Social Media in HR
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Social Media in HR

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Social media has taken the business world by storm. Many companies struggle as they try to build successful strategies with social networking tools. When used purposefully, these media can ...

Social media has taken the business world by storm. Many companies struggle as they try to build successful strategies with social networking tools. When used purposefully, these media can communicate not only products and services, but also business goals, vision, mission, and values. Social networking has great potential in marketing, sales, customer service, and recruitment efforts. Human resource professionals can be catalysts in addressing the social media challenge in their organizations. This workshop will describe common business uses of social media with real life examples. As a result of this program, participants will be able to:

• Identify the business benefits of social networking
• Leverage social media to increase effectiveness of corporate communication
• Build a successful social media strategy within their companies
• Measure social media ROI (Return on Investment).

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    Social Media in HR Social Media in HR Document Transcript

    • Social Media in HR Social Media in HR Harold Ford Dresser & Associates, Inc. Objectives (quick) • ^ Intro to Social Media • How to Leverage the Social Universe • Building a Social Media Strategy • Web 2.0 Tools to Use • World Class Examples Who is this guy? • Self-Professed Geek • Early Adopter • HR Strategist • HR/Payroll Systems Expert • Trusted Advisor • Social Media AdvocateDresser & Associates, Inc. 1
    • Social Media in HR What do you think of when you hear the term ‘Social Media’?Dresser & Associates, Inc. 2
    • Social Media in HR Social Media Issues Fears • Information Overload • Security Risk • Productivity Killer • Negative Branding • Legal Risks Social Media Issues Fears “Cool Wand”Dresser & Associates, Inc. 3
    • Social Media in HR Social Media Myths • It’s just a fad • It’s for kids • It will hurt our brand • We can BAN its use Social Media Policy • Five Core Values 1. Transparency in every social media engagement 2. Protection of our consumer’s privacy 3. Respect of rights in social media space 4. Responsibility in tour use of technology 5. Utilization of best practices Social Media Policy • Personal Behavior Expectations 1. Adhere to the Code of Business Conduct 2. You are responsible for your actions 3. Be a “scout” for compliments and criticism 4. Let experts respond to negative posts 5. Be conscious when mixing your business and personal livesDresser & Associates, Inc. 4
    • Social Media in HR Social Media Business Uses Business Human Resources  Branding  Sourcing & Recruiting  Marketing  Onboarding  Public Relations  Learning  Customer Service  Scheduling  Loyalty Building  Thought Leadership  Customer Acquisition  Engagement  Networking  Communications Evolution of Recruiting Web 1.0 Web 2.0 • Post to job board • Many-to-Many dialogue • (Push information out) • Rich media experience • Large, unknown audience • Targeted, niche audience • Unfiltered applications • Viral distribution • Superficial contact • Qualitative contactDresser & Associates, Inc. 5
    • Social Media in HR Reasons to Recruit Socially • Cost • Fish Where the Fish Are • Candidates aren’t Candidates • Candidates are Smarter • Relationship Building • Corporate Transparency • Pic of EthanDresser & Associates, Inc. 6
    • Social Media in HR YOUR Social Media Strategy 1. Define your Goals & Objectives 2. Learn the Lingo 3. Optimize Your Foundation 4. Build & Brand 5. Take Small Steps But Be Active 6. Experiment, Measure, & Analyze 1. Define Goals & Objectives Identify 3-5 Potential Benefits – Decreased Cost per Hire – Better Quality of Candidates – Decreased Time to Fill – Higher Job Offer Acceptance Rates – Better Hires – Longer Retention Rates 1. Define Goals & Objectives Identify 3-5 Potential Benefits – Contact with Passive Job Seekers – Increased Engagement – Better Candidate Experience – Increased Employer Visibility – Increased Brand Loyalty/Awareness – Search Engine Optimization – Competitive AdvantageDresser & Associates, Inc. 7
    • Social Media in HR 2. Learn the Lingo 3. Optimize Your Foundation • “Sell” your company – Vision & Mission – Values & Culture – Employment • Provide Content – Blog, Video, Documents • Be “Mobile Enabled” 3. Optimize Your FoundationDresser & Associates, Inc. 8
    • Social Media in HR 3. Optimize Your Foundation 4. Build & Brand • Content Syndication (RSS) • Mashup Advertising • Social Network Pages • Social Media Advertising • Gadgets/WidgetsDresser & Associates, Inc. 9
    • Social Media in HR Real Simple Syndication • RSS Feeds – Standardize your message – Syndicate it to the web – Automate the delivery – Broadcast everywhere Real Simple SyndicationDresser & Associates, Inc. 10
    • Social Media in HR LinkedIn • Why? – 75 million Online Resumes – Referrals/Forwards – Reference Checking • How? – LinkedIn Jobs/Recruiter – Professional Groups – Company Details – Question & Answer LinkedIn LinkedInDresser & Associates, Inc. 11
    • Social Media in HR LinkedIn Facebook Facebook • Why? – 500 Million Users – High Daily Activity – Detailed Profiles • How? – Business & Fan Pages – Groups & Events – Widgets & ApplicationsDresser & Associates, Inc. 12
    • Social Media in HR Facebook Facebook FacebookDresser & Associates, Inc. 13
    • Social Media in HR Twitter Twitter • Why? – Find People (105 Million) – Real-Time Engagement – Post your #jobs • How – Post/Link to Career Content – Use Third Party Sites/Tools – Research TwitterDresser & Associates, Inc. 14
    • Social Media in HR Twitter Twitter Internal/Enterprise Social Media • Socialize Intranet • Enhance Training • Transfer Knowledge • Engage Employees • Foster TeamworkDresser & Associates, Inc. 15
    • Social Media in HR Other Great Tools • Bit.ly http://www.hrmgsolutions.com/blog/harold- fords-event-calendar/ – URL Shortener • AddThis – Allow others to share your jobs, blogs, etc. 5. Small Steps but Be Active • Small Steps – Pilot Program – Split Sample • Be Active – Quality over Quantity – Engage your network – Try new tools 6. Experiment, Measure, & Analyze • Metrics – Google Analytics – Bit.ly – Social Mention – Hootesuite – Facebook Insights – Twitalyzer – TweetStatsDresser & Associates, Inc. 16
    • Social Media in HR World Class ExamplesDresser & Associates, Inc. 17
    • Social Media in HR IBM Proctor & Gamble Best Buy Amazon World Class Examples Dell Nestle Wendy’s Sodexo Microsoft Thank You! www.linkedin.com/in/haroldgfordiiiDresser & Associates, Inc. 18