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Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010
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Cybera - Leading Edge of Commercialization- A Case Study- CCAT2010

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Robin Winsor's case study

Robin Winsor's case study

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  • 1. Leading Edge of CommercializationA Case Study<br />Robin Winsor<br />
  • 2. There is a tide in the affairs of men,<br />Which, taken at the flood, leads on to fortune;<br />Omitted, all the voyage of their life<br />Is bound in shallows and in miseries<br />Julius Caesar. Act IV, Scene 3<br />
  • 3. Agenda<br />Technology Description<br />Timeline<br />Struggles, Setbacks and Successes<br />Lessons Learned<br />What’s Changed<br />
  • 4. What does IDC do?<br />
  • 5.
  • 6.
  • 7. Competing Technologies circa 2000<br />Kodak<br /> Fuji<br /> Agfa<br />Kodak<br />GE / Seimens<br />CaresBuilt<br />IDC<br />SwissRay<br />
  • 8. CMOS<br />
  • 9. Market<br />350k<br />DR<br />CR<br />125k<br />FILM<br />Cost (US$)<br />45 secs<br />Foothills+<br />Large hospitals<br />8.5 mins<br />Small &amp; Medium<br />Hospitals<br />8 mins<br />Clinics<br />
  • 10. Market<br />350k<br />DR<br />CR<br />125k<br />FILM<br />Cost (US$)<br />750<br />Large hospitals<br />10,000<br />Small &amp; Medium<br />Hospitals<br />Clinics<br />Uncounted<br />
  • 11. Market<br />350k<br />DR<br />CR<br />125k<br />FILM<br />Cost (US$)<br />750<br />Large hospitals<br />10,000<br />Small &amp; Medium<br />Hospitals<br />IDC : 45secs : &lt;$150k<br />Clinics<br />Uncounted<br />
  • 12. TimeLine<br />November 8th, 1895<br />November 8th, 1995<br />
  • 13. TimeLine<br />N.American<br />Sales<br />Downsize<br /> Mgmt financing<br /> Liquidate assets<br />U.S.”Expert” arrives<br />New Products<br /> New Building<br /> Rapid Expansion<br />Clinical Use<br />Production Ramp-Up<br /> Rapid Revenue Growth<br /> International Distribution<br /> OEM Partners<br />Luminary Sites<br /> Scientific Validation<br /> $$ Revenues $$<br />Regulatory Approvals<br />Clinical Testing<br />U.S.”Expert”<br />leaves<br />Mutiny<br />
  • 14.
  • 15. Futures<br />
  • 16. Lessons Learned<br />Trust<br /><ul><li>It has to be earned
  • 17. Don’t discount the bizarre
  • 18. Beware of new friends in good times</li></li></ul><li>Lessons Learned<br />Contingency Plans<br /><ul><li>Save for a rainy day… it rains a lot !</li></li></ul><li>Lessons Learned<br />Build The Right Team For Each Stage<br /><ul><li>Scientists NEED marketers and financiers and …
  • 19. Management team must complement, not duplicate, each other
  • 20. Finder / Minder / Grinder
  • 21. Expect and celebrate change in the lineup
  • 22. Do the paperwork</li></li></ul><li>Lessons Learned<br />Build An Active Board<br /><ul><li>Think carefully before putting a customer on BoD
  • 23. Don’t appoint for appearances sake, make it WORK
  • 24. Try for diversity</li></li></ul><li>Lessons Learned<br />Know When To Let Go<br /><ul><li>If you can do it all, you’re not doing enough</li></ul>“There is no limit to how much a man can accomplish or how far he can succeed as long as he doesn&apos;t mind who gets the credit”<br />
  • 25. Lessons Learned<br />Know What You Do<br /><ul><li>Core competencies
  • 26. Be clear
  • 27. Keep checking for drift</li></li></ul><li>Lessons Learned<br />Lawyers Can Be Your Friends<br /><ul><li>Don’t cheap out on legal services
  • 28. Understand their specialities
  • 29. Look for chemistry
  • 30. File plenty of patents</li></li></ul><li>Lessons Learned<br />Pay Your Taxes Happily<br />Cybera<br /><ul><li>National Research Council (NRC)
  • 31. Industrial Research Assistance Program (IRAP)
  • 32. Alberta Heritage Fund for Medical Research
  • 33. Shad Valley</li></ul>Keep it in Canada<br />
  • 34. Lessons Learned<br />Culture<br /><ul><li>Why do you and your staff work so hard – is it for the same reasons ?</li></ul>Fun<br />$$$ / Options<br />Vision<br />
  • 35. Corporate Vision<br />To provide the highest quality, most cost- effective digital radiography (DR) products in the healthcare market<br />
  • 36. Vision<br />Tuberculosis35% of the world’s population infected<br />
  • 37. Lessons Learned<br />Believe In Angels<br /><ul><li>Douglas Street
  • 38. Geoffrey Galley</li></ul>…and be sure they believe in you<br />
  • 39. Lessons Learned<br />Retail Investors<br /><ul><li>Most brokers don’t care
  • 40. Learn the elevator pitch
  • 41. Expect turbulence</li></li></ul><li>Lessons Learned<br />Institutional Investors<br /><ul><li>Fund Managers DO care
  • 42. Know your numbers
  • 43. Expect to be held accountable</li></li></ul><li>Lessons Learned<br />
  • 44. Lessons Learned <br />China is a huge market<br />Chinese prefer Chinese<br />Protect your IP, then go<br />
  • 45.
  • 46.
  • 47. What Has Changed<br />
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53. What Has Changed<br />Barriers to entry<br />Equipment costs falling<br />Information easy to access<br />Regulatory is a little easier<br />Computing power increased by ~8000 x<br />Design, prototype cycle reduced from weeks to days<br />Competitors know what you’re doing<br />
  • 54. What Hasn’t Changed<br />Need for a good team<br />Need for financing<br />Need for hard work<br />Need for speed<br />
  • 55. Team Building / Networking Tools<br />
  • 56.
  • 57.
  • 58. Collaboration / Information Portals<br />
  • 59.
  • 60. Government &amp; NGO Assistance<br />
  • 61.
  • 62. Mature<br />Company Development<br />Concept<br />Venture<br />Assessment<br />Economic<br />Feasibility<br />Strategic<br />Business<br />Plan<br />Financing<br />the Venture<br />&amp; Business<br />Start-up<br />Business<br />Growth<br />Business<br />Maturity<br />Business<br />Development<br />Market<br />Needs<br />Assessment<br />Market<br />Study<br />Strategic<br />Market Plan<br />Market<br />Validation<br />Sales &amp;<br />Distribution<br />Market<br />Diversi-<br />fication<br />Market<br />Development<br />Technical<br />Analysis<br />Technical<br />Feasibility<br />Engineering<br />Prototype<br />Pre-<br />production<br />Prototype<br />Production<br />Production<br />Support<br />Technology<br />Development<br />Goldsmith Model for Commercialization<br />
  • 63. Innovation Resources<br />
  • 64. Calgary Technologies TCI Programs<br />Technology Commercialization and Incubation<br />2002<br />2002<br />1997<br />2009<br />Updated: Jan, 2010<br />51<br />
  • 65. Calgary Technologies TCI Programs<br />Technology Commercialization and Incubation<br />2009<br />2007<br />2003<br />2009<br />Updated: Jan, 2010<br />52<br />
  • 66.
  • 67. There is a tide in the affairs of men,<br />Which, taken at the flood, leads on to fortune;<br />Omitted, all the voyage of their life<br />Is bound in shallows and in miseries<br />On such a full sea are we now afloat, And we must take the current when serves, Or lose our ventures. <br />Julius Caesar. Act IV, Scene 3<br />
  • 68. ? ? ? Questions ? ? ?<br />

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