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Our approach to user centred design at cxpartners


A short presentation outlining the approach we take at cxpartners to the user centred design process.

A short presentation outlining the approach we take at cxpartners to the user centred design process.

Published in Technology , Business , Design
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  • 1. User centred design James Chudley (@chudders) happy wud! i’d like to talk to you about our approach to user centred design at cxpartners... Strategy Research Design Delivery
  • 2. A bit about us There are 16 of us working from our new offices in the heart of bristol... ...we love to spend our time understanding the problems people have using things and then redesigning them to make them easier to use. 2
  • 3. So what do we do? research strategy design we focus on three areas to improve the user experience... @chudders 3
  • 4. we have applied our Some of our clients user centred design approach to project work for a huge variety of great clients... @chudders 4
  • 5. often when things are designed without involving people, seemingly obvious issues are completely overlooked... 5 http://www.flickr.com/photos/padday/283428557/
  • 6. in our work we spend hundreds of hours every year with people. it is fascinating to learn how people expect things to work and why people find things difficult to use... ...the ucd approach is great to help to: - help to remove project log jams - kill feature bloat - identify new features & functionality 6 http://www.flickr.com/photos/sreejithk2000/2385193167/
  • 7. there really is no magic process. User centred design is a well documented approach and you dont need any fancy kit to do it... ...you can introduce user centred design techniques without delaying projects and your designs will be better as a result. 7 http://www.flickr.com/photos/unloveable/2400329677/
  • 8. Our UCD process Discovery User Vision Design Future research these are the main pillars of the ucd process. we spend differing amounts of time in each depending on the nature of the project... @chudders 8
  • 9. Our UCD process Discovery User Vision Design Future research WHAT HOW OUTPUT Understand the business and Business: Business requirements the project objectives (prioritised) - Stakeholder workshops Identify business - Interviews Research findings requirements - Immersion (store visits) Analytics reports Brand and product Background research understanding the discovery phase Stakeholder interviews involves getting as immersed as you can Discuss users Analytics in your clients business and their objectives. It is a fascinating part of the job and is critical to the success of your project... @chudders 9
  • 10. User research Discovery User Vision Design Future research WHAT HOW OUTPUT Gain insights into the User testing Task models customer Eye-tracking Personas Benchmark against competitors Ethnographic work Features prioritisation matrix Gather user requirements Remote user testing Research reports Call centre listening the moral of this phase is to get users Surveys involved in any way that you can!! budgets typically determine your approach but you can get creative in order to involve people as often as possible... @chudders 10
  • 11. Vision Discovery User Vision Design Future research WHAT HOW OUTPUT Cross reference user needs Proposition workshop Suggestions to the product with business requirements roadmap Participatory design Discuss areas for innovation workshop Prioritised feature matrix and competitive advantage Sketching this is where you start pulling the business and user objectives together. often you will find conflicts. These become the design challenges of the next phase... @chudders 11
  • 12. Design Discovery User Vision Design Future research WHAT HOW OUTPUT Design a solution to Sketching Sketches meet the requirements Wireframe workshops Sitemaps Test that design to see if it works Design workshops Wireframes User validation Concept designs Design production (PSDs) this is where you bring your insights Front end build and ideas to life. sketch early to get the good and bad ideas out. share them and iterate. use which ever tools suit you best... @chudders 12
  • 13. Future Discovery User Vision Design Future research WHAT HOW OUTPUT Track performance Retainer Inputs into product roadmap Make recommendations for Analytics reviews International differences A/B testing Performance reviews Country specific recommendations Wireframing & testing Add new features the ucd process really never ends. it’s a continual cycle of design > test > iterate ... follow up with clients after launch to learn about the successes and failures of your designs. it’s a great way to learn... @chudders 13
  • 14. UCD can be interpreted too literally as being just about users. you must still meet the commercial objectives of the business... ...recently the concept of ‘dark patterns’ have become a hot topic. they describe design is used to influence peoples behaviour to make them do things that may benefit the business more than the user. as a ux designers you sit right in the middle of the users and the business... 14 http://www.flickr.com/photos/40066970@N08/4041706707/sizes/l/in/photostream/
  • 15. it’s always a juggling act between the needs of the user and the business. but that’s the fun bit that can make the job so challenging... ...the ucd process gives you a solid approach that can be applied in principle to the design of anything. think how you can apply the ucd philosophy to your next project.. 15 http://www.flickr.com/photos/matthileo/4630924250/
  • 16. i am organising a ux conference with some ux chums in bristol. it will be the first of its kind in the south west of england.. Watershed 18th March, 2011 ...it’ll be a day of workshops and presentations run by ux professionals. it’s a not for profit initiative that aims to bring like minded people together. follow me on twitter for further details (@chudders). 16
  • 17. Thanks and keep in touch James Chudley cxpartners james.chudley@cxpartners.co.uk chudders +44 (0)117 946 3930 17