Making Connections
Christina Wodtke <ul><li>Boxes and arrows </li></ul><ul><li>Book </li></ul><ul><li>Conference </li></ul><ul><li>Yahoo </li...
Themes  <ul><li>Things you learned from a past life </li></ul><ul><ul><li>Lessons from retail </li></ul></ul><ul><ul><li>L...
Who are we  <ul><li>What is IA? </li></ul><ul><li>AIfIA definition </li></ul><ul><ul><li>The structural design of shared i...
Who are we  <ul><li>Community of practice </li></ul><ul><ul><li>Something was broken  </li></ul></ul><ul><ul><li>We steppe...
Data, Information, Knowledge <ul><li>We design for movement </li></ul>From data To information To Knowledge
Complete solutions  <ul><ul><li>We design for </li></ul></ul><ul><ul><ul><li>Usability </li></ul></ul></ul><ul><ul><ul><li...
Bad Mantras <ul><li>That’s me </li></ul><ul><li>That’s not me </li></ul><ul><li>I don’t do that </li></ul><ul><li>Nothing ...
My Obsessions <ul><li>Psychology </li></ul><ul><li>Marketing </li></ul><ul><li>Usability </li></ul><ul><li>Library science...
Bad model <ul><li>Why the separation? </li></ul>Little IA Big IA
Better model <ul><li>Are they closer? </li></ul>Little IA Big IA
Best model?? <ul><li>A new shape </li></ul>Little IA Big IA
Best model?? <ul><li>Generalists, specialist, shared knowledge base </li></ul>Taxonomist Ontologist Indexer Content strate...
Rebirth  <ul><li>Calling for the return of the renaissance (wo)man </li></ul><ul><ul><li>Learn fundamentals </li></ul></ul...
Rebirth  <ul><li>Some possibilities: </li></ul><ul><ul><li>Travel </li></ul></ul><ul><ul><li>Get engaged </li></ul></ul><u...
There is no other  <ul><ul><li>There are only people who know stuff you don’t... yet. </li></ul></ul><ul><ul><li>What will...
Long bets  10 years from now?
Long bets  IA standardized
Long bets  Many many well-trained generalists, few specialists
Long bets  Fewer pioneers, more educated for practice
Long bets  An international practice
Long bets  Media goes from web to digital– but stays in digital
Long bets  What are yours?
<ul><li>Why I am Not a Painter </li></ul><ul><li>Frank O'Hara </li></ul><ul><li>I am not a painter, I am a poet.  Why? I t...
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Making Connections

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  • Making Connections

    1. 1. Making Connections
    2. 2. Christina Wodtke <ul><li>Boxes and arrows </li></ul><ul><li>Book </li></ul><ul><li>Conference </li></ul><ul><li>Yahoo </li></ul><ul><li>Asilomar </li></ul><ul><li>www.aifia.org www.eleganthack.com www.Boxesandarows.com www.blueprintsfortheweb.com </li></ul>
    3. 3. Themes <ul><li>Things you learned from a past life </li></ul><ul><ul><li>Lessons from retail </li></ul></ul><ul><ul><li>Lessons from waiting tables </li></ul></ul><ul><ul><li>Lessons from daycare </li></ul></ul><ul><li>What would you do if you weren’t an IA? </li></ul><ul><ul><li>What do you love? </li></ul></ul><ul><ul><li>What is the nature of your interest? </li></ul></ul>
    4. 4. Who are we <ul><li>What is IA? </li></ul><ul><li>AIfIA definition </li></ul><ul><ul><li>The structural design of shared information environments. </li></ul></ul><ul><ul><li>The art and science of organizing and labeling web sites, intranets, online communities and software to support usability and findability. </li></ul></ul><ul><ul><li>An emerging community of practice focused on bringing principles of design and architecture to the digital landscape. </li></ul></ul>
    5. 5. Who are we <ul><li>Community of practice </li></ul><ul><ul><li>Something was broken </li></ul></ul><ul><ul><li>We stepped up to fix it </li></ul></ul><ul><ul><li>Too much data, too little meaning </li></ul></ul>
    6. 6. Data, Information, Knowledge <ul><li>We design for movement </li></ul>From data To information To Knowledge
    7. 7. Complete solutions <ul><ul><li>We design for </li></ul></ul><ul><ul><ul><li>Usability </li></ul></ul></ul><ul><ul><ul><li>Findability </li></ul></ul></ul><ul><ul><ul><li>Understandability </li></ul></ul></ul><ul><ul><ul><li>Or do we? How complete is this? Are we good at it yet? </li></ul></ul></ul>
    8. 8. Bad Mantras <ul><li>That’s me </li></ul><ul><li>That’s not me </li></ul><ul><li>I don’t do that </li></ul><ul><li>Nothing to do with me </li></ul><ul><li>That’s not relevant </li></ul><ul><li>We’ve locked down too early </li></ul>
    9. 9. My Obsessions <ul><li>Psychology </li></ul><ul><li>Marketing </li></ul><ul><li>Usability </li></ul><ul><li>Library sciences </li></ul><ul><li>Sociobiology </li></ul><ul><li>Existentialism </li></ul><ul><li>Winemaking </li></ul><ul><li>Architecture </li></ul><ul><li>Retail </li></ul><ul><li>Information Design </li></ul><ul><li>OO programming </li></ul><ul><li>Poetry </li></ul><ul><li>Stage Magic </li></ul><ul><li>Ethnography </li></ul>
    10. 10. Bad model <ul><li>Why the separation? </li></ul>Little IA Big IA
    11. 11. Better model <ul><li>Are they closer? </li></ul>Little IA Big IA
    12. 12. Best model?? <ul><li>A new shape </li></ul>Little IA Big IA
    13. 13. Best model?? <ul><li>Generalists, specialist, shared knowledge base </li></ul>Taxonomist Ontologist Indexer Content strategist Interaction designer? IA – classification, interaction design, interface/information design, and? Strategy? Graphic Design? Html/css? Usability?
    14. 14. Rebirth <ul><li>Calling for the return of the renaissance (wo)man </li></ul><ul><ul><li>Learn fundamentals </li></ul></ul><ul><ul><li>Choose a place to go deep </li></ul></ul><ul><ul><li>Stay curious </li></ul></ul>
    15. 15. Rebirth <ul><li>Some possibilities: </li></ul><ul><ul><li>Travel </li></ul></ul><ul><ul><li>Get engaged </li></ul></ul><ul><ul><li>Learn to program </li></ul></ul><ul><ul><li>Read poetry, fiction, science </li></ul></ul><ul><ul><li>Eat, drink, walk, live </li></ul></ul><ul><ul><li>Keep your eyes open </li></ul></ul>
    16. 16. There is no other <ul><ul><li>There are only people who know stuff you don’t... yet. </li></ul></ul><ul><ul><li>What will you do to change that? </li></ul></ul>
    17. 17. Long bets 10 years from now?
    18. 18. Long bets IA standardized
    19. 19. Long bets Many many well-trained generalists, few specialists
    20. 20. Long bets Fewer pioneers, more educated for practice
    21. 21. Long bets An international practice
    22. 22. Long bets Media goes from web to digital– but stays in digital
    23. 23. Long bets What are yours?
    24. 24. <ul><li>Why I am Not a Painter </li></ul><ul><li>Frank O'Hara </li></ul><ul><li>I am not a painter, I am a poet. Why? I think I would rather be a painter, but I am not. Well, </li></ul><ul><li>for instance, Mike Goldberg is starting a painting. I drop in &quot;Sit down and have a drink&quot; he says. I drink; we drink. I look up. &quot;You have SARDINES in it.&quot; &quot;Yes, it needed something there.&quot; &quot;Oh.&quot; I go and the days go by and I drop in again. The painting is going on, and I go, and the days go by. I drop in. The painting is finished. &quot;Where's SARDINES?&quot; All that's left is just letters, &quot;It was too much,&quot; Mike says. But me? </li></ul><ul><li>One day I am thinking of a color; orange. I write a line about orange. Pretty soon it is a whole page of words, not lines. Then another page. There should be so much more, not of orange, of words, of how terrible orange is and life. Days go by. It is even in prose, I am a real poet. My poem is finished and I haven't mentioned orange yet. It's twelve poems, I call it ORANGES. And one day in a gallery I see Mike's painting, called SARDINES.   </li></ul>
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