0
http://www.flickr.com/photos/stovak/2378145902/sizes/z/in/photostream/                                                    ...
I want topunch this websitein the face              How users people feel              about badly design forms           ...
There’s a special bit ofthe brain just for forms                           u                               3
1. Security is important                           4
86% of online shoppers feel more confidentabout entering personal information on sitesusing security indicatorshttp://www....
http://papers.ssrn.com/sol3/papers.cfm?                               abstract_id=1430482“ Reassuring people about  privac...
2. Be honest               7
In the last 24 months have you used                   Yes               any tobacco products?                  No         ...
“   People paid nearly three times                                               as much for their drinks when            ...
In the last 24 months have you used                   Yes               any tobacco products?                  No         ...
3. Don’t do stupid stuff                           11
http://www.cxpartners.co.uk/cxblog/html5_seven_predictions_and_tips_for_a_better_ux/                                      ...
http://www.cxpartners.co.uk/cxblog/html5_seven_predictions_and_tips_for_a_better_ux/                                      ...
So many mistakes in one                                                                      form & yet business          ...
Thank youJoe Leech    @mrjoe    joe.leech@cxpartners.co.uk    07905 334163Q   Quora.com/Joe-Leech/answers    Read more by ...
Upcoming SlideShare
Loading in...5
×

Forms are boring

3,267

Published on

From @mrjoe's Bathcamp talk. Some practical and some psychological ways to design better forms.

Published in: Technology, Health & Medicine
5 Comments
7 Likes
Statistics
Notes
  • Hi Joe,

    Fantastic presentation!

    The only item I wonder about talks about marking options fields, not mandatory ones. In my personal usability testing, people expect the red asterisks to tell them which fields they must answer. They assume that anything that does not have an asterisk is optional. I have not done a big honkin' study though... do you know of any research on this?

    Also, I'd love to hear what you think the biggest offenders are in the Nationwide form.

    On a side note, I LOVE the 'I want to punch this website in the face' graphic. You should make t-shirts and posters.

    Tell Giles I said hi!

    Sarah Weise
    @weisesarah
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • @etidel I've written about it here:
    http://www.cxpartners.co.uk/cxblog/verified_by_visa_and_mastercard_securecode_are_broken_and_need_to_be_fixed/

    ^joe
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi Jessica,

    Joe here, what I've often seen is that most people fill in a form until you ask them to stop.

    Your article covers it well. if everything is mandatory or mostly mandatory then clearly marking optional makes sense. If the form is mostly optional the business is doing something wrong.

    The mandatory field marker is something we created to fix a problem that didn't exist in paper fields - validation. Validation is a IT thing not a human thing. Marking optional fields is more human!

    joe
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I noticed problems with the Visa form as well, but would love to know what you've noticed!
    Cheers!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi Joe

    Thanks for uploading this presentation. I imagine it would be fun to see you deliver it in person. :-)

    Can you elaborate on the reasoning behind your recommendation on slide 12 (i.e. always mark optional not mandatory)? I take a more nuanced approach (see http://formulate.com.au/articles/mandatory-versus-optional-fields/) and just the other day I had someone in testing say that they didn't know what questions they had to answer because there were no red asterisks (vast majority of fields were mandatory, so we noted optional questions at the question level, and also explained this at the start of the form).

    Cheers
    Jessica
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
3,267
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
26
Comments
5
Likes
7
Embeds 0
No embeds

No notes for slide

Transcript of "Forms are boring"

  1. 1. http://www.flickr.com/photos/stovak/2378145902/sizes/z/in/photostream/ forms are boring Joe Leech @mrjoe 1
  2. 2. I want topunch this websitein the face How users people feel about badly design forms 2
  3. 3. There’s a special bit ofthe brain just for forms u 3
  4. 4. 1. Security is important 4
  5. 5. 86% of online shoppers feel more confidentabout entering personal information on sitesusing security indicatorshttp://www.thawte.com/resources/ssl-information-center/inspire-trust-online/index.html[it] has also observed through field-testingthat in part because of the SSL solution, thesite has experienced a 26% higher conversionratehttp://www.verisign.com/ssl/ssl-information-center/ssl-case-studies/credit-karma/index.html Well, they would say that wouldn’t they? 5
  6. 6. http://papers.ssrn.com/sol3/papers.cfm? abstract_id=1430482“ Reassuring people about privacy makes them more, not less, concerned. Maybe it’s worth looking at again? 6
  7. 7. 2. Be honest 7
  8. 8. In the last 24 months have you used Yes any tobacco products? No Such as cigarettes, pipe tobacco, cigars or nicotine replacement products Many people would lie about this question. 8
  9. 9. “ People paid nearly three times as much for their drinks when eyes were displayed rather than a control image. This finding provides the first evidence from a naturalistic setting of the importance of cues of being watched, and hence reputational concerns, on human cooperative behaviourhttp://www.fieldexperiments.com/uploads/ biology%20letters.pdf A picture of a person next to the form may make them more honest 9
  10. 10. In the last 24 months have you used Yes any tobacco products? No Such as cigarettes, pipe tobacco, cigars or nicotine replacement products Adding June Whitfield did work. 10
  11. 11. 3. Don’t do stupid stuff 11
  12. 12. http://www.cxpartners.co.uk/cxblog/html5_seven_predictions_and_tips_for_a_better_ux/ Always mark optional fields, never mark mandatory ones. 12
  13. 13. http://www.cxpartners.co.uk/cxblog/html5_seven_predictions_and_tips_for_a_better_ux/ You need to be pretty good with a mouse to get an accurate answer 13
  14. 14. So many mistakes in one form & yet business critical.http://www.cxpartners.co.uk/cxblog/verified_by_visa_and_mastercard_securecode_are_broken_and_need_to_be_fixed/ 14
  15. 15. Thank youJoe Leech @mrjoe joe.leech@cxpartners.co.uk 07905 334163Q Quora.com/Joe-Leech/answers Read more by me: http://www.cxpartners.co.uk/cxblog/ http://joeleech.net 15
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×