Designing Sociability Christina Wodtke  Cucina Media | http:// www.cucinamedia.com
Psychology Reference: bokardo.com
 
The Social Web is built here, from love and esteem
Social XXX <ul><li>Usenet </li></ul><ul><li>Forums </li></ul><ul><li>Email </li></ul><ul><li>Mailing lists </li></ul><ul><...
Gene Smith’s Model Based on  Matt Webb  and  Stewart Butterfield ’s writings
1.) If you were going to build a piece of social software to support large and long-lived groups, what would you design fo...
Identity   <ul><li>Identity </li></ul><ul><li>Avatar </li></ul><ul><li>Profile </li></ul><ul><li>Activity </li></ul><ul><l...
Identity is Context Based Facebook- Personal LinkedIN - Professional
Presence
Presence   <ul><li>Presence </li></ul><ul><ul><li>Status </li></ul></ul><ul><ul><li>History </li></ul></ul><ul><ul><li>Sta...
Presence   <ul><li>Presence </li></ul><ul><ul><li>Status </li></ul></ul><ul><ul><li>History </li></ul></ul><ul><ul><li>Sta...
2.) Second, you have to design a way for there to be  members in good standing . Have to design some way in which good wor...
Reputation
3.) Three, you need barriers to participation. This is one of the things that killed Usenet.  You have to have some cost t...
Groups <ul><li>Groups </li></ul><ul><li>Norms </li></ul><ul><ul><li>- Vilification </li></ul></ul><ul><ul><li>- Veneration...
Norms & Caretakers Missing block?
Vilification <ul><li>Veneration </li></ul>
Relationships
Conversations
 
Sharing
4.) And, finally, you have to find a way to spare the group from scale. Scale alone kills conversations, because conversat...
Presence Conversations Sharing Relationships Groups Reputation Identity Self Community Activity Rules &  Repercussions Pur...
Rules &  Repercussions Purpose/ Passion? Co-Creation? Planning? Caretakers? Collectively Rate? Publish?
Patterns <ul><li>Self </li></ul><ul><li>Identity </li></ul><ul><ul><li>Avatar </li></ul></ul><ul><ul><li>Profile </li></ul...
Your take? Christina Wodtke http://www.publicquarehq.com
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Designing Sociability

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How to design social software: from theory to interface.

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  • http://www.publicsquarehq.com

    For more, here's my link collection http://del.icio.us/cwodtke/SocialMedia
    Also, keep up at http://www.eleganthack.com
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  • Here is a short list of patterns I think will be needed to build social software. I've also included URLs to two other works in progress.

    http://social.itp.nyu.edu/shirky/wiki/?n=Main.PatternLanguage
    http://barcamp.org/BarCampBlockSocialMediaDesignPatterns
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  • Some I thought were worth considering
    planning: how can meetup, evite and upcoming not be considered social software?
    Collective rating/Demand Agregation/Recommendation Engines-- groups can collectively decided what's goo, what's bad, what's appropriate. This is critical to the value of sites like Digg.
    Co_creation: Hey, what is wikipedia but? Basecamp and Newsvine are also good examples.
    Rules and Repercussions are pretty well covered already, as are caretakers.
    Publish is a tricky one for me-- blogging is often lumped in with the rest of the social software sites despite it being essentially a solitary activity. Comments aren't even required, and are often turned off as a nuisance.
    But when they are in the context of facebook, 360 or Tribe, they become part of identity, as much as avatars, profiles and collections.
    Finally Purpose/Passion. Why do we gather? Something brings us together. YASN was the joke a few years back as folks kept building Social Network Services with no purpose. Facebook, was originally as way to meet the folks you'd be living with for the next four years, MySpace for promoting music, Flickr for sharing photos. Worldchanging explains itself. And Orkut, 360.. why? Without a goal, there is no need for us to gather to further it.
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  • Are there missing elements? Are there unnecessary ones?
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  • Designing Sociability

    1. 1. Designing Sociability Christina Wodtke Cucina Media | http:// www.cucinamedia.com
    2. 2. Psychology Reference: bokardo.com
    3. 4. The Social Web is built here, from love and esteem
    4. 5. Social XXX <ul><li>Usenet </li></ul><ul><li>Forums </li></ul><ul><li>Email </li></ul><ul><li>Mailing lists </li></ul><ul><li>Groupware </li></ul><ul><li>Social Networks Services </li></ul><ul><li>Social Software </li></ul><ul><li>Social Media </li></ul>Social Software can be loosely defined as software which supports, extends, or derives added value from, human social behaviour - message-boards, musical taste-sharing, photo-sharing, instant messaging, mailing lists, social networking.
    5. 6. Gene Smith’s Model Based on Matt Webb and Stewart Butterfield ’s writings
    6. 7. 1.) If you were going to build a piece of social software to support large and long-lived groups, what would you design for? The first thing you would design for is handles the user can invest in. Clay Shirky, A Group Is Its Own Worst Enemy http://shirky.com/writings/group_enemy.html
    7. 8. Identity <ul><li>Identity </li></ul><ul><li>Avatar </li></ul><ul><li>Profile </li></ul><ul><li>Activity </li></ul><ul><li>Collections </li></ul>
    8. 9. Identity is Context Based Facebook- Personal LinkedIN - Professional
    9. 10. Presence
    10. 11. Presence <ul><li>Presence </li></ul><ul><ul><li>Status </li></ul></ul><ul><ul><li>History </li></ul></ul><ul><ul><li>Statistics </li></ul></ul><ul><ul><li>Signs of Life </li></ul></ul><ul><ul><li>Company </li></ul></ul>
    11. 12. Presence <ul><li>Presence </li></ul><ul><ul><li>Status </li></ul></ul><ul><ul><li>History </li></ul></ul><ul><ul><li>Statistics </li></ul></ul><ul><ul><li>Signs of Life </li></ul></ul><ul><ul><li>Keeping me Company </li></ul></ul>
    12. 13. 2.) Second, you have to design a way for there to be members in good standing . Have to design some way in which good works get recognized. The minimal way is, posts appear with identity. You can do more sophisticated things like having formal karma or &quot;member since.&quot;
    13. 14. Reputation
    14. 15. 3.) Three, you need barriers to participation. This is one of the things that killed Usenet. You have to have some cost to either join or participate , if not at the lowest level, then at higher levels. … anyone can read Slashdot, anonymous cowards can post, non-anonymous cowards can post with a higher rating. But to moderate, you really have to have been around for a while. Missing block?
    15. 16. Groups <ul><li>Groups </li></ul><ul><li>Norms </li></ul><ul><ul><li>- Vilification </li></ul></ul><ul><ul><li>- Veneration </li></ul></ul><ul><ul><li>- Rules </li></ul></ul><ul><li>Jargon & In-Jokes </li></ul><ul><li>Demand Aggregation </li></ul><ul><li>Badges and symbols </li></ul>
    16. 17. Norms & Caretakers Missing block?
    17. 18. Vilification <ul><li>Veneration </li></ul>
    18. 19. Relationships
    19. 20. Conversations
    20. 22. Sharing
    21. 23. 4.) And, finally, you have to find a way to spare the group from scale. Scale alone kills conversations, because conversations require dense two-way conversations. [Dunbar] found that the MAXIMUM number of people that a person could keep up with socially at any given time, gossip maintenance, was 150. This doesn't mean that people don't have 150 people in their social network, but that they only keep tabs on 150 people max at any given point.
    22. 24. Presence Conversations Sharing Relationships Groups Reputation Identity Self Community Activity Rules & Repercussions Purpose/ Passion? Co-Creation? Planning? Caretakers? Collectively Rate? Publish?
    23. 25. Rules & Repercussions Purpose/ Passion? Co-Creation? Planning? Caretakers? Collectively Rate? Publish?
    24. 26. Patterns <ul><li>Self </li></ul><ul><li>Identity </li></ul><ul><ul><li>Avatar </li></ul></ul><ul><ul><li>Profile </li></ul></ul><ul><ul><li>Activity </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><li>Presence </li></ul><ul><ul><li>Status </li></ul></ul><ul><ul><li>History </li></ul></ul><ul><ul><li>Statistics </li></ul></ul><ul><ul><li>Signs of Life </li></ul></ul><ul><ul><li>Keep Company </li></ul></ul><ul><li>Reputation </li></ul><ul><ul><li>Rules </li></ul></ul><ul><ul><li>Ratings </li></ul></ul><ul><li>Community </li></ul><ul><li>Relationships </li></ul><ul><ul><li>Add/remove friends </li></ul></ul><ul><ul><li>Define relationship </li></ul></ul><ul><ul><li>Initiate relationship </li></ul></ul><ul><li>Groups </li></ul><ul><ul><li>Norms </li></ul></ul><ul><ul><ul><li>Vilification </li></ul></ul></ul><ul><ul><ul><li>Veneration </li></ul></ul></ul><ul><ul><ul><li>Interaction </li></ul></ul></ul><ul><ul><li>Jargon </li></ul></ul><ul><ul><li>Collective Choices </li></ul></ul><ul><ul><li>Rules </li></ul></ul><ul><li>Actions </li></ul><ul><li>Conversations </li></ul><ul><ul><li>Public </li></ul></ul><ul><ul><li>Private </li></ul></ul><ul><ul><li>Caretakers </li></ul></ul><ul><li>Sharing </li></ul><ul><ul><li>Things </li></ul></ul><ul><ul><li>Activities </li></ul></ul><ul><ul><li>Progress </li></ul></ul><ul><ul><li>Secrets </li></ul></ul><ul><li>Planning </li></ul>http://social.itp.nyu.edu/shirky/wiki/?n=Main.PatternLanguage http://barcamp.org/BarCampBlockSocialMediaDesignPatterns
    25. 27. Your take? Christina Wodtke http://www.publicquarehq.com

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