What is Graphic DesignProcess of solving a problem visually.Design is goal driven. Keep target audience in mind to decide outcome.Combination of creativity, artistic ability,and technical skill.
Evaluate Design Criteria• Does the idea resolve a specific problem or meet a goal?• Is the idea creative and original? Is the idea an appropriate treatment for the intended media?• Will the idea work within the budget?• Is the idea appropriate for both the client and the target audience?• Is the idea appropriate for the intended message?• Is your client satisfied with the idea?
Design Team Art Director Digital Prepress Head Graphic Specialist Designer Web Programmer Production Copywriters Designer Editors Layout Artist Proofreaders Imaging Specialist Research and Illustrator development
Research and Development• Design always begins with a clear idea of the problem.• Develop good ideas.• BRAINSTORM ideas (first step) • Brainstorming with Words • Visual Brainstorming
Brainstorm Words and/or phrases ◦ Use synonyms, antonyms, rhyming words, analogies ◦ Words or phrases you would not use (reverse think) ◦ NOTHING is wrong
Visual Brainstorming Draw thumbnail sketches ◦ Quick ◦ NOT perfect or size accurate ◦ Keep in book, binder for future reference
Dealing With Creative BLock Rationalization Procrastination Burn Out Over Work Not a creative person
Target Market Demographics determine design ◦ Research groups can help determine
Propaganda & MotivationalPsychology IT WORKS! Symbolism – gives ideas or helps manipulate
Working With Clients Find out ◦ Client’s ideas ◦ Target market Include client in design process Show direction of design(s) Never “spring” design on client May need to “stir” the client in the right direction.
Tidbits Ages 25 – 50 have more money to spend Appeal to childhood memories Keep up with current standards Keep up with current trends Keep up with events in the world
Researching the Internet Keywords Boolean Searches ◦ and, not, or (narrows search)