Speed design studio version4.6

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Speed Design Studio is a variant of Will Evan’s Design Studio Process and was designed collaboratively by Jabe Bloom and Will Evan’s at TLCLabs

Speed Design Studio was modified from the original based on insights from Cognitive Edge methods and is focused on extremely rapid iterations in an attempt to emerge team level understandings of design problems and solution language.

Due to efforts applied to tighten cycle times, Speed Design Studio can be taught in a 1-2 hr workshop.

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Speed design studio version4.6

  1. 1. Speed Design Studio Jabe Bloom
  2. 2. Speed Design Studio is a variant of Will Evan’s Design Studio Process and was designed collaboratively by Jabe Bloom and Will Evan’s at TLCLabs Speed Design Studio was modified from the original based on insights from Cognitive Edge methods and is focused on extremely rapid iterations in an attempt to emerge team level understandings of design problems and solution language. Due to efforts applied to tighten cycle times, Speed Design Studio can be taught in a 1-2 hr workshop.
  3. 3. PLEASE Make Tables EVEN Numbers
  4. 4. @cyetain@cyetain Jabe Bloom CreativeTechnologist CTO
  5. 5. HELLLOOOO McFLY TLC LABS blog: http://jabe.co Send Anonymous Feedback http://sayat.me/jabebloom #agile2013
  6. 6. Let’s start with an exercise!
  7. 7. Which is timeboxed
  8. 8. You have 1 minute
  9. 9. Form a team
  10. 10. GENERATIVE IDEATION
  11. 11. Design Studio Focuses on: We have this problem, lets jump in and brainstorm a solution We have a new technology, what can we possibly use it for? Our competitors just launched X; how quickly can we also do X?• Empathy through research • Framing the problem • Generative Ideation • Prototyping & validation
  12. 12. Ideation Process
  13. 13. Persona
  14. 14. Rob: UX Strategist “My role revolves around working with product managers and interaction designers to make sure user research is accurately implemented into the product design.” - Rob Rob works with a music sharing startup as a UX strategist. He spends a lot of time with users— testing features, determining what their needs are, looking at how they interact with technology, etc. He then takes that insight back to the product managers to inform future product decisions. His work often takes many forms: research and testing, brainstorm facilitation, and collaborative design are his main activities. The outputs of this work are often varied, and he has a difficult time communicating his value to potential employers. Job Functions • User research and strategy • Collaborative brainstorming • Interaction design • Heuristic analysis • Trend research • Quantitative analysis Pain Points • Very few people understand what he does • Recruiters are often confused about his job function, resulting in many (most) irrelevant job pitches • Constantly feels like he needs to sell recruiters on his skills
  15. 15. Problem Statement
  16. 16. Problem Statement Knowledge workers currently have no means of easily showcasing their expertise and work. They rely on LinkedIn and their resume to show experience, but potential employers need to get them on the phone or speak in person to get the specifics. Whereas visual designers and copywriters are hired based on tangible evidence of their outputs (deliverables like portfolios), knowledge workers like strategists have an extra step to “sell” their skills. Our challenge is to solve the problem that allows knowledge workers to showcase their expertise that demonstrates how they think and contribute to team solutions.
  17. 17. Who are knowledge workers? Strategists • Digital Strategists • Account Planners • UX Strategists • Product Managers Researchers • Ethnographers • UX Researchers • Market Researchers • Usability Analysts
  18. 18. Design Studio Round 1 Structure
  19. 19. Create. Pitch. Critique. TECHNICALLY THIS IS CALLED A CHARRETTE.
  20. 20. 6.8.5
  21. 21. Create. Pitch. Critique.
  22. 22. 8-Up 1-Up
  23. 23. Create six to eight concept sketches individually.
  24. 24. Line, Square, Circle, Triangle
  25. 25. Focus on the bare minimum to convey your concept
  26. 26. All ideas must map to person’s goals & needs.
  27. 27. Create. Pitch. Critique.
  28. 28. PAIR Pitch
  29. 29. Three minutes to pitch how your concept solves the problem.
  30. 30. Create. Pitch. Critique.
  31. 31. Two to three ways it solves the problem and one to two opportunities for improvement.
  32. 32. Two minutes for critique.
  33. 33. Design Studio Round 1
  34. 34. 5 minutes to sketch
  35. 35. Sketching
  36. 36. Paired Pitching 5 minutes
  37. 37. Paired Pitch
  38. 38. Paired Critique 2 minutes
  39. 39. Paired Critique
  40. 40. Design Studio Round 2 Structure
  41. 41. Create. Pitch. Critique. TECHNICALLY THIS IS CALLED A CHARRETTE.
  42. 42. 1.5
  43. 43. Create. Pitch. Critique.
  44. 44. 8-Up 1-Up
  45. 45. Based on the what you learned from the critique... Create one concept sketch individually.
  46. 46. Line, Square, Circle, Triangle
  47. 47. Focus on the bare minimum to convey your concept
  48. 48. All ideas must map to person’s goals & needs.
  49. 49. Create. Pitch. Critique.
  50. 50. Fast Pitch. My [design idea] helps [persona] accomplish [target’s goal] which will resolve [problem].
  51. 51. Dot Vote
  52. 52. Three minutes to pitch how your concept solves the problem.
  53. 53. Create. Pitch. Critique.
  54. 54. Two to three ways it solves the problem and one to two opportunities for improvement.
  55. 55. Two minutes for critique.
  56. 56. Design Studio Round 2
  57. 57. 5 minutes
  58. 58. Sketching
  59. 59. Speed Pitching 2 minutes
  60. 60. Speed Pitching
  61. 61. Pitching 2 minutes
  62. 62. Pitch to Group
  63. 63. Critique 2 minutes
  64. 64. Group Critique
  65. 65. Whenever we propose a solution to a problem, we ought to try as hard as we can to overthrow our solution, rather than defend it. - Karl Popper
  66. 66. Present Pick a spokesperson 5 minutes to prepare
  67. 67. Ritual Dissent • The basic approach involves a spokesperson presenting a series of ideas to a group of investors who listens to them in silence. • You’re spokesperson will only have 5 minutes to present • Team must imagine they are a group of investors hearing a pitch from a startup. • No questions can be asked of the spokesperson • Investor team must find all the things wrong with the concept, why it solves no problem, and all the other solutions in the marketplace that do things better. Ritual Dissent is a Cognitive Edge Method
  68. 68. Ritual Dissent • The spokesperson turns to face the wall, so that their back is to the investor team and listens in silence while the group attacks the idea. • The spokesperson cannot respond to questions or defend the ideas. • Investor team must be as harsh as possible. • Spokesperson can only take notes on everything he/she hears. Ritual Dissent is a Cognitive Edge Method
  69. 69. Process The Feedback
  70. 70. For all critique decide: • Ignore • Innovate • Remove • Best Practice
  71. 71. Comment Ignore Remove Active Decision Making Model Innovate Best Practice
  72. 72. What Just Happened?
  73. 73. Level playing field. Idea generation. Team buy-in. Ownership/investment. Vet design concepts
  74. 74. High Speed to Lower Inhibitions Individual Exploration First to Avoid Premature Convergence Tight Cycles Make Process Affordable w/ Larger Groups
  75. 75. Use It When You Get Home! 9 a.m 10:15 a.m Ritual Disent 10:30 a.m 12:30 pm Ritual Disent Break 11 a.m Active Decision Model 11:15 a.m New New 1:15 pm Active Decision Model 1 pm Lunch 2 pm 3p.m Ritual Assent New New 80/20
  76. 76. THANKS! Jabe Bloom @cyetain

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