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ABCs of Email Marketing
ABCs of Email Marketing
ABCs of Email Marketing
ABCs of Email Marketing
ABCs of Email Marketing
ABCs of Email Marketing
ABCs of Email Marketing
ABCs of Email Marketing
ABCs of Email Marketing
ABCs of Email Marketing
ABCs of Email Marketing
ABCs of Email Marketing
ABCs of Email Marketing
ABCs of Email Marketing
ABCs of Email Marketing
ABCs of Email Marketing
ABCs of Email Marketing
ABCs of Email Marketing
ABCs of Email Marketing
ABCs of Email Marketing
ABCs of Email Marketing
ABCs of Email Marketing
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ABCs of Email Marketing

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E-Magnify 12th Annual Building a World-class Business Conference; Email marketing panel presentation (Strategies to effectively market your business online panel)

E-Magnify 12th Annual Building a World-class Business Conference; Email marketing panel presentation (Strategies to effectively market your business online panel)

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  • 1. ABCs of eMail Marketing Get Customers. Keep Customers. Get More Customers. Carol Wolicki, Director of Marketing cwolicki@ennect.com - 412.586.1480 x 645 www.ennect.com
  • 2. Why Companies Fear eMail Marketing www.ennect.com
  • 3. Don’t Fear eMail Marketing www.ennect.com
  • 4. Types of Email Marketing • Welcome letters • eNewsletters • Order confirmations • Event invites • Promotions • Contests • Polls/surveys • News (e.g., alumni) • Alerts • Fund-raising • Crisis communications www.ennect.com
  • 5. How Do I Build an Email List ? • Website www.ennect.com
  • 6. How Do I Build an Email List ? • Website • Blog www.ennect.com
  • 7. How Do I Build an Email List ? • Website • Blog • Special Events www.ennect.com
  • 8. How Do I Build an Email List ? • Website • Blog • Special Events • Call Center www.ennect.com
  • 9. How Do I Build an Email List ? • Website • Blog • Special Events • Call Center • Classes & Programs www.ennect.com
  • 10. How Do I Build an Email List ? • Website • Blog • Special Events • Call Center • Classes & Programs • Reception Desk www.ennect.com
  • 11. How Do I Build an Email List ? • Website • Blog • Special Events • Call Center • Classes & Programs • Reception Desk • Joint Marketing www.ennect.com
  • 12. How Do I Build an Email List ? • Website • Blog • Special Events • Call Center • Classes & Programs • Reception Desk • Joint Marketing • Contests www.ennect.com
  • 13. How Do I Build an Email List ? • Website • Blog • Special Events • Call Center • Classes & Programs • Reception Desk • Joint Marketing • Contests • Gift Shop www.ennect.com
  • 14. Email Best Practices To: Personalize it! From: Identify yourself Subject: Make it compelling www.ennect.com
  • 15. Email Best Practices To: Personalize it! From: Identify yourself Subject: Make it compelling Short & sweet – 1 scroll www.ennect.com
  • 16. Email Best Practices To: Personalize it! From: Identify yourself Subject: Make it compelling Short & sweet – 1 scroll 5-7 reasons to click www.ennect.com
  • 17. Email Best Practices To: Personalize it! From: Identify yourself Subject: Make it compelling Short & sweet – 1 scroll 5-7 reasons to click Educate / engage www.ennect.com
  • 18. Email Best Practices To: Personalize it! From: Identify yourself Subject: Make it compelling Short & sweet – 1 scroll 5-7 reasons to click Educate / engage Be CAN-SPAM compliant www.ennect.com
  • 19. Email Best Practices To: Personalize it! From: Identify yourself Subject: Make it compelling Short & sweet – 1 scroll 5-7 reasons to click Educate / engage Be CAN-SPAM compliant Reinforce your brand www.ennect.com
  • 20. Email Best Practices To: Personalize it! From: Identify yourself Subject: Make it compelling Short & sweet – 1 scroll 5-7 reasons to click Educate / engage Be CAN-SPAM compliant Reinforce your brand Beware image blocking! www.ennect.com
  • 21. Email Best Practices To: Personalize it! From: Identify yourself Subject: Make it compelling Short & sweet – 1 scroll 5-7 reasons to click Educate / engage Be CAN-SPAM compliant Reinforce your brand Beware image blocking! Measure & Optimize www.ennect.com
  • 22. About Ennect 4 tools, 1 easy toolkit Shared list management CAN-SPAM safeguards Pay-for-usage or subscription pricing Insightful reports SIGN UP FOR OUR FREE NEWSLETTER AT WWW.ENNECT.COM www.ennect.com

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