Social media has taken the business world by storm. Many companies struggle
as they try to build successful strategies with social networking tools. When used
purposefully, these media can communicate not only products and services, but also business goals, vision, mission, and values. Social networking has great potential in marketing, sales, customer service, and recruitment efforts. Learn about common business uses of social media through real life examples. Discover how to leverage social media to increase effectiveness of corporate communication; how to build a successful social media strategy within your company;
and how to measure social media ROI (Return on Investment). Be the catalyst
for managing the social media challenges in your organization!