Your SlideShare is downloading. ×
0
How Swiss Publisher Tamedia is monetizing Big Data
How Swiss Publisher Tamedia is monetizing Big Data
How Swiss Publisher Tamedia is monetizing Big Data
How Swiss Publisher Tamedia is monetizing Big Data
How Swiss Publisher Tamedia is monetizing Big Data
How Swiss Publisher Tamedia is monetizing Big Data
How Swiss Publisher Tamedia is monetizing Big Data
How Swiss Publisher Tamedia is monetizing Big Data
How Swiss Publisher Tamedia is monetizing Big Data
How Swiss Publisher Tamedia is monetizing Big Data
How Swiss Publisher Tamedia is monetizing Big Data
How Swiss Publisher Tamedia is monetizing Big Data
How Swiss Publisher Tamedia is monetizing Big Data
How Swiss Publisher Tamedia is monetizing Big Data
How Swiss Publisher Tamedia is monetizing Big Data
How Swiss Publisher Tamedia is monetizing Big Data
How Swiss Publisher Tamedia is monetizing Big Data
How Swiss Publisher Tamedia is monetizing Big Data
How Swiss Publisher Tamedia is monetizing Big Data
How Swiss Publisher Tamedia is monetizing Big Data
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How Swiss Publisher Tamedia is monetizing Big Data

614

Published on

The Premium Publisher Network (PPN), owned by the leading Swiss publisher Tamedia, has become the premier advertising platform for targeted, high quality- and high revenue ads in Switzerland, which in …

The Premium Publisher Network (PPN), owned by the leading Swiss publisher Tamedia, has become the premier advertising platform for targeted, high quality- and high revenue ads in Switzerland, which in turn has made it possible to keep external ad networks out of premium Swiss sites thereby stopping data leakage to 3rd parties. At the same time PPN is building a Big Data solution for the whole Tamedia group with cutting-edge technology by Cxense.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
614
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 80%/10%
  • 2. HOW PUBLISHERS CAN MONETIZE BIG DATA WAN-IFRA World Publishing Expo, Berlin, October 8th 2013 „PPN“ THE PERFORMANCE- AND TARGETING-NETWORK INITIATIVE OF THE SWISS LEADING PUBLISHERS TAMEDIA, RINGIER, AND NZZ WAS ACQUIRED BY TAMEDIA AG ON JULY 1, 2013 TONY HRNEK I PPN SCHWEIZ AG/TAMEDIA AG
  • 3. 4 GOOD OLD DAYS: THE PUBLISHERS HAD DIRECT CONTROL OF ADVERTISERS AND AD-REVENUE Traditional advertising: • Direct relationship between publisher and advertiser • Publisher with 100% of ad revenue
  • 4. 5 100$ ADVERTISER SPEND 20$ PUBLISHER NET…. 50-80% of publisher advertising revenue lost to middlemen, and to…
  • 5. 6 The «new uys» know the readers ar better than the publishers themselves - 3rd party tags!
  • 6. Data Leakage
  • 7. 09.10.2013
  • 8. 09.10.2013
  • 9. 10 THE AD NETWORK TRANSPARENCY CONSPIRACY The ad network sales says: „Pay no attention to the publishers behind the curtain» Stéphane Pere, VP-Head of the Economist Group business.
  • 10. 09.10.2013 THE AD NETWORK TRANSPARENCY CONSPIRACY
  • 11. 09.10.2013
  • 12. 09.10.2013 TRANSPARENCY The Advertiser / Agency must know what and to which price they buy. .1
  • 13. ADVERTISERS AND AGENCIES BOOK PPN DIRECTLY
  • 14. 15 Publisher know their content (and their user) the best. CONTROL .2
  • 15. .3 TECHNOLOGY
  • 16. BIG DATA IN TAMEDIA 17
  • 17. TARGETING DATA 18 GEO Language Regions Cities INTEREST Cars Financials Travel, etc. SOCIAL Male Female Youth CONTEXT (Keywords) iPhone VW Golf Citytrips, etc.
  • 18. PUBLISHER EXAMPLE SWITZERLAND 19 BEFORE* all time high AFTER best month 2012 CPC CPM Targeted CPC Targeted CPM Revenue share CHF 40‘000 CHF 20‘000 CHF 53‘000/34% CHF 37‘000/87% Impressions (in tsd.) 53‘000 5‘000 52‘000/-2% 1‘800/-63% eCPM CHF 0.75 CHF 4.00 CHF 1.02/36% CHF 20.22/406% >50% more Revenues *Google, Tradedoubler, Stailamedia, Adwebster, Admazing, Adcloud, Publicitas Ad4max
  • 19. 09.10.2013 Thank you for your attention!

×