1 fashion apparel & accessories

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1 fashion apparel & accessories

  1. 1. Fashion Apparel & Accessories Chapter 1
  2. 2. The Nature & Scope of the Industry Fashion apparel and accessories is a multi-billion dollar industry
  3. 3. The Nature & Scope of the Industry Fashion industry employs 1 million workers: Women & Children’s 400,000 employees Men & Boys 335,000 employees Hat Workers 16,000 employees Furs 2,000 employees Other accessories 41,000 employees
  4. 4. The Nature & Scope of the Industry Fashion apparel & accessories industry ranks 4th in manufacturing after steel, electronics and motor vehicles.
  5. 5. The Nature & Scope of the Industry Apparel & Accessory producers now use licensing to enhance their products. Licensing- an arrangement where a well-known designer permits another company to use his or her name on products. Ex. Liz Claiborne, Ralph Lauren
  6. 6. The Nature and Scope of the Industry Licensing increases customer awareness by offering a vast assortment of different merchandise at many price points. Before licensing, only the affluent could afford designer merchandise.
  7. 7. The Nature & Scope of the Industry Fashion retailing continues to grow: 1. Chain Operations 2. Department stores 3. Direct Marketing (catalogs) 4. Home Shopping Networks: Bargain items to upscale
  8. 8. The Nature and Scope of the Industry The Language of Fashion STYLE - the characteristics that distinguish one apparel or accessory from another.
  9. 9. The Nature & Scope of the Industry Fashion – the style that is popular or prevails at the time Fad – a fashion that is short lived.
  10. 10. The Nature & Scope of the Industry Silhouette - the shape or outline of a garment. Straight or tubular Bell-shaped or bouffant Bustle or back fullness
  11. 11. The Nature & Scope of the Industry Classic – a term used to describe a style that is always a fashion staple. Collection – an expensive line
  12. 12. The Nature & Scope of the Industry Couturier- a french term used to describe male designers. (only the most original creators are referred to as couturiers). Couturiere- the female designer
  13. 13. The Nature & Scope of the Industry Haute couture (oat koo tour)- high fashion Pret-a-porter (pre tah portay) – ready to wear apparel
  14. 14. The Nature & Scope of the Industry Knock- off – a copy of a higher priced design Custom Made – merchandise that is specifically tailored to fit a customer’s measurements.
  15. 15. The Nature & Scope of the Industry Resource – a term that is used by retailers to describe the manufacturers or wholesalers from whom they purchase.
  16. 16. The Nature & Scope of the Industry Fashion Cycle – the stages through which fashion passes from introduction to decline. Trend – the direction in which fashion is moving NOTHINGgggggggggggggg
  17. 17. The Nature & Scope of the Industry Hot item (Ford)- a best selling item that is reordered again and again. Trunk Show – a method of showing a collection of apparel by designers in stores.
  18. 18. The Nature & Scope of the Industry Showroom – the place which vendors show their lines of merchandise to prospective buyers. Seventh Ave. – the entire garment center of New York.
  19. 19. The Nature & Scope of the Industry Price point – a specific price at which a line is offered for sale. Off-price – a price that is lower than the original wholesale price.
  20. 20. The Nature & Scope of the Industry Jobber- a term that is synonymous with wholesaler. Off-shore production – when a manufacturer creates a line in one country and has it produced in another.
  21. 21. The Nature & Scope of the Industry Market Week- the period of time when the store buyers come to the wholesale markets to place their orders for the next season.
  22. 22. The Nature & Scope of the Industry The Fashion Cycle Introduction Stage – highest price point Growth Stage – Copies are made: knockoffs, line for line copies, adaptations. NOTHINGgggggggggggggg Intro Growth
  23. 23. The Nature & Scope of the Industry Fashion Cycle con’t Maturity Stage – greatest sales volume, retailers and manufacturers need the ability to determine when the popularity will decrease. Decline Stage – drastic price reductions NOTHINGgggggggggggggg Intro Growth Maturity Decline
  24. 24. The Nature & Scope of the Industry The World’s Fashion Capitals New York City Paris Milan London Tokyo Hong Kong
  25. 25. The Nature & Scope of the Industry Due to increasing production expenses, many Seventh Avenue manufacturers are producing in less expensive cities.
  26. 26. The Nature & Scope of the Industry The greatest designers are members of the best known fashion trade association called the Chambre Syndicale de la Coutre Parisienne.
  27. 27. The Nature & Scope of the Industry Hong Kong produces much merchandise for designers such as Giorgio Armani and Clavin Klein due to lower wages and expert tailoring.
  28. 28. The Nature & Scope of the Industry Classifications The women’s apparel market offers a great number of size ranges to accommodate the many different types of female figures.
  29. 29. The Nature & Scope of the Industry Women’s Wear size ranges: Misses Juniors Petites Women’s Half Sizes Tall Sizes
  30. 30. The Nature & Scope of the Industry Men’s Wear size ranges: Regular Short/Long Extra Long Portly Stout Extra Large
  31. 31. The Nature & Scope of the Industry Children’s Wear Size Ranges: Infants Toddlers Children’s Girls’/ Boys’ Preteen Youth
  32. 32. The Nature & Scope of the Industry Apparel & Accessories of the 20th century
  33. 33. The Nature & Scope of the Industry 1900’s- Formal wear, floor- length, waist-fitted dresses, large hats with feathers and bows, gloves, laced up boots, children’s wardrobes mimicked those of their parents.
  34. 34. The Nature & Scope of the Industry Gibson Girl
  35. 35. The Nature & Scope of the Industry 1910’s – straighter, simpler lines, hobble skirts, smaller hats, handbags, parasols
  36. 36. The Nature & Scope of the Industry 1920’s – Shorter dresses, (new flapper look), long torso silhouette, long chains, shorter hair, cloches- close fitting hats, multi-layered fringes.
  37. 37. The Nature & Scope of the Industry 1930’s – bias cut gowns, heavily padded shouldered suits
  38. 38. The Nature & Scope of the Industry 1940’s – war time restrictions; nylon used for parachute production, straight & simple silhouettes. End of war: Dior’s New Look- full skirted longer skirts.
  39. 39. The Nature & Scope of the Industry 1950’s – Strapless dresses, pedal pushes, full skirts over petticoats, poodle skirts
  40. 40. The Nature & Scope of the Industry Chanel’s introduction of the chemise – a dress silhouette that is tubular, is straight lined and void of a waistline.
  41. 41. The Nature & Scope of the Industry 1960’s – Beatles “mod” look, go-go boots, miniskirts by designer Mary Quant, pillbox hats, bold geometric shapes.
  42. 42. 1960’s
  43. 43. The Nature & Scope of the Industry 1970’s – pants – flares, minis, hot pants, high platform shoes, denim resurfaced by Calvin Klein (designer jeans)
  44. 44. 1970’s
  45. 45. The Nature & Scope of the Industry 1980’s – Pouf dresses popularized by LaCroix designer labels, warm-up suits, sneakers, business suits for working women, faux pearl necklaces.
  46. 46. The Nature & Scope of the Industry 1990’s – individuality – varying skirt lengths, flares, platform shoes.

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