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Interact Egypt: A Brand New Online Experience
 

Interact Egypt: A Brand New Online Experience

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Interact Egypt, jointly with RealNetworks, produced the event introducing Helix v13 digital media platform in Cairo, Egypt. less

Interact Egypt, jointly with RealNetworks, produced the event introducing Helix v13 digital media platform in Cairo, Egypt. less

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    Interact Egypt: A Brand New Online Experience Interact Egypt: A Brand New Online Experience Presentation Transcript

    • Interact Egypt A Brand New Online Experience Cairo, December 2009 Monday, January 25, 2010
    • RealNetworks Rob Glaser at TechFlash on Facebook and iPhone, October 2009 “Anybody who's an entrepreneur, leader of an existing company, involved in new product innovation in any form, if you don't immersively understand these two platforms, you are becoming a dinosaur” 2 Monday, January 25, 2010
    • Agenda for today - Digital Media Trends and Digital Citizens - About us and why we love North Africa - Seeds of growth: ideas to help your business grow 3 Cairo, December 2009 Interact Egypt Monday, January 25, 2010
    • Sensor conomy Machine 2 Internet of Machine Things + applications + privacy Semantic Web Privacy Android App Mobile Trends Store Trans- media 2010 Open TV Data Mobile Initiative Mobile Adv Social Cloud Location Services + social + target ads + location 4 Monday, January 25, 2010
    • Online Video - YouTube - Meta Caffè - Interactive TV - RealPlayer SP 12 Social Devices Media Con nected - Look tisingr ing for le Adve friends - Mobi ls comm unity & l e Porta - "Frie - Mobi nding" V Brands - M obile T - Beein g crea ps tive - Mo bile Ap 5 Cairo, December 2009 Interact Egypt Monday, January 25, 2010
    • Online World in Egypt “There will be 22 Milion Internet users by the end of 2012” (M2 Press Wire) 100,000,000 75,000,000 50,000,000 25,000,000 2000 2006 0 2008 2009 Internet users Population source: Internet World Stats 6 Cairo, December 2009 Interact Egypt Monday, January 25, 2010
    • Who has the most connected consumer this year? 5.00 3.75 2.50 1.25 Jan 4 2009 Feb 22 2009 0 Apr 12 2009 May 31 2009 Jul 19 2009 Sep 6 2009 Oct 25 2009 mobinil vodafone etisalat source: Google Trends “mobile penetration in Egypt will reach 97 percent by year-end 2014” (Pyramid Research) 7 Cairo, December 2009 Interact Egypt Monday, January 25, 2010
    • Social Media Landscape in Egypt 9.00 - Facebook is the most visited site in Egypt after Google 6.75 - Over 1 Milion Egyptians are 4.50 sharing their lives on Facebook 2.25 Aug 12 2007 Dec 2 2007 Mar 23 2008 Jul 13 2008 0 Nov 2 2008 Feb 22 2009 Jun 14 2009 Oct 4 2009 VS 8 Cairo, December 2009 Interact Egypt Monday, January 25, 2010
    • What about... Interact? Monday, January 25, 2010
    • Interact SpA - Founded in 1995 in Italy - Internet Company - International Presence with running operations in Egypt, Algeria, Tunisia, Pakistan, Greece and Italy - Joint Stock Company in December 2008 Interact Egypt - Launched in June 2009 - Headquarter for MENA - R&D for Mobile Solutions - Centralized Support 10 Cairo, December 2009 Interact Egypt Monday, January 25, 2010
    • Our Strengths PROFESSIONAL team with diverse INTERNET BACKGROUNDS Innovative COMPANY with and 15 years of proactive experience with R&D DIGITAL MEDIA Title Text VISION Wide Network of Technology Prominent Partners & customers in Research TLC, Institutions Broadcasting and Public Sector 11 Cairo, December 2009 Interact Egypt Monday, January 25, 2010
    • Digital Experience on Social Media Social Media Optimization Social Media Monitoring is all about... 12 Cairo, December 2009 Interact Egypt Monday, January 25, 2010
    • Raw Data Now! Monday, January 25, 2010
    • Xmanager Content Assets Exter nal DB l DBs s Int erna - Monetization - Integration - Costs Control - Outsourcing Conn ected Devic e SM WebTV d Data L inke 14 Cairo, December 2009 Interact Egypt Monday, January 25, 2010
    • Xmanager - Xrest: transform, cleanse, standardize and distribute data coming from different DBs and external data-sources (Rss, Media Rss, XML, CSV) - Linked Data: Instant download of machine readable, platform-independent datasets - Web 2.0 and Web 3.0! 15 Cairo, December 2009 Interact Egypt Monday, January 25, 2010
    • How many SCREENS ? Monday, January 25, 2010
    • Digital Television Digital Signage on Mobile on the Web on TV Near by 17 Cairo, December 2009 Interact Egypt Monday, January 25, 2010
    • Interact Online TV Platform Content Ingestion Content Delivery Content Management Monetization Report & Analysis More Info: http://www.slideshare.net/interactspa/brochure-online-tv-platform 18 Cairo, December 2009 Interact Egypt Monday, January 25, 2010
    • What about Digital Signage? - A new an unique medium that combine the power of mass media with the precision of niche marketing - Remotely controlled distribution and playback of digital contents - Used for delivering visual messages and advertising content to individuals displays and groups of displays More Info on Digital Signage:http://www.slideshare.net/interactspa/interact-mmb-digital-signage 19 Cairo, December 2009 Title Text Monday, January 25, 2010
    • Digital Television - Why? Content Monetization Ad Revenues Social Networking Brand Awareness Training Influence - What? Encoding Digital DRM Unified Streaming Signage IPTV Mobile TV Illustration: David Fullarton © RAZORFISHTM LLC. ALL RIGHTS RESERVED 20 Cairo, December 2009 Interact Egypt Monday, January 25, 2010
    • We’re proud to have... as our first Customers in Egypt 21 Cairo, December 2009 Interact Egypt Monday, January 25, 2010
    • Interact Egypt Omar Shaaban 7b Nasr City http://egypt.interact.it ‫$#"ا‬   Cairo, December 2009 Interact Egypt 22 Monday, January 25, 2010