Our approach to user centred design at cxpartners


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A short presentation outlining the approach we take at cxpartners to the user centred design process.

Published in: Technology, Business, Design

Our approach to user centred design at cxpartners

  1. 1. Strategy Research Design Delivery User centred design happy wud! i’d like to talk to you about our approach to user centred design at cxpartners... James Chudley (@chudders)
  2. 2. 2 A bit about us ...we love to spend our time understanding the problems people have using things and then redesigning them to make them easier to use. There are 16 of us working from our new offices in the heart of bristol...
  3. 3. So what do we do? 3 research strategy design we focus on three areas to improve the user experience... @chudders
  4. 4. Some of our clients 4 we have applied our user centred design approach to project work for a huge variety of great clients... @chudders
  5. 5. 5 often when things are designed without involving people, seemingly obvious issues are completely overlooked... http://www.flickr.com/photos/padday/283428557/
  6. 6. 6 ...the ucd approach is great to help to: - help to remove project log jams - kill feature bloat - identify new features & functionality http://www.flickr.com/photos/sreejithk2000/2385193167/ in our work we spend hundreds of hours every year with people. it is fascinating to learn how people expect things to work and why people find things difficult to use...
  7. 7. 7 there really is no magic process. User centred design is a well documented approach and you dont need any fancy kit to do it... http://www.flickr.com/photos/unloveable/2400329677/ ...you can introduce user centred design techniques without delaying projects and your designs will be better as a result.
  8. 8. Our UCD process 8 User research DesignDiscovery Vision Future these are the main pillars of the ucd process. we spend differing amounts of time in each depending on the nature of the project... @chudders
  9. 9. Our UCD process 9 User research DesignDiscovery Vision Future WHAT Understand the business and the project objectives Identify business requirements Brand and product understanding Discuss users HOW Business: - Stakeholder workshops - Interviews - Immersion (store visits) Background research Stakeholder interviews Analytics OUTPUT Business requirements (prioritised) Research findings Analytics reports the discovery phase involves getting as immersed as you can in your clients business and their objectives. It is a fascinating part of the job and is critical to the success of your project... @chudders
  10. 10. User research 10 User research DesignDiscovery Vision Future WHAT Gain insights into the customer Benchmark against competitors Gather user requirements HOW User testing Eye-tracking Ethnographic work Remote user testing Call centre listening Surveys OUTPUT Task models Personas Features prioritisation matrix Research reports the moral of this phase is to get users involved in any way that you can!! budgets typically determine your approach but you can get creative in order to involve people as often as possible... @chudders
  11. 11. Vision 11 User research DesignDiscovery Vision Future WHAT Cross reference user needs with business requirements Discuss areas for innovation and competitive advantage HOW Proposition workshop Participatory design workshop Sketching OUTPUT Suggestions to the product roadmap Prioritised feature matrix this is where you start pulling the business and user objectives together. often you will find conflicts. These become the design challenges of the next phase... @chudders
  12. 12. Design 12 User research DesignDiscovery Vision Future WHAT Design a solution to meet the requirements Test that design to see if it works HOW Sketching Wireframe workshops Design workshops User validation OUTPUT Sketches Sitemaps Wireframes Concept designs Design production (PSDs) Front end build this is where you bring your insights and ideas to life. sketch early to get the good and bad ideas out. share them and iterate. use which ever tools suit you best... @chudders
  13. 13. Future 13 User research DesignDiscovery Vision Future WHAT Track performance Make recommendations for A/B testing Country specific recommendations Add new features HOW Retainer Analytics reviews Performance reviews Wireframing & testing OUTPUT Inputs into product roadmap International differences the ucd process really never ends. it’s a continual cycle of design > test > iterate ... follow up with clients after launch to learn about the successes and failures of your designs. it’s a great way to learn... @chudders
  14. 14. 14 http://www.flickr.com/photos/40066970@N08/4041706707/sizes/l/in/photostream/ UCD can be interpreted too literally as being just about users. you must still meet the commercial objectives of the business... ...recently the concept of ‘dark patterns’ have become a hot topic. they describe design is used to influence peoples behaviour to make them do things that may benefit the business more than the user. as a ux designers you sit right in the middle of the users and the business...
  15. 15. 15 it’s always a juggling act between the needs of the user and the business. but that’s the fun bit that can make the job so challenging... http://www.flickr.com/photos/matthileo/4630924250/ ...the ucd process gives you a solid approach that can be applied in principle to the design of anything. think how you can apply the ucd philosophy to your next project..
  16. 16. 16 18th March, 2011 i am organising a ux conference with some ux chums in bristol. it will be the first of its kind in the south west of england.. ...it’ll be a day of workshops and presentations run by ux professionals. it’s a not for profit initiative that aims to bring like minded people together. follow me on twitter for further details (@chudders). Watershed
  17. 17. Thanks and keep in touch 17 James Chudley cxpartners james.chudley@cxpartners.co.uk chudders +44 (0)117 946 3930