Your SlideShare is downloading. ×
0
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Fashion trend forecast_spring_summer_2014
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Fashion trend forecast_spring_summer_2014

2,953

Published on

Fashion trend forecast_spring_summer_2014

Fashion trend forecast_spring_summer_2014

Published in: Design, Lifestyle, Business
2 Comments
1 Like
Statistics
Notes
No Downloads
Views
Total Views
2,953
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
160
Comments
2
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Fashion Trend Forecast Spring/Summer 2014. www.sippo.ch
  • 2. Table of contents. Sources/Publisher....................................................... 3 Simplicité avancée..................................................... 4 Liaison virtuelle.......................................................... 42 Colours................................................................................... 43 Styling Trends.................................................................... 44-50 Colours..................................................................................... 5 Knitwear Trends................................................................. 51-56 Styling Trends...................................................................... 6-12 Accessories Trends........................................................... 57-60 Knitwear Trends................................................................. 13-18 Accessories Trends........................................................... 19-22 Vues fusion................................................................... 23 Voix poétique.............................................................. 61 Colours................................................................................... 62 Styling Trends.................................................................... 63-69 Colours................................................................................... 24 Knitwear Trends................................................................. 70-75 Styling Trends.................................................................... 25-32 Accessories Trends........................................................... 76-79 Knitwear Trends................................................................. 33-37 Accessories Trends........................................................... 38-41 2 l  Fashion Trend Forecast S/S 2014. The Swiss Import Promotion Programme......................... 80-81
  • 3. Sources. Collezioni Trends 101 Textile View Magazine, Issue 98 Collezioni Trends 102 Textile View Magazine, Issue 99 Collezioni Accessori 70 Textile View Magazine, Issue 100 Collezioni Accessori 71 Textile View Magazine, Issue 101 Close-Up 12, Knit & Tricot Women, Spring Summer 2013 MOLECULE Woman Practice Sumer 2014 Osec Eve Baechtold, Project Manager fashion trends MOLECULE Code X Winter 2013/14 MOLECULE Catwork, Looks & Accessoires, Summer 2014 Textile View2 Magazine, Issue 13 Brigitte Heuser, Concept Beate Rüttiger, Graphic Design Osec, SIPPO Swiss Import Promotion Programme Stampfenbachstrasse 85 CH-8006 Zurich Textile View2 Magazine, Issue 14 Close-Up13, Knit & Tricot Women, spring Summer 2013 Publisher. DMI, Trend Book, Woman.Man Spring.Sumer 2014 Textile-Revue Nr. 42, 14.12.2012 textile report 13-1, spring 2014 Phone +41 44 365 51 51 Fax +41 44 365 52 02 sippo@osec.ch Copyright © Osec April 2013. All rights reserved. Textile-Revue Nr.10/11, 08.02.2013 textile report 13-2, summer 2014 Fashion Trend Forecast S/S 2014.   l 3
  • 4. Simplicité avancée. 4 l  Fashion Trend Forecast S/S 2014.
  • 5. 11-0601 TCX 19-4006 TCX 14-1107 TCX 13-4308 TCX 12-0913 TCX 12-5407 TCX 12-0312 TCX 12-4805 TCX 15-1905 TCX 19-3803 TCX 19-3938 TCX 14-5002 TCX Colours. Fashion Trend Forecast S/S 2014.   l 5
  • 6. Styling Trends Women‘s wear. Simplicité avancée. Purist, simple, neutral Styles Fabrics Tops with drapings, gatherings and pleats acquire new volumes. Fabrics are delicate, shimmering, natural and paper-like. Body-conscious, with rigorous new shapes and no frills, Important elements: lingerie-optics, flowing silk and wrap-around The focus is on soft cotton, luxurious silk, linen and uncompromisingly feminine. The looks are sharp, perfectly skirts, dresses with pleated and draped parts, as well as cashmere qualities, as well as jerseys, suede, light wool shaped, formal, focussed and super sexy. They show a A-shapes, soft blazers and silk pants. types. Paper-finishes, micro-reliefs and organdies complete refined materials’ mix and subtle layerings. Reduced shapes the picture. are decisive, as well as minimal-colour outlines. The look Colours plays with strictness and marked masculine proportions, Minimalistic colours such as black and white, sand or natural Designs such as a strongly accented shoulder line defined by tones such as chalk, glass, linen, putty and taupe, complemented Natural structures, flammés, glossy and paper-finishes. shoulder pads, and a feminine lightness featuring flounces, by pale sky-blue, jade, apricot and skin. Micro-structures and linear, organic prints. lingerie-optics and long, ultra-feminine slits. This feminine overstatement leads to a consistently modern, couture-like total look. 6 l  Fashion Trend Forecast S/S 2014.
  • 7. Styling Trends Men‘s wear. Simplicité avancée. Luxurious, sophisticated, technical Styles Fabrics The style plays with suit-optics, also as a layer-look. Combinations The look mixes transparency, paper-finishes, shimmer, false Street modernity has a rebel soul, updating formal wear consist of super-light double breasted suits, translucent soft vests, single-colours and single-coloured structures with nylon, fine according to contemporary times. Functional detailing meets blousons and parkas with pocket, cord and zip-details with narrow wool, linen and noble denim. Cotton fabrics are compact, . an urban active mood. Extremely fine qualities and nobly- or draped trousers, clean Bermudas, soft shirts, super-fine T-shirts smooth and structured. Wool, urban high-tech fabrics, double- crafted designs are reinterpreted as sophisticated single- and fine-knits, as well as transparent net optics. woven fabrics, stretch, satins, bondings with materials’ contrast, colours, materials’ mixes and clear shapes with new pattern light padding combined with smooth leather, poplin and compact lines and tailoring details. Monochrome soft colours and Colours neutral nuances transmit lightness and smart modernity. Monochrome soft colours, neutral nuances, black, white and jersey. grey in a light and dark mix, with the addition of beige and placed Designs colour accents. Net-optics, laser-cut, graphic inserts, window checks, placed grid, raster and stripe effects, micro-designs and prints such . as damier and graphic patterns. Fashion Trend Forecast S/S 2014.   l 7
  • 8. 8 l  Fashion Trend Forecast S/S 2014. Simplicité avancée.
  • 9. Simplicité avancée. Fashion Trend Forecast S/S 2014.   l 9
  • 10. 10 l  Fashion Trend Forecast S/S 2014. Simplicité avancée.
  • 11. Simplicité avancée. Fashion Trend Forecast S/S 2014.   l 11
  • 12. 12 l  Fashion Trend Forecast S/S 2014. Simplicité avancée.
  • 13. Knitwear Trends. Simplicité avancée. Yarns Women’s wear Men’s wear This theme features high-quality, refined mixtures in fine yarn Light and neutral nuances, monochrome colour scheme and purist Smartness and lightness interpret formal wear in a modern count, light flammé effects and mélange colours. The mesh is looks play the leading role. Understatement in perfection. and relaxed way. Lightness of colour gives a new attractiveness fine and light, with shaded stripes and elastic plissés. Crepe-like to neutrality. Clear lines with a relaxed and contemporary air. and stretchy, fine yarns with a silky sheen and perfectly rounded Shapes Material neutrality combines with light pastels. Tonal shading cables interpret a couture-like mesh. To the touch, yarns are dry Fine knits in transparent optics with irisés, ajourés and plissés, provides a restful naturalness. and fresh, and surfaces are smooth or only sparingly structured. as well as round-neck and wrap-around shapes, cardigans with Yarns are fine, in cotton, linen, thin cotton crepes, flammés, materials’ patches. A-shapes, short pencil skirts, fine knits with a Shapes nubs, two-toned twists, chine, eco and recycling types, extra-thin figure-hugging silhouette, fine basics with round-necks, stand-up Fine knits with round necks and matching cardigans, super fine merinos, cotton-silk ribbons, cashmere and silk mixtures. collars or polo collars. knit-shirts, knitted sports jackets, knitted coats, slouchy shortsleeve hoodies, modern quernsey knits. Patterns Irisés, ajourés, plissés, regular relief patterns, shaded stripes, Patterns super fine knits, jacquards. Tony micro-designs, shaded stripes, transparency, shimmer, single-coloured structures, lustrous ribbed knits. Fashion Trend Forecast S/S 2014.   l 13
  • 14. 14 l  Fashion Trend Forecast S/S 2014. Simplicité avancée.
  • 15. Simplicité avancée. Fashion Trend Forecast S/S 2014.   l 15
  • 16. 16 l  Fashion Trend Forecast S/S 2014. Simplicité avancée.
  • 17. Simplicité avancée. Fashion Trend Forecast S/S 2014.   l 17
  • 18. 18 l  Fashion Trend Forecast S/S 2014. Simplicité avancée.
  • 19. Accessories Trends. Simplicité avancée. The type of simplicity and modernity requires personality. Bags This look will only succeed as a modern interpretation also • clean with regard to accessories and shoes. Headwear sharp shapes and volumes for bags, . with controlled bursts of femininity • chic and linear • blunt geometric bags • bags plexiglas, white, metal detailing sharp shapes and volumes, . with controlled influence of femininity . in the form of head pieces with huge oval buckles • PVC, • clean • Clutch bags in soft designs • holographic transparent hats Jewellery • priest collars make a come-back together . with metal elements Shoes • priest • pointed low cut shoes • illusionistic • new collars out of plastic PVC sandals with modernist heels are moccasins, with planes slipped . and overturned in architectural fashion • pretty Mary-Jane’s with pencil sharp toes • ankle boots with rounded heels • footwear in sharp and clean cut lines Fashion Trend Forecast S/S 2014.   l 19
  • 20. 20 l  Fashion Trend Forecast S/S 2014. Simplicité avancée.
  • 21. Simplicité avancée. Fashion Trend Forecast S/S 2014.   l 21
  • 22. 22 l  Fashion Trend Forecast S/S 2014. Simplicité avancée.
  • 23. Vues fusion. Fashion Trend Forecast S/S 2014.   l 23
  • 24. 18-4535 TCX 19-4535 TCX 18-2336 TCX 19-3938 TCX 11-4800 TCX 19-0303 TCX 14-5002 TCX 12-0727 TCX 16-1363 TCX 17-0133 TCX 18-0928 TCX 18-1660 TCX Colours. 24 l  Fashion Trend Forecast S/S 2014.
  • 25. Styling Trends Women‘s wear. Vues fusion. Mixed, exotic, vital Styles Fabrics Strapless dresses, tops, tunics and trapezoidal shapes with Summer tweeds, raffia effects, jerseys, knits, stretch, satin, This theme strives to be modern and laid-back, in an eye-to- edgings, fringes, stripes, asymmetric features, pencil and full denim, canvas, raw linen, functional high-tech fabrics and eye encounter between East and West. In keeping with this circle skirts, short vests, boleros, skinny and sarouel pants, plain embroideries, but also ultra-light and transparent materials. spirit, the looks are consequently modern and relaxed. The and severe kimono shapes and origami folds. graphic handling of colours, patterns, handicraft and rawness Designs is surprising and new. The pattern-cutting techniques melt Colours together the Western tradition and the Far-Eastern draping Intense colour shades in turquoise, mosaic blue, orange, lemon, colourful embroideries, edgings, African designs and prints, polka skills, bringing about a new hybrid couture. The look lives on pink. Stark contrasts with white, leather, cocoa and summer darks. dots, pop-art inspirations, artistic flower designs, ethnic graphics colour-blocking, different designs and textures. Striking, bold stripes, checks, geometric patterns, zigzags, and edgings, graphic small-print patterns and fluorescent effects. Fashion Trend Forecast S/S 2014.   l 25
  • 26. Styling Trends Men‘s wear. Vues fusion. Mystic, shimmering, Far Eastern Styles Fabrics Styles include coat, jacket, shirt and vest shapes, stand-up collar Light, translucent fabrics. Lustre and patterns are presented Inspired by the beauty of Asian cultures and mystic darkness, shirts, loose shirts, tunics and wrap-around shapes, cool sarouel in dark shadow colours and tony light and dark combinations. the theme plays with light and shadow, and combinations of pants and Bermudas, as well as narrow, dark suits, close-cut Fabrics are smooth, shiny, porous and appear to be liquid. luxurious and casual images. Silky, Asian elegance defines black suits, shorter than normal pants, double-breasted suits, Materials: cotton, silk, silky optics, wool, mohair, satin and suiting in dark shades. Wrap-around and layered elements wrap-around pants, asymmetric fastenings, indigo layers. synthetics such as changeant and jacquard, with added glossy give this look a new degree of freedom. Traditional indigo coatings. technology meets the Tokyo street spirit. Soft layerings and Colours volume determine this fashion style. The colour mood is rather dark and monochrome, in rich dark Designs blue, purple, lacquer red, brown and metal, to be combined with Kimono blueprints, zigzag patterns, tie-dyes, graphic micro- lush shadow nuances and white, as a clear contrast. designs, jacquards are presented as calligraphic prints, handicraft patterns and pyjama stripes, as well as tie designs. 26 l  Fashion Trend Forecast S/S 2014.
  • 27. Vues fusion. Fashion Trend Forecast S/S 2014.   l 27
  • 28. 28 l  Fashion Trend Forecast S/S 2014. Vues fusion.
  • 29. Vues fusion. Fashion Trend Forecast S/S 2014.   l 29
  • 30. 30 l  Fashion Trend Forecast S/S 2014. Vues fusion.
  • 31. Vues fusion. Fashion Trend Forecast S/S 2014.   l 31
  • 32. Knitwear Trends Vues fusion. Yarns Women’s wear Men’s wear Flowing yarns with iridescent effects. The surfaces reflect light or Inspirations from folklore, foreign cultures and reminiscences of Far-Eastern inspirations are shown in summery layerings . play with metallic light spots and matte-glossy contrasts. Super- Southern countries permeate this style. in a new combination of casual and luxurious looks. with dropped stitches and lace patterns, creating an opaque Shapes Shapes atmosphere. Super-fine transparency, lustrous chainette yarns, Knits take on bright colours in tops, tunics, trapezoid and asym- Knits present themselves in dark stripes, jacquards, tie-dyes cord yarns, bright single-coloured yarns, narrow ribbons, glossy metric shapes. This season provides enough freedom to allow the in loose-fitted knit shirts, tunics, round-neck shapes and wrap- and stretch effects, metallics, moulinés, multi-coloured space combination of odd sweater-designs with fresh colours, strong and arounds, pie-crust necklines, fair-isle knitted tanks, twinsets, dyes, knots, multi-fil. marked stripes and knit-pattern mixtures. Generous sweaters or zipped shirt-cardigans. fine or coarse yarns play with transparency in combinations narrow, figure-hugging silhouettes. Dresses in crochet optics and short skirt lengths are important for the young market. Patterns Jacquards, handicraft patterns, dark stripes, tie-dyes, zigzag Patterns Intarsia patterns, crochet looks, wrap-around structures, 3-D highrelief structures, glittering surfaces, fluttering transparency, multicoloured space-dyes, a lot of colour in ring stripes, crochet, mesh and raffia optics, in a mixture of patterns and with bright embroidered details. Bold stripes, checks, geometric patterns and zigzags. 32 l  Fashion Trend Forecast S/S 2014. patterns, playschool jacquards, intarsia patterns.
  • 33. Vues fusion. Fashion Trend Forecast S/S 2014.   l 33
  • 34. 34 l  Fashion Trend Forecast S/S 2014. Vues fusion.
  • 35. Vues fusion. Fashion Trend Forecast S/S 2014.   l 35
  • 36. 36 l  Fashion Trend Forecast S/S 2014. Vues fusion.
  • 37. Vues fusion. Fashion Trend Forecast S/S 2014.   l 37
  • 38. Accessories trends. Vues fusion. Headwear The season is dominated by multiculturalism, in an easy, Bags unprejudiced mix and match. Global glamour crafted • animal with savoir-faire and irony for accessories to be used in • bags juxtaposition to reflect one’s mood. hide prints and studs for bags with kaleidoscopic graphics colours, declaring the triumph of the triangle • unique • turbans out of batik fabrics • whimsical • printed straw hats hat scarves blends of geometries and ethnic undertones redefine the season’s fashion rules • avoiding the easy option of cross shoulder straps, the season’s it-bags, with a highly structured spirit, are unequivocally Belts • sport inspired striped belts • simple Japanese influenced belts designed to be held in the hand or hung from a wrist • flowers are decorating abstract buckets and evening bags Jewellery • intarsia mountings • unique ethnic beat necklaces and ear rings • bold is the buzzword of the next season – and the bolder the • Gold and blackened silver are the metals and pearl the Shoes better • colourful • Asian shoes like space-age accessories from other planets influenced sandals • Sculptured 38 l  Fashion Trend Forecast S/S 2014. platforms for modern geishas gemstone of choice
  • 39. Vues fusion. Fashion Trend Forecast S/S 2014.   l 39
  • 40. 40 l  Fashion Trend Forecast S/S 2014. Vues fusion.
  • 41. Vues fusion. Fashion Trend Forecast S/S 2014.   l 41
  • 42. Liaison virtuelle. 42 l  Fashion Trend Forecast S/S 2014.
  • 43. 17-0133 TCX 19-1220 TCX 19-3803 TCX 18-0928 TCX 17-5122 TCX 17-4730 TCX 12-0643 TCX 16-1363 TCX 18-1555 TCX 18-2336 TCX 14-0740 TCX 19-3938 TCX Colours. Fashion Trend Forecast S/S 2014.   l 43
  • 44. Styling Trends Women‘s wear. Liaison virtuelle. Virtual, authentic, unexpected Styles Designs Narrow, long tops, shirts with roll-up sleeves, tops in gathered and Embroideries and prints reminiscent of insects, as well as The theme shows itself as a modern urban layering mix, wrapped trapezoidal shapes, loose-fitting shorts and pants, skirts camouflage, batik and dégradés, jacquards, stripes and shadow combining laid-back functional safari elements with abstract and jackets with pockets, waistbands, loops and belt details in prints, space-dyes. floral and eccentric designs into a modern casual urban look. leather. Unlimited and unexpected – such are the images deriving from virtual and authentic nature. The theme mixes and over- Colours draws colours, patterns and structures. This creates a style Natural and artificial colour mood in leaf green, lagoon blue, flower composed of tony and artificial-looking layers, patterns and and fruit colours, natural tones leading to earth hues. materials’ mixes. Functionality and exoticism are combined into a modern, feminine and adventurous style. Fabrics Fabrics vary, showing a mother-of-pearl shimmer, wet-look, transparency in natural, flowing cotton, metallics, linen, changeants, wash-out optics and glossy coatings. 44 l  Fashion Trend Forecast S/S 2014.
  • 45. Styling Trends Men‘s wear. Liaison virtuelle. Modern, virtual, essential Styles Fabrics The look includes belted jackets, vests with safari pockets, Wet iridescent aspects are mixed with raw fabrics and designs. Laid-back street casuals bring about an exotic world spirit. buckles, eyelets, studs, functional parkas, anoraks, zipper-lumber Fabrics show wear-and-tear and patina, tending to natural, Sportive and purist images are staged as modern and sophi- with contrasting details, biker blousons, dark stripe blazers, pants flowing surfaces in cotton, linen, rami with a mystic lustre, wet- sticated, with a combination of utility ideas and comfortable, and Bermudas with pocket and waistband details. look effects, complemented with cotton and wash-out optics, practical garments. crisp cotton, canvas, twills, washed linen, metallic gloss, leather, Colours suede and mesh optics. From natural to artificial-looking leaf green, flower and fruit colours up to indigo and earth tones, natural or artificial green-blue hues Designs are combined with orange-red into earth tones. Designs reminiscent of insects, flowers, tattoos and camouflage optics. Wet-look effects, dip-dyes, Ikat and nature prints. Fashion Trend Forecast S/S 2014.   l 45
  • 46. 46 l  Fashion Trend Forecast S/S 2014. Liaison virtuelle.
  • 47. Liaison virtuelle. Fashion Trend Forecast S/S 2014.   l 47
  • 48. 48 l  Fashion Trend Forecast S/S 2014. Liaison virtuelle.
  • 49. Liaison virtuelle. Fashion Trend Forecast S/S 2014.   l 49
  • 50. 50 l  Fashion Trend Forecast S/S 2014. Liaison virtuelle.
  • 51. Knitwear Trends. Liaison virtuelle. Yarns Women’s wear Men’s wear Nature inspired by tree-barks, minuscule grains and peels. This Functionality and exoticism mix into a modern, feminine adventure Purist and authentic in natural materials and colours – this nature is reflected in a dry touch and moving, flowing surfaces, creating style. The look creates unexpected and unlimited images based theme reflects a long-lived style staged in a modern version. a style of urban camouflage. Yarns are fine, transparent and on virtual and authentic nature. Colours, motifs and structures are lustrous. Wet-look, changeants, colourful metallics, yarns with mixed and overdrawn. a mother-of-pearl shimmer, natural cottons, crêpe-like cotton/ Shapes Knits as T-shirts and Polo-shirts, loose-fitting round-neck polyamide mixtures with rippled effects, linen, linen woven Shapes together with a copper wire, fine chiné linen yarns, compact, Knits are presented in ribbed and mesh optics, in a translucent foamy bouclés, summery tweeds. Both medium and coarse yarn look adorned with sequins or dip-dyes, as well as fabric and Patterns counts, with a light and airy feeling. leather details. Narrow, long tops, tops with roll-up sleeves. Important are space-dyes optics, irregular dyeing, stripes and Close-cut sweater shapes look new thanks to strongly shortened hand-knitted optics, dip-dyes, camouflage, Ikat, tattoo and nature silhouettes with straight and curved hems. optics. sweaters in stripes and hand-knitted optics. Patterns Stripes, jacquards, fantasy structures, wash-out optics, spacedyes, moulinés, nubs, multiple effects, sprayed tweed look, woven optics, tucked ribs and tucked patterns, 3-D reliefs, relief structures, ribs, mesh optics, camouflage and batik optics. Fashion Trend Forecast S/S 2014.   l 51
  • 52. 52 l  Fashion Trend Forecast S/S 2014. Liaison virtuelle.
  • 53. Liaison virtuelle. Fashion Trend Forecast S/S 2014.   l 53
  • 54. 54 l  Fashion Trend Forecast S/S 2014. Liaison virtuelle.
  • 55. Liaison virtuelle. Fashion Trend Forecast S/S 2014.   l 55
  • 56. 56 l  Fashion Trend Forecast S/S 2014. Liaison virtuelle.
  • 57. Accessories trends. Liaison virtuelle. Headwear Bright golden wheat emanates a natural elegance deeply Bags embedded in the soil, raising such materials as wicker, straw, • animal cord and canvas to new height. Leather lay on the skin, ultra- • military thin and perforated for the summer heat. • bags weaves and textures surfaces • bags out of ultra-thin leathers • animal pattern inserts echoes in shoulder bags pattern details • raffia caps and hats • laser-cut hoods Belts • coloured snakeskin • raffia bags • mottled metallics • bags playing with materials and proportions from . • printed patterns and . small preppy bags and grab bags in Napa enhanced . with panels in fur or animal skin, for a feisty touch • multi-strap canvas belts. flat sandals • priest leather collars monk-strap leather shoes • wedgies • chunky • washed Jewellery Shoes • double decorative studwork with weaves and textures surfaces heels sandals with animal skins Fashion Trend Forecast S/S 2014.   l 57
  • 58. 58 l  Fashion Trend Forecast S/S 2014. Liaison virtuelle.
  • 59. Liaison virtuelle. Fashion Trend Forecast S/S 2014.   l 59
  • 60. 60 l  Fashion Trend Forecast S/S 2014. Liaison virtuelle.
  • 61. Voix poétique. Fashion Trend Forecast S/S 2014.   l 61
  • 62. 12-0913 TCX 12-5407 TCX 12-0312 TCX 15-2215 TCX 15-1905 TCX 19-3803 TCX 11-0616 TCX 11-0601 TCX 13-3920 TCX 14-3812 TCX 13-6007 TCX 19-3938 TCX Colours. 62 l  Fashion Trend Forecast S/S 2014.
  • 63. Styling Trends Women‘s wear. Voix poétique. Styles Fabrics Dresses seem to move on their own, with a waft of fabric and Important keywords are piqué, satin, irisé, stretch, jacquard, Feminine styles and many pastel shades determine the image colour. Swinging skirts show a relaxed silhouette. Feminine crepe de chine, batiste, organza, light silk, silk chiffon, light of this summer theme. A modern romantic look, suitable for dresses in valuable fabrics and embroideries, flowing tops and taffeta, fine linen, voile, tulle, lace, reps, napa leather, laser-cut daily use, is staged through retro-inspirations from the fifties bodices combined with narrow pants, skirts, shorts, plain coats. and applications of ribbons, rivets, flounces and ruffles. and sixties. This theme shows reduction and a romantic Naturally, suits are also important. Modern, romantic, feminine attitude in fresh optics with girlie details and geometrics. Fabrics are delicate, shimmering, natural and paper-like. . Colours A very feminine dress theme. Soft cotton, luxurious silk, linen and cashmere qualities are Intense pastel shades such as vanilla, sky, rose, apricot, lilac, the focal points, as well as jerseys, suede and light wool types. mint, aquarelle-like water colours, sea-green, algae, violet behind Paper-finishes, micro-reliefs and organdie complete the image. glass in tony combinations, with white, crème, skin and caramel as complements. Designs Important features are block stripes, semi-transparent stripes, flower-jacquards, broderie anglaise, pearl embroideries, embroideries in general, watercolour flower, micro and airbrush designs. Fashion Trend Forecast S/S 2014.   l 63
  • 64. Styling Trends Men‘s wear. Voix poétique. Fresh, sportive, crisp Styles Colours Short coats, windbreakers, blousons and anorak types, as well as A mixture of washed-out optics and clear contrasts in lemon Cool casuals under the California sun in an arty play with crisp Bermudas, pleated trousers, print trousers, coloured pants, yellow, orange, red, blue, green with white, navy and indigo. colour and patterns. However, the fun factor is tempered by funny detailing, fancy jackets with print details, chambray and the bittersweet taste it needs in order not to slip into pop jersey casuals, work-wear jackets, neo-Hawaiian Bermudas, sun- Fabrics kitsch. faded sweats, T-shirts and Polo-shirts, floral and fancy checked Flat canvas, fresh poplins, Oxford, solid twills, coarse and fine shirts, colourful short-sleeve shirts as well as horizontal stripes linen, crisp cottons, stretch, denim as shirt-weights up to raw are this look’s focal points.. optics, light soft-shells, lustrous nylons. Net and crochet optics. Work-wear essentials are matched in patterns and colours. Photo-prints and arty ornaments contribute the bright side of life. Self-irony provides the modern outlook. Designs Ornamentals, photo-prints, pin and block stripes, colourful checks, sportive colour inserts, linear and geometric prints. 64 l  Fashion Trend Forecast S/S 2014.
  • 65. Voix poétique. Fashion Trend Forecast S/S 2014.   l 65
  • 66. 66 l  Fashion Trend Forecast S/S 2014. Voix poétique.
  • 67. Voix poétique. Fashion Trend Forecast S/S 2014.   l 67
  • 68. 68 l  Fashion Trend Forecast S/S 2014. Voix poétique.
  • 69. Voix poétique. Fashion Trend Forecast S/S 2014.   l 69
  • 70. Knitwear Trends. Voix poétique. Yarns Women’s wear Men’s wear A sense of freshness and vividness can be interpreted through This theme stresses an individual interpretation of romanticism, Contrary to purism and reduction, this theme shows colours and rhythmic stripes, pixel effects, shaded rainbow colours and with a modern and independent image. colourful layerings. Design and pop-art influences from the sixties swinging meshes. Yarns are fine, glossy, transparent, iridescent are mixed with seaside ideas in urban shapes. and naturally also synthetic, adorned with sequins and glass Shapes effects, as intense pastels with a technical look and feeling. Flowing bodices and tops, feminine dresses, twin-sets, Polo-shirts Shapes Qualities such as mercerized cotton, silk and cotton mixtures, and V-necks in cotton qualities, single-coloured structures, shirts Knits belonging to this theme show ring stripes, contrasting printed ribbon yarns, silky chainette yarns, cotton and mixtures with button-facings, girlie details, décolletés in many variations. details, net and crochet optics as colour-blockings, with round or as linear single-colours, graphic moulinés, sandy and dry crepes, glossy and stretch effects. V-necks, as cardigan or Polo shapes. Patterns Fine knits in flower designs, jacquards, airbrush prints, ajourés, Patterns colour-blockings with contrasting edgings. Important elements: Flower jacquards, block stripes, ring stripes, geometric jacquards, block stripes, geometric designs, structured rainbow shades, geometric designs, arty colours and patterns, rainbow shades rhythmic stripes, geometric jacquards, transparent tucked ribs. and air-brush prints. Fashion Trend Forecast S/S 2014.   l 70
  • 71. 71 l  Fashion Trend Forecast S/S 2014. Voix poétique.
  • 72. Voix poétique. Fashion Trend Forecast S/S 2014.   l 72
  • 73. 73 l  Fashion Trend Forecast S/S 2014. Voix poétique.
  • 74. Voix poétique. Fashion Trend Forecast S/S 2014.   l 74
  • 75. 75 l  Fashion Trend Forecast S/S 2014. Voix poétique.
  • 76. Accessories trends. Voix poétique. An explosion of vivid fluorescent mesh, zips, chains and Bags lively detailing on hand and shoulder bags Shoes mini studs hit the catwalk. Some spectacular looks in • • laser-cutting details on shoes homage of the Sixties. Accessories establish an organic • matching clutches • shoes with weaving optics dialogue with outfits. • bags provide fertile ground for an element of playfulness, • shoes with heels out of sea-worn wood covered with tiny pegs • shoes with shells and net optics • openwork takes on a new surgical dimension, like laser-cutting • pointed sandals and stilettos with chain details applied to all kind of surfaces • bags with variations of weaving surfaces Head wear • natural minerals and wicker are mixed with ultra-sophisticated • hats out of wicker materials to recoup a natural energy • perforated leather fisherman’s updates or semi- sheer lacework • bags with graphic and appliquéd decoration are the key and and raffia’ caps and visors. look super fresh when matched to the garment they are worn with Jewellery • • brooches out of sea-worn wood Belts • necklaces out of natural minerals mixed with ultra-sophisticated • earrings and necklaces out of corals • colourful necklaces • weaving beltser lacework and raffia’ caps and visors materials Fashion Trend Forecast S/S 2014.   l 76
  • 77. 77 l  Fashion Trend Forecast S/S 2014. Voix poétique.
  • 78. Voix poétique. Fashion Trend Forecast S/S 2014.   l 78
  • 79. 79 l  Fashion Trend Forecast S/S 2014. Voix poétique.
  • 80. The Swiss Import Promotion Programme – implemented by Osec. Osec is responsible for mandates in import, investment and export sources and interesting products. SIPPO provides the importers Our services. promotion as well as for promoting Switzerland as a business with information on export offers, trade fairs and publications Trade and market information location. An important task is to inform and support companies in on a regular basis. SIPPO focuses on the supply chain offering In-depth information is available on individual branches. The aim connection with their international business projects. tailor-made business services in the «last mile» according to the of providing this information is to familiarise producers in emerg- needs of exporters and importers in different sectors. ing markets and markets in transition with European norms, As the official Swiss foreign trade promoter Osec connects com- standards, quality requirements, import and custom regulations panies, know-how providers, private sector organisations and Our competencies. public entities worldwide through «Business Network Switzer- The focus in specific sectors or countries. Finally, the SIPPO newsletter land». SIPPO’s activities focus on five main objectives: provides information about the latest highlights and upcoming The Swiss Import Promotion Programme (SIPPO) is one of • to and charges. Additionally, SIPPO provides market overviews events. Osec’s mandates financed by the State Secretary for Economic increase the competitiveness of SMEs in selected partner Matchmaking services countries Affairs (SECO). It supports medium-sized enterprises (SMEs) • to develop services, manufacturing and exporting skills SIPPO identifies products (sourcing) with a potential in the from emerging markets and markets in transition as well as Swiss • to inform the Swiss and EU import economy on new market- Swiss and European markets. The import promotion programme and European importers. sources • to The programme associations in the trade promotion process SIPPO supports SMEs from selected countries (see below) in • to gaining access to the Swiss and European markets. The program- • merging e me also helps Swiss and European importers to find new market supports the establishment of contacts between producers and include trade and business support institutions and sector increase qualified trade contacts between SMEs from markets and the Swiss and EU import economy importers by providing addresses and direct contacts and by organising selling & buying missions and the participation in international trade fairs or road shows. In particular, at the trade fairs within Europe the producers from the partner countries have the possi-bility to exhibit their products, to establish new contacts and to gain knowledge of their direct competition. Fashion Trend Forecast S/S 2014.   l 80
  • 81. Training The market entry SIPPO provides training for SMEs in the partner countries in Globalisation also means an increase in worldwide competition. different areas e.g. export marketing, trade promotion, design and The demands for a successful entry into the global market con- Partners and network quality management. This training familiarises the exporters with tinue to grow. For manufacturers of semi-finished and finished In our activities we collaborate with: the prerequisites for a competent supplier. They become more goods from emerging markets and markets in transition, it is • Export sensitive to the demands of Swiss and European importers, their often a big challenge to gain access to the European market product adjustment and how to react in a creative way to new with their products. An easy way to find new suppliers for your business. promotion agencies and branch associations in the partner countries • International Trade • Federation market trends. Within the framework of e-commerce, a computerised database Training is carried out in collaboration with local BSO in order to Centre (ITC) of UNCTAD in Geneva of Swiss Importers and Wholesale-Traders (VSIG) • Other enables: • Development European Import Promotion organisations cooperation programmes and NGOs in the selected countries ensure the sustainability and knowledge transfer of the programme. • Exporters Your market access. • This The sectors • Swiss to publish their offers online. Through this B2B plat- form your export offers will appear in a worldwide platform. SIPPO’s advisory services concentrate on promoting the import of allows you to bridge the gap between you and your buyer. importers and buyers to access a large number of ex- porters’ business profiles covering a wide range of products. products from the following sectors: Osec, SIPPO Swiss Import Promotion Programme Stampfenbachstrasse 85 CH-8006 Zurich Phone +41 44 365 51 51 Fax +41 44 365 52 02 Food Non-Food fruits and vegetables, fish and seafood, natural ingredients organic products, wine home textiles, garments, software applications. timber for technical sustainable and fair tourism jewellery, toys, handicraft, application, plastic and rubber proceshome & garden, furniture sing, metal processing, machine building, electro technical components 81 l  Fashion Trend Forecast S/S 2014. Technical products Tourism sippo@osec.ch
  • 82. Osec Swiss Import Promotion Programme Stampfenbachstrasse 85 CH-8006 Zurich Phone +41 44 365 51 51 Fax +41 44 365 52 02 sippo@osec.ch Copyright © Osec April 2013. All rights reserved. Follow us. www.sippo.ch www.sippo.ch/twitter www.sippo.ch/facebook

×