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Green To The Core

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Brian Fry …

Brian Fry
Co-Founder & Vice President – Sales and Marketing

Presented at the Cybera/CANARIE National Summit 2009, as part of the session "Green IT: Does it Work?" In this session, leaders from academia, industry and government debated the value proposition of green IT and its potential to contribute to research, business and policy objectives.

Published in: Technology, Business

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  • When it comes to climate change, everyone is talking about solutions that will take years to deliverWe know how to mitigate a serious source of greenhouse gases, and do so right nowJust by changing our thinking, embracing virtual technologies over physical ones, and by moving our data to the right locations, we can make a 50X improvement in GHG emissionsWe’ve found a really really good solution in our business, matters to us  want it to matter for you tooWe see a solution, feel it creates an obligationI want to be sure to present this information in an effective manner – invite you to listen closely, and to offer suggestions during the panel session for how we can get people acting on this message.
  • Transcript

    • 1. Green to the Core II:The Key Role of the Data Center in Green IT
      Brian Fry
      Co-Founder & Vice President – Sales and Marketing
      (250) 448-2226
      bfry@rackforce.com
    • 2. This Matters
      2
    • 3. IT is not Green . . . Today
      “Information and communication technology (ICT), the fifth largest consumer of power in the world, currently contributes 3-4% of the world’s CO2 emissions—and is doubling every three to four years.”
      3
      International Science Grid
    • 4. Datacenters Can Drastically Improve Green IT
      Four Challenges
      Dirty Power (High Carbon)
      Datacenter (DC) Efficiency
      IT Efficiency
      Resistance to Green IT
      4
    • 5. Challenge 1 - Dirty Power
      5
    • 6. Challenge 1 – Dirty Power: World Power Sources
      6
      Total World Electricity Generation by Fuel (2006)
      Source: IEA 2008*Other includes solar, wind, combustible renewables, geothermal & waste
    • 7. Challenge 1 - Dirty Power: Power Source CO2
      Parliamentary Office of Science and Technology - UK &* European Data – 2004-2006
    • 8. Dirty Power Problem- CO2 Impact by Power Source
      8
    • 9. 10x more CO2 per kWh
      The Green Locations
      Challenge 1 - Dirty Power: Understand CO2 by Location
      9
      50x more CO2 per kWh
      40x more CO2 per kWh
      30x more CO2 per kWh
      20x more CO2 per kWh
    • 10. Challenge1 - Dirty Power: Find Green Power Locations
      10
    • 11. Challenge 1 – Dirty Power Solutions
      Locate datacenters near green power sources
      Hydropower is the best source at this time
      Combine solar and wind with hydropower for best result
      Green Result - CO2 reduced by:
      11
      10 to 50X
    • 12. Challenge 2 – Datacenter Efficiency
      12
    • 13. Challenge 2 – DC Efficiency: Modular Design
      13
      Old Open Inefficient Design
      New Modular Efficient Design
      RackForce GigaCenter
      Efficiency Improvement – 1.3x
    • 14. Challenge 2 - DC Efficiency: Cold Aisle Containment
      14
      Old Open Aisle Design
      New Enclosed Cold Aisle Design
      RackForce GigaCenter Cold Aisle
      Efficiency Improvement – 2x
    • 15. Challenge 2 - DC Efficiency: Cooling
      15
      Free Cooling Chiller Design
      Old “Always ON” Chiller Design
      Efficiency Improvement – 2x
    • 16. Challenge 2 – Data Center Efficiency
      Modular Design
      Cold Aisle Containment
      New “Free Cooling” Design
      Green Result – Efficiency Improvement:
      16
      2 to 2.5X
    • 17. Challenge 3 - IT Efficiency
      17
      “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”
      Bill Gates
    • 18. Challenge 3 - IT Efficiency: Server Hardware
      18
      2005 Server Design
      Modern Server Design
      Efficiency Improvement – 1.3x
    • 19. Challenge 3 - IT Efficiency: Network Design
      19
      SAN
      LAN
      IPC
      LAN
      SAN
      Unified
      Fabric
      IPC
      Efficiency Improvement – 1.2x
    • 20. Challenge 3 - IT Efficiency: Virtualization
      20
      Traditional Computing Environment
      Virtualized/Cloud Environment
      Efficiency Improvement – 1.5x
    • 21. Challenge 2 – Data Center Efficiency
      Server Efficiency
      Network Efficiency
      Virtualization
      Green Result – Efficiency Improvement:
      21
      2X
    • 22. Green IT Datacenter Results
      22
    • 23. 23
      1/40th
    • 24. Challenge 3 – Resistance to Change
      24
    • 25. Top 5 Reasons for Resisting Green IT Datacenters
      25
    • 26. The Carbon Market is Coming
      26
    • 27. Summary - The Green IT Data Center Solution
      Source Green Renewable Power Sources
      Look for Cooler Climates
      Build Large Efficient Data Centers on Rural Industrial Land
      Light/Build World Class Networks
      Move to Virtual and Cloud IT Models
      Setup Green Applications:
      Virtual Desktop/Thin Client
      VOIP/Video Conferencing for all
      Other “no travel” collaboration tools
      27
    • 28. Green to the Core II:The Key Role of the Data Center in Green IT
      Brian Fry
      Co-Founder & Vice President – Sales and Marketing
      (250) 448-2226
      bfry@rackforce.com
    • 29. Other Green IT Technology Delivered by DCs
      29
      Traditional Desktop PC
      Thin Client
      ~30 Watts of Power
      ~150 Watts of Power
    • 30. Other Green IT Technology Delivered by DCs
      30
      Video Conferencing
    • 31. Challenge 2 - IT Inefficiency: Thin Client
      31
    • 32. IT Facts
      Lossless Networks can be run over 2000 Miles
      A poorly cooled server takes three times more power
      New data centers are double as efficient as those built before 2004
      Cool climates require far less energy for cooling
      Virtualization is mature technology
      Virtual server management tools allow for management 1000s of severs per person
      Remote management tools are mature and work well
      Rural industrial centers are now accessible by fiber optic networks and have lots of electrical power expertise and inexpensive land
      HVAC technology can now take advantage of cool outside air
      32