • 29. # 2 Participate in the Conversation
  • 30. # 3 Provide Valuable & Relevant Information
  • 31. #4 Be Yourself
  • 32. Capitalizing on Social Media
  • 33. Social Media Should:
      • Increase Revenues
      • Decrease Costs
      • Increase Brand Value
      • Or why would you do it?
  • 34. Are companies making money?
  • 35. Increase Revenue
    • Introductions
    • Warm Prospects
    • Increased Sales Leads
    • Direct Sales
    • In-bound Marketing
  • 36. Decrease Costs
    • Supplement Existing Marketing
    • Free Polls / Surveys
    • Test Market Product or Service
    • Reduce Travel with Skype
    • Training Manuals Wiki
  • 37. Increase Brand Value
  • 38. Just FYI… Social Media is only one tool in your Marketing Mix
  • 39. Protecting your brand
  • 40. Search Google
  • 41. Set Up a Google Alert
  • 42. Set Up a Google Alert
  • 43. Create a Social Media Policy for Your Company
  • 44. Things to consider…
    • Who ‘owns’ the account?
    • Who will you follow?
    • Don’t curse, spread hate, or otherwise attack people.
    • Nothing is private anymore.
    • Employee safety.
    • DO NOT friend your employees.
    • Culture NOT Rules.
  • 45. Thank you!
    • Cyndee Woolley
    • (239)571-3174
    • [email_address]