ABCs of eMail Marketing
Get Customers. Keep Customers. Get More Customers.
Carol Wolicki, Director of Marketing
cwolicki@ennect.com - 412.586.1480 x 645
www.ennect.com

Why Companies Fear eMail Marketing
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Don’t Fear eMail Marketing
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Types of Email Marketing
• Welcome letters
• eNewsletters
• Order confirmations
• Event invites
• Promotions
• Contests
• Polls/surveys
• News (e.g., alumni)
• Alerts
• Fund-raising
• Crisis communications
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How Do I Build an Email List ?
• Website
www.ennect.com

How Do I Build an Email List ?
• Website
• Blog
www.ennect.com

How Do I Build an Email List ?
• Website
• Blog
• Special Events
www.ennect.com

How Do I Build an Email List ?
• Website
• Blog
• Special Events
• Call Center
www.ennect.com

How Do I Build an Email List ?
• Website
• Blog
• Special Events
• Call Center
• Classes & Programs
www.ennect.com

How Do I Build an Email List ?
• Website
• Blog
• Special Events
• Call Center
• Classes & Programs
• Reception Desk
www.ennect.com

How Do I Build an Email List ?
• Website
• Blog
• Special Events
• Call Center
• Classes & Programs
• Reception Desk
• Joint Marketing
www.ennect.com

How Do I Build an Email List ?
• Website
• Blog
• Special Events
• Call Center
• Classes & Programs
• Reception Desk
• Joint Marketing
• Contests
www.ennect.com

How Do I Build an Email List ?
• Website
• Blog
• Special Events
• Call Center
• Classes & Programs
• Reception Desk
• Joint Marketing
• Contests
• Gift Shop
www.ennect.com

Email Best Practices
To: Personalize it!
From: Identify yourself
Subject: Make it compelling
www.ennect.com

Email Best Practices
To: Personalize it!
From: Identify yourself
Subject: Make it compelling
Short & sweet – 1 scroll
www.ennect.com

Email Best Practices
To: Personalize it!
From: Identify yourself
Subject: Make it compelling
Short & sweet – 1 scroll
5-7 reasons to click
www.ennect.com

Email Best Practices
To: Personalize it!
From: Identify yourself
Subject: Make it compelling
Short & sweet – 1 scroll
5-7 reasons to click
Educate / engage
www.ennect.com

Email Best Practices
To: Personalize it!
From: Identify yourself
Subject: Make it compelling
Short & sweet – 1 scroll
5-7 reasons to click
Educate / engage
Be CAN-SPAM compliant
www.ennect.com

Email Best Practices
To: Personalize it!
From: Identify yourself
Subject: Make it compelling
Short & sweet – 1 scroll
5-7 reasons to click
Educate / engage
Be CAN-SPAM compliant
Reinforce your brand
www.ennect.com

Email Best Practices
To: Personalize it!
From: Identify yourself
Subject: Make it compelling
Short & sweet – 1 scroll
5-7 reasons to click
Educate / engage
Be CAN-SPAM compliant
Reinforce your brand
Beware image blocking!
www.ennect.com

Email Best Practices
To: Personalize it!
From: Identify yourself
Subject: Make it compelling
Short & sweet – 1 scroll
5-7 reasons to click
Educate / engage
Be CAN-SPAM compliant
Reinforce your brand
Beware image blocking!
Measure & Optimize
www.ennect.com

About Ennect
4 tools, 1 easy toolkit
Shared list management
CAN-SPAM safeguards
Pay-for-usage or subscription pricing
Insightful reports
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