Social media is the mainstreaming of the Internet. The users of the Internet are no longer only consumers of media, they are active participants. What tools such as Facebook and Twitter have done is introduced the general public to the publish button.
Case Study: Martell Home Builders When you create a culture of transparency, you really need to deliver with your “A” game EVERYDAY!... Everyone on the team feels this, and allows me to keep a “pulse” of what our customers needs are. - Pierre Martell