This presentation is focused on Semantic SEO techniques, the importance of curating structured data and the new Google search algorithm called Hummingbird.
The hummingbird in English, is a very fast and accurate bird; in the world of search engines the changes introduced by this new algorithm are enormous. Google begins to understand, using natural language processing (NLP ), the search intent and provides answers instead of the traditional list of blue links.
In this new scenario, it becomes crucial to "curate" your blog contents and link them with publicly available datasets.
WordLift, a WordPress plugin (soon available in its version 3.0), allows us to publish content as Linked Open Data and connects these datasets with the Knowledge Graph of Google (the knowledge base Google uses to "respond" to users' queries).
These slides, made by Kim Renberg and Andrea Volpini, have presented (in Italian) to the WordPress Meetup in Rome (# wproma on Twitter).