Where to Spend Your Website BudgetNew Sites or Need-to-be-New sites What is worth the investment
Where to Spend• Website Content • Useful Content = Useful Website • Content needs to sell your business for you • Search engines need something to search • Content becomes a business asset
Where to Spend• Secure Forms • Protect Customers’ Data • Reduce spam through your website • Backup the data coming from your site
Where to Spend• Launch Campaign for new site • Need a plan for trafﬁc on Day 1 of your site • May need to buy trafﬁc until site is found by search and users • Online Advertising? - Pay-Per-Click, Social Media ads
Where to Spend• Search Optimization • Get help with a strategy to get started in the right direction • If you are counting on search trafﬁc, you may need to budget for ongoing help • Keyword research can help during the design of a new website to deﬁne content
Where to Spend• Ongoing Maintenance • What is Website Maintenance? • A website that is never touched is also never visited • Plan for ongoing help - programming, graphics • The best investment is more new content
Save Your Money• Flash, Animation, Splash Screens • Most expensive items on your proposal • Hard to update - they will look stale fast • Issues with Mobile devices
Save Your Money• Analytics & Reporting • Shows up as an up-charge on your hosting bill • Or SEO services mainly consisting of a monthly report • Use Google Analytics - its free
Save Your Money• Syndicated Content • No longer helps Search rankings • Same stuff as your competitors websites • Better idea - block out time and produce your own unique content
Grey Area - Maybe?• Content Management System • Will add expense to your project • Make sure you will use it • Does it really save money?
Grey Area - Maybe?• Graphics • Spending on a good logo is a business asset • Buy a Template or Custom Website Design? • If you have to choose - content over graphics • Before you decide - look at your competitors, what level of design makes you look better
Grey Area - Maybe?• Photography • Good photos get noticed and shared, could help to drive trafﬁc to site. • Best idea - hire a pro and post unique photos • Stock photography - gets stale fast, will add expense to project, do you really need it?
Grey Area - Maybe?• Web Hosting • You get what you pay for with hosting. • If you would like more human support, look for a local provider. • Avoid hosting with the developer who built your site.
Grey Area - Maybe?• Video • Useful content - no matter what format - will beneﬁt your website. • Good reason - You need to demo your product/ service. • Bad reason - You heard it boosts search rankings. • Do you need a pro? Will add expense to project.
Grey Area - Maybe?• Mobile • Have a website now? Check your analytics and see if mobile users are on your site. • New website - Launch and test with mobile browsers - does your site have issues? • If yes - then consider a mobile site.
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