Geo Web Beyond Geo Web 062403

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Promoting SRI product "GeoWeb" for commercialization

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Geo Web Beyond Geo Web 062403

  1. 1. Beyond GeoWeb Commercializing a web service for geospatial information management Bob Jacobson, Ph.D. For SRI International June 24, 2003
  2. 2. The imperative <ul><li>Today, the “data flood” is recognized by organizations and investors alike as a critical challenge for mission success </li></ul><ul><li>The movement of people and things through space generates enormous amounts of data involving planning, logistics, and security </li></ul><ul><li>Understanding geospatial relations is critical to understanding and managing these phenomena </li></ul>
  3. 3. The market opportunity <ul><li>The availability of a well-crafted </li></ul><ul><li>geospatial information management system is fundamental to commerce and government, globally and locally </li></ul><ul><li>Geospatial information management is especially critical for commercial logistics, defense, and security </li></ul><ul><li>Each of these sectors comprises multiple billion-dollar markets for the application of geospatial information management </li></ul>
  4. 4. Potential applications <ul><li>For commercial logistics and security: tracking movement of cargo, including contents of vessels, vehicles, and containers </li></ul><ul><li>For defense: assessing environment on a dynamic basis and making force decisions </li></ul><ul><li>For service businesses: optimization of delivery </li></ul><ul><li>For tourism and travel: mobile access to all immediately relevant information </li></ul><ul><li>For public services and planning: real-time visualization of places and processes </li></ul>
  5. 5. SRI’s asset: GeoWeb <ul><li>Over a decade of intense research resulting in the framework for a global, geospatial information-management system </li></ul><ul><li>A network of relationships with users, developers, and providers of geospatial systems and web-service suppliers </li></ul><ul><li>Promising (though rudimentary) market research findings </li></ul><ul><li>Claimed patent protection </li></ul><ul><li>Complimentary technology assets (GPS, networks, etc.) </li></ul><ul><li>International recognition of potential value of GeoWeb </li></ul>
  6. 6. GeoWeb: a brief recap <ul><li>Developed from MAGIC and related DARPA-funded projects (mid-90s) </li></ul><ul><li>Digital Earth brings together all of the elements (1999+) </li></ul><ul><li>DotGeo team organized (Aug 2000) </li></ul><ul><li>Initial UNCTAD endorsement in (Sept 2000) </li></ul><ul><li>Top-rated application to ICANN (Nov 2000) </li></ul><ul><li>Post-ICANN planning (Dec 2000-Feb 2001) </li></ul><ul><li>Project officially terminated (Feb 2001) </li></ul><ul><li>Exploration of VC interest (Mar-Jun 2001) </li></ul>
  7. 7. Key variables <ul><li>How much of GeoWeb was lost with Yvan Leclerc’s passing and team dispersion </li></ul><ul><li>The prevailing capital market </li></ul><ul><li>Availability of “patient” money from investors </li></ul><ul><li>Availability of talent </li></ul><ul><li>The state of the economy </li></ul><ul><li>The global and national security situation </li></ul><ul><li>Growth of global Internet and computing networks (including “the grid”) </li></ul>
  8. 8. GeoWeb’s success requires… <ul><li>Decision to develop commercial GeoWeb </li></ul><ul><li>Creation of an entity; ownership structure </li></ul><ul><li>Seed financing for early market research, minimal team, and prospective fundraising </li></ul><ul><li>License to patents and access to trade-secret information </li></ul><ul><li>First-round financing based on early product development and business partnerships </li></ul><ul><li>Sales and next-round financing </li></ul>

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