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Data Serfdom in the Modern Age: Constructing a New Feudal Order - Jeremy Antley
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Data Serfdom in the Modern Age: Constructing a New Feudal Order - Jeremy Antley

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  • 1. Data Serfdom in the Modern Age:Creating a Neo-Feudal OrderJeremy Antley -- peasantmuse.com @jsantley #b2
  • 2. i.r. Shipmaster Lana Jeremy King, “The Nationalization of East “ Central Europe: Ethnicism, Ethnicity, and Beyond” 1879 Statue, built in Budejovice (slavic/germanic language border) 1917 became Czech symbol, 1942 Nazi symbol, taken down by Communists and returned in 1989 How did so many interpretations of one mans life come to the fore so often? Interpretation of the Data Self.(actually it’s Pushkin) @jsantley #b2
  • 3. And on the pedestal these words appear:"My name is Ozymandias, king of kings:Look on my works, ye Mighty, and despair!"Nothing beside remains. - Percy Byssey Shelley, 1818 Depiction of Ancient Data Self. Note the lack of data about Ozy. @jsantley #b2
  • 4. The Documentary Drive and thecreation of the modern Data Self - Hinged on getting people to accept asynchronicity of Textual Dualism - Extension of the rational, enlightenment quest to know reality @jsantley #b2
  • 5. @jsantley #b2
  • 6. No longer just a data self issue, but also a data serf issue. @jsantley #b2
  • 7. Dual Aspects of Data Serfdom, or why we toil for the Data LordsFirst Aspect: Promise of becoming your own Data Lord.[Most appealing]Second Aspect: Promise of revealing to yourself areality you didn’t know existed. Verisimilitude isrevealed through the data self. [Most sustaining] @jsantley #b2
  • 8. “But while we wait for a standard format, an open API, or reallyany semblance of symbiosis in this industry, I think it’s importantto remember that my data is my data. It doesn’t belong to abracelet, or an app, or a company. While we wait for theseservices to evolve, we shouldn’t have to wait to access thedata that’s tracked about our bodies.” (emphasis mine) - Paul Miller, Body Request: give me back my Fitness Data @jsantley #b2
  • 9. Dual Aspects of Data Serfdom, or why we toil for the Data LordsFirst Aspect: Promise of becoming your own Data Lord.[Most appealing]Second Aspect: Promise of revealing to yourself areality you didn’t know existed. Verisimilitude isrevealed through the data self. [Most sustaining] @jsantley #b2
  • 10. Bingo. @jsantley #b2
  • 11. "Stacks. In 2012 it made less and less sense to talkabout "the Internet," "the PC business,""telephones," "Silicon Valley," or "the media," andmuch more sense to just study Google, Apple,Facebook, Amazon and Microsoft. These big fiveAmerican vertically organized silos are re-makingthe world in their image." - Bruce Sterling"Your technology will work perfectly within the siloand with an individual stackss (temporary) allies.But it will be perfectly broken at the interfacesbetween itself and its competitors." - Alexis Madrigal @jsantley #b2
  • 12. @jsantley #b2
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  • 18. Taken from actualfacebookgraphsearches.tumblr.comThis shift, from a book of faces to an indexed catalogue of varyingliving and non-living objects, means Facebook can update me onthings as well as people...It’s a total deconstruction of myaugmented life. - David Banks, First Impressions of Graph Search @jsantley #b2
  • 19. Why does the data self, much lessdata serfdom, remain so appealing? @jsantley #b2
  • 20. Social media systematically efface thedistinctions between forms of attention,positing it as uniformly positive and thusuniversally desirable. They do a poor job ofallowing us to calibrate our exposure, whichis always theoretically infinite despitewhatever temporary barrier privacy settingserect. Their entire logic militates against it.That sort of attention constitutes us as aparticular kind of sharing subject, confirmingthat we are “being ourselves” when weproduce data, validating the primacy ofdocuments over immediate livedexperience. (emphasis mine) - Rob Horning, Hi Haters! @jsantley #b2
  • 21. Dual Aspects of Data Serfdom, or why we toil for the Data LordsFirst Aspect: Promise of becoming your own Data Lord.[Most appealing]Second Aspect: Promise of revealing to yourself areality you didn’t know existed. Verisimilitude isrevealed through the data self. [Most sustaining] @jsantley #b2
  • 22. First Aspect: Promise of becoming your own Data Lord. --->This is augmented. But will acceptance ameliorate the crisisencountered below?Second Aspect: Promise of revealing to yourself a reality youdidn’t know existed. ---> This is in crisis. Asynchronicity is high.People can detect signs of ‘Ossified Self’. @jsantley #b2
  • 23. @jsantley #b2
  • 24. First Aspect: Promise of becoming your own Data Lord. --->This is mostly removed. Exists now as a form of favoritism, acurrency of ephemeral nostalgia. Bondage remains.Second Aspect: Promise of revealing to yourself a realityyou didn’t know existed. ---> This is mostly removed. LivedSelf freed from constraints of Data Self. Collectioncontinues. @jsantley #b2
  • 25. Captured Snaps from snapchatsfrommymom.tumblr.com @jsantley #b2
  • 26. Captured Snaps from snapchatsfrommymom.tumblr.com @jsantley #b2
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