Your SlideShare is downloading. ×
DoSomething.org Summer Internship by Colleen
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

DoSomething.org Summer Internship by Colleen

812
views

Published on

This PowerPoint outlines some of the things I accomplished as a Marketing Intern at DoSomething.org during the summer of 2012.

This PowerPoint outlines some of the things I accomplished as a Marketing Intern at DoSomething.org during the summer of 2012.

Published in: Technology, Education

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
812
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Colleen WormsleyMarketing Intern Summer 2012
  • 2. WHAT I DID THIS SUMMER1.  Marketing Support for The Hunt Campaign2.  Marketing Support for Thumb Wars Campaign3.  Marketing Support for Give a Spit Campaign4.  Rachel Crow Event Planning5.  Created Marketing Pitches6.  Established a Relationship With A New, Big Marketing Partner7.  Researched Member Incentives8.  Created a Strategy to Reach More “Old People”9.  Contributed to the Facebook Category of the Do Something Award Nominees10.  Ongoing projects
  • 3. MARKETING SUPPORT Acquired 626 new members!THE HUNT •  DailyBreak.com Challenge •  Donated PSA space •  Oklahoma City CW affiliate (aired the PSA 32 times) •  Madison Wisconsin CW affiliate (aired the PSA 13 times) •  Elmira CW affiliate Aired the PSA 42 times!
  • 4. MARKETING SUPPORT 530,552 muvs!•  THUMB WARS •  iDriveSafely.com •  Blog post, Facebook, Twitter, Tumblr, Pinterest •  DriversEd.Com •  Facebook, Twitter
  • 5. MARKETING SUPPORT•  GIVE A SPIT •  Wrote a proposal that awarded DoSomething.org 30+ free ad placements in college newspapers throughout the country for the “Give a Spit” campaign
  • 6. RACHEL CROW EVENTS•  Secured event locations•  Acted as a liaison between DoSomething.org, Rachel Crow’s team, and the point person at the venue•  Pitched local press•  Created a wrap report Isn’t she awesome?
  • 7. CREATED MARKETING PITCHES•  Created a research doc and marketing suggestions for Fandango, GrubHub, National Honor Society, and Student Council
  • 8. DAILYBREAK.COMNEW EVERGREENMARKETING PARTNER •  Challenge for The Hunt •  Over 10k people completed the challenge •  4182 visited The Hunt page •  626 signed up, 15% conversion rate •  Great reviews for the game! •  Upcoming Generic DoSomething.org Challenge for member acquisiton •  Upcoming Vote Up or Shut Up Challenge
  • 9. INCENTIVES RESEARCHCREATED A DOC OF MEMBER INCENTIVE IDEAS.SOME INCLUDE:•  Exclusive Content (Ex: Sign up to see Harry Shum’s thumb dance)•  Online Subscriptions (Netflix, Hulu+, Spotify Premium•  App downloads•  Customizable “Elf Yourself”-type experience•  Free food coupons (Ben & Jerry’s, GrubHub, etc)•  Gift card for free textbooks (Chegg, Barnes & Noble)•  Bedroom/Dorm makeover•  Free tickets to an amusement park•  Report back photos in a cool place (ex: Times Square, Six Flags)•  Star in a DoSomething.org PSA
  • 10. OLD PEOPLERESEARCHED WAYS TO REACH MORE “OLD PEOPLE” WHILE STAYINGON BRAND:•  Pinterest •  49.5% of users are 25-44 •  50% of Pinterest users have kids •  68.2% are female •  Make “mom-friendly” boards•  National Honor Society & Student Council Advisors •  Talking about featuring DoSomething.org in the Leadership for Student Activities magazine
  • 11. DO SOMETHING AWARDS •  Researched and chose the celebrity nominees for the Facebook Category •  Reached out to fan sites of nominees to encourage voting
  • 12. ONGOING PROJECTS•  Created a list of marketing partner benefits•  Created a list of creative marketing ideas•  Created a list of virtual world sites and pitch them•  Worked on the Culture Book•  Helped create the job description for the Campus Coordinator position and interviewed candidates•  Marketing newsletter •  Researched current events in marketing and presented to the marketing team every week
  • 13. Cool Things I Got To Do As AN Intern•  Pitch an idea to the President of Weight Watchers•  See the former VP of Marketing for Apple speak•  Go to a Do Something Awards meeting at VH1•  Eat lunch at the Google office•  Run the office & @DoSomething Twitter account for a week•  See Beyonce live!
  • 14. This is how I felt onmy last day.