The 2011 Cycling Australia Annual Report - online version (low resolution)

1. Annual Report

2. 2011 Annual Report as
presented to the Annual
General Meeting of
the Australian Cycling
Federation Inc. trading as
Cycling Australia, Sydney
12 November 2011

3. Official Sponsor & Partner Major Partner
Supporting Organisations & Affiliates
Sponsors & Official Suppliers

4. Cycling Australia Annual Report 2011
5
contents
06 President 67 Record of Merit
09 Australian Sports 75 Financial Reports
Commission Chair
85 2011 Results Summary
10 Chief Executive – Domestic
Officer
105 2011 Results Summary
14 Membership Table – International
15 Department Reports
31 Commission Reports
39 Affiliate Reports
55 Major Event Reports

5. 6 Klaus Mueller
2011 has been another outstanding year for Cycling followed up by David Edwards bronze in the Junior Men’s
Australia. Time Trial and an outstanding team and individual effort that
saw Matt Goss claim silver in the blue riband event, the
There were simply too many outstanding results in 2011 to Elite Men’s Road Race.
list them all in my report. I commend you to take the time
to go to the list of international results set out in full later BMX World Championships: Australia topped the medal
in this report. These results handsomely demonstrate the table in elite (senior & junior) competition. We ended the
strength of all facets of Australian cycling, Track, Road, BMX, season with a number one women’s nation ranking and
MTB and Para-cycling. number two for men. This is an outstanding reflection of
consistently good results by our BMX riders.
Let me just mention a few results that particularly caught my
attention. Commercialisation
The joint venture agreement between CA and the Grassroots
Cadel: In a year of magnificent performances none was Group, which commenced at the end of last year is begin-
more so than Cadel Evans’ win in this year’s Tour de France. ning to show results. The first event promoted by the joint
Much has been said about the win so I will focus on the venture was the Sydney Bike Show. I attended the show
impact that it has had on the public profile of the sport and was impressed by the quality of the presentation and
in this country. Never before has cycling received such the enthusiasm for the event by both exhibitors and visitors
positive exposure; it attracted full front page coverage in the alike. It was followed by the Brisbane Show which also met
daily newspapers, over a million people viewed our media our expectations and I am confident that future shows will be
partner, SBS, for each of the last three nights of the Tour and profitable and further promote the CA brand.
more than 30,000 fans turning up at Federation Square in
Melbourne to give Cadel an enthusiastic welcome home. While in Copenhagen for the Road World Championships in
The Premier of Victoria described the win as the greatest September I joined the first of the CA Tours organised by the
ever individual sporting achievement of any Australian. joint venture. The participants in the Tour had rare access to
our High Performance team, including the coaches, man-
Track World Championships: In a truly dominant agers and the riders. The hotel was excellent and a short
performance the Cyclones topped the medal table claiming walk from the time trial course and the facilities on the road
eight gold medals. Anna Meares headed the charge with a
personal tally of three golds.
There were simply too many
World Record: At the national championships in Sydney outstanding results in 2011 to list
Jack Bobridge rode a time of 4:10.534 to break the 4km
world record set by Chris Boardman in 1996. Boardman set them all in my report. I commend
his record riding in the since banned ‘Superman position’ that you take the time to go to the
and many thought it unbeatable. Jack’s achievement was
the cycling equivalent of breaking the four minute mile. It
list of international results set out
was a brilliant achievement which did not get the public ac- in full later in this report.
colades it deserved.
Road World Championships: Australia enjoyed arguably race course were second to none. All the participants were
the best road worlds ever. On the opening day Australia delighted with the experience and glowing in their praise for
won two gold and a bronze from two events. Luke Michael Edgley and his organising team. There will be future
Durbridge won the U23 time trial with Michael Hepburn tours to the Tour de France, Giro d’Italia and World Champion-
finishing third despite a fall. Jessica Allen was crowned ships. I have no doubt that these will be equally successful
Junior Women’s Time Trial World Champion. This was in offering unrivalled access to riders and areas inaccessible
President

6. Cycling Australia Annual Report 2011
7
nities for CA by reviewing these relationships and emphasising
to governments the considerable benefits which flow to their
communities from promoting major cycling events.
We appreciate the tremendous ongoing support of the South
Australian Government for the Tour Down Under which
remains the biggest annual cycling event in the country. Each
year the event improves and the crowds grow.
The sport is well supported by a number of commercial spon-
sors but none more generous than Gerry Ryan and Jayco.
Many of the high performance initiatives would not have been
possible but for their magnificent support. Jayco has been the
main sponsor for a raft of events such as the Herald Sun Tour
and the Bay Series.
The most exciting new initiative for cycling in this country has
been the formation of the GreenEDGE cycling team underwrit-
ten by the Ryan family. This offers a further pathway for our
top cyclists and most importantly GreenEDGE is committed to
supporting our aspirations for success at Olympic and Com-
monwealth Games and World Championships. GreenEDGE
is of course the first Australian team to compete at the top
level of professional road cycling. The Australian public will
to the general public and provide a unique experience to our now have a team to call our own. The team has created and
growing number of fans and supporters. will continue to create tremendous public interest in our sport
and indeed in cycling in general. Shayne Bannan heads the
The Joint Venture is in the process of finalising a commercial team. Shayne, while in charge of our high performance team,
sponsorship which will confer substantial benefits on CA, helped elevate Australia to the ranks of the cycling elite. I am
MTBA, BMXA and our affiliates. Hopefully a public announce- confident that Shayne will do the same for GreenEDGE.
ment will follow shortly.
Again, heart-felt thanks to our main sponsor, the Australian
CA has entered into an agreement with SBS to provide Government through the Australian Sports Commission and
increased TV coverage for our Road, Track, BMX and MTB the Australian Institute of Sport and to the Federal Minister
Championships and National Road Series events. I believe for Sport, Mark Arbib. The government continues to provide
that this will further lift the profile of the sport and provide ad- generous support for our High Performance and other pro-
ditional incentive to commercial sponsors and team owners. grams. I am confident that the confidence shown in CA will be
We have also entered agreements with SBS to partner and rewarded in 2012 in London.
promote our tour programs and shows.
Acknowledgements
Governance A report like this can never do justice to the multitude of
With the generous assistance of the Australian Sports people and organisations who contribute to making the sport
Commission there have been extensive discussions great in this country. Thanks to the State and Territory As-
between CA, BMXA and MTBA with a view to integration sociations, clubs, officials, coaches and volunteers who keep
and certainly much greater co-operation between the three the sport running. To Kevin Tabotta and Paul Brosnan and their
organisations. These discussions have been positive and professional team in Adelaide and spread across the world,
there is already a large measure of agreement. The three thanks for the dedication and professionalism which has
organisations are now in the process of consulting with contributed so greatly to our success.
their constituents. Naturally this is likely to take some time
although already significant changes have been implement- Each and every Board member has contributed greatly to
ed including an agreement for CA to perform most of the the betterment of the sport. Thanks to Graham Fredericks
administrative functions for MTBA in a manner similar to and his loyal and dedicated staff who have put in such an
our existing arrangement with BMXA. enormous effort over the last 12 months which have been
very challenging but also rewarding.
Government & Sponsor support
CA has forged close relationships with most of our govern- The future looks very promising for cycling in Australia.
ments and their major events departments. In the next twelve I am in awe as to the depth of sporting, coaching and
months we will focus on maximising the commercial opportu- administrative talent. I wish you all a very successful 2012.

8. The Hon. Warwick Smith AM 9
The countdown to an Olympic and Paralympic Games is an exciting time for
Australians. As London 2012 looms on our horizon there is much work to be
done to fine tune our preparations.
The Australian Government and the Australian Sports Commission (ASC)
continue to work closely with Olympic and Paralympic sports, along with the
Australian Olympic and Paralympic Committees to ensure our athletes get the
best possible support.
Through the Green and Gold project, $3.85 million in extra funding has been
provided for our top Olympic athletes and teams to boost their training and
preparations for London 2012.
A true sign that Australian sport is united in working together is the endorsement
from the Commonwealth, State and Territory Governments of the National Sport
and Active Recreation Policy Framework.
What this means is that for the first time all governments have agreed on
priorities for sport.
Underpinning the Framework is the new National Institutes System
Intergovernmental Agreement which unites our National Institutes of Sport and
national sporting organisations to work hand-in-hand to achieve common national
high performance objectives to maximise resourcing and expertise in support of
the development of world class athletes to achieve international success.
This Framework is supported by significant additional investment in sport by the
Australian Government. The 2011-12 Budget will provide $300 million to support
the full spectrum of sport from grass roots through to elite competition.
Support by the Australian Government will enable a more collaborative long
term focus to drive reform within Australian sport and importantly make the
connection between Australian’s standing on the podium and young Australians
participating in sport.
This is an exciting and challenging time for Australian sport. The Australian
Sports Commission looks forward to working with all sporting organisations,
the state and territory institutes and academies of sport and state and territory
departments of sport and recreation, to promote access to, and participation in,
sport across the community and support Australia’s continued sporting success.
Australian Sports Commission
Chair

9. 10 Graham Fredericks
Cycling Australia has enjoyed • Simplified our membership structure to cover three
major categories being Race, Ride and Supporter. A Gold
a stellar year in 2011 with Race licence applies for all competition levels while a
outstanding performances by Silver Ride licence is for non-competitive events and
recreational riding. In 2012 we will introduce a Cyclones
our cyclists on the international HQ membership package to cater for our growing legion of
stage, world class competition at fans. A Platinum licence covers our officials, coaches and
sports administrators.
home and double-digit growth in • Transferred to a new CRM database hosted by IMG
membership. Sport Technology Group. The system provides improved
user functionality, better reporting capacity, improved
MeMBeRSHip customisation & service responsiveness as well as
Our membership grew to 22,005 in 2011, which is up flexibility for us to further develop an integrated technology
10.7% on the 19,875 members in 2010. When combined platform for the sport.
with BMX and Mountain Bike our membership sector has • Increased staff training with an internal focus on
grown to just over 35,000 members. membership servicing and marketing
• Continued work on finalising a Member Loyalty Program
There are several highlights worth noting when analysing to provide greater benefits in the membership packages.
our 2011 membership; • Updated and enhanced our member communication
through e-Cycle newsletters, our website and social media.
• Elite and U23 racing categories increased by more than
10% in 2010, which signals encouraging growth in this core Membership is of primary importance to the Board and
sector of membership, staff and whilst we are pleased with the overall growth
• The Masters categories continue to be our strongest and of the past 12 months, we are also committed to working
enjoyed a 13% increase this year to account for almost harder in this area so we can improve the experience for
9,000 members, our current cycling family and realise the ever increasing
• Junior membership (U13 to U19) jumped by close to 10%, potential of cycling.
the strongest growth in a decade for these age groups;
• The recreational sector enjoyed the strongest growth with ReSulTS
an 80% increase to take this category from 14% to more Our Australian Cyclones national teams and Australian
than 23% of our total membership. This increase comes cyclists individually continued to excel on the world stage
as a result of a renewed focus to provide participation delivering another remarkable year of performances.
opportunities for non-competitive riders and indicates there
is significant potential for greater growth in the future. • For the third year in a row Australia topped the medal
table at the Track World Championships where a dominant
We must acknowledge, however, there is work to do showing by the Cyclones netted eight gold medals, three of
across all disciplines to stem member turnover. In 2011 which went to Anna Meares.
the ‘surge factor’ loss was above 30%. This means, in real • Cadel Evans made history when he became the first
terms, we grew by more than 8,000 members or 40% but Australian to win the Tour de France after an inspiring
lost around 6,000 members. performance in one of the most iconic and prestigious
world sporting events.
In a bid to address this we plan to implement a number of • In Denmark Australia claimed five medals including two
initiatives to target the retention of existing members and gold in what was arguably our best ever performance
to attract new members. For the 2012 membership year we across all events at a road world championships.
have: • Australia ended the season as the fourth placed nation on
the UCI’s elite men’s road rankings.
CEO

10. 11
he follows his dream to establish Australia’s first WorldTour
team.
We were pleased to welcome Kevin Tabotta into the role of
National Performance Director, who alongside Paul Brosnan
as General Manager, High Performance, has picked up
where Shayne left off and injected new energy into our
elite programs. Kevin and Paul both came through the CA
pathway and I am proud to say, they are representative of
a strong culture of dedication and talent within our national
system.
ReSOuRCeS
Finance
Cycling Australia had another challenging year in financial
terms in 2011. After a year of investment in commercial
ventures and major events, we returned a deficit of
$175,000 for the financial year to 30 June 2011.
Investment in a commercial joint venture with UK
based brand management company Grass Roots
Group; underwriting major events (2010 Road World
Championships; 2010/11 Track World Cup & 2011 Para-
• Australia also topped the medal table in elite (senior & cycling Road World Cup); reforming membership with
junior) competition at the BMX World Championships as discounts to key volunteers, coaches and officials; and an
well as finishing the season as the number one ranked increased depreciation schedule after the office relocation
nation on the women’s table and number two on the men’s. in 2008 all contributed to pressure on the bottom line. The
• At the Junior Track World Championships our team balance sheet now reflects members’ assets of $523,697 ,
continued Australia’s long reign of success with nine albeit with a degree of exposure in returning assets from
members of the team coming home with a rainbow jersey future major events.
and in some cases more than one.
• Our Para-cycling program exceeded their goals for The Board of Cycling Australia has drawn a line under
the year finishing third on the medal table at the track this period of investment and now looks forward with
worlds and recording their best ever results at the road some optimism to a period of consolidation and return
worlds. Importantly, the program has met the maximum on investment as we take a very pragmatic and strategic
qualification targets for the London 2012 Paralympic Games. approach to commercial and event activity. In the first year
• Congratulations also to Cameron Meyer, multiple world our commercial joint venture has successfully established a
and Commonwealth champion who was named the Jayco suite of products and is on target to build a strong revenue
2010 Australian Cyclist of the Year last December and stream in future years. Our events arm, Australian Cycling
awarded the Sir Hubert Opperman Medal. Events P/L, has also turned a corner in its capacity to explore
a broader range of activity with future sustainability and
Clearly, it was another outstanding year for our high returns clearly in focus.
performance programs as they build up to London. We have
an incredible talent pool of athletes backed by exceptional The high performance department is in a very strong
skill and commitment from our coaches, support staff financial position and has been able, for the first time, to plan
and program management which means that as we enter ahead effectively for the extra demands of an Olympic year.
the Games year we can be confident no stone will be left
unturned to ensure our athletes have the best chance of principal partner
success in London. The support we receive from the Australian Government
through the Australian Sports Commission and the
I cannot refer to our high performance programs without Australian Institute of Sport was again very significant. In
mentioning the enormous contribution made by Shayne addition to the major contribution to the funding of our
Bannan as National Performance Director over a ten year successful high performance programs, national teams,
period up until his departure at the beginning of this year. and sport development programs, Cycling Australia
Shayne’s strategic leadership and technical knowledge was also benefited from investment in the first phase of a
significant in Australia’s climb to the top of world cycling. governance review, a technology platform review and a
We wish him every success with GreenEDGE cycling as new level of participation funding. All these programs are

11. 12
important investments in our capacity to grow and develop
as an organisation.
Our Australian Cyclones
To Senator the Hon. Mark Arbib, Minister for Sport, ASC
national teams and
Chairman the Hon. Warwick Smith, senior sport consultant,
James Selby and the other ASC staff with whom we
Australian cyclists
work, we extend very genuine appreciation and thanks.
Special acknowledgement also to Prof. Peter Fricker for his
individually continued
outstanding service to Australian sport during his term as
Director of the AIS - he will be missed.
to excel on the world
Major Sponsor
stage delivering another
A very special thank you must be directed to the Jayco remarkable year of
Corporation and by extension, GreenEDGE Cycling (GEC).
Gerry and Andrew Ryan have been significant and very performances.
important supporters of Australian cycling over many years
and their current investment in the CA high performance
programs, feeder pathway programs and major cycling
events will leave a lasting legacy for the sport. to the growth and success of Cycling Australia. I commend
their reports to you and thank them all for their service.
The exciting expected debut of the GEC team on the
WorldTour will provide an enormous boost for cycling in ACKNOWleDGeMeNT AND THANKS
Australia and the co-operative relationship between GEC
and our high performance program will take our athlete and First and most importantly, I again take this opportunity
coach pathways to new levels of excellence. to acknowledge the many volunteers, officials, clubs and
promoters who regularly deliver our sport to our members.
We are fortunate to enjoy the benefit and support of many Your contribution is critical and your efforts are greatly
other sponsors who have made it possible for cycling to appreciated.
prosper in Australia. These organisations are recognised
hereafter and elsewhere in this report but I wish to We also recognise and thank the organisations and
reinforce a collective vote of thanks to them and stress the commercial partners who have generously supported the
importance and value of their support for the growth and growth and development of cycling in 2011 and who are
development of Australian cycling. listed on the following page.
insurance and Risk Management CA also recognises the significant support of a number
Our members’ insurance program operated for the second of State Associations, clubs, volunteers, promoters and
year under an aggregate deductible arrangement with numerous local government and corporate sponsors who
both Public Liability and Personal Accident policies. Again have supported Cycling Australia National Championships
this has worked well in controlling additional costs and throughout the country across various age categories and
this, along with another year where claims have tracked disciplines. Thank you all for your contribution.
reasonably well, is likely to enable us to contain premium
costs and negotiate improved member benefits. In conclusion, I would like to acknowledge the tireless
efforts of the Board of Cycling Australia. It is an important
Over the past 12 months, we also embarked on a risk role with increasing responsibilities and I ask all members
management review of how our sport is delivered. to recognise the significant commitment of President,
Consultants CycleSense=Excellence, facilitated an Klaus Mueller and the dedicated team at the helm.
extensive process to deliver improved guidelines for how
to participate in cycling in a safer and more enjoyable I also extend very genuine appreciation to all Commission
environment. These are expected to be rolled out in early representatives and the Boards that make up the
2012. administration of each of our States and affiliates. The
engine room is very well oiled with passionate supporters.
COMMiSSiONS, eVeNTS AND pROGRAMS
Finally, to the CA staff team in Sydney, Adelaide, Melbourne
Various staff, committee members and volunteers have and elsewhere around the world, it has again been a
contributed to the Annual Report that provide an extensive privilege to work with such a talented and dynamic group
overview of the organisation’s activities over the past year. and a I extend a personal thank you to each and every one
We can be very proud of the commitment of many people of you for your service to Cycling Australia.
associated with our sport and their collective contribution

12. Cycling Australia Annual Report 2011
13
pARTNeRS, SuppORTeRS AND SupplieRS Commercial partners
SBS Television Official Broadcast Partner and
Australian Sports Commission & Australian commercial partner for the
Institute of Sport Principal Sponsor and Partner Bike & Lifestyle Show and the
CA Tour program
Jayco Major Corporate Partner GreenEDGE Cycling Supporting Partner
SKINS Supporting Partner and Official
Supporting Organisations Supplier (compression and
Australian Paralympic Committee recovery clothing)
Para-cycling program and SMS Santini Official Supplier (Jayco AIS and
competition funding and national teams)
supporter of the Para-cycling Scody Official Supplier (Para-cycling)
Road World Cup sponsor Scody Cycling
Australian Commonwealth Games Association Australia Track National
funding for elite and junior Championships
national team preparation Mapei Supporting Partner
Australian Olympic Committee BT Bikes Official Supplier (track)
international competition Mavic Official Supplier (track)
funding Vittoria Official Supplier (track)
Shimano Official Supplier (road)
Government partners Pacific Brands (Giro) Official Supplier
Victorian Government major partner of the 2010/11 (road and track)
UCI Track World Cup, 2012 UCI Casco Official Supplier (track)
Track World Championships Singapore Airlines Partner Airline
and the Jayco Herald Sun Tour Wattbike Australia Official Supplier
South Australian Government Tioga Official Supplier (BMX)
promoter of the Santos Tour VSI Official Supplier (BMX)
Down Under Bianchi Official Supplier (road)
Aussie Butt Cream Official Supplier
City of Ballarat host partner of the Mars Thomson Official Supplier (BMX)
Cycling Australia Road National Stealth Official Supplier (BMX)
Championships and the Alienation Official Supplier (BMX)
Cycling Australia Masters Road Carman’s Foods Official Supplier
National Championships KooGa Australia Official Supplier

13. 14
2011 Membership by State and Category
CyCling CyCling CyCling CyCling CyCling CyCling CyCling CyCling Affili- CyCling
ACT nSW nT QlD SA TAS ViC WA ATeS** AUSTRAliA
2011 eliTe 239 798 9 741 249 57 1001 216 168 3478
2010 eliTe 216 742 23 699 254 63 901 190 3088
2011 U23 34 165 0 101 44 24 165 34 23 590
2010 U23 32 166 2 91 39 21 147 36 534
2011 U19 21 168 6 92 54 26 186 43 22 618
2010 U19 22 183 4 116 60 19 189 54 647
2011 U17 32 206 11 102 68 28 204 39 16 706
2010 U17 25 207 11 102 48 23 174 37 627
2011 U15 17 168 19 87 41 23 160 47 9 571
2010 U15 14 173 13 94 39 20 162 32 547
2011 U13 21 241 18 176 45 28 138 17 12 696
2010 U13 25 188 16 115 22 23 104 24 517
2011 Masters 262 3407 83 1620 483 159 2352 401 148 8915
2010 Masters 226 3181 103 1422 338 159 2127 317 7873
2011
59 1829 40 499 274 91 881 419 1054 5146
Recreation
2010
42 1174 29 347 242 33 705 285 2857
Recreation
2011 Other* 34 390 6 146 101 44 415 82 67 1285
2010 Other 35 574 4 316 121 60 531 7 1434 3185
2011 TOTAl 719 7372 192 3564 1359 480 5502 1298 1519 22005
2010 TOTAl 637 6588 242 3302 1163 421 5040 1048 1434 19875
*Other includes KIDZ, Club, VIP and Life Member licences. Please note 2010 figures also included 6 month licences that are now captured by category.
** Affiliates includes AUDAX & ADF plus MTBA & BMXA upgrade members.

14. Cycling Australia Annual Report 2011
15
PART 1
DEPARTMENT REPORTS

15. 16
Administration & HR
From an operational and administrative perspective, 2011 • Leading on from discussions with the state offices during
has been a considerably hectic year, to say the least. During 2010, we have now migrated all states to Google Apps (a
the course of the year the administrative team was met with cloud based email solution);
numerous and concurrent challenges. The major challenges,
many of which spanned a timeframe of more than twelve • The national storage network has commenced. This
months with a significant increase in energy and resources will provide for local file storage at each state office and
during 2011, included activities such as: overnight data backup to the national office in Mascot. At
the moment, both High Performance and Cycling NSW
• Financial reporting and administrative support for a round are live with that arrangement with other states to follow
of the 2010 UCI Track World Cup series, as well as for the shortly. This is a CA funded initiative to ensure the data
pinnacle cycling event, the 2010 UCI Road World Champion- integrity based on the identified lack of, or ageing, IT
ships; infrastructure at the state offices.
• Working through the final stages of articulating a digital
master plan and the lengthy process of engaging an IT sport • Due to the relocation of the IT services from Dunc
technology partner to provide the technological platform; Gray Velodrome (DGV) to the Mascot office, the Telstra
• Working collaboratively with BMX Australia (BMXA) to ra- internet link at DGV was made redundant and recently
tionalise and strengthen the integration service deliverables decommissioned. Cycling NSW were instructed on how
and expectations; to obtain an inexpensive internet solution suitable for their
• The welcomed integration with Mountain Bike Australia needs. This will represent an annual saving of approximately
(MTBA), with the financial and membership management $40,000. This high fee was the legacy of pricing options
handover commencing in July; available at the time of moving into DGV as a result of the
• Significant member engagement and benefits packages lack of internet options at the time. There was no exchange
development work with our commercialisation joint venture facility at Bass Hill to support our requirements and we in
partners, Grass Roots Group (GRG), that will be progres- fact funded an infrastructure investment.
sively rolled out over the 2011 – 2012 year.
Human Resources
BMXA & MTBA integration The administrative team at CA remains stable, hardworking
During the last twelve months, we have been working and responsive to a continuously evolving environment. I
closely with the BMXA Board and their staff on the praise them for the effort, flexibility and patience they have
continued working relationship. Many processes have demonstrated over the year as management has worked
been rationalised and further developed, particularly in the through the broader issues, some of which are highlighted
areas of financial, membership, coaching and officiating above.
development support. Management discussions with BMXA
are an ongoing process as we endeavour to ensure that the The following changes occurred during the course of the year:
integration deliverables are met.
Membership – Liz Tonini is on maternity leave and
As reported last year, the MTBA integration has now enjoying the life of being a new mum and was replaced
occurred with the financial and membership handover as Membership Co-ordinator by Jacquelyn Elter. Jessica
commencing from 1 July 2011, six months later than Ashdown, replaced Rebecca Webb as Membership Services
indicated last year. MTBA has employed an office Officer.
administrator, Una McKay, located at the CA Mascot office
and we are engaged in the process of constructing the Sport Development & Coaching – Alexandra Bright has
accounting and membership systems. MTBA will continue shifted her focus from coach education to participation and is
to use their existing database provider which will require now the National Participation Coordinator. Her replacement
the membership staff to be competent with two database as National Coaching and Development Coordinator is Emma
platforms. Rickards. To all the staff, thank you for your hard work during
the year.
information Technology
During 2011 there has been a considerable amount of
upgrading to the IT infrastructure including the following: perry Tzamouranis
General Manager

16. Cycling Australia Annual Report 2011
17
High Performance
Programs
Cycling Australia has continued logistical issues, coaching structure and succession
planning – with the ultimate goal of achieving success at
to operate in accord with the High the 2012 and 2016 Olympics
Performance Strategic Plan, named • Integration and inclusion of BMX as an AIS Scholarship
Program, to be formally located at the AIS Pizzy Park on the
the HP Podium Plan (HP-PP), which Gold Coast
sets the framework for Australian • Working with the AIS and the ASC to secure and acquit
optimum levels of program funding
cycling toward success in London • Human resources management in the HPP at both
2012 and Rio 2016. Covering all national and state NTC levels
• The management of the total HP budget, which includes
areas of high performance, this both government and corporate contributions
document is the foundation for • Management of the Team Jayco-AIS continental road
team including the procurement of sponsors, logistics
decisions and strategic direction associated with the travel, equipment and racing program
for all national programs, including and support for the team directors both here and overseas
the national training centres • The logistics, planning and management for the road,
track, BMX and junior world championships as well as the
network in the State Institute/ 2011 Commonwealth Youth Games and the UCI Track World
Academy system. Progress against Cups
• Maintaining our European training base in Castronno
the plan is on track and ongoing (Varese) Italy, including accommodation, training facilities,
funding from our Principal Partner equipment storage, transport solutions and staff services
Australian Sports Commission and performance Highlights
our major sponsor Jayco, will allow • Track World Championship – victory in eight events along
with two silver and one bronze medal to finish on top of
the CA HPP to further develop its the medal table. In the lead up to the worlds Jack Bobridge
plans and operations towards 2016. contested the National Championships where he set a
world record for the 4km pursuit.
• Road World Championships – a five medal haul of two
gold, one silver and two bronze medals to finish second on
the medal table.
• BMX World Championships – Australia won five medals,
The main objectives and tasks of the High Performance two gold, a silver and a bronze in the time trials and one
Management Team in the leadership of HP Programs over gold medal in the race finals.
the past 12 months have been as follows: • Para-cycling – the team excelled in world championship
competition this year claiming four gold, two silver and
• General HP unit management and direction of the track, two bronze on the track in March and in September on the
road men, road women, BMX, Para-cycling, junior road and road they won three gold and four silver medals. Michael
junior track HP programs Gallagher also lowered his own world record mark for the
• Strategic planning and decision making to develop C5 4km pursuit.
optimum environments for athletic success, especially in • Junior Track World Championships – the ‘Baby Cyclones’
Olympic Games, disciplines and events came of age in Russia with six gold, two silver and one
• Ongoing refinement and remodelling of the HP program bronze medal including a world record for the men’s pursuit
structure, specifically staffing issues, program bases, team.

17. 18
Athletes BMX: With strong support from BMX Australia, through
The depth in most of our elite programs is extremely Queensland Government funding and construction,
healthy. We are continuing to succeed at both junior and Australian BMX finally has its own Supercross (SX) facility.
senior level, a good indication for the future in road, track The Sleeman Sports Complex in Brisbane is home to the
and BMX disciplines. imposing 8-metre UCI compliant start ramp that launches
riders into a world-class track profile, the equal of any track
Staffing currently in use in the world. The Gold Coast based National
There have been a number of changes amongst the HP BMX Program, will benefit greatly from access to this facil-
management, support staff and coaches. Most notable are: ity in the daily training environment.
• Kevin Tabotta has taken on the role of National Perfor- The BMX HPP now operates from the AIS Pizzy Park facility
mance Director, vacated by Shayne Bannan after 25 years on the Gold Coast, with access to gym and recovery facilities.
of service to CA and the AIS. Shayne stays on in a consul- 2012 AIS BMX athletes will be announced prior to the end of
tancy role for European operations in Italy, but his primary the year with scholarships to commence 1 January 2012.
focus will be as the General Manager of the GreenEDGE
professional cycling team project. Sprint Academy
• Paul Brosnan’s role has been re-structured and he is now CA HP will deliver a new layer of support for emerging
the General Manager, High Performance, working alongside sprint athletes through the Sprint Academy. Sean Eadie will
Kevin Tabotta (NPD) and under the direction of Graham drive this intensive camps based program that will focus
Fredericks (CEO). on skills and development to provide the best possible
• Sean Eadie has taken on a new role within the HP sprint preparation and pathway for riders aiming to gain selection
program to work with the new Sprint Academy. for AIS and World Cup Teams, and ensure the gap between
• Matthew Gilmore will commence in a full time capacity juniors and senior elite ranks is bridged. Sean will work
with CA in the men’s track endurance area, providing addi- closely with SIS/SAS program coaches to develop this path-
tional support to Track Endurance Head Coach Ian McKen- way under the direction of Head Sprint Coach Gary West.
zie. This is a dual role and Matthew will also oversee the
national junior programs in a Head Coach capacity.
• Elsa Lepore leaves the CA HP team after many years of
valuable service to work with an exciting new project at The next 12 months could be the
GreenEDGE cycling, and her replacement Sarah Blake will
commence in November 2011 with our domestic based
most important ever faced by the
administration and international base management. Cycling Australia high performance
• Michelle Decker and Sarah Hayes are new faces in the
Adelaide administration department, working across all
operation... In 2012 we will make
programs. our final preparations for the London
• Joshua Sear has moved across from the ASC to CA to Olympic and Paralympic Games
take on an office management portfolio and SIS/SAS liaison
role – in addition to his role in Talent ID and Development. with the intention of delivering
• Paul Sales commenced in March 2011 as the BMX HP As- medal winning outcomes. At the
sistant Coach to Wade Bootes, based on the Gold Coast.
• Patrick Ryan has started work with CA HP in Adelaide as same time we will witness the
a trainee mechanic for both road and track programs. birth of Australia’s first ever elite
• Gene Bates completed his AIS Coaching Scholarship role
in Adelaide in September 2011, and will now take on the
professional men’s and women’s
Head Coach position at the Tasmanian Institute of Sport. cycling teams...
• Matthew White commenced 1 January 2011 as the Men’s
Professional Road Coordinator and DS for the national elite
men’s teams.
partnerships
Facilities Without support from our government, commercial and
Velodrome: The SA Government recently provided funding industry partners and sponsors, Cycling Australia would not
for CA HPP to complete restoration works on the Adelaide be able to deliver the quality elite programs it is currently
Super-Drome. The timber track surface was sanded and operating. Their support is detailed in the CEO’s report
other surfaces repainted giving the 20 year old facility a but we would like to add our thanks to them all for their
much needed facelift ahead of the important preparation invaluable assistance. We look forward to working with
period for our Olympic track program in 2012. them in 2012.

18. Cycling Australia Annual Report 2011
19
Special Acknowledgements
Shayne Bannan has dedicated 25 years as a professional
coach and manager to the sport of cycling, working with
both Cycling Australia and the AIS. Since 2000, Shayne
has been in the most senior position in high performance
operations, responsible for the changes, structures and
initiatives, which have transformed Australian cycling into a
world class cycling nation. Cycling Australia owes much to
his efforts and we look forward to an ongoing relationship
with Shayne and his new project as we work together to
steer Australian cycling into the new era of success.
Neil Stephens has worked with Australia’s professional
men’s road group since the late nineties and with his
expertise and experience, Australia has developed into a
consistent top four ranked nation in elite men’s road. We
have also won multiple world championship medals under
his direction. Neil has joined the new GreenEDGE cycling
project to work alongside Shayne Bannan and we wish him
all the very best in his new role.
Elsa Lepore originally worked with the Australian Para-
cycling Program and then moved across to Adelaide in 2005
to work across all programs in administration and logistics.
Elsa has been a critical resource in CA HPP operations
(especially in Europe at our cycling base) and will be sorely
missed.
Summary
The next 12 months could be the most important ever faced
by the Cycling Australia high performance operation. As a
cycling nation we have progressively rebuilt since the 2008
Olympics and have delivered some exceptional results across
all targeted programs. In 2012 we will make our final prepara-
tions for the London Olympic and Paralympic Games with the
intention of delivering medal winning outcomes. At the same
time we will witness the birth of Australia’s first ever elite
professional men’s and women’s cycling teams who will fight
it out on the biggest stage, with the biggest teams for vic-
tories in the biggest races. It will be an exciting year but one
that will require a level of focus and commitment from staff
and athletes higher than ever before – but this is a challenge
we look forward to conquering.
Kevin Tabotta
National Performance Director
paul Brosnan
General Manager, High Performance

19. 20
Para-cycling Program
I am pleased to provide the annual report for the Cycling It was fantastic to be able to use the European Training
Australia Para-cycling Program. Centre facilities and tap into the equipment and resources
available. We appreciate the assistance given by Elsa
Management and Administration Lepore, Brian Stephens, James Victor and John Keegan.
High Performance Manager, Paul Brosnan I would also like to recognise the initial support and
Performance Director & Head Coach, Peter Day contribution of Shayne Bannan and the ongoing support of
Development Coordinator & Assistant Coach, Tom Skulander the Cycling Australia staff based in Italy.
Handcycle Coordinator, Jenni Banks
Assistant Coaches, Paul Martens & Sian Mulholland CA and the Para-cycling program is sincerely grateful to
International Classifier, Anouska Edwards Bernard Schreiber and Maylin Chuah of Scody for their
World Championships Team Manager, Murray Lydeamore support of the program through the supply of all our
Mechanics, Peter Giessauf & John Keegan competition and training clothing.
Selectors, Glenn Doney & Darryl Benson
We greatly appreciate the Australian Paralympic
Para-cycling is integrated with Cycling Australia’s (CA) High Committee, not only for their financial contribution but
Performance Programs and works cooperatively with CA’s for their direction and professional support, and thank
Coaching and Development department and respective com- the respective state institutes and academies and their
missions in relation to Para-cycling development and events. respective coaches for the support of our High Performance
Para-cyclists.
Our clear objective in 2011 was to secure qualifying points
for the London 2012 Paralympic Games. To achieve this Our thanks also go to the state associations, clubs,
we contested the track and road world championships, commissaires and volunteers for their contribution to
road world cups and Oceania P1 level events. Points were events catering for Para-cyclists. Without their efforts there
awarded to the top ten placed in each event and our strat- would be few competition opportunities.
egy was to gain maximum points whilst supprting an inter-
national competition pathway for developing Para-cyclists. Finally we would like to thank Cycling Australia’s Board
of Management, Chief Executive Graham Fredericks, the
uCi para-cycling Road World Cup Series High Performance management team and all the staff who
CA, in association with the Australian Paralympic Committee, helped us this year with the operations of the Para-cycling
achieved a Para-cycling milestone in May when they hosted program.
the season opener of the UCI Para-cycling Road World Cup
Series in Sydney. The successful event ensured a greater
number of Australia’s Para-cyclists had the opportunity to peter Day
compete and be measured against international standards. Para-cycling Performance Director
In late May and early June some of our national team
members and development athletes, including two hand
cyclists, headed to the AIS European Training Centre in Italy
to race and prepare for the Segovia round of the World Cup.
Sue Powell claimed the UCI Para-cycling Road World Cup
Women’s C4 Series title.
Acknowledgements
Thanks to World Championship Team Manager, Murray
Lydeamore whose passion, commitment and dedication
is truly appreciated. He is recognised by all as a major
contributor to the overall success of the program for
both our track and road world championship campaigns.
Thanks also to Danielle Gillis who has provided significant
assistance for both Murray and myself in planning and
coordination for our athletes.

20. Cycling Australia Annual Report 2011
21
ROAD WORlD CUp SeRieS
Rider Classification Sydney 4-6 May Segovia 10-12 June
Jayme Paris (NSW) C1 1st ITT / 1st RR 1st ITT / 1st RR
Susan Powell (ACT) C4 1st ITT / 1st RR 1st ITT / 1st RR
Carol Cooke (VIC) T2 1st ITT / 1st RR
Bryce Lindores (QLD) & pilot Sean
B 4th ITT 1st RR
Finning (VIC)
Michael Gallagher (VIC) C5 2nd ITT / 2nd RR 3rd ITT / 4th RR
Nigel Barley (WA) H3 2nd ITT / 3rd RR 7th ITT / 5th RR
Kieran Modra (SA) & pilot Scott
B 5th ITT / 2nd RR 3rd ITT
McPhee (SA)
Claire McLean (WA) C5 3rd ITT / 3rd RR 1st ITT / 2nd RR
Reclassified during
David Nicholas (QLD) 9th ITT / 8th RR (C4) 4th ITT / 9th RR (C3)
the season
Stuart Tripp (VIC) H4 7th ITT / 6th RR 7th ITT / 7th RR
Andrew Panazzolo (SA) C2 3rd ITT / 4th RR
Brandie O’Connor (ACT) & pilot
B 5th ITT / 6th RR
Kerry Knowler (ACT)
Craig Parsons (WA) H1 5th ITT / 6th RR
Mel Leckie (SA) H2 6th ITT / 6th RR
Ryan Hughes (TAS) C4 7th ITT / 3rd RR
Michael Taylor (VIC) H2 9th ITT / 10th RR
Jarrod Moncur (QLD) H2

21. 22
Marketing and
communications
2011 will forever be remembered integrated Technology platform
In October we finalised and launched Phase One of our
as the year an Australian won the Integrated Technology Platform project. This involved the
Tour de France for the first time. transition to a new database platform and CRM to manage
membership and online event entry.
Cadel Evans galvanised a nation
behind him in his quest to claim The implementation came after a lengthy process to
determine a future model for the sport that incorporates
the holy grail of cycling. Everyone the appropriate technology options available but allows
in Australia whether in parliament for growth and development. We have adopted a ‘best of
breed’ approach for each step of the project roll out with a
or primary school rejoiced when he view to developing and adding on modules to support our
crossed the finish line in Paris to strategic objectives.
become the first Australian winner Communications
of the iconic event. It was an Over the course of the last year we have increased
emotion filled moment when our engagement with our fans and members through a variety
of channels and reinforced the value of the Cycling Australia
anthem rang out on the Champs brand with community, government and corporate partners.
Élysées. Email marketing continues to be our key method for
communicating with our members and fans. We have been
evaluating the processes we use and continue to fine-tune
them in a bid to deliver the best service we can.
Cadel wasn’t the only Australian cyclist to shine in 2011 as As part of this evaluation we have set up ‘interest specific’
the ‘Cyclones’ stormed podiums in track, road, MTB and mailing lists to allow subscribers to e-Cycle, Cycling
BMX across elite, junior, Para-cycling and masters divisions. Australia’s official regular newsletter, to also opt in for
From World Championships to World Tour events Aussie additional information and offers.
cyclists were in the news.
Our subscriber numbers have increased by 36% up from
On the domestic front the sport is attracting a new 22,000 to just below 30,000 with unique open rates and
generation of young cyclists, developing the talent of our click through rates well above the industry average.
existing membership and promoting an active lifestyle from
junior ranks to the masters generation. e-Sponsor and e-Coach continue to provide relevant news
to those groups and, to coincide with the change over to a
‘we are cycling ….. start to finish’ includes everyone from new CRM platform, we recently launched e-Club to deliver
the fan in the grandstand to the champion on the podium important information to states and clubs.
and the challenge for Cycling Australia is to, not only provide
competition and recreation events for our members, but to Cycling Australia Online & Social Media
provide avenues for our growing legion of fans to join our cycling.org.au recorded 1.3 million page views in the
team. period from 1 December 2010 to 1 October 2011 with 253
thousand unique visitors to the site . Of that 21 percent
To that end our marketing focus continues to reinforce, to (53,000) are regular visitors while 79 percent (200,000)
both our members and the wider public, who we are and visited the site for the first time this year.
what we do.

22. Cycling Australia Annual Report 2011
23
Our website portfolio also includes teamjaycoais.com with also aired additional major event coverage on SBS One
a loyal fan base of 8,000 online supporters and, since the and Two and online through the Cycling Central website.
last AGM, 7 ,500 new visitors. Throughout the year SBS also worked with us to facilitate
additional event coverage and feature material.
CA continues to refine our use of social media. We operate
several accounts designed to cater for the varied interests Acknowledgements
of fans and members. Our key twitter account I would like to express my personal thanks to Marketing
@CyclingAUS has more than 6,500 engaged followers and & Communications Coordinator, Tom Mackay, who after
our facebook page CyclonesHQ allows fans and supporters 20 months in the role is heading off to explore the world –
to let us know what they like and what they’d like to see again – good luck and travel safe.
more of. @CyclonesHQ on twitter has been designated
as our event account and is used when the Cyclones are Thanks also to Mark van Aken (Commercial) and Andrew
competing to keep fans up to date with results and news. Farrell (BMXA) who have worked with us on planning of an
integrated marketing model.
A series of discipline specific accounts have also been set
up to support our commercialisation plans and cater to Amy McCann this year joined CA from Cycling Victoria and
specific areas of interest – e.g. CyclingAusCommunity on has had an immediate and positive impact in her role as
both twitter and facebook Communications & Senior Project Coordinator working
across both CA corporate and with the events team.
Media
News stories and features about Australian cycling and our I am also grateful for the support and counsel provided to
cyclists are now commonplace online, in newspapers and the marketing operation by CEO Graham Fredericks and
magazines and on radio and television. Public interest in our by my colleagues Paula Barras (HP Sponsorship Manager),
sport has been steadily increasing over the past decade but Lyriane Beuzeville (Executive Operations Manager), Michael
this year marked a breakthrough year as public and media Edgley (Commercial Director), Trudy Lindblade (General
interest aligned. Manager – Events) and the High Performance Program
team.
Finally, on behalf of the marketing and communications
Public interest in our sport has team a big thanks to all the members and athletes whose
passion for cycling and commitment to excellence inspires
been steadily increasing over the us each and every day.
past decade but this year marked
Conclusion
a breakthrough year as public and In 2011 progress has been made to establish a
media interest aligned. more coordinated approach to the marketing and
communications portfolio across departments and
affiliates with the aim of a presenting a unified brand in
the marketplace. The department is playing a major role
in CA’s ongoing integration and expansion strategy and in
Media across all platforms are talking about cycling 2012 we will continue to develop and fine tune our strategy
whether through coverage of events, features on our profile and processes to benefit all areas of the Cycling Australia
athletes, tips for staying healthy or comment pieces about operation.
team selection. If the media want to do a story about
Australian cycling or Australian cyclists we are the first point We look forward to another year of growth and success for
of contact for comment or coordination. the sport in 2012.
Broadcast partner
SBS Television continues to be our valued Official Broadcast Gennie Sheer
Partner and this year made a major contribution to the Marketing & Communications Manager
profile and success of our sport across all disciplines.
In 2011 Cycling Central moved to a Sunday 5pm timeslot
and that has resulted in a significant increase in the number
of Australians tuning in to catch up on the latest news and
coverage of both local and international events.
As well as the regular Cycling Central timeslot the network

23. 24
Coaching
& Development
The Cycling Australia Sport • “Cyber Bullying & Social Networking at U15/U17 Road
Nationals.
Development department continues
to increase the number of accred- Coach Education is planning to implement a National Coach
PDO Calendar for 2012, targeting all levels of coaches across
ited coaches across all disciplines. all disciplines, with a significant increase in opportunities for
There is now full integration of coaches.
BMX and mountain bike coach level 2 Road & Track Coaching Course
education with road and track, The cancellation of a planned Level 2 coaching course in
Sydney in June 2011 was very disappointing. Due to the low
including the pilot delivery of the number of applicants, a review is being undertaken to assess
Beginner BMX Coaching Course the future delivery format of the course. The financial viability
of the delivery is also an issue and planning will need to be
and administration of Level 1 discussed following further financial analysis.
Mountain Bike Coaching Courses.
There is now provision of both Commercial partnership with Human Kinetics
In mid-2011, Cycling Australia and Human Kinetics formed a
generic and discipline-specific partnership to service the sport’s coaches. This is the first of a
support to new and existing number of commercial partnerships being established. This
linking with Human Kinetics will provide discounts on the
coaches across all disciplines. In purchase of and priority access to some excellent cycling
addition, there is an increased and coaching resources thus enabling continual coach edu-
cation at a discounted price.
focus on development through the
National Junior Track Series and participation Funding
In November 2010, the ASC announced the details of new
other new participation initiatives. sport participation funding for national sporting organisa-
tions. Cycling received an annual allocation of $350,000
from this funding to increase participation in cycling. The
funding will be utilised broadly to deliver outcomes in the
area of cycling participation and increased Cycling Aus-
personnel tralia / BMX Australia / MTB Australia membership in key
As a result of new Australian Sports Commission (ASC) deliverable areas. Currently, Alex Bright, the new National
Participation funding, we continue to grow, with Emma Participation Coordinator, is conducting a Participation & De-
Rickards (a former professional road cyclist, Director Sportif velopment Audit with all State/Territory Associations within
and secondary school teacher), taking over from Alexandra road, track and BMX to finalise the Participation Plan.
Bright as the National Coaching & Development Coordinator.
Alexandra is now the National Participation Coordinator. Alex CA and BMXA Receive Women in Sport Grant
contributed hugely to the Sport Development department and Cycling Australia and BMX Australia have been successful
continues to in her new role. in securing funding through the Sport Leadership Grants
and Scholarships for Women program. The program, an ini-
professional Development Opportunities (pDO) tiative of the Australian Government, managed by the ASC
PDO’s delivered at National Championships during the year: in partnership with the Office for Women, provides devel-
• “Sprinting into the Future” at Junior Track Nationals; opment opportunities and training to help women to reach
• “Track Analysis – Implementing Tactics” at BMX Nationals their leadership potential within the sports industry. This

24. Cycling Australia Annual Report 2011
25
funding will support both a BMX Coaching Project, which of the standard of cycling coaches and coach education in
aims to accredit female Health & Physical Education teachers Australia.
as BMX coaches to increase exposure of BMX in schools, and
a CA Initiative – Free Wheeling Females Initiative (FWFI). Coaching Award
The Jayco 2010 Cyclist of the Year Awards saw the replace-
The FWFI aims to increase numbers of female cycling ment of the ‘Coach of the Year’ award with the introduction
coaches and cycling program delivery in the fitness industry of two new awards – ‘Coaching Program of the Year’ (to
and schools. recognise the numerous coaches and support staff who have
contributed) and the ‘Coaching Award’, awarded to a coach
Coach education Audit outside of the HP and SIS/SAS coaching programs. The 2010
In line with the participation audit, the department is Award recipients were the Men’s Track Endurance program
planning to conduct a coach education audit to ascertain and Gus Dawson, respectively.
the level of coach education activity at club and state level.
Also, the coaches’ ‘needs and wants’ will be identified Coaching & Development Online
to allow for improved servicing of coaches along with There has been significant expansion of the coaching section
more effective communication with the Coaching and of the website, with the addition of videos, vodcasts, twitter
Development Staff at State/Territory level. favourites and links to online learning opportunities. Also,
the Coaching News section has been complimented by the
Mountain Bike release of the department’s new publication, e-Coach.
In mid-2011, we took on the administration, delivery and as-
sessment of mountain bike coaching courses. Since June e-Coach
2011, Level 1 MTB Coaching Courses have been conducted e-Coach is a technical coaching e-newsletter for Cycling
in Victoria, Queensland and New South Wales with another Australia / BMXA and MTBA accredited coaches. The driv-
course to be held in Western Australia early next year. ing force behind this publication is to expand knowledge
and opportunities for continuing education to all accredited
BMX coaches. The aim is to keep coaches informed of coaching
An introductory level BMX coaching course is currently in activities, upcoming events and coaching news happening
the final development phase. The course will be a ‘BMX- around Australia, as well as continuing to update coaches
specific’ adaptation of the current CycleSkill coaching with the latest coaching research and technical develop-
course. This course is aimed at people who want to coach ments.
children and beginner level adult BMX riders to develop and
advance their riding skills on a BMX track. Summary of Key Department Developments
• Full coach education integration of all cycling disciplines
Coaches • New National Coaching & Development Coordinator,
241 coaches were either newly accredited or re-accredited in Emma Rickards
2010-11. See table below for further breakdown. • Human Kinetics discounts for coaches
• Participation and Women in Sport Grants received
• 241 newly accredited / re-accredited coaches in 2010-11
ACCReDiTeD COACheS • e-Coach published quarterly
• Years 1 (Coach Recruitment) and 2 (Accreditation) of the
level Accredited Total 2010-12 Coach Pathway three-year plan is now complete.
2010-11 The goals of Year 3 (Full Coach Servicing and maintenance
CycleSkill 168 473 of coaches) are still on track to reach targets by end of
2012.
Level 1 44 184
Level 2 23 91 Acknowledgements
Level 3 6 18 The large increase in the number of coaches, coach servic-
ing and the other significant developments throughout the
Total 241 766
past 12 months could not have been achieved without the
contribution of the presenter/assessor workforce and the
staff from CA, BMXA, MTBA and each SSO across road,
international Coach education track and BMX. Thank you to everyone who played a role in
We are liaising with the federations of Fiji and Tonga (both the progress made during the past 12 months.
road coaching) and Hong Kong (BMX) to facilitate delivery
of coach education with their coaches locally. They have
approached Cycling Australia and BMX Australia based Brendan Moriarty
on the quality of Australian coaches and the results of National Coaching & Development Manager
Australian riders internationally. This is an excellent reflection

25. 26
Australian Cycling
Events Pty Ltd
Overview joined together to deliver the inaugural Amy’s Gran Fondo
In the 12 months since the conclusion of the 2010 UCI on 18 September 2011 in the name of cycling safety. The
Road World Championships, the Australian Cycling Events event, the first on the 2012 UCI World Cycling Tour (UWCT)
(ACE) team has been involved in some exciting projects, calendar provided the opportunity for the top 25% of
which continue to support Cycling Australia’s strategy of finishers in each category to qualify to ride in Belgium next
providing individuals with ‘a good time on the bike’. year in the UWCT Final.
While the ACE business is a subsidiary company to Cycling Commencing in Lorne and taking in the Great Ocean Road
Australia, to ensure the full integration of ACE into Cycling and the Colac Otway region, Amy’s Gran Fondo covered
Australia, ACE is referred to as Cycling Australia’s Events 120km in fully closed road conditions, with riders being
Department except where required by legislation, finance timed to determine overall, team and age group category
or reporting requirements. winners.
Staffing Approximately 3,200 participants were involved on the day
Trudy Lindblade remained with ACE in the new role of which included Amy’s Great Ocean Ride, a short 14km ride
General Manager following her role as Event Operations targeted at the local community and providing them the
Manager for the 2010 UCI Road World Championships. opportunity to also experience riding the Great Ocean Road
free from vehicles.
Karin Jones commenced part time with ACE in March 2011
in the role of Project Manager, her focus on delivering With the promotion of cycling safety a key outcome
the Amy’s Gran Fondo and providing support to the team from the event, feedback from all participants has been
across other events. overwhelmingly positive and the event was delivered
without incident, a testimony to the level of planning and
After 11 years at Cycling Victoria, Amy McCann joined both organisation by all stakeholders involved.
ACE and Cycling Australia in a 50:50 shared role with the
Communications Department and ACE as Communications Interestingly only 25% of registrations were Cycling
and Projects Senior Coordinator in early May 2011. Australia members, so in 2012 we encourage all members
to experience this great new event on the cycling calendar
Paula Ewing also commenced with the ACE team in mid- and support the Amy Gillett Foundation in its mission to
July in the role of Event Manager for the 2012 UCI Track create a safer cycling environment for everyone.
Cycling World Championships.
Mountain Bike Australia
2012 uCi Track Cycling World Championships An agreement was reached with Mountain Bike Australia
Planning for the 2012 UCI Track Cycling World for ACE to develop and deliver the communications
Championships continues on schedule. The 2012 Track strategy for the 2011/12 National Series consisting of the
Worlds is the final qualifying event in the lead up to the Gravity Cup and the All Mountain Cup with the following
2012 London Olympic Games, which will ensure great objectives:
interest from athletes, media and spectators.
• Improve overall event communications;
Tickets for the event went on sale on 17 October 2011 with • Increase event registration and attendances;
a “priority purchase” period for Cycling Australia members, • Increase media coverage of MTBA National Series; and
which ensured our members had the first opportunity to • Increase profile of current athletes.
purchase the best seats in the house.
Cadel evans parade
Amy’s Gran Fondo The ACE team was excited to be asked to deliver the street
The Amy Gillett Foundation, Cycling Australia and ACE, ride component of the Cadel Evans welcome home parade

26. Cycling Australia Annual Report 2011
27
on 12 August 2011 in Melbourne, Victoria. In the 12 months since the
The team had twelve days to plan and implement the event conclusion of the 2010 UCI
to ensure seamless operational delivery with Peter Jones Road World Championships, the
Special Events, Cadel’s management Signature Sports and
the Victorian State Government. A highlight of the planning Australian Cycling Events (ACE)
was the agreement by the State Government to have 20 team has been involved in some
young riders selected by Cycling Victoria to form “Team
Cadel” and ride with him along the street ride route. exciting projects, which continue
to support Cycling Australia’s
Approximately 30,000 people lined St Kilda Road between
the National Gallery and Federation Square to welcome
strategy of providing individuals
Cadel home and celebrate his historic victory in the Tour de with ‘a good time on the bike’.
France.
The Future
ACE and CA Commercial have had initial discussions on
potential event opportunities for CA and ACE to deliver that
aligns with CA’s strategy and provides an additional income
stream for ACE. These discussions continue with some
exciting prospects ahead.
Thank you
I would like to thank the small and dedicated Australian
Cycling Events team; Karin Jones, Paula Ewing and Amy
McCann for their dedication, enthusiasm and ongoing com-
mitment to ensure we delivery world class and safe cycling
events.
The 2010 UCI Road World Championships has was finalist
in the Best Sporting Event category of the third annual
Australian Event Awards along with the 2011 Santos Tour
Down Under and the 2011 Australian Open Tennis. This is
an excellent acknowledgement of what was a world class
event for cycling and the State of Victoria.
Trudy lindblade
General Manager, Australian Cycling Events

27. 28
Commercial Operations
Our vision is that by 2015 Cycling Cycling Australia Tours
Launched in early 2011 Cycling Australia Tours undertook
Australia will have an active its first activity at the 2011 UCI Road World Championships
relationship with more than in Copenhagen, Denmark. All who attended enjoyed the
access to the team, coaches and of course the results of
250,000 people via a sophisticated the Australian Cyclones. A major development for Cycling
digital media platform, increasing Australia Tours has been securing the exclusive ASO Tour de
France license for travel and VIP hospitality for the 2012 and
major event program, expanded 2013 events for the Australian marketplace.
membership product, expos &
2012 uCi Track Cycling World Championships
fan parks, iconic licensed cycling The commercial operations team is supporting Cycling
tours, licensed merchandise and Australia’s Events Department by managing partnership
programs, corporate hospitality and fan travel packages.
deep corporate sponsor/partner
relationships. licensed Merchandise partner
KooGa has been appointed to supply licensed merchandise
to all our cycling disciplines and the 2012 UCI Track Cycling
World Championships.
The Future
I am pleased to provide my first annual report on the activi- We will continue to build on the foundations developed
ties of the commercial operations team for the past year. in year one of our program. In 2012 our Member Loyalty
Our joint venture with UK based global performance man- Program ‘Cyclones HQ’ will make a significant impact. We
agement organisation (Grass Roots) began in October 2010. are hard at work lining up our program partners and building
Since then our long-term vision for the future commercial the technology required to operate the program. Our
structure of Cycling Australia has been taking shape and business network product is nearing readiness for launch
new Cycling Australia assets have been created, developed and we continue to develop new commercial opportunities
and delivered. for CA and its affiliates.
Broadcast partnership Acknowledgments
Cycling Australia is extending our relationship with our I would like to take this opportunity to thank the Cycling
Official Broadcast Partner, SBS Television with plans to Australia board and, in particular President Klaus Mueller
expand our broadcast footprint to include additional live and CEO Graham Fredericks, who have shown total
and delayed coverage of our national championships in
future years across all four disciplines (road, track, BMX &
mountain bike).
Cycling Australia is extending
The expanded relationship with SBS also allows for a
coordinated structure for corporate partners to jointly
our relationship with our Official
leverage both Cycling Australia and SBS assets. Broadcast Partner, SBS Television
with plans to expand our broadcast
Bike & lifestyle Show
In July (Sydney) and September (Brisbane) Cycling Australia footprint to include additional
in partnership with SBS launched the Bike & Lifestyle live and delayed coverage of our
Show. More than 7 ,500 people and 60 exhibitors attended
our shows. Our goal is to develop these events into the national championships in future
most significant consumer bike expo in Australia. We now years across all four disciplines
have a solid foundation on which our program can grow and
develop in 2012 and beyond
(road, track, BMX & mountain
bike).