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Ripe - The Blog Guide That Bears Fruit

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Blogging has become one of he most popular social activities in the world. More than a cyber journal, an effective blog can be turned into a revenue generating machine. This guide features how to’s ...

Blogging has become one of he most popular social activities in the world. More than a cyber journal, an effective blog can be turned into a revenue generating machine. This guide features how to’s and shortcuts certain to help you maximize exposure and revenue from your blog.

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    Ripe - The Blog Guide That Bears Fruit Ripe - The Blog Guide That Bears Fruit Document Transcript

    • Cybergenica purpose driven RIPE internet marketing The Blog Guide That Bears Fruit By Daniel St.Pierre Regular Informative Profitable Educational 01 The Cybergenica Company Based in Tampa, FL PH: (727) 674-5681 www.cybergenica.com
    • Cybergenica purpose driven RIPE internet marketing The Blog Guide That Bears Fruit By Daniel St.Pierre EXECUTIVE SUMMARY Blogging has become one of he most popular social activities in the world. More than a cyber journal, an effective blog can be turned into a revenue generating machine. This guide features how to’s and shortcuts certain to help you maximize exposure and revenue from your blog. RIPE The Blog Guide That Bears Fruit. Section 1: Why Blog? Section 2: RIPE, The Acronym Section 3: Monetizing Your Blog Section 4: Promoting Your Blog The information featured within this document is Believed to be accurate as of November 16, 2009, the date this white paper was produced. In the event discrepancies are found either in the information or links shared throughout this interactive document, please contact the author at danielstpierre@cybergenica.com. 02 The Cybergenica Company Based in Tampa, FL PH: (727) 674-5681 www.cybergenica.com
    • Cybergenica purpose driven RIPE internet marketing The Blog Guide That Bears Fruit By Daniel St.Pierre Section 1: Why Blog? Because RIPE Blogging Leads to a Bountiful Harvest. There are countless reasons why you should consider blogging. The main reason why I started blogging was out of necessity. I was a top internet marketing expert without a blog, basically a mechanic without torque wrench. For years I had been preaching to my clients about blogging telling them it was an essential tool to be used in the promotions of their services or products. The problem was I, myself did not run a blog. Why? Because I focused on other internet marketing methods... Until last month! Just over a month ago I started a Wordpress blog that’s already produced a harvest beyond measure. Using my blog to promote my white papers, websites and even services or products to which I am an affiliate, I am reaping tremendous rewards! One of the most attractive features of a Wordpress blog, other than its search engine marketability is they are customizable. If you know what you’re doing, a Wordpress blog is key to successful blogging. A personal answer to business publishing, blogging offers a user friendly channel by which products, services or options are spread through the internet. The fact blogs are also search engine friendly adds to the mix, producing monetizing opportunities for bloggers to capitalize on. What’s most attractive about blogging is the opportunity for unknowns to be heard, to be published. In some instances blogging became a platform by which bloggers were the lucky recipients of book deals, some as much as $300,000.00. If that’s not motivation enough for you to start a blog, I don’t know what is! 03 The Cybergenica Company Based in Tampa, FL PH: (727) 674-5681 www.cybergenica.com
    • Cybergenica purpose driven RIPE internet marketing The Blog Guide That Bears Fruit By Daniel St.Pierre Section 2: RIPE, The Acronym Regular, Informative, Profitable and Entertaining. Regular To be successful a blog needs to feature regular posts, optimally daily posts. Regularity in a blog produces stickiness which in turn generates awareness. Since the goal of any blog is based on communication and exposure, it essential bloggers focus on maximizing awareness. By ensuring your blog posts are regular and current you guarantee maximum awareness. It is important not to confuse regularity with obligation which plays a role in the quality of blog posts. Blogging out of obligation may affect your blog negatively, specially if your audience expects quality over quantity. The rule of thumb when blogging is, if it’s worth telling then it’s worth blogging about. Informative This is a challenging yet rewarding aspect of any blog. Educating audiences is often not as easy as it sounds. To successfully educate readers, bloggers should research each post’s topic thoroughly using all available resources such as Wikipedia, MSN Encarta or any other reliable research tool. Offering information about topics within each post significantly increases credibility as well as enhance search engine exposure which in turn should boost your blog’s exposure. Information should include how to’s, answers to FAQ’s, tutorials, shortcuts or tips that will help your readers save time, money or both! 04 The Cybergenica Company Based in Tampa, FL PH: (727) 674-5681 www.cybergenica.com
    • Cybergenica purpose driven RIPE internet marketing The Blog Guide That Bears Fruit By Daniel St.Pierre Profitable Unless your blog cannot generate revenue based on ruling system or other agreement, your blog should absolutely be designed to be profitable. Affiliate programs, special offers, your own services or products should be used to complement your blog. Use tasteful theme and location when attempting to monetize your blog. In the event you do not offer services or have products of your own, Google’s Adsense is an effective way to generate revenue from your blog. Adsense is customizable and targeted which maximizes revenue potential. Other effective affiliate programs include Linkshare and Amazon. Linkshare features a diversified network of Affiliates while Amazon offers specific products easily pro- moted through blogging. Entertaining A critical aspect of any successful blog is entertainment. To be successful your blog needs to impact your readers emotionally which produces a higher reply rate. More replies to blog posts means more exposure, more exposure translates to increased revenue. There are many ways to entertain your blog’s audience. Using photo- graphs, videos or audio tracks is a simple way to keep your readers entertained. An important aspect of the entertainment factor of your blog is “Be yourself”. Don’t over do it, or worse yet, try too hard to entertain your audience. When it comes to entertainment on your blog, good taste will go a long way. 05 The Cybergenica Company Based in Tampa, FL PH: (727) 674-5681 www.cybergenica.com
    • Cybergenica purpose driven RIPE internet marketing The Blog Guide That Bears Fruit By Daniel St.Pierre Section 3: Monetizing Your Blog The Harvest of Your Blog. Affiliate programs, products or services are the easiest ways to generate revenue from a blog. Another great way to earn income from blogging involves Paid Blog Posts. Paid blog posting involves getting paid for publishing posts about specific advertisers, products or services. This fast growing referral service allows bloggers to profit from their interaction their audience. Some of the most respected Paid Blog Post advertisers are: PayPerPost Blogsvertise Link Post Blog To Profit Blogsvertise Creative Weblogging Review Me DayTipper Smorty In Blog Ads Shvoong LoudLaunch 451 Press Sponsored Reviews BlogBurner Weblogs Inc Bloggerwave Wise Bread Blogitive b5media 06 The Cybergenica Company Based in Tampa, FL PH: (727) 674-5681 www.cybergenica.com
    • Cybergenica purpose driven RIPE internet marketing The Blog Guide That Bears Fruit By Daniel St.Pierre Section 4: Promoting Your Blog If You Blog it, Will They Come? Just because you have something to blog about does not necessarily mean thousands of readers will flock to your site. As a matter of fact, building an audience might very well be the most difficult aspect of blogging. While there are tools available to promote blogs, there is no magic formula. Blog promotion takes time, often more time than blogging alone. The first step in making certain your blog is “out there” involves submitting it for indexing by major search engines like Google, Yahoo and MSN. To submit your blog’s URL to Google, Yahoo and MSN in one simple step, click any of the logos below or visit the “Free Search Engine Submission” tool on the Cybergenica website. Other Promotion Tools There are countless ways to promote your blog, most of them free. One of the most effective ways to promote a blog involves exchanging links with other bloggers. This strategic partnership acts as a double edged sword by not only increasing your blog’s exposure to various demographics and audiences, link exchanges also increase your blog’s link popularity score within search engines’ algorithms thereby positively affecting your search engine rankings. Atop submitting your blog to major search engines you should also submit your blog to Blog Directories. To find such directories simply run a query on your search engine of choice as these lists are always changing according to web trends. 07 The Cybergenica Company Based in Tampa, FL PH: (727) 674-5681 www.cybergenica.com
    • Cybergenica purpose driven RIPE internet marketing The Blog Guide That Bears Fruit By Daniel St.Pierre Conclusion Blogging is a new, user friendly, cost effective publishing trend that’s here to stay because it can easily be monetized. Blogging features real time, worldwide audiences seeking interaction through communication. Blogging is truly extraordinary, not only because of its flexibility but also its demographics. Basically if you’re old enough to type, you’re old enough to blog. Be certain to keep your blog RIPE -- Regular, Informative, Profitable and Entertaining and you too will reap the harvest from your blog. RIPE Produced by Daniel St.Pierre ©2009 Cybergenica References & Resources 1. The Google, Yahoo and MSN logos are property of each appropriate company and trademarked to each company. The author of this document has no relationship with Google, Yahoo or MSN. 08 The Cybergenica Company Based in Tampa, FL PH: (727) 674-5681 www.cybergenica.com