Blind Taste Test Marketing Project # 3
TEAMS <ul><li>2-4 students per team </li></ul><ul><li>All students will receive a grade as a group </li></ul><ul><li>All s...
Product <ul><li>Choose a product </li></ul><ul><li>Soda, Cookies, Crackers Juice, Cereal (no milk) etc </li></ul><ul><ul><...
Questionnaire <ul><li>Create a questionnaire with at least 15 questions. </li></ul><ul><li>Include questions about the pro...
Questions <ul><li>Open-ended </li></ul><ul><li>Yes / No (forced response) </li></ul>
Questions What are your favorite fruits and vegetables? What other foods would you like for school breakfast or lunch?  No...
Questions <ul><li>Multiple Choice (forced choice) </li></ul>
Questions <ul><li>Rating Scale (forced choice) </li></ul>
Questions <ul><li>Level of Agreement (forced choice) </li></ul>
Report <ul><li>Report your findings from the taste test. </li></ul><ul><li>Type written professional </li></ul><ul><li>Con...
Presentation <ul><li>The group will present findings of the taste test and the report. </li></ul><ul><li>Can use PowerPoin...
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Blind Taste Test

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Blind Taste Test

  1. 1. Blind Taste Test Marketing Project # 3
  2. 2. TEAMS <ul><li>2-4 students per team </li></ul><ul><li>All students will receive a grade as a group </li></ul><ul><li>All students will participate. </li></ul><ul><li>All students must be part of the presentation. </li></ul>
  3. 3. Product <ul><li>Choose a product </li></ul><ul><li>Soda, Cookies, Crackers Juice, Cereal (no milk) etc </li></ul><ul><ul><li>Competitors </li></ul></ul><ul><li>Bring products to class for sampling </li></ul>
  4. 4. Questionnaire <ul><li>Create a questionnaire with at least 15 questions. </li></ul><ul><li>Include questions about the product : </li></ul><ul><ul><ul><li>Packaging, Dietary, Promotion, Smell, Rate of Usage, Price, Promotion, Texture, Taste, Demographics </li></ul></ul></ul>
  5. 5. Questions <ul><li>Open-ended </li></ul><ul><li>Yes / No (forced response) </li></ul>
  6. 6. Questions What are your favorite fruits and vegetables? What other foods would you like for school breakfast or lunch? No Yes Bad OK Great No Yes No Yes Bad OK Great No Yes No Yes Bad OK Great No Yes No Yes Bad OK Great No Yes No Yes Bad OK Great No Yes No Yes Bad OK Great No Yes Should we offer at school? How does it taste? Have you ever tried this food/drink? FOOD/DRINK Taste Testing Survey !
  7. 7. Questions <ul><li>Multiple Choice (forced choice) </li></ul>
  8. 8. Questions <ul><li>Rating Scale (forced choice) </li></ul>
  9. 9. Questions <ul><li>Level of Agreement (forced choice) </li></ul>
  10. 10. Report <ul><li>Report your findings from the taste test. </li></ul><ul><li>Type written professional </li></ul><ul><li>Conclusions from the test and questionnaire </li></ul><ul><li>Summary </li></ul>
  11. 11. Presentation <ul><li>The group will present findings of the taste test and the report. </li></ul><ul><li>Can use PowerPoint or other visuals </li></ul><ul><li>Points deducted if group members do not contribute to presentation. </li></ul>

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