External customers can be defined in many ways such as the one who uses the product or service, the one who purchase the product or service, or the one who influences the sale of the product or service.Internal customers is just as important. Every function, whether it be engineering order processing, or production, has an internal customer-each receives a product or service and, in exchange, provides a product or service.
Translating Needs into Requirements<br />Explicit Requirements<br />Innovations<br />Unstated or Unspoken Requirements<br />
Customers Retention<br />Is more powerful and effective than customer satisfaction. <br />It represents the activities that produce the necessary customer satisfaction that creates customer loyalty, which actually improves the bottom line. <br />It moves customers satisfaction to the next level by determining what is truly important to the customers and making sure that the customer satisfaction system focuses valuable resources on things.<br />
Additional Comments<br />Improved service frequently carries a cost, so an organization must determine its return on the service investment by determining those elements of service that significantly improve revenues and market share.<br />The organization must continually improve the methods of obtaining information concerning the customer’s needs and expectations.<br />