Paths for Designers & IA’s Designer decides they want to move up Choose business (PM, Strategist, Analyst Chooses design Chooses Individual contributor Becomes General manager Chooses management Chooses entrepreneurship Solo Work Builds company Becomes CD Leaves for company with growth Becomes VP Switches to general management Becomes VP of BU Becomes SVP of BU Becomes CPO, or equiv Becomes CEO Chooses growth Chooses entrepreneurship Consulting Builds Start-up Sells to Yahoo for 25 mil Drawn by Christina Wodtke Deep specialization