Enterprise Web 2.0 and CI :
How the Social Computing (R)evolution
is changing the landscape
technology • business • people...
Untangling Web 2.0 and SOA




                   Picture: Luc Viatour, Wikimedia Commons, licensed under Creative Commons...
Newsstand 2.0




October 12, 2007                       Enterprise Web 2.0 and SOA:
                   How the Social Com...
Why should you even care about Web 2.0?
  1) Everybody is talking about it. Love it or hate it, you need to know it.




 ...
Why should you even care about Web 2.0?
  2.       Gartner has recently short listed Web 2.0 as a key technology theme for...
Why should you even care about Web 2.0?

                                             •     The future of business is sell...
Web-two-oh-ese: phrase book

       folksonomy     DataAsTheNextIntelInside

      AJAX   RIA
                 blogs Wisdo...
Web 1.0: The mostly read-only Web




                                    Published Content




                          ...
Web 2.0: The wildly read-write Web




                                                  Published Content
               ...
What Is Web 2.0
       It’s the second generation of Internet-based services that
          let people collaborate and sha...
1. The Web As A Platform
     • A platform beats an application every time
     • MS-Windows tilted the balance
       aga...
2. Harnessing Collective Intelligence
     • A true Web 2.0 application is one
       that gets better the more people    ...
3. Data Is The Next “Intel Inside”

     • Applications are increasingly data-driven.
       For competitive advantage,
  ...
4. End of the Software Release Cycle
     • Shift from “Software as an Artifact”
       to “Software as a Service” (SaaS)
...
5. Lightweight Programming Models
     • Cooperate, don't control.
          Web 2.0 applications are built of
          a...
Mashups




October 12, 2007                       Enterprise Web 2.0 and SOA:
                   How the Social Computing...
6. Software Above the Level of a Single Device

                                               • The PC is no longer the o...
7. Rich User Experiences
     • “The NET is a waste of time,
       and that's exactly what's right about it.”
       (Wil...
The Social Dimension of Web 2.0




October 12, 2007                        Enterprise Web 2.0 and SOA:
                  ...
6.6 billion and counting

    • There are more
      people alive
      today... than all the
      humans who have
      ...
Web 2.0 and the Net Generation

       •      Definition: Generation under 28 years of age,
              who grew up with...
The Three Rs of Marketing 2.0

    • Real                                      No more of the old marketing hype.
        ...
What Is Social Computing?
          • Social computing refers to the use of social software, a growing
            trend i...
Blogs

   What:
   • Short for “web log”:
     personal journal on the web
   • Demographics
   • Blogs are to ideas what ...
Blogs: extending your network

          Frequent e-mails
          Infrequent e-mails
          Blogs




               ...
Wikis                                            2
                                 Number of full-time
  What:           ...
Podcasts

  What:
  • From iPod + broadcasting
  • A web feed of audio or video quot;episodesquot;
    placed on the Inter...
RSS

  What:
  • Really Simple Syndication
  • A means of distributing content
  • Automatically updates readership
    on...
Has Web 2.0
   grown up?

 Quiz: Web 2.0 app or
 Star Wars character?




Licensed under Creative Commons
Attribution Non-...
What Is Enterprise 2.0


                    The Enterprise 2.0 term derives from Web 2.0
                   and covers th...
What Is Enterprise 2.0
                   • Enterprise 2.0 is more than just Web 2.0 for business.

                   • E...
The 3 aspects of Web 2.0 Collaboration




     Internal Collaboration                     B2B Collaboration              ...
Services Oriented Architecture and Web 2.0
  •     Both SOA and Web 2.0 represent a break with technology
        and appl...
There’s more to Web 2.0 than purely technology
•   Technology: Architecture focuses on the Web's
    technology architectu...
A successful adoption of Web 2.0 principles impacts the full value chain
           Infrastructure




                   ...
To Innovate or Not To Innovate




October 12, 2007                       Enterprise Web 2.0 and SOA:
                   H...
The risk of not innovating
   • Retail banks can’t assume that the growth and returns
     of the recent past will continu...
Easier said than done

• Innovation is not easy in banking: regulations acting as “speed bumps” can
  slow down product an...
Competitors, Competitors Everywhere




October 12, 2007                       Enterprise Web 2.0 and SOA:
               ...
The future is already here
       it’s just not evenly distributed
                                                       ...
Speech-to-text recognition for indexing


• Everyzing is an audio and video
  search engine that leverages
  speech recogn...
Visualization

• “Many Eyes is a bet on the
  power of human visual
  intelligence to find patterns. Our
  goal is to quot...
Wetware

• reCAPTCHA improves the
  process of digitizing books by
  sending words that cannot be
  read by computers to t...
IBM 2.0




October 12, 2007                        Enterprise Web 2.0 and SOA:
                    How the Social Computi...
IBM embraces open standards and Web 2.0, offering end-to-end solutions




  •     Products: IBM is incorporating collabor...
IBM 2.0




October 12, 2007                       Enterprise Web 2.0 and SOA:
                   How the Social Computing...
IBM is committed to Web 2.0 in products, services and thought leadership




October 12, 2007                         Ente...
Enterprise 2.0 Bloopers




October 12, 2007                       Enterprise Web 2.0 and SOA:
                   How the ...
Wikitorial

•      Term coined by the Los Angeles Times to describe a
       traditional editorial that can be edited in t...
Chevy Tahoe: chevyapprentice.com

•      The 2007 Tahoe was featured on and
       promoted through Donald Trump's The App...
The Road Ahead




October 12, 2007                       Enterprise Web 2.0 and SOA:
                   How the Social Co...
The long and winding road
•   Few enterprises realize how to implement
    the full range of capabilities to succeed
•   R...
Some parting thoughts


 “Crossing Science and Industrial application will give
Albertan’s an opportunity which is digital...
Next steps


                       Where are we now?

                   Where do we want to be?




October 12, 2007    ...
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Enterprise Web 2.0 and CI: How the Social Computing (R)evolution is Changing the Landscape

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Victor Spigelman's presentation from Cybera's 2007 Banff Cyberinfrastructure Summit

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Enterprise Web 2.0 and CI: How the Social Computing (R)evolution is Changing the Landscape

  1. 1. Enterprise Web 2.0 and CI : How the Social Computing (R)evolution is changing the landscape technology • business • people Victor Spigelman – SOA Centre of Excellence Photo by Flickr user 416style, licensed under Creative Commons / Attribution 2.0
  2. 2. Untangling Web 2.0 and SOA Picture: Luc Viatour, Wikimedia Commons, licensed under Creative Commons share-alike October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  3. 3. Newsstand 2.0 October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  4. 4. Why should you even care about Web 2.0? 1) Everybody is talking about it. Love it or hate it, you need to know it. Sources: Gartner's 2006 Emerging Technologies Hype Cycle Highlights Key Technology Themes, August 2006 http://www.geospatialsemanticweb.com/2006/08/10/gartners-hype-cycle-for-emerging-technologies-2006 October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  5. 5. Why should you even care about Web 2.0? 2. Gartner has recently short listed Web 2.0 as a key technology theme for enterprises to examine closely in the near future 3. Still according to Gartner, Inc: – As the number of participants and types of collaborative models continues to grow, power will increasingly shift to the consumer, forcing businesses to proactively market to and analyze community influencers. – By enabling decentralized innovation, Web 2.0 catalyzes rapid consumer-driven change, which will accelerate market share growth for companies that exploit it, i.e., Web 2.0 offers many opportunities for growth – Web 2.0 architecture provides an adaptable technology model that requires significantly less- expensive infrastructure to deliver its benefits. See Amazon’s Elastic Compute Cloud and Simple Storage Service to see how low cost this can become: • $0.20 per GB of data transferred • $0.15 per GB per month for storage. – By 2008, the majority of Global 1000 companies will have adopted several technology- related aspects of Web 2.0 4. It’s already impacting businesses, even the ones that have not yet embraced it: Demo October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  6. 6. Why should you even care about Web 2.0? • The future of business is selling less of more. Infinite choice and lower costs to connect supply and demand is changing the nature of the market and will transform entire industries. Growth is in the Long Tail. Chris Anderson, “The Long Tail” • On disruptive technologies: “We cannot expect our customers to lead us toward innovations that they do not know they need.” Clayton M. Christensen, “The Innovator’s Dilemma” • “When the world is flat, whatever can be done will be done. There's only one question left: will it be done BY you, or TO you?” Thomas L. Friedman, “The World Is Flat” October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  7. 7. Web-two-oh-ese: phrase book folksonomy DataAsTheNextIntelInside AJAX RIA blogs WisdomOfCrowds RSS LongTail WebAsAPlatform UserCreatedContent podcasting ViralMarketing innovation Web2.0 wikis Mashups SaaS REST TheWorldIsFlat SocialNetworks P2P Enterprise2.0 PerpetualBeta Mobile2.0 October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  8. 8. Web 1.0: The mostly read-only Web Published Content User-Generated Content 250,000 web sites 45 million global users Content Providers Content Consumers October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  9. 9. Web 2.0: The wildly read-write Web Published Content Collective Intelligence User-Generated Content 80,000,000 web sites 1 billion global users Content Providers Content Consumers Facilitators Collaborators October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  10. 10. What Is Web 2.0 It’s the second generation of Internet-based services that let people collaborate and share information online in previously unavailable ways. Wikipedia “A true Web 2.0 application is one that gets better the more people use it.” Tim O’Reilly “Web 2.0 is an attitude, not a technology” Ian Davis, Internet Alchemy Source: Dion Hinchcliffe’s Web 2.0 Blog October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  11. 11. 1. The Web As A Platform • A platform beats an application every time • MS-Windows tilted the balance against Lotus 1-2-3, Wordperfect and Netscape by controlling the OS platform • Now the battle is between platforms: which architecture and business model is better suited to the opportunity ahead: OS or Web? – Desktop vs. Webtop (EyeOS, Goowy) and IOS (XIOS) – MS-Outlook vs. Zimbra, Gmail – MS-Word vs. Google Docs – MS-Excel vs. Google Spreadsheets – Encyclopedia Britannica, Encarta vs. Wikipedia – National Geographic Maps vs. Google Maps – Quicken, MS-Money vs. Wesabe • Phone call analogy Partially based on: What Is Web 2.0, Tim O’Reilly, http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  12. 12. 2. Harnessing Collective Intelligence • A true Web 2.0 application is one that gets better the more people use it (Tim O’Reilly) • James Surowiecki’s “The Wisdom of Crowds“ • User Created Content: Google’s page rank, Amazon’s user reviews, “most popular” and linked sales, Digg’s thumbs up/down • Tagging & Folksonomy: Flickr, Del.icio.us • Wetware - People as the computing power: Amazon Mechanical Turk, reCAPTCHA • Aggregate user data as a side effect of their use of the application • Wikipedia (Radical trust) and Pandora (the Long Tail) • PredictWallStreet.com Partially based on: What Is Web 2.0, Tim O’Reilly, http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  13. 13. 3. Data Is The Next “Intel Inside” • Applications are increasingly data-driven. For competitive advantage, seek to own a unique, hard-to-recreate source of data. • The race is on to own certain classes of core data • Google Maps, Trip Advisor, Image: RingBits.com Amazon’s ASIN vs ISBN, Wikipedia vs. Britannica & Encarta • “Some rights reserved”: Creative Commons • Zopa’s explorer Partially based on: What Is Web 2.0, Tim O’Reilly, http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  14. 14. 4. End of the Software Release Cycle • Shift from “Software as an Artifact” to “Software as a Service” (SaaS) – Operations must become a core competency – Software will cease to perform unless it’s maintained on a daily basis • The Perpetual Beta: New features added on a regular basis not monolithic releases, forever smoothly incorporated to the normal user experience. • Real-time monitoring of user behaviour also a core competency – Users as “co-developers” – Engage your users as real-time testers, and instrument the service so that you know how people use the new features. • DimeWise Partially based on: What Is Web 2.0, Tim O’Reilly, http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  15. 15. 5. Lightweight Programming Models • Cooperate, don't control. Web 2.0 applications are built of a network of cooperating data services • Offer web services interfaces and content syndication, and re-use the data services of others • Design for hackability and remixability: allow for loosely coupled systems • Amazon: SOAP vs. REST (Representational State Transfer) • Google Maps API, “Innovation in Assembly”: Mashups • HousingMaps, ProgrammableWeb, Ning • Zillow, GeeZeo (Account Aggregation + Text Messaging) Partially based on: What Is Web 2.0, Tim O’Reilly, http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  16. 16. Mashups October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  17. 17. 6. Software Above the Level of a Single Device • The PC is no longer the only access device for internet applications, and applications that are limited to a single device are less valuable than those that are connected. • Mobile handsets are the most ubiquitous mobile networking devices in the planet, miles ahead of laptops, PDAs and MP3 players (> 2 billion units). • Design your application from the get-go to integrate services across handheld devices, PCs, and internet servers. • Grid computing, Napster, BitTorrent, iTunes, Skype, TiVo • Not-so-distant future: cars and phones not only consuming data but reporting it • You say gadget, I say widget Partially based on: What Is Web 2.0, Tim O’Reilly, http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  18. 18. 7. Rich User Experiences • “The NET is a waste of time, and that's exactly what's right about it.” (William Gibson again) • “Rich Internet Applications” (RIA) • Flash, Flex, AJAX, Laszlo • Typically uses XML to transfer data asynchronously • Provide a more desktop-like experience over the web • Classic vs. AJAX Web Application Model: Google Maps vs. Yahoo! Maps • GMail, DotPhoto • Banking/financial examples: Product Selection, Web Banking, Mortgage Selection, Mortgage Calculator, Insurance Calculator Partially based on: What Is Web 2.0, Tim O’Reilly, http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html JUMP October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  19. 19. The Social Dimension of Web 2.0 October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  20. 20. 6.6 billion and counting • There are more people alive today... than all the humans who have ever lived since the dawn of civilization. • 99% of all the scientists who have ever lived... are alive today. Sources: Sustainable Scale Project The Gary Hilbert Letter October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  21. 21. Web 2.0 and the Net Generation • Definition: Generation under 28 years of age, who grew up with computers, and the Internet. • Larger than the Baby Boom generation: 30% of population • NetGens’ habits are having profound implications for the marketplace of products, services, ideas, political policies and jobs. • NetGens value the freedom to share, customize and mix content: music, video, audio, news. They are also collaborators, enjoying interactivity and relationships with people and products. • By 2010, 40% of the workforce will be NetGens. Source: “Net Generation ‘wired’ differently”,National Post, November 24, 2006 October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  22. 22. The Three Rs of Marketing 2.0 • Real No more of the old marketing hype. Tell the truth. Admit your mistakes. Otherwise: Customers will ignore you • Relevant You can’t interrupt people anymore. You must have what they want. Otherwise: Google will ignore you • Responsive Marketing is no longer a monologue. You must answer your customers. Otherwise: Customers will bad-mouth you Main source: Marketing 2.0 - How Web 2.0 is Changing Marketing Forever, by Mike Moran, IBM October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  23. 23. What Is Social Computing? • Social computing refers to the use of social software, a growing trend in IT usage of tools that support social interaction and communication. • Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities. Source: http://www.micropersuasion.com/2006/03/institutional_p.html October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  24. 24. Blogs What: • Short for “web log”: personal journal on the web • Demographics • Blogs are to ideas what eBay is to consumer goods – Eliminate the middle man – Reduce market inefficiencies Why: • Blogs are growing exponentially • We, the media • I blog, therefore I am • Understand your customer (internal and external) • Reinvigorate your workforce • Get a competitive advantage or at least not a disadvantage Demo? October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  25. 25. Blogs: extending your network Frequent e-mails Infrequent e-mails Blogs You Jim Susan Chris Mary Roberto Friends Jim’s Your manager manager Helen Co-Workers John Other BMO Employees in Canada Akira Other BMO Employees around the world Peter Other people around the world October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  26. 26. Wikis 2 Number of full-time What: employees at Wikipedia • From quot;wiki-wiki,quot; Hawaiian for quot;quickquot; 36,000 • “What I Know Is…” Number of registered • Collaborative authoring environments Wikipedia contributors Why: • “Easy” to create, edit, share pages of information • Leverages the wisdom of crowds • Promotes a sense of community • Large companies typically behave as small individual companies • Ideal for teams that are large, compartmentalized, or geographically dispersed • Low cost/low effort solution • Due to blogs and cross-linking, has a huge impact on search engines • Wikis gone wrong: Wikipedia’s evil twin  Uncyclopedia Demo? October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  27. 27. Podcasts What: • From iPod + broadcasting • A web feed of audio or video quot;episodesquot; placed on the Internet for anyone to subscribe to • It's like a portable TiVo for both audio and video • You don’t need an iPod Why: • There's never enough time or budget for traditional training • Skills shortage can hurt any business dependent on knowledge workers • Keep workforce up-to-date with latest news/trends/technologies • Most companies cannot afford to not use it: major competitive disadvantage • Reach out the long tail (SOA, Java) Demo? October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  28. 28. RSS What: • Really Simple Syndication • A means of distributing content • Automatically updates readership once something new comes up • Not only for blogs: any content can be syndicated Why: • Saves the trouble of visiting each blog or website one at a time • Subscription model allows for more efficient content consumption Demo? October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  29. 29. Has Web 2.0 grown up? Quiz: Web 2.0 app or Star Wars character? Licensed under Creative Commons Attribution Non-Commercial-ShareAlike 2.0 Germany Ludwig Getzke October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  30. 30. What Is Enterprise 2.0 The Enterprise 2.0 term derives from Web 2.0 and covers the introduction and implementation of social software within the enterprise, and the social and organizational changes related to its use. Wikipedia Source: Dion Hinchcliffe’s Blog October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  31. 31. What Is Enterprise 2.0 • Enterprise 2.0 is more than just Web 2.0 for business. • Enterprise computing is far more complex than personal computing. It includes legacy environments, Web 2.0 innumerable vendors, mismatched data sources, stringent regulations and far flung users. • While Web 2.0 can deliver genuine advantages for both Enterprise 2.0 business users and consumers, the real quot;Enterprise 2.0quot; will encompass a far broader and more complex vision. M.R. Rangaswami, Sand Hill Group October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  32. 32. The 3 aspects of Web 2.0 Collaboration Internal Collaboration B2B Collaboration C2C2B Collaboration Internal Blogging Mashups User Created Content Internal Wikis Complementary Web Services User Communities Enterprise Social Bookmarking Open Standards Viral Marketing Social Tagging Enterprise Social Networking Source: Gartner Says Web 2.0 Offers Many Opportunities for Growth, But Few Enterprises Will Immediately Adopt All Aspects Necessary for Significant Business Impact, May 2006 October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  33. 33. Services Oriented Architecture and Web 2.0 • Both SOA and Web 2.0 represent a break with technology and application centric practices to focus on how technology is used. Both enable a user centric approach to IT. • SOA breaks business processes into smaller pieces (components) and then aggregate these individual pieces in services aligned with business activities. SOA delivers a level of efficiency, agility and flexibility not possible with an application centric approach. But providing flexible services is a moot point if you don’t know your users’ wants and needs. • Web 2.0, on the other hand, puts the user front and centre, smoothing the flow of information between people. It facilitates the collaborative creation, combination and distribution of content, delivering a rich user experience. By enabling a two-way communication, it shifts the power towards the consumer, who can now voice her/his opinions and choose from a market of almost infinite choice (C2B and C2*). Sources: Where’s Web 2.0, Clinton McCallum, Mike Natoli, Robert W. Ross – IBM Centers for Solution Innovation http://www.capgemini.com/ctoblog/2006/10/soa_web_20_cage_match.php, CTO Blog, CapGemini October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  34. 34. There’s more to Web 2.0 than purely technology • Technology: Architecture focuses on the Web's technology architecture and development model which is a subset of service-oriented architecture (SOA) that provides a globally linked, decentralized model that is network-centric and extensible. • Business: It is distinguished by empowering third parties and consumers to repurpose content and services in new and unique ways. It relies on an open and extensible business ecosystem, embracing greater reliance on and collaboration with externalities. Web business models will enable nimble new competitors to succeed and challenge established enterprises to adapt to survive. • People: Web community is a participatory approach in which users are not simply service and content consumers, but also act as content and application creators becoming networked collective intelligence. As the number of participants and types of collaborative models continues to grow, power will increasingly shift to the consumer, forcing businesses to proactively market to and analyze community influencers. Source: Gartner, Inc. October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  35. 35. A successful adoption of Web 2.0 principles impacts the full value chain Infrastructure & Production Procurement Technology Information Sourcing & Operations Resources Marketing Customer & Sales Service Human More modular More Increased Increase More New channels Increase in infrastructure collaboration demand on responsiveness collaboration, and target participation and bottom-up resources, to changes in new partners demographics and volumes participation more diverse the ecosystem toolset, flexible architecture October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  36. 36. To Innovate or Not To Innovate October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  37. 37. The risk of not innovating • Retail banks can’t assume that the growth and returns of the recent past will continue. Amid a throng of banking competitors – including new market entrants, forward-thinking incumbents and non-banks – banks need to differentiate themselves in ways that are not easily duplicated. • Banking by and large lags far behind most other consumer retail industries in developing leading-edge products and services. • “The only way for banks to grow in the domestic market will be to strengthen relationships with their current customers, and to do that banks will have to innovate their offerings” (Michael McKeon, Booz Allen) Sources: Innovating Customer Service: Retail Banking’s New Frontier http://www.strategy-business.com/press/sbkw2/sbkwarticle/sbkw061222?pg=all&tid=230 Dare to be different: Why banking innovation matters now - IBM Institute for Business Value study http://www-935.ibm.com/services/us/index.wss/ibvstudy/bcs/a1025350?cntxt=a1000043 October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  38. 38. Easier said than done • Innovation is not easy in banking: regulations acting as “speed bumps” can slow down product and marketing innovation. • Before introducing new products and sometimes even new marketing programs, banks have to consider such factors as privacy laws, debt security guidelines, and fair lending practices. • Departments within banking organizations are usually highly segregated from one another; the people who know what kind of technical innovations are needed are often completely isolated from those in a position to deliver the innovations. Cross-departmental teamwork is generally not encouraged. • Two other forces — risk aversion and inertia — can tamp down the urge to innovate. Banks must be exceptionally careful not to overcomplicate their offerings because product confusion can undermine the confidence the consumer must have in the bank to trust it with their money. Source: Innovating Customer Service: Retail Banking’s New Frontier http://www.strategy-business.com/press/sbkw2/sbkwarticle/sbkw061222?pg=all&tid=230 October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  39. 39. Competitors, Competitors Everywhere October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  40. 40. The future is already here it’s just not evenly distributed William Gibson October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  41. 41. Speech-to-text recognition for indexing • Everyzing is an audio and video search engine that leverages speech recognition technology to look for content inside audio and video files formats. • It creates a text index from the audio and video feed and uses that index to find relevant terms within published audio and video files. October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  42. 42. Visualization • “Many Eyes is a bet on the power of human visual intelligence to find patterns. Our goal is to quot;democratizequot; visualization and to enable a new social kind of data analysis”. • Gapminder is a non-profit venture for development and provision of free software that visualise human development. October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  43. 43. Wetware • reCAPTCHA improves the process of digitizing books by sending words that cannot be read by computers to the Web in the form of CAPTCHAs for humans to decipher. • The Amazon Mechanical Turk service is like a “human API”: Humans are much more effective than computers at solving some types of problems, like finding specific objects in pictures, evaluating beauty, or translating text. October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  44. 44. IBM 2.0 October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  45. 45. IBM embraces open standards and Web 2.0, offering end-to-end solutions • Products: IBM is incorporating collaboration and Web 2.0 features via open standards throughout its existing line of products and several new products are also about to be released • Services: IBM’s portfolio of services range from business consulting to technology integration to application innovation and application management. We can cover the 3 aspects of Web 2.0: technology, business and people. • Alliances: The OpenAjax Alliance is an organization of leading vendors, open source projects, and companies using Ajax that are dedicated to the successful adoption of open and interoperable Ajax-based Web technologies. Participant organizations: IBM, Adobe, BEA, Borland, Google, Intel, Novell, Oracle, Red Hat, SAP, Software AG, Sun Microsystems, Zimbra and others. Sources: http://www.openajax.org/ http://www-03.ibm.com/press/us/en/pressrelease/19821.wss October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  46. 46. IBM 2.0 October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  47. 47. IBM is committed to Web 2.0 in products, services and thought leadership October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  48. 48. Enterprise 2.0 Bloopers October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  49. 49. Wikitorial • Term coined by the Los Angeles Times to describe a traditional editorial that can be edited in the fashion of a wiki • On June 17, 2005 the Los Angeles Times wrote the first Wikitorial, entitled: War and Consequences. The new Wikitorial was about the War in Iraq. Below that editorial they wrote an invitation to their readers to rewrite the editorial in the wiki fashion. • The L.A. Times Wikitorial was closed on June 19, 2005. It is supposed that this is due to a vandal inserting multiple pictures of goatse on the wiki main page. Around 4:30 AM local time the vandal was changing the site to pornographic photos and just as quickly, within seconds, a guardian was reverting it back to the earlier editorial. Shortly after 5:00 AM the connection was broken and the Wikitorial has not been available since then. Source: Wikipedia October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  50. 50. Chevy Tahoe: chevyapprentice.com • The 2007 Tahoe was featured on and promoted through Donald Trump's The Apprentice, where the two teams put together a show for the top General Motors employees to learn about the new Tahoe. • Also, The Apprentice sponsored an online contest in which anyone could create a commercial for the new Tahoe by entering text captions into the provided video clips; the winner's ad would air on national television. • Many users took advantage of the contest to point out the SUV's higher fuel usage relative to other types of vehicles. Chevy originally said it would keep the negative ads online, but eventually took them down. • Videos still available in YouTube! Source: Wikipedia October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  51. 51. The Road Ahead October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  52. 52. The long and winding road • Few enterprises realize how to implement the full range of capabilities to succeed • Regulatory constraints (Basel II, Sarbanes-Oxley, AML) are perceived as opposite to the spirit of Web 2.0 • Transparency and “The see-through CEO” • Many of the benefits are intangible: which metrics should be used to support a Web 2.0 business case? • Critical mass is a KSF, but most potential customers tend to be lurkers; all Web 2.0 apps compete for attention span: Even if you build, but they may not come • Some traditional companies had terrible experiences in their forays into Web 2.0 territory • Enterprise Web 2.0 goes beyond Web 2.0: Identity 2.0, Security 2.0, Standards 2.0, Governance • Companies will be slow to adopt the aspects of Web 2.0 that have a social dimension • Missing out on the non-technology aspects of Web 2.0 means that many organizations will also miss out on some of the positive business benefits • Value creation vs. value capture: What’s the Enterprise 2.0 business model? Source: Gartner Says Web 2.0 Offers Many Opportunities for Growth, But Few Enterprises Will Immediately Adopt All Aspects Necessary for Significant Business Impact, May 2006 October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  53. 53. Some parting thoughts “Crossing Science and Industrial application will give Albertan’s an opportunity which is digital by nature, so Cyberinfrastructure should be one of the problem solvers for business that could take advantage of new technologies and improve and grow markets.” “Ultimately, taking full advantage of Web 2.0 may require Management 2.0.” (Business Week, June 05, 2006) October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape
  54. 54. Next steps Where are we now? Where do we want to be? October 12, 2007 Enterprise Web 2.0 and SOA: How the Social Computing (R)evolution is changing the business landscape

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