“From Content Findability  to Content Discovery”       Tuesday 8, 2011 - Aarhus, Denmark          WordLift            in P...
Action PlanWho we area Week-End ProjectINSIDEOUT10
Andrea Volpini- Built my first website in 1996 with myschool buddy David- Created my first start-up while still inhigh sch...
M A R K E T I N GC R E A T I V I T Y W      H    A       T        W E B W      E    D       OT E C H N O L O G Y     F O R...
WHAT IS WORDLIFT?Practice OUT
Microdata Tagging Content Marketing                                           for Search Engines Optimization1. WRITING   ...
twelve - percent                                       40                                        5 downloads              ...
Content MarketingContent LiftingSearch Engine Optimization                             WORDLIFT 1.6
1. Reads the text of your posts                  One million electric vehicles                  on the road by 2015: this ...
Theory iN                                                         search engine land // seo ranking table               Go...
Why WE love WP so much?a Week-End Project it tooAnd why YOU love
2                                         1%Theory iN   matt mullenweg // matt note 2011                                  ...
For the Editors or for the Users?
tim esSo meWhy WE like Drupal morethan WP?
photos by serendipitys          What SEO Factors          are we looking at?What can we do                          Conten...
Desire Path Taking WordPress Navigation to       a complete new paradigmWe shape WordLift as we use WordPress
Content Marketing            Better Pathways for the VisitorsContent Lifting              Better CMS for the EditorsSearch...
Theory iN                        USER              Editors   NEEDS   Users  BUSINESS                               TECHNIC...
...Then one day...         we tooka “Real-World use case”       to test drive         our ideas
Practice OUT     WORDLIFT 2.0                 Plot Summary  Content Intensive corporate news web siteDate & Type as core N...
Practice OUT          WORDLIFT 2.0                   Plot Summary       1. WE “READ” ALL NEWS PUBLISHED           IN THE L...
Practice OUT        WORDLIFT 2.0                 Plot Summary  2. ANALYZED ALL THE POTENTIAL TARGETS              OF A NEW...
Practice OUT           Social                          WORDLIFT 2.0         Media Ready                           Logo    ...
Practice OUT                 WORDLIFT 2.0Topic menu                                                                       ...
Practice OUT   WORDLIFT 2.0                Plot Summary    How a Content Intensive web site  could benefit from a semantic ...
How it works                                        WORDPRESS      STANBOL            SEMANTIC WEB                        ...
david riccitelli   maurizio sarlo     andrea volpini                 fady ramzy                                           ...
CREDITSthis presentation is the result of many inspiring ideas and world-wide famous memes,                               ...
WordLift 2.0 (Pitch at JBoye11 in Aarhus)
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WordLift 2.0 (Pitch at JBoye11 in Aarhus)

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Our Pitch for the development of WordLift 2.0 as part of the IKS UX Contest

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WordLift 2.0 (Pitch at JBoye11 in Aarhus)

  1. 1. “From Content Findability to Content Discovery” Tuesday 8, 2011 - Aarhus, Denmark WordLift in PARTNERSHIP with:
  2. 2. Action PlanWho we area Week-End ProjectINSIDEOUT10
  3. 3. Andrea Volpini- Built my first website in 1996 with myschool buddy David- Created my first start-up while still inhigh school- Ended-up installing the Mobile TV inPakistan and starting a company in Egypt- In love with Danish design
  4. 4. M A R K E T I N GC R E A T I V I T Y W H A T W E B W E D OT E C H N O L O G Y F O R M A T S
  5. 5. WHAT IS WORDLIFT?Practice OUT
  6. 6. Microdata Tagging Content Marketing for Search Engines Optimization1. WRITING 3. SEO++ 2. ANALYSIS Entity extraction Content Enrichment Editorial UI FROM TEXT TO DATA Practice OUT
  7. 7. twelve - percent 40 5 downloads one million largest web site...and you can download it too in less then 4 months Practice OUT
  8. 8. Content MarketingContent LiftingSearch Engine Optimization WORDLIFT 1.6
  9. 9. 1. Reads the text of your posts One million electric vehicles on the road by 2015: this is the target set by US Google President Barack Obama... Rich Sn ippet 2. Recognize the US President (...and any relevant content entity) wordlift.insideout.io/electricvehicles 3. Provides Google, Bing and Yahoo!Practice OUT with the information they need to enrich their SERP
  10. 10. Theory iN search engine land // seo ranking table Google Rich Snippets 8 2 +% increase CTR on Google Organic Search SEO Ranking Factors (they all work together) decrease 7 -% CTR/Costs on Google AdWords “car insurance” Google.nl eduard blacquière // orange valley
  11. 11. Why WE love WP so much?a Week-End Project it tooAnd why YOU love
  12. 12. 2 1%Theory iN matt mullenweg // matt note 2011 twelve - percent of the top 1 . . 000000 one million largest web site runs on
  13. 13. For the Editors or for the Users?
  14. 14. tim esSo meWhy WE like Drupal morethan WP?
  15. 15. photos by serendipitys What SEO Factors are we looking at?What can we do Content about it? architecture is limited• All your contents in WP can be either Posts or Pages• There is not a real content structure that helps you define different content types• As natural consequence most ofthe navigation patterns are limited to Tag, Category and Date
  16. 16. Desire Path Taking WordPress Navigation to a complete new paradigmWe shape WordLift as we use WordPress
  17. 17. Content Marketing Better Pathways for the VisitorsContent Lifting Better CMS for the EditorsSearch Engine Optimization WORDLIFT 2.0
  18. 18. Theory iN USER Editors NEEDS Users BUSINESS TECHNICALCONSTRAINTS REQUIREMENTS
  19. 19. ...Then one day... we tooka “Real-World use case” to test drive our ideas
  20. 20. Practice OUT WORDLIFT 2.0 Plot Summary Content Intensive corporate news web siteDate & Type as core Navigation Patterns
  21. 21. Practice OUT WORDLIFT 2.0 Plot Summary 1. WE “READ” ALL NEWS PUBLISHED IN THE LAST 3 YEARS AND... PRODUCED A FIRST SERIES OF TREE-MAPSWITH ALL NAMED ENTITIES CONTAINED IN EACH POST
  22. 22. Practice OUT WORDLIFT 2.0 Plot Summary 2. ANALYZED ALL THE POTENTIAL TARGETS OF A NEWS SITE3. TOOK INSPIRATION FROM ROTHKO & FONTANA
  23. 23. Practice OUT Social WORDLIFT 2.0 Media Ready Logo (RSS) Site*Navigation*Bar*(Level*1) Site*Navigation*Bar*(Level*2) Filters* Target Truly Display*Area*(Treemap,*Timeline,*Magazine,*Map)! Filtri Contextual engaging Temi Topic Menu icons*differentiate*different*content*categories e* Access to* Target Social colorAcoding*can*be*used*to*differentiate*what*is* Media strictly*related*to*the*published*and*what*is*of* general*interest Related* Most* Keywords* Search* used* external* Optimal Keyword (with*autoAcomplete) sites Viewing on any device FooterPractice OUT 4. DESIGNED A FIRST RESPONSIVE WIREFRAME
  24. 24. Practice OUT WORDLIFT 2.0Topic menu Magazine Navigation Patterns Map Timeline Treemap Search “Making sure from the first time you’ll get it all” - Learning by discovering -
  25. 25. Practice OUT WORDLIFT 2.0 Plot Summary How a Content Intensive web site could benefit from a semantic driven UIand a more structured content architecture
  26. 26. How it works WORDPRESS STANBOL SEMANTIC WEB WORDLIFT REFACTOR EDITORS: WRITE, ENRICH AND INDEX SELECT & ANALYSE & STORE REFACTOR USERS: ENGAGE AND Open DISCOVER SourceWhat it brings you 1.6 = Plugin = SEO (Schema.org compliant) Better Navigation 2.0 = Plugin + Theme = SEO + Better CMS
  27. 27. david riccitelli maurizio sarlo andrea volpini fady ramzy kim renberg GRAZIE! By your Side
  28. 28. CREDITSthis presentation is the result of many inspiring ideas and world-wide famous memes, here is the list: Matt Mullenweg, WP founder - http://ma.tt/2011/08/state-of-the- word-2011/ STLab CNR Italy - http://prezi.com/ttx-3z--b1h_/iks-kres-dulcifier-and- search-engine-optimization-integrity-check/ Eduard Blacquière, Digital Strategist http://www.emerce.nl/cases/hoger- google-rendement-door-rich-snippets?t=1320059851 Search Engine Land, SEO Gurus http://searchengineland.com/seotable/ Serendipity, Photo Chic http://www.flickr.com/photos/serendipitys/ Interact, Web Designers http://www.interact.it Rothko, Painter http://en.wikipedia.org/wiki/Mark_Rothko František Kupka, Graphic Artist http://en.wikipedia.org/wiki/Franti %C5%A1ek_Kupka Lucio Fontana, Painter and Sculptor http://en.wikipedia.org/wiki/ Lucio_Fontana any idea, graphics or meme belonging to us is available for sharing, copying and re-mixing under creative commons license 3.0
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