WHAT I DID THIS SUMMER1. Marketing Support for The Hunt Campaign2. Marketing Support for Thumb Wars Campaign3. Marketing Support for Give a Spit Campaign4. Rachel Crow Event Planning5. Created Marketing Pitches6. Established a Relationship With A New, Big Marketing Partner7. Researched Member Incentives8. Created a Strategy to Reach More “Old People”9. Contributed to the Facebook Category of the Do Something Award Nominees10. Ongoing projects
MARKETING SUPPORT Acquired 626 new members!THE HUNT • DailyBreak.com Challenge • Donated PSA space • Oklahoma City CW affiliate (aired the PSA 32 times) • Madison Wisconsin CW affiliate (aired the PSA 13 times) • Elmira CW affiliate Aired the PSA 42 times!
MARKETING SUPPORT 530,552 muvs!• THUMB WARS • iDriveSafely.com • Blog post, Facebook, Twitter, Tumblr, Pinterest • DriversEd.Com • Facebook, Twitter
MARKETING SUPPORT• GIVE A SPIT • Wrote a proposal that awarded DoSomething.org 30+ free ad placements in college newspapers throughout the country for the “Give a Spit” campaign
RACHEL CROW EVENTS• Secured event locations• Acted as a liaison between DoSomething.org, Rachel Crow’s team, and the point person at the venue• Pitched local press• Created a wrap report Isn’t she awesome?
CREATED MARKETING PITCHES• Created a research doc and marketing suggestions for Fandango, GrubHub, National Honor Society, and Student Council
DAILYBREAK.COMNEW EVERGREENMARKETING PARTNER • Challenge for The Hunt • Over 10k people completed the challenge • 4182 visited The Hunt page • 626 signed up, 15% conversion rate • Great reviews for the game! • Upcoming Generic DoSomething.org Challenge for member acquisiton • Upcoming Vote Up or Shut Up Challenge
INCENTIVES RESEARCHCREATED A DOC OF MEMBER INCENTIVE IDEAS.SOME INCLUDE:• Exclusive Content (Ex: Sign up to see Harry Shum’s thumb dance)• Online Subscriptions (Netflix, Hulu+, Spotify Premium• App downloads• Customizable “Elf Yourself”-type experience• Free food coupons (Ben & Jerry’s, GrubHub, etc)• Gift card for free textbooks (Chegg, Barnes & Noble)• Bedroom/Dorm makeover• Free tickets to an amusement park• Report back photos in a cool place (ex: Times Square, Six Flags)• Star in a DoSomething.org PSA
OLD PEOPLERESEARCHED WAYS TO REACH MORE “OLD PEOPLE” WHILE STAYINGON BRAND:• Pinterest • 49.5% of users are 25-44 • 50% of Pinterest users have kids • 68.2% are female • Make “mom-friendly” boards• National Honor Society & Student Council Advisors • Talking about featuring DoSomething.org in the Leadership for Student Activities magazine
DO SOMETHING AWARDS • Researched and chose the celebrity nominees for the Facebook Category • Reached out to fan sites of nominees to encourage voting
ONGOING PROJECTS• Created a list of marketing partner benefits• Created a list of creative marketing ideas• Created a list of virtual world sites and pitch them• Worked on the Culture Book• Helped create the job description for the Campus Coordinator position and interviewed candidates• Marketing newsletter • Researched current events in marketing and presented to the marketing team every week
Cool Things I Got To Do As AN Intern• Pitch an idea to the President of Weight Watchers• See the former VP of Marketing for Apple speak• Go to a Do Something Awards meeting at VH1• Eat lunch at the Google office• Run the office & @DoSomething Twitter account for a week• See Beyonce live!