Colleen Wormsley Resumé


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Attached is my most up-to-date resumé.

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Colleen Wormsley Resumé

  1. 1. 5 Harcourt Mews uMiddletown, NY 10940 @ColleenWormsley (914) 772-8144 cwormsley@gmail.comWork ExperienceOffice of Student Engagement and Multicultural Affairs at Ithaca College, Student Leadership Consultant, Ithaca, NY January 2011-PresentThe Office of Student Engagement and Multicultural Affairs oversees student leadership and involvement, multicultural affairs and the first-year experience. • Program Development: Currently planning social events, preparing useful resources, and training orientation leaders for the 2013 Winter Welcome Transfer Student Orientation. Additionally, planning leadership workshops and activities for a two-day leadership retreat for 40+ first-year and sophomore students. • Marketing: Write and edit biweekly articles for “The Club Hub” student organization newsletter sent to 1,500+ students via MailChimp. Increased open rate 10% from the previous year by creating a more visually pleasing layout design, including more interactive content and improving subject titles. Created print materials, social media strategies, and displays on campus for the Service Saturdays program which resulted in higher participation the past two years • Administrative Support: Assist in the day-to-day activities of the office by providing administrative support to the full-time professional, Campaigns Intern/Marketing Strategy Intern, New York, NY June 2011-August 2011/June 2012-August is the largest not-for-profit organization in the U.S. for teens and social change. • Created a marketing partnership between and through a branded, interactive game which acquired over 600 new members • Secured donated advertising space on television stations, radio stations, and websites specific to the 13 to 25-year-old demographic • Wrote a proposal that awarded 30+ free ad placements in college newspapers around the country for their “Give a Spit About Cancer” campaign • Assisted in creating a partnership between and X-Factor finalist Rachel Crow during her summer tour. Secured event venues for volunteer events across the country, acted as a liaison for, tracked press, and created a wrap report.GOOD/Corps, Strategic Partnerships Intern, Los Angeles, CA February 2012-April 2012GOOD/Corps is a social innovation firm that specializes in creating communities and social movements around positive and measurable social change. • Researched not-for-profit organizations and industry leaders that align with major global brand partnerships including General Electric and L’Oreal • Monitored submissions for General Electric’s Celebrate What Works campaign ( • Assisted the entire project team with meeting deadlines and managing day-to-day tasksGOOD Worldwide, LLC., Social Media Intern, Los Angeles, CA January 2012-April 2012GOOD ( creates media, community-based, and digital products that help make the world better place. • Created contests, managed submissions, and wrote content to encourage others to live better ( • Engaged in discussions on GOOD’s various social media platforms and online products • Created GOOD’s Pinterest account and acquired over 1,000 followers on each board ( for Good, Marketing Intern, New York, NY September 2011-December 2011Baking for Good ( is an online bakery that donates 15% of the proceeds from every purchase to support a charity of the customer’s choice. • Pitched stories to bloggers and social media influencers • Designed promotional materials including the Baking for Good Declaration, which was named one of “15 Inspiring Life Manifestos” by • Planned and executed social media strategies which increased followers and engagementLeadership PositionsIthaca College Senior Class of 2013, Director of Marketing April 2012-Present • Manage a marketing committee of three students to ensure that marketing materials for 3-4 events per month are effective and completed in a timely manner • Manage a give back committee of three students that plans events and service projects to give back to the Ithaca community • Maintain the senior class Facebook ( and Twitter ( accounts to engage seniors and crowdsource ideasIthaca College Food for Thought, Communications Director and Founding Member January 2010-December 2011 • Created advertisements and wrote press releases for all events • Created and maintained the Food for Thought Facebook page, Twitter, and website • Publicized Ithaca’s Walk for Plumpy’nut, which raised over $6,000 for malnourished children by writing press releases, radio PSAs, contacting campus organizations, and community organizations • Planned events and fundraisers including an Oxfam Hunger Banquet, a cupcake bake sale to benefit She’s The First, and a Trick-or-Treat for UNICEF fundraiserEducationIthaca College, Roy H. Park School of Communications, Ithaca, NY Anticipated Graduation May 2013Integrated Marketing Communications, Bachelor of Science GPA: 3.63/4.0Minor: SpanishAwards and Honors: DMEF Lee Epstein Scholarship • Ithaca College SGA Scholarship • John PE Brown Scholarship • Lambda Pi Eta Communications Honor Society• Peggy R. Williams Award for Academic and Community Leadership • Margaret Reid Memorial Scholarship • Alyssa M. Schoenberg Scholarship for IntegratedMarketing Communications • William A. Scoones Community Service Award • Rod Serling Scholarship in CommunicationsSkillsMicrosoft Office Suite• Adobe Photoshop • Adobe InDesign • Google Docs • Facebook • Twitter • LinkedIn • Pinterest • Tumblr • MailChimp • Advanced Proficiency in Spanish