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The Executioner’s Tale
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The Executioner’s Tale

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Lean can tell you what to build and Agile tells you how to build it--but neither tell you how to build it as a team. How do you build consensus? How do you inspire outlandish dreams? How do you create ...

Lean can tell you what to build and Agile tells you how to build it--but neither tell you how to build it as a team. How do you build consensus? How do you inspire outlandish dreams? How do you create accountability in teams? Christina will share her toolkit for clarity and commitment. She has been refining this process with the start-ups she advises and invests in, and now it's ready to ship. You know about mission statements, but what about OKRs? Predictive roadmaps? Do you have a cadence for celebration? Come to this talk, and learn how to ship as a crew.

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  • Never be vulnerableDon’t get sued
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  • Used at googlePopularized form john doer
  • Used at googlePopularized form john doer
  • Used at googlePopularized form john doer
  • Used at googlePopularized form john doer
  • Used at googlePopularized form john doer

The Executioner’s Tale The Executioner’s Tale Presentation Transcript

  • THE EXECUTIONER’S TALE @cwodtke www.cwodtke.com
  • Once upon the time there was an old farmer who had worked his crops for many years. One day his horse ran away. Upon hearing the news, his neighbors came to visit. “Such bad luck,” they said sympathetically. “Maybe,” the farmer replied. The next morning the horse returned, bringing with it three other wild horses. “How wonderful,” the neighbors exclaimed. “Maybe,” replied the old man. The following day, his son tried to ride one of the untamed horses, was thrown, and broke his leg. The neighbors again came to offer their sympathy on his misfortune. “Maybe,” answered the farmer. The day after, military officials came to the village to draft young men into the army. Seeing that the son’s leg was broken, they passed him by. The neighbors congratulated the farmer on how well things had turned out. “Maybe,” said the farmer.
  • RULES When I joined Linkedin, many people said “huh, that’s interesting.” Many did not know why I’d join a resume site. When I joined Myspace, they said good luck. It looked hard, but possible. When I joined Zynga they all congratulated me on landing in one of the hottest spots in the valley. I’ve learned to say “We’ll see.”
  • “FROM THEIR FIRST MEETING IN 1992 IN GENEVA, GEHRY AND MILUNIĆ BEGAN TO ELABORATE MILUNIĆ'S ORIGINAL IDEA OF A BUILDING CONSISTING OF TWO PARTS, STATIC AND DYNAMIC ("YIN AND YANG"), WHICH WERE TO SYMBOLIZE THE TRANSITION OF CZECHOSLOVAKIA (CZECHIA) FROM A COMMUNIST REGIME TO A PARLIAMENTARY DEMOCRACY” WIKIPEDIA
  • SCIENCE AND GUT
  • DIRECTION DECISIONS DEDICATION repeat
  • FIND YOUR NORTH STAR
  • •Conversion is a crap north star DESIGN FOR AN EMOTION
  • Surprise & delight
  • AFFECTIONATE compassionate friendly loving open hearted sympathetic tender warm ENGAGED absorbed alert curious engrossed enchanted entranced fascinated interested intrigued involved spellbound stimulated CONFIDENT empowered open proud safe secure EXCITED amazed animated ardent aroused astonished dazzled eager energetic enthusiastic giddy invigorated lively passionate surprised vibrant HOPEFUL expectant encouraged optimistic (c) 2005 by Center for Nonviolent Communication Website: www.cnvc.org GRATEFUL appreciative moved thankful touched INSPIRED amazed awed wonder JOYFUL amused delighted glad happy jubilant pleased tickled EXHILARATED blissful ecstatic elated enthralled exuberant radiant rapturous thrilled PEACEFUL calm clear headed comfortable centered content equanimous fulfilled mellow quiet relaxed relieved satisfied serene still tranquil trusting REFRESHED enlivened rejuvenated renewed rested restored revived AFFECTIONATE compassionate friendly loving open hearted sympathetic tender warm
  • PEACE beauty communion ease harmony order
  • Men like order too
  • There is no shortage of “organization porn” on the web. We have a deep seated dream of a place of tidy harmony. Peace and order is big business
  • Facebook misses the boat with photos. Where are the organization tools?
  • Yahoo Search Fast Easy Magic When we redesigned search in 2001, we polled our users to find out what they valued. That was our north star
  • Google to organize the world‘s information and make it universally accessible and useful We all know Google’s North Star
  • Eatclub Bring Joy to Work through Food When I was working with startup Eatclub, we developed a North Star to guide strategic choices, messaging and design.
  • WHAT’S YOUR NORTH STAR
  • DECIDING
  • Safety in Scenarios Move from “We have to decide” To “let’s pretend we’ve already decided”
  • “I looked out the window at the Ferris wheel of the Great America amusement park revolving in the distance, then I turned back to Gordon and I asked, “If we got kicked out and the board brought in a new CEO, what do you think he would do?” Gordon answered without hesitation, “He would get us out of memories.” I stared at him, numb, then said, “Why shouldn’t you and I walk out the door, come back and do it ourselves?” Andy Grove
  • Let’s Pretend • We are a B2B company • We built a sales team • We hired a CEO You can “try on” ideas, and work them through as if they were your decided strategy, to see if they make sense.
  • THE CONE OF UNCERTAINTY I can predict what will happen tomorrow I can guess about next month I’m lying to myself if I say I know what’s happening next year
  • NOW Headline test Editing features Bug fixes Twitter integration
  • Q2 NOW Headline test Editing features Bug fixes Twitter integration Control panel CRM integration
  • Q2 Q3 NOW Headline test Editing features Bug fixes Twitter integration Control panel CRM integration refactor
  • Q4 Q2 Q3 NOW Headline test Editing features Bug fixes Twitter integration Control panel CRM integration refactor World domination
  • Q4 Q2 Q3 NOW Test with partner Headline test Editing features Bug fixes Twitter integration Five partners launched, handheld Shard DB User profile pages Platform for 3rd parties, beta Ad network Open program Support pages
  • You will always have to both pick a direction and work with what you’ve got. Sometimes that means hitting a goal, sometimes that means picking a new one.
  • Act as if it were true Until it’s proven wrong Then pivot
  • DEDICATION TO YOUR GOALS TO YOUR TEAM
  • OKRs Objectives Key results
  • OKR example Successfully launch blogging platform • 10 influencers • 1500 organic signups in week 1 • 99% uptime
  • OKRs O: Dream KR: Success criteria
  • OKRs O: Qualitative KR: Quantitative
  • OKRs Time bound Cascading Hard (but not impossible)
  • OKR example Successfully launch blogging platform • 10 influencers • 1500 organic signups in week 1 • 99% uptime
  • OKR example Successfully launch blogging platform • 99.8% uptime • 2 backend hires • Load speed <2sec
  • OKR example Successfully launch blogging platform • Usable blogging tools (<5 minor errors) • NPS of 60 • Exec signoff by 10/5
  • ROADMAP WITH FRIENDS
  • M P
  • Viable Desired by the market Buildable by the company Profitable for the company
  • How do we know what the market wants? We make them chose
  • Capability Which would you move? Why? • Add photos • Delete photos • Share with friends Soon • Make collections • Share publicly Later • Remove red eye • Crop • Filters Much Later
  • TIPS • Don’t make customers imagine anything – show mocks • Make the items moveable (post-its!) • Must lose one to get one – swapping ONLY
  • PRACTICE BEING PSYCHIC
  • A roadmap of little experiments • Item • How much effort • How much return Guessing is fine. The more you guess, the better you get at guessing.
  • A roadmap of results Item Expected Expected Actual effort result effort Avatar 12 days +10 21 days makers min/ave Chat 15 days +25K 8 days daily Subscrip- 20 days 75K/mo tion passive service Actual result +8 min/ave +15 daily
  • CADENCE
  • Commitment • Mondays are for promises • Fridays are for winners
  • Priorities this week P1 P1 P1 Close deal with DA Three directions for cross promo bar Prototype promo bar functionary OKR Confidence Objective: Establish clear value as a promo partner with indie community KR: 8 partners running on platform 5/1 KR: Traffic to partners equal to internal 5/10 KR: Revenue of 250K 5/10 Mondays each team lead Key Risk Factors: shares: • Next 4 weeks -Priorities ( to get Health & make Week’s Objectives Org help commitment) Team Health: A/B test promo bar designs • Near term roadmap (heads up!)direction Team struggling with change Sign up 3 customers for program • OKR confidence Code Health: Establish base price • Key health indicators Yellow Green Launch one on-internal client
  • Priorities this week P1 P1 P1 Close deal with DA Three directions for cross promo bar Prototype promo bar functionary Next 4 weeks - Objectives A/B test promo bar designs Sign up 3 customers for program Establish base price Launch one on-internal client OKR Confidence Objective: Establish clear value as a promo partner with indie community KR: 8 partners running on platform 5/1 KR: Traffic to partners equal to internal 5/10 KR: Revenue of 250K 5/10 Key Risk Factors: Org Health Team Health: Yellow Team struggling with direction change Code Health: Green
  • Weekly Status Email • OKRS • Priorities 3 • Last week’s priorities • Risks & Blockers • Notes Read more here: http://www.eleganthack.com/the-dreaded-weekly-status-email/
  • Celebrations
  • Celebrations Engineering demos
  • Celebrations Engineering demos Design demos
  • Celebrations Engineering demos Design demos Sales & Bizdev shares wins
  • Celebrations Engineering demos Design demos Sales & Bizdev shares wins Beer
  • Everybody needs bragging time • Motivates team to have something to share • Makes you feel like part of something special • Show progress
  • DIRECTION DECISIONS DEDICATION CELEBRTIONS repeat
  • Thank You Please contact me if you need help setting up this system at your company. I advise and consult. @cwodtke www.cwodtke.com
  • APPENDIX
  • Priorities this week P1 OKR Confidence Objective P1 Key results #1 Key results #1 Key results #1 P1 Key Risk Factors: Next 4 weeks - Objectives 5/10 5/10 5/10 Org Health Team Health: Code Health: Yellow Yellow