From Designer To Founder

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7 comments

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  • + guest4a4797 guest4a4797 3 years ago
    elaborate * (sorry for typo)
  • + guest4a4797 guest4a4797 3 years ago
    Hi,



    You have talked about the Shopping Mall Test on slide 18. Can you please elaboraat?
  • + cwodtke cwodtke 3 years ago
    If you saw your canidate accross the way at the mall on a sunday would you
    1) go the other way-- dude, it’s the weekend!
    2) think, well I’ll chat if we run into each other.
    3) run up to the them and try to convince them to join your company.

    Unless it’s #3, DO NOT HIRE
  • + lfmoliveira lfmoliveira 3 years ago
    Kinda wordy, but very good still
  • + designsojourn designsojourn 3 years ago
    Design + Entrepreneurship is my big focus at the moment and this side is priceless.. Thanks!
  • + cwodtke cwodtke 3 years ago
    This is why I thought I became an entrapreneur
  • + cwodtke cwodtke 3 years ago
    but this why I did. sometimes the idea chases you, catches you and you have no choice but to obey it.
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From Designer To Founder - Presentation Transcript

  1. From Designer to Founder It’s the pants
  2. Why become an entrepreneur? Times when I am truly happy Times when I am wearing pants Gap analysis: this is a gap here
  3. Idea Entrepreneur (not fast enough) In reality, it’s more like this
  4. Some ideas sneak up on you
    • Early practitioner of IA
    • Author of third book on it
    • Partner of Carbon IQ
    • Founded Boxes and Arrows
    • Founded IAI
    • Founded MIG
    • Founded Cucina Media
    I realize I’ve been edging toward this my entire professional life…
  5. So what’s it like? Not what you’d expect… Five lies I ran into, and five (personal) truths…
  6. Lie #1 Finally a chance to do things right Truth: Finally a chance to learn why things are done wrong
  7. Lie #2 I don’t know anything about business, I’m a designer Truth: Nobody knows everything On the other hand, now is a good time to learn excel
  8. Lie #3: I can’t do it alone Truth: Then don’t do it at all
  9. Lie #4: VC are evil Truth: VC have a job to do
  10. Lie #5: I can do it like 37 signals. Truth: Don’t believe the hype. Anyone’s hype
  11. So how do I do start a company? Let me tell you what I’ve got so far…
  12. Choose your idea From Guy Kawasaki, Art of the Start Ability to provide unique product or service Value of customer compete on price stupid bankrupt The holy grail We designers are good at this!
  13. Still… That doesn’t matter as much as this does. Passion trumps rational every time.
  14. Signing up to be an entrepreneur is like signing up to be bipolar James Hong, Hot or Not founder
  15. Choose how to fund a startup
    • Friends and family
    • Consulting
    • Angel Investors
    • Seed Funding Firms
    • Venture Capital
    • Don’t forget the
    • “ lifestyle business”
    From: How to fund a Start-up http://www.paulgraham.com/startupfunding.html
  16. Math 10X return means taking a 2M investment = exit of 20M + a little something for the wife and kids… How big is your market?
  17. You will need for fundraising
    • An executive summary
    • Powerpoint of your story
    • A Forecast of when you break even
    • Good to have
    • A mockup
    • Better: A demo
    • Still better: A working product generating revenue
  18. Pick great people Take “the shopping mall test”
  19. Launch crappy and learn
  20. You suck Designers are jerks. Including me.
  21. Lastly
  22. Try not to be afraid
  23. Christina Wodtke, Founder & CEO | christina@cucinamedia.com

+ cwodtkecwodtke, 3 years ago

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The short happy life story of a ex-designer turned more

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