Where to Spend Your Website Budget

960 views
832 views

Published on

As you look over your new website proposal, what items should you prioritize and where is it ok to cut back?

Published in: Business, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
960
On SlideShare
0
From Embeds
0
Number of Embeds
41
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Where to Spend Your Website Budget

    1. 1. Where to Spend Your Website BudgetNew Sites or Need-to-be-New sites What is worth the investment
    2. 2. Where to Spend• Website Content • Useful Content = Useful Website • Content needs to sell your business for you • Search engines need something to search • Content becomes a business asset
    3. 3. Where to Spend• Secure Forms • Protect Customers’ Data • Reduce spam through your website • Backup the data coming from your site
    4. 4. Where to Spend• Launch Campaign for new site • Need a plan for traffic on Day 1 of your site • May need to buy traffic until site is found by search and users • Online Advertising? - Pay-Per-Click, Social Media ads
    5. 5. Where to Spend• Search Optimization • Get help with a strategy to get started in the right direction • If you are counting on search traffic, you may need to budget for ongoing help • Keyword research can help during the design of a new website to define content
    6. 6. Where to Spend• Ongoing Maintenance • What is Website Maintenance? • A website that is never touched is also never visited • Plan for ongoing help - programming, graphics • The best investment is more new content
    7. 7. Save Your Money• Flash, Animation, Splash Screens • Most expensive items on your proposal • Hard to update - they will look stale fast • Issues with Mobile devices
    8. 8. Save Your Money• Analytics & Reporting • Shows up as an up-charge on your hosting bill • Or SEO services mainly consisting of a monthly report • Use Google Analytics - its free
    9. 9. Save Your Money• Syndicated Content • No longer helps Search rankings • Same stuff as your competitors websites • Better idea - block out time and produce your own unique content
    10. 10. Grey Area - Maybe?• Content Management System • Will add expense to your project • Make sure you will use it • Does it really save money?
    11. 11. Grey Area - Maybe?• Graphics • Spending on a good logo is a business asset • Buy a Template or Custom Website Design? • If you have to choose - content over graphics • Before you decide - look at your competitors, what level of design makes you look better
    12. 12. Grey Area - Maybe?• Photography • Good photos get noticed and shared, could help to drive traffic to site. • Best idea - hire a pro and post unique photos • Stock photography - gets stale fast, will add expense to project, do you really need it?
    13. 13. Grey Area - Maybe?• Web Hosting • You get what you pay for with hosting. • If you would like more human support, look for a local provider. • Avoid hosting with the developer who built your site.
    14. 14. Grey Area - Maybe?• Video • Useful content - no matter what format - will benefit your website. • Good reason - You need to demo your product/ service. • Bad reason - You heard it boosts search rankings. • Do you need a pro? Will add expense to project.
    15. 15. Grey Area - Maybe?• Mobile • Have a website now? Check your analytics and see if mobile users are on your site. • New website - Launch and test with mobile browsers - does your site have issues? • If yes - then consider a mobile site.
    16. 16. Thank you! Any questions?www.cyberviselimited.com

    ×