Business of graphic design

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An introduction to Graphic Design.

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Business of graphic design

  1. 1. Graphic Design Business of Graphic Design
  2. 2. What is Graphic DesignProcess of solving a problem visually.Design is goal driven. Keep target audience in mind to decide outcome.Combination of creativity, artistic ability,and technical skill.
  3. 3. Evaluate Design Criteria• Does the idea resolve a specific problem or meet a goal?• Is the idea creative and original? Is the idea an appropriate treatment for the intended media?• Will the idea work within the budget?• Is the idea appropriate for both the client and the target audience?• Is the idea appropriate for the intended message?• Is your client satisfied with the idea?
  4. 4. Design Team Art Director  Digital Prepress Head Graphic Specialist Designer  Web Programmer Production  Copywriters Designer  Editors Layout Artist  Proofreaders Imaging Specialist  Research and Illustrator development
  5. 5. Research and Development• Design always begins with a clear idea of the problem.• Develop good ideas.• BRAINSTORM ideas (first step) • Brainstorming with Words • Visual Brainstorming
  6. 6. Brainstorm Words and/or phrases ◦ Use synonyms, antonyms, rhyming words, analogies ◦ Words or phrases you would not use (reverse think) ◦ NOTHING is wrong
  7. 7. Visual Brainstorming Draw thumbnail sketches ◦ Quick ◦ NOT perfect or size accurate ◦ Keep in book, binder for future reference
  8. 8. Dealing With Creative BLock Rationalization Procrastination Burn Out Over Work Not a creative person
  9. 9. Inspiration FilesContain Words Phrases Thumbnails Cartoon strips Doodles Photographs Letterheads Business cards etc
  10. 10. Target Market Demographics determine design ◦ Research groups can help determine
  11. 11. Propaganda & MotivationalPsychology IT WORKS! Symbolism – gives ideas or helps manipulate
  12. 12. Working With Clients Find out ◦ Client’s ideas ◦ Target market Include client in design process Show direction of design(s) Never “spring” design on client May need to “stir” the client in the right direction.
  13. 13. Tidbits Ages 25 – 50 have more money to spend Appeal to childhood memories Keep up with current standards Keep up with current trends Keep up with events in the world
  14. 14. Researching the Internet Keywords Boolean Searches ◦ and, not, or (narrows search)

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