Designing Sociability

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+ cwodtke 3 years ago
Please switch to comments by slide, instead of all comments view!!!
+ cwodtke 3 years ago
http://www.publicsquarehq.com

For more, here’s my link collection http://del.icio.us/cwodtke/SocialMedia
Also, keep up at http://www.eleganthack.com
+ cwodtke 3 years ago
Here is a short list of patterns I think will be needed to build social software. I’ve also included URLs to two other works in progress.

http://social.itp.nyu.edu/shirky/wiki/?n=Main.PatternLanguage
http://barcamp.org/BarCampBlockSocialMediaDesignPatterns
+ cwodtke 3 years ago
Some I thought were worth considering
planning: how can meetup, evite and upcoming not be considered social software?
Collective rating/Demand Agregation/Recommendation Engines-- groups can collectively decided what’s goo, what’s bad, what’s appropriate. This is critical to the value of sites like Digg.
Co_creation: Hey, what is wikipedia but? Basecamp and Newsvine are also good examples.
Rules and Repercussions are pretty well covered already, as are caretakers.
Publish is a tricky one for me-- blogging is often lumped in with the rest of the social software sites despite it being essentially a solitary activity. Comments aren’t even required, and are often turned off as a nuisance.
But when they are in the context of facebook, 360 or Tribe, they become part of identity, as much as avatars, profiles and collections.
Finally Purpose/Passion. Why do we gather? Something brings us together. YASN was the joke a few years back as folks kept building Social Network Services with no purpose. Facebook, was originally as way to meet the folks you’d be living with for the next four years, MySpace for promoting music, Flickr for sharing photos. Worldchanging explains itself. And Orkut, 360.. why? Without a goal, there is no need for us to gather to further it.
+ cwodtke 3 years ago
Are there missing elements? Are there unnecessary ones?
+ cwodtke 3 years ago
a final puzzle to this architecture: how to manage growth. Danah Boyd here joins Clay in noting that we can only keep track of some many people at a time. Groups help subdivide communities into manageable sizes; reputation helps us track folks when our brain can’t keep up.
+ cwodtke 3 years ago
Gifting is one of the most powerful emotional gestures we can make. In persuasion strategies, it’s used to get someone obligated to you-- that’s why nonprofit solicitations always come with free calendars and mailing labels.

When we share our dreams, as in 43 things, we find new groups of people who can help us fullfill our goals. When we share our photos, we share our world view and the world becomes smaller. Do you remember when all photosites defaulted to private?

Sharing links is currency in the geekworld, sharing connections in the business world. I’ts ecommerce on the honor system.
+ cwodtke 3 years ago
This is true even to the degree that social sites originally not having discussion have to add it in. Wikipedia is not a site around discussion, but it’s health as a community requires it. MetaTalk was designed to support the conversations MetaFilter couldn’t have.
+ cwodtke 3 years ago
This is probably the core of all social tools. The humble mailing list can be just as robust a tool as any other with nothing but conversation (and identity) to power it.
+ cwodtke 3 years ago
I think this is one of the least-exploited aspect of social design-- weak ties vs. strong are rarely articulated. Occasionally the differences between contacts and friends, and friends and family are articulated, and sometimes good friends and acquaintances, but mostly everyone is in the 'i know you' bucket.

There is a lot of potential in finding ways to make these explicit, as well as use the implicit relationships, such as location, to find new meaning and use.

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Designing Sociability - Presentation Transcript

Designing Sociability Christina Wodtke Cucina Media | http:// www.cucinamedia.com
Psychology Reference: bokardo.com
The Social Web is built here, from love and esteem
Social XXX
- Usenet
- Forums
- Email
- Mailing lists
- Groupware
- Social Networks Services
- Social Software
- Social Media
Social Software can be loosely defined as software which supports, extends, or derives added value from, human social behaviour - message-boards, musical taste-sharing, photo-sharing, instant messaging, mailing lists, social networking.
Gene Smith’s Model Based on Matt Webb and Stewart Butterfield ’s writings
1.) If you were going to build a piece of social software to support large and long-lived groups, what would you design for? The first thing you would design for is handles the user can invest in. Clay Shirky, A Group Is Its Own Worst Enemy http://shirky.com/writings/group_enemy.html
Identity
- Identity
- Avatar
- Profile
- Activity
- Collections
Identity is Context Based Facebook- Personal LinkedIN - Professional
Presence
Presence
- Presence
Presence
- Presence
2.) Second, you have to design a way for there to be members in good standing . Have to design some way in which good works get recognized. The minimal way is, posts appear with identity. You can do more sophisticated things like having formal karma or "member since."
Reputation
3.) Three, you need barriers to participation. This is one of the things that killed Usenet. You have to have some cost to either join or participate , if not at the lowest level, then at higher levels. … anyone can read Slashdot, anonymous cowards can post, non-anonymous cowards can post with a higher rating. But to moderate, you really have to have been around for a while. Missing block?
Groups
- Groups
- Norms
- Jargon & In-Jokes
- Demand Aggregation
- Badges and symbols
Norms & Caretakers Missing block?
Vilification
- Veneration
Relationships
Conversations
Sharing
4.) And, finally, you have to find a way to spare the group from scale. Scale alone kills conversations, because conversations require dense two-way conversations. [Dunbar] found that the MAXIMUM number of people that a person could keep up with socially at any given time, gossip maintenance, was 150. This doesn't mean that people don't have 150 people in their social network, but that they only keep tabs on 150 people max at any given point.
Presence Conversations Sharing Relationships Groups Reputation Identity Self Community Activity Rules & Repercussions Purpose/ Passion? Co-Creation? Planning? Caretakers? Collectively Rate? Publish?
Rules & Repercussions Purpose/ Passion? Co-Creation? Planning? Caretakers? Collectively Rate? Publish?
Patterns
- Self
- Identity
- Presence
- Reputation
- Community
- Relationships
- Groups
- Actions
- Conversations
- Sharing
- Planning
http://social.itp.nyu.edu/shirky/wiki/?n=Main.PatternLanguage http://barcamp.org/BarCampBlockSocialMediaDesignPatterns
Your take? Christina Wodtke http://www.publicquarehq.com